According toRobert Vojtilaand Mark Hatje,Owners ofMidsun SpecialtyProducts Inc., Tommy Tape Miracle Wrapis a self-fusing silicone tape that hasalmost endless applications.

The feature that makes it so out-standing is that it’s adhesive-free. It’s not

Las VegasOser Communicat ions GroupMarch 2010

J. Patrick ‘Patt’ Rice,Senior Vice Presidentof PT, reveals why hiscompany decided torename and relaunchitself after a longcareer as Perfor-mance Technologies.

WW: Patt, PT is a new concept introduced

Paul DeVitto,Executive Director,U.S. Sales, Wireless,at PPC, tells usabout his company.

WW: Tell our readers a little about your company.

PD: PPC is the global leader in

Ron Moss, CEO ofWorthware Sys-

tems International,discusses CellSell®

Simplified CellularRetail ERP.

WW: What’s your main line of business?

Stephen Rayment,CTO at BelAir

Networks, explainswhat makes his com-pany unique.

WW: Before we getyour views on solving mobile data con-gestion, tell me about BelAir Networks.

Qpay Inc. is aturnkey transac-tion processingcompany. Theyprovide payment-processing sys-tems that enable an infinite variety ofservice providers to inexpensively andefficiently collect payments for servicesrendered from the “cash-centric”

By Alex Brisbourne,President and COO,KORE Telematics

With large wirelesscarriers now jumpingonto the M2M band-wagon, it is tempting to brand the marketas “mature.” Indeed, carriers are leverag-ing their networks to serve non-voice

Tim Flynn, CEO ofContinental Datalabel,tells us about iaPeel™.

WW: What is iaPeel?

TF: iaPeel is a high qual-ity vinyl inkjet printableskin system for electronic devices such asthe iPod®, iPhone®, Droid, Blackberry,

You just recei-ved the “drea-ded call.” Yourcustomer of 10years can’t be-lieve you sent him to the “idiot” downthe street to repair his BlackBerry that isnow destroyed, and demands you replacehis $500 unit!

One of the next greatwireless opportunitiesis using the mobilebroadband network toaccess a range of new,innovative solutionsto make people’s liveseasier and workplaces more efficient and productive. Glenn Lurie, President

Mike Hickey,President of Pitney

Bowes Business

Insight, talks aboutwhat his companyhas to offer.

WW: What was the most significantevent or series of events affecting yourcompany in the past year?

Alan Kraemer, ChiefTechnology Officer ofSRS Labs, reveals howhis company is takingaudio to the next level.

WW: SRS Labs wentinto business with just one tech-nology, ‘SRS.’ What benefit did that technology offer?

Continued on Page 36 Continued on Page 36Continued on Page 34

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The Future Of M2M Lies In Smart, Specialized Management

Continued on Page 32

Continued on Page 34

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High-speed wireless data applications areincreasing in popularity and the federalgovernment’s stimulus program is making broadband access a reality forthousands of rural and under-servicedcommunities. Today’s wireless carriersare faced with overwhelming decisionswhen it comes to deploying the best quality services to their end customers.

Innovative technology abounds not onlyin the wireless industry but also inobstruction lighting. Flash Technology, anSPX Division, moves forward in LEDlighting systems with their new AdvancedLED Solution. The Advanced LEDSolution has an all-LED-based dual bea-con and LED markers, as well as the mostinnovative, technology-driven controller

KGP Logistics is one of the country’slargest single-source, value-addedproviders of equipment and integratedsolutions to the telecommunicationsindustry. KGP Logistics is recognized forhaving a diverse customer base, broadportfolio of strategic manufacturer rela-tionships and national logistics network.

This national distributor represents

A safer alterna-tive to typing orreading messageswhile driving, users can listen to, com-pose, reply, forward and delete e-mailsand send text messages, all by voice. It’savailable on any carrier network usingany mobile phone in 60 countries andseven languages and is the winner of

