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The Precision Marketing Platform ECAL lets you deliver ‘rich’ events content directly into the personal calendar of your consumers, for engagement at the ‘right time’, in the ‘right place’. 1 Snapshot

ECAL Precision Marketing Snapshot

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Page 1: ECAL Precision Marketing Snapshot

The Precision Marketing Platform

ECAL lets you deliver ‘rich’ events content directly into the personal calendar of your consumers, for engagement at the ‘right time’, in the ‘right place’.

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Snapshot

Page 2: ECAL Precision Marketing Snapshot

CONNECTYOUR CONTENT

DELIVERED

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Page 3: ECAL Precision Marketing Snapshot

OverviewTHEMOST ADVANCED SOLUTION

It’s EasyJust add ‘The Button’

to your marketing

screens.

In the CloudManage your content

via the ECAL admin, in

the cloud

SatisfyLet customers schedule

your events, directly into

their preferred calendar.

Mobile & SocialECAL syncs with all

popular calendars on

mobile, desktop and social

AnalyseKnow who your

customers are, what they

like, and how they like it

Feature RichECAL drives high value

sales, engagement and

rich customer data

CommunicateEstablish two-way

communication with your

high value consumers

MarketTarget market with

messaging at the right

time, in the right place

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THAT LETS YOU

Page 4: ECAL Precision Marketing Snapshot

MARKETING: STRATEGYM a r k e t i n g : S T R A T E G Y

Just add ‘The Button’ to get

started, and let your fans

connect their calendar.01

Add ECAL to all your marketing

screens, and make use of the

advanced marketing features.02

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Page 5: ECAL Precision Marketing Snapshot

WEBHOW DOES IT WORK

+ ‘THE BUTTON’

The ECAL ‘POP’

widget appears

immediately

Click & Pop

User can choose

MULTIPLE event

schedules

Choose schedules

User can sync your

schedules, to ANY calendar,

incl. smartphones

Sync to any calendar

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ECAL ‘POP’ widget

Page 6: ECAL Precision Marketing Snapshot

WEBHOW DOES IT WORK

+ CALENDARSNeed a calendar page?

There’s a range of fully

customisable, awesome pages

for you to use on web, mobile

and social - in-built with ECAL

functionality

Calendar PAGES

Add the ECAL PAGE

widget to your site

Calendar BOXES

Add BOX widgets to

your home page and

inside pages

FACEBOOK Calendar

Service your Facebook

community too!

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All ECAL

calendars are

responsive

Page 7: ECAL Precision Marketing Snapshot

REAL

CASE STUDY

The Patriots (NFL) keep fans updated with their games schedule. They use an ECAL calendar page on their website, and mobile app integration.

New England Patriots

Project Title:

Project Details:

70% Subscription Rate1

98% Opt-in to receive further marketing comms2

6,500+ click-throughs, resulting in est. $300K in sales3Satisfaction Level: 100k+Subscribers.

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Page 8: ECAL Precision Marketing Snapshot

THE RESULTS30x5-20X 95% $$$$ $

ECAL is not just an ‘add to calendar’ feature, it’s a rich marketing platform, that lets you

engage more deeply with your most high value consumers

Increase awareness by 5-20x over email

AWARENESSAcquire highly profiled data, at 95%+ opt-in rate

DATAClick-throughs are up to 30x greater than display ads

ENGAGEMENTDrive high value sales, e.g.: tickets, membership

SALESSave on printing and gain business efficiencies

SAVINGS

G R E A T E R R E T U R N S

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Page 9: ECAL Precision Marketing Snapshot

THANK YOUTel: +61 449 113 410

Email: [email protected]

Web: www.ecal.com

STEVEN VERRASSales & Business Development Manager (Aust / NZ)

* Melbourne * New York * London

Page 10: ECAL Precision Marketing Snapshot

WHAT

THEY SAYECAL is the perfect solution. Not only is it easy to set up

and maintain, but any modifications will automatically

update on the fans calendar of choice. Plus we can attach

marketing opportunities and drive traffic. It’s a win win.

Jana GauthierDir. Digital Media NEW ENGLAND PATRIOTS

Overall I believe ECAL is a highly valuable tool for us in

establishing a deeper and more intimate engagement

with our modern mobile fan base. Charlie ShinDir. CRM & Analytics MAJOR LEAGUE SOCCER

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