Mobilizing the Arts: Engaging Audiences Through the Mobile Web

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With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?

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  • 1.Presented by David Dombrosky Carnegie Mellons Center for Arts Management and Technology March 31, 2011 Mobilizing the Arts: Engaging Audiences Through the Mobile Web

2.

  • Why do we need to engage with the mobile Web?
  • What options for mobile engagement currently exist?
  • How are arts organizations using these options?

Overview iew 3. What is the Mobile Web? 4.

  • 3 Drivers:
  • Access
  • Behavior
  • Expectation

Why Do We Need to Engage? 5. We cant afford to engage with mobile. Not true. You most likely already participate in mobilized online environments. 6.

  • Facebook
  • Twitter
  • YouTube
  • Flickr
  • iTunes
  • Google Maps
  • Press sites

Common Mobilized Online Tools 7.

  • QR = quick response
  • Bar codes can be linked to content
  • QR Code readers are free
  • Generators are also free

QR Codes 8.

  • FourSquare and Facebook Places
  • Claim your venue or brand
  • Ask visitors to check-in
  • Promotions
  • Cross-promote with nearby businesses
  • Recommendation engine

Location-Based Social Networks 9. Look for Apps You Can Tie Into 10.

  • Currently over 233 billion websites on the Internet
  • In 2010, just over 3 million of them were mobile-friendly
  • Accessible from all types of mobile devices

Mobile Websites 11.

  • Create a separate mobile site
    • For example:m.technologyinthearts.org instead of www.technologyinthearts.org
    • Consider using services like MoFuse
  • Keep the layout simple and easy to navigate
  • Keep images to a minimum
  • Test your site on a number of mobile devices
  • Redirect mobile users to your mobile site

Making Your Website Mobile Friendly 12.

  • Software designed for a mobile device smartphones or tablet computers
  • Connectivity
  • Platform-specific
  • Unique, interactive experience

Mobile Apps 13. ASampling of Arts Mobile Apps 14. ASampling of Arts Mobile Apps 15. ASampling of Arts Mobile Apps 16. ASampling of Arts Mobile Apps 17. ASampling of Arts Mobile Apps 18.

  • Think local
  • Cultural app developers
    • Instant Encore
    • Toura
  • Different types of economic relationships

Mobile App Developers 19.

  • What do your patrons or constituents want from their mobile experience with your organization?
  • What types of content do you already have to use?
  • What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships?

Things to Think About 20. Questions? 21. [email_address] www.twitter.com/DDombrosky David Dombrosky Technology in the Arts www.technologyinthearts.org Center for Arts Management & Technology http://camt.artsnet.org