Continued on Page 34 Continued on Page 38 Continued on Page 38

Midsun Specialty ProductsAddresses Dozens OfIndustry Needs With Ease

Wireless VeteranPerformance TechnologiesReinvents Itself

AT&T Working To ChangeThe Way People ThinkAbout Wireless

CellSell: Cellular RetailERP Simplified For ATruly Integrated Solution

PDA Repair World Comes To Aid OfBlackBerry Owners

Experiencing Mobile Data Congestion? There’s An AP For That

iaPeel: The CoolestAccessory Is Your Hottest Opportunity

SRS Labs Maximizes UserExperience With TheirTruSurround Technology

PPC’s Strength Lies In Long-TermConnectivity

Pitney Bowes Focused On Customer-CenteredInnovations

Qpay Works To BringEfficiency To Cash-CentricMarketplace

Flash Technology Shines In Field Of LED Lighting

KGP Logistics Known For Efficient, High-Quality Distribution

Globecomm Offers One-Stop-Shop ForService Delivery

The World’s LeadingProvider Of Hands-Free E-mail & Texting By Voice

Wireless Wor ldMarch 20104

extended delay would have resulted in aninsane level of boredom and frustration.But thankfully, today’s PDC has com-pletely changed how, when and where weinteract with our preferred content, peo-ple and medium. While waiting in line atthe Hertz offices, I pulled my phone outof my pocket, checked a few e-mails andthen started reading my latest book pur-chase via the iPhone® Kindle App. Verycool. I didn’t have to leave the line to getanything as unwieldy as a Kindle. I juststood there, completely content, and readmy book.

The point is that these devices arealways there for you, even better than apuppy, and you don’t have to carry aplastic bag around to clean up after them.All a PDC requires is that you keep itsbattery charged, which is a pretty gooddeal if you ask me.

For more information, please visitSRS Labs at www.srslabs.com.

The Personal Digital CompanionFrom SRS Labs Inc

Lee M. OserCEO and Editor-in-Chief

Steve CoxSenior Associate Publisher

Kim ForresterMichael HarrisDeb McQueen

Lyle SappKate Seymour

Associate Publishers

JoEllen LowrySenior Associate Editor

Justyn DillinghamAssociate Editor

Valerie WilsonArt Director

Yasmine BrownGraphic Designer

Paul HarrisBill Morris

Account Managers

Lorrie BaumannBusiness Affairs Manager

Enrico CecchiEuropean Sales

Wireless World is published byOser Communications Group ©2010.

All rights reserved. Executive and editorial offices at:

1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300

www.oser.com

European offices located at Lungarno Benvenuto

Cellini, 11, 50125 Florence, Italy.

By Alan Kraemer, Chief TechnologyOfficer―SRS Labs Inc.

What is the real lure of mobility? We talkabout it all the time and everybody seemsto want it, but why is it so compelling?Could it be that these devices havebecome more than our assistants, as inPDAs, and are morphing into our PDCs(Personal Digital Companion)?

They essentially remain with us allof our waking hours, and even at nightsince, for many, including myself, mymobile phone serves as a handy alarmclock that I can see on my nightstandwithout my glasses. Today, PDCs springinto action at the spur of the moment totake a picture, record a video or voice

memo, play a song or movie, determineour exact location, play a game or even letus read a book. They accompany us inevery aspect of our lives and are excellentat performing the tasks that we may not begood at, like remembering appointmentsor phone numbers. The cool thing is thatPDCs can remain out of sight when theyaren’t being used since they are smallenough to fit in a pocket or purse. Then,when we need them―poof, they appearand grant us our wish of the moment.

This concept dawned on me the dayafter Christmas while standing in line atthe Miami airport awaiting my Hertzrental car, which would ultimately taketwo hours to power through. Ten yearsago, with a Palm Pilot in tow, such an

A FIRST LOOK PUBLICATION NOT AFFILIATED WITH ANY OTHER PUBLICATION

Accedian Introduces 10 GbEPacket Performance Node New unit assures 10 GbE performance,scales to thousands of Y.1731 sessions forwireless backhaul monitoring.

Accedian Networks™, a leadingprovider of Packet PerformanceAssurance™ solutions for telecom, cableand wireless communications providers,is launching the MetroNODE 10GE™packet performance node at CTIA.

Featuring a hardware-based, ultra-lowlatency architecture, the 10GE delivershighly-scalable performance monitoringfor critical 10 gigabit Ethernet applica-tions. Addressing a critical need in 3Gand 4G (LTE and WiMAX) backhaul net-works, the 10GE can establish and main-tain thousands of Y.1731 sessions at theMobile Switching Center (MSC), provid-ing comprehensive Ethernet Operations,

Administration and Maintenance (OAM)coverage unachievable using today’sswitches or routers.

The MetroNODE 10GE is a uniquenetworking product, reflecting input

Continued on Page 16

Wireless Wor ldMarch 20106

CellSell Takes BusinessManagement To The Next Level The problem with stand-alone cellularretail-specific business managementsoftware is that it is not at all effective atmanaging the back-office financialaccounting, and it lacks strong financialcontrols, financial reporting and finan-cial audit trail—and it is, of course, stilljust stand-alone.

Retailers of cellular phones usinggeneral purpose integrated accountingsoftware that supports point-of-salefunctionality already recognize the valueof running one system instead of collec-tions of stand-alone, single-purpose soft-ware products in their businesses. Theproblem with general purpose integratedaccounting software is that even when itnicely supports point-of-sale (POS) features, it is not at all effective at man-aging the wide range of cellular retail-specific business functionality requiredin daily operations.

General purpose integrated account-ing software, because of its inability toeffectively manage the wide range of

cellular retail-specific business function-ality, usually requires wireless retailers toexecute a series of workarounds to treatthe requirements of their daily opera-tions. One example of this is having toproduce a second invoice billed to thecellular carrier for the amount of antici-pated activation commissions related toeach point-of-sale transaction produced.This practice results in an actual accountsreceivable record being created that isintended to represent the exact amount ofactivation commissions due to the busi-ness, related to every invoice made, for acellular phone where an activation tookplace. The need to utilize this type ofmechanism to treat a core businessfunction, like activation commissiontracking and reconciliation, makes foradditional cumbersome accountsreceivable sub-ledger reconciliationprocesses and inevitably skews finan-cial records of the corporation.

In many cases, this type of manipu-lation of the accounting records inflates

course, still just stand-alone. Stand-alone systems, like general purpose inte-grated accounting software and cellularretail-specific business managementsoftware, even when loosely integrated,can prevent management from obtainingreal-time visibility into the true financialposition of the business. The CellSellplatform is different.

CellSell is an advanced, fully inte-grated Cellular Retail ERP platform thatconsolidates and coordinates all theresources, information and activitiesneeded to complete back- and front-office cellular retailer business processesfrom financial accounting, formal real-time financial reporting, point-of-sale(POS), serialized and non-serializedinventory management, inventory opti-mization, revenue management, salesmanagement, carrier activations, cus-tomer relationship management (CRM),sales force automation (SFA), commis-sion management, supply chain manage-ment, human resources (HR) and OLAPbusiness intelligence (BI) reporting,without the need for separate or stand-alone systems.

For more information, visit booth 6037.

iaPeel Launch Brings PersonalElectronic Device CustomizationInto Your HomeiaPeel™ inkjet printable skins weredeveloped to bring customization of youriPod®, phone, gaming device and otherelectronics right in your own home.Using a standard inkjet printer and theeasy-to-use iaPeel Skin Maker software,anyone can create unique, personalizedskins for their favorite devices. iaPeelskins are made from a durable, high-quality vinyl that provides superiorimage quality and scratch resistance,especially when compared to the print-able paper skins on the market. There areno annoying bubbles and the high-techadhesive leaves no residue whatsoever.

Perhaps the most innovative featureof iaPeel printable skins is the built-inprecision alignment system. A series offolding tabs on the backer fit snuglyaround your device, ensuring a perfect fitevery time. The application process canbe completed in a matter of minutes.

The iaPeel brand is the brainchild ofthe product developers at ContinentalDatalabel®, a company with an estab-lished reputation for high quality labelsand cards. After 57 years in the label-converting industry, this exciting ventureis taking the company in new directions.

iaPeel inkjet printable skins are

available for pur-chase online andwill soon be fea-tured in multiplebrick and mortarlocations across theworld. Comparedwith other customskin companies,the price isextremely afford-able. At just$29.95, each kitcontains five skins,practice sheets and design software. Atthis price, the targeted 13-30 year old NetGeneration consumer will be able to ful-fill their need for customization withoutbreaking the bank.

Ali Heriyayanto, Editor of “ChipChick, Tech and Gadget from a Girl’sPerspective,” said, “Now this is what we

call making a custom skin.iaPeel is not another skincompany like the many thatare out there now. No, thiscompany takes the conceptof iPhone, iPod and Nanoskins to a whole new levelby letting you make customones at home on your printer. Just like the customgreeting cards and otherrandom personalized thingsyou print out on your printer—now you can print

out a skin at home too. This sort ofreminds me of when I used to print CDlabels from my printer…who knew nowyou would be able to do this.”

To see what the entire buzz is aboutand what consumers are saying about thisunique product, visit www.iapeel.com orstop by CTIA booth 5952.

Is your corporation’s “tail-spend” in atail-spin? Today’s corporations havebecome vigilant in finding innovativeways to control and manage their“spend” for cellular devices and services.They have leveraged their overall pur-chase power by contracting directly withknown carriers and incorporated TEMsolutions. These strategies have offeredcost improvements, but only to the origi-nating phone or service portion of thepurchase. The “tail-spend” of the pur-chase is often overlooked as minimal orincidental. So what is the “tail-spend”? Itis the accessories and, in most cases, it isin a tail-spin!

The average device will require aheadset, car charger and case or holsterbeyond the included AC charger. It may

also require a variety of additional orreplacement accessories. The total cost ofthese accessories is often overlooked, butall of this “tail-spending” can really addup as corporations implement moremobile telecom platforms. Additionally,the demand for accessories that supportmobile and Unified Communicationdevices is expected to increase.

So how can corporations more effec-tively manage their accessories purchases? One way is to identify theaccessories as a purchase independent ofthe cellular devices or service acquisi-tions. This alternative approach is beingimplemented at Fortune 500 companiesand Lexair Electronics is playing a majorrole in this developing market.

Lexair has been a supplier to

Fortune 500 corporations since 1998.They are a distributor of telecom prod-ucts including cellular accessories.They are unique in that they supportboth office and mobile requirements.Lexair saw the need to support bothmobile and office technologies.Customers were looking for a supplierto provide OEM and/or aftermarketaccessories competitively, enterprise-wide. They were looking to improve theiraccessories support and availability,which can be limited due to end-of-life ofa device from a carrier or manufacturer.Furthermore, warranty and replacementsupport of accessories was requiredbeyond the routine 90 days.

Lexair delivered on all customers’requirements and, in the process, devel-oped an entire corporate supplier strategyfor the supply and support of cellularaccessories. Their unique supplier per-spective of the mobile, office and emerg-ing U.C. technologies makes them avaluable supplier partner in evaluating

and identifying new product applications.Their current processes have evolved toalso include direct end-user fulfillment,product lifecycle management, electroniccatalog development and a host of othercustomer-specific solutions. In support ofbeing a volume supplier, Lexair is EDI,Ariba, EXOSTAR and PerfectCommerce enabled.

Customers have experienced meas-urable cost reductions, improved effi-ciencies, simplified order management,custom reporting, warranty replacementand the ability to manage product selec-tion enterprise-wide. These benefits arereflected in Lexair’s expanding presencein this emerging market.

To get your corporate “tail-spend”out of a “tail-spin,” please visit LexairElectronics in the Accessories Pavilion atbooth 6050. Lexair specializes in“Accessorizing Corporate Mobility.”

For more information, write to 4807-B Koger Blvd., Greensboro, N.C. 27407,call 866-LEXAIR-1 or stop by booth 6050.

sales, produces incorrect sales taxreporting information and prevents man-agement from seeing an accurate finan-cial picture of the business. Over theyears, to avoid having to useworkarounds like this to manage thebusiness, many cellular retailers—unaware of alternative integrated tech-nologies—turned instead to stand-alonecellular retail-specific business manage-ment software in an attempt to treat thecellular retail-specific business function-ality required for daily operations.

The problem with stand-alone cel-lular retail-specific business manage-ment software is that it is not at alleffective at managing the back-officefinancial accounting, and it lacks strongfinancial controls, financial reportingand financial audit trail—and it is, of

Lexair Electronics Helps LargeCorporations Acquire And Manage Their Cellular Accessories

Wireless Wor ldMarch 201012

In the fast-moving world of telecom, itis an unfortunate paradox that some ofthe most valuable equipment at the heartof a network is often located at the mostvulnerable of locations: remote towersites. These high-tech facilities are typi-cally protected by extremely low tech-nology: a “daisy chain of padlocks” on achain that invites unwanted entry, lockfailure and lost or misplaced keys. Inrecent years, theft at these locations hasbecome epidemic and the industry isquickly realizing that a padlock is notenough to protect these multi-milliondollar investments.

“Security is a major concern for thewireless industry,” said JeanineNiyonzima-Aroian, Principal of JNPartners and an experienced businessconsultant in wireless telecom. “When itcomes to wireless compounds, there isthe potential for a tremendous amount oftheft, with thieves targeting assetsincluding copper and fuel. This is agrowing issue for both carriers andtower owners.”

The Facility Access ManagementSystem™, or FAMS for short, is a newproduct created by Mi-Jack Systemsand Technology specