8/2/2019 Design Aspects Mr.rajesh Mirajker

1/32

SAE SUPRASAE SUPRAdesign elementsdesign elements

SAE IndiaSAE India

8/2/2019 Design Aspects Mr.rajesh Mirajker

2/32

USPUSP

Layout PackageLayout Package

Proto BuildProto Build

PresentationPresentation

8/2/2019 Design Aspects Mr.rajesh Mirajker

3/32

11Where do you beginWhere do you begin

Development?Development?

Purpose / Target / ParametersPurpose / Target / Parameters

What is the USP ?What is the USP ?

8/2/2019 Design Aspects Mr.rajesh Mirajker

4/32

U S PU S P

What will make your carWhat will make your carstand apart ?stand apart ?

outout -- ofof-- thethe -- boxbox -- thinkingthinking

Innovation & IdeationInnovation & Ideation

8/2/2019 Design Aspects Mr.rajesh Mirajker

5/32

Early 1920s

Mid 1930s

Late 1950s

EvolutionEvolution

8/2/2019 Design Aspects Mr.rajesh Mirajker

6/32

InnovationInnovation

Mid 60s Lotus -

Pioneering monocoque body construction

8/2/2019 Design Aspects Mr.rajesh Mirajker

7/32

InnovationInnovation

Late 60s Lotus F1

Beginning of the winged era

8/2/2019 Design Aspects Mr.rajesh Mirajker

8/32

InnovationInnovation

Mid 70s Lotus F1 Many firsts

Beginning of Ground Effect , Composite Construction, Big Sponsorship funding

8/2/2019 Design Aspects Mr.rajesh Mirajker

9/32

InnovationInnovation

Late 70s Brabham-Alfa Fan Car

the reverse Hovercraft principle

8/2/2019 Design Aspects Mr.rajesh Mirajker

10/32

InnovationInnovation

Late 70s

The 6 wheelers March and Tyrell

8/2/2019 Design Aspects Mr.rajesh Mirajker

11/32

InnovationInnovation

Futuristic Innovation

Hubless wheels

8/2/2019 Design Aspects Mr.rajesh Mirajker

12/32

InnovationInnovation

Dallara -

Indycar aero

concept

8/2/2019 Design Aspects Mr.rajesh Mirajker

13/32

InnovationInnovation

Futuristic aero interpretations

8/2/2019 Design Aspects Mr.rajesh Mirajker

14/32

ConceptConcept Design IdeationDesign Ideation

8/2/2019 Design Aspects Mr.rajesh Mirajker

15/32

ConceptConcept Design IdeationDesign Ideation

8/2/2019 Design Aspects Mr.rajesh Mirajker

16/32

ConceptConcept Design IdeationDesign Ideation

8/2/2019 Design Aspects Mr.rajesh Mirajker

17/32

22

How do you start designing?How do you start designing?

Make Man adapt to machine ?Make Man adapt to machine ?

OrOr

build machine around Man?build machine around Man?

8/2/2019 Design Aspects Mr.rajesh Mirajker

18/32

TheThe SeatPackSeatPack

ComfortComfort

SafetySafety

8/2/2019 Design Aspects Mr.rajesh Mirajker

19/32

Human FactorsHuman Factors

8/2/2019 Design Aspects Mr.rajesh Mirajker

20/32

Human FactorsHuman Factors

8/2/2019 Design Aspects Mr.rajesh Mirajker

21/32

Layout PackageLayout PackageCentral to the design processCentral to the design process

Space planning and compositionSpace planning and composition

Definition of body envelope and panel configurationDefinition of body envelope and panel configuration

Human comfort and safetyHuman comfort and safety

Homologation and regulation complianceHomologation and regulation compliance Service and accessibilityService and accessibility

Manufacture and assemblyManufacture and assembly

Feasibility and costingFeasibility and costing

8/2/2019 Design Aspects Mr.rajesh Mirajker

22/32

Layout PackageLayout Packageother examplesother examples

8/2/2019 Design Aspects Mr.rajesh Mirajker

23/32

33

Proto BuildProto BuildProcessProcess

QualityQuality fit and finishfit and finish

Engineering ArtEngineering Art

8/2/2019 Design Aspects Mr.rajesh Mirajker

24/32

ProcessProcess Body volumesBody volumes

8/2/2019 Design Aspects Mr.rajesh Mirajker

25/32

ProcessProcess Body volumesBody volumes

8/2/2019 Design Aspects Mr.rajesh Mirajker

26/32

ProcessProcess PartsParts

8/2/2019 Design Aspects Mr.rajesh Mirajker

27/32

QualityQuality fit, finish & detailfit, finish & detail

8/2/2019 Design Aspects Mr.rajesh Mirajker

28/32

Engineering ArtEngineering Art

8/2/2019 Design Aspects Mr.rajesh Mirajker

29/32

44

PresentationPresentationBuilding Brand IdentityBuilding Brand Identity

Cult & PresentationCult & Presentation

Marketing & ReMarketing & Re--SourceSource

8/2/2019 Design Aspects Mr.rajesh Mirajker

30/32

Graphics & LiveryGraphics & Livery -- CultCult

8/2/2019 Design Aspects Mr.rajesh Mirajker

31/32

Brand MarketingBrand Marketing Sponsorship VisibilitySponsorship Visibility

Promoting Indian Identity and its contemporary culture

(Virtually) Selling Liquor and Beer

Selling an Airline

8/2/2019 Design Aspects Mr.rajesh Mirajker

32/32

FormulaFormula RacingRacing

A MultiA Multi Discipline ActivityDiscipline ActivityManagementManagement

Human ResourcesHuman Resources Team OrganizingTeam Organizing

DesignDesign

EngineeringEngineering

Visual CommunicationVisual Communication

Promotion MarketingPromotion Marketing