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Developing the potential of
the creative industry in the West Phoenix 2010 Partenariat
21st-22nd April 2010 - Portrush, Northern Ireland
Ian Brannigan (Regional Development Manager WDC)
Presentation Outline – Creative West
The Background
The Journey
What we found
What next
Western Region of Ireland
Western Region of Ireland 7 counties – Donegal, Sligo, Leitrim,
Roscommon, Mayo, Galway, Clare Pop – 762,000 (68% in rural areas) 1 city (Galway); 5 towns >10,000 Employment – Public sector; industry;
wholesale & retail; construction; agri GVA <75% state average Workforce with 3rd level rose 19%-
28% (2002-2008)
Western Development Commission
Formed 1999, Statutory remit to foster and promote growth in the Western Region
State body currently under DCRAGA
4 Strategic Goals for regional support:
Support the sustainable economic and social development of the rural economy
Contribute to balanced regional development by ensuring region maximizes its economic and social potential
Promote benefits of living, working and doing business in the Western Region – LookWest.ie
Provide risk capital to SMEs and Social Enterprises (WDC Investment Fund)
Creativity and Innovation definitions
CreativityImaginative activity fashioned so as to produce outcomes that are both original and of value. (UK NACCCE, 1999)
InnovationA new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method, business practice, workplace organization or external relations (Oslo Manual, OECD 2006)
Clare creative word cloud
Sligo creative word cloud
Creative enterprises – County example of participants - Clare
ABS Architects C Signs Hofnaflus McCarthysActon BV Care Local Studies Project Honan Antiques Spanish Point, Miltown Malbray, Ennis, Co. Clare.
Advanced Internet Marketing Careers & Educational Publishers Howard Morris McNamara Printers
Aidan Sweeney Photography Casseo Indigo Signs Mentor Graphics (Ireland) Ailwee Cave CCC Network Systems Intelligent Solutions Merit Solutions Alan Finn Design Services Celtic Designs Internet Bureau Merlin Films InternationalAlex Russell Claddagh Crafts IT Providers Micheal KeatingAlternative Photography Clare Couriers Newspaper J Boyd Micheal MeijerMarket St, Ennis, Co Clare. Clare Craft & Design Jane Sullivan Hats Mike McGlynn AntiquesAndreucetti Aldo Paul Clare FM Radio Jim Gilroy MiT LtdCooga, Kildysart, Ennis, Co. Clare. Comfort Interiors John A O Reilly, Chartered Architect Modena DesignAnique Loft Compuscript John Carmody Navarasoft LtdClarecastle, Ennis, Co. Clare. Conference Connections John Griffin Photography O'Brien StudiosAnna Kirby Corrig Iron John Halligan Architects Bunratty Folk Park, Bunratty, Shannon, Co. Clare.
Anthony Manning MRIAI RIBA Architect Cratloe Woods House Kaboom Design O'Gorman Signcraft Art & Designs Cumann Luithchleas Gael Kelleher Sign Graphics O'Meara CampingArt Works Design D2 Printing Kenny Knitware Manufacturing Int. O'Neills Funfair & HealthclubAttachmate Ireland Datel Consulting International Kilkee Waterworld O'Nuallain ArchitectsAvocent International David Browne & Associates Killeen Photography Origin Design
Axis Architech Dermot & Sean Merry Architects Knock Crafts Pat Talty Manufacturing
B Tech DJ Photos Krystal Signs Patrick O'GradyBH Associates Dolmen Gallery Lahinch Seaworld & Leisure Paul HowieBilling Ireland DPD Ireland Lakeside Lodge Angling CentreView Map Paul Lehane PhotographyBIS Creative Fusion Euro Film & Media Liam Dowling Quill Ireland
Blake Michael Eurofilm & Media Little Silvermines Reaney Computer SolutionsBrian Holroyd Miama M Inst Misa Fanore Software M Maloney Repron LtdBurren National Park FMC-Tech Ltd Magnetic Music RS Design & Engineering ServicesBurren Outdoor Education Centre Forde Photography Nuj Ippa Majella Murray RSA Security Ireland Ltd
Turlough, Bell Harbour, Co Clare. Glór - Irish Music Centre Martin G Murphy Ryan Tease ArchitectsBusiness Integrated Services Hayes Print Samuel Walsh Salmon PublishingBurren college of art
Western Region of Ireland – video links
The Region Creative business
Creative person Mark Dwyer Creative Person - west
New Global Competition for Talent*
Economic success depends on new terms of competition
–A nation’s ability to mobilize, attract and retain creative human talent (Richard Florida, Flight of the Creative Class)
But REGIONS* compete for talent, not nations–Creative people don’t choose countries, they think of cities or regions•Silicon Valley, Cambridge, Stockholm, Vancouver, Sydney
Equally where people followed jobs – in CE jobs follow creative people**
•- David A Wolfe – Centre for international studies University of Toronto** Robert Huggins University of Cardiff
Policy Context Little national policy on the creative sector:
Enterprise Strategy Group (2004), Forfás (2006) EGFSN, Digital Media Skills + forthcoming NESF, ‘Arts, Cultural Inclusion & Social Cohesion’ 2007 DAST - Arts Council, Irish Film Board, Culture Ireland (Arts & Culture Plan 2008)
Building Ireland’s Smart Economy (2008) ‘We need to pursue an integrated policy framework to maximize the return economically, culturally and socially from [the arts, culture and creative] sectors.’
EU 2009 Year of creativity and innovation Rural significance of CE
EU-27 – 24% of cultural emp in sparsely populated areas 50 fastest growing rural districts in Britain (5.5% creative emp) v 50 slowest growing (4.6% creative emp) Rural counties in US – higher % of creative occupations positively associated with emp growth
Why the Creative Sector? Significant, indigenous
sector Strong growth potential High quality employment Stimulates innovation in
wider economy – strong linkages
Important social role/attractiveness of area
Promotes rural and regional development
Creative West – the journey
Stakeholder consultations
Industry Advisory group
Sectoral analysis
Policy supportprogram
Summarized report
Discover Analyse DeliverDesign & Develop
Creative economySupport program
•Growth•opportunities
•Resources•Partners – NUIG, EU, etc
Tod
ay
Aim – To articulate the statusof the creative economy, and evaluate
and facilitate sustainable growth therein
Creative West: Selected findings Avg productivity of creative
sector in WR - €25,000 per employee
39% self-employed/ 12% over 10 employees
Low export activity, 2/3 do not export
Crafts & music/visual/performing arts highest value of exports
Creative Employmentby County
Potential for up to 2000 additional jobs in Region
Issues for Creative Sector - Pool of creative talent, not fully utilised Creativity in schools Quality of life is key attractor Broadband constraint in rural areas (creative tech) Lack of suitable workspace, Low networking activity Coherent marketing/branding Need to link latent creativity to broader economy via
innovation
Challenges common to many NPP regions !
Recommendations for Creative Sector
Next Steps
Locally - Findings and recommendations of creative west being used by county development boards in regional plans – e.g. Sligo, Galway, Mayo
Pan Regionally Using the “creative west” findings to design and develop a significant Pan regional growth program for the sector
Vision Global perception of regions as a creative hotbed. Fulfilling endogenous potential and attracting global talent.
Value - To create a platform for sector growth through international market and product opportunities
People – Functioning networks of practice spreading within and outside of the region to invigorate ideas and develop skills and opportunities
Pan regional Ecosystem – Evolve the built and support infrastructure into a sustainable creative ecosystem, which is capable of internal growth and seeding the wider economies innovation
Platform product will seek to drive Jobs and product growth in regions.
Nationally Meet with relevant government Departments and agencies & EU on policy implications (Smart Economy)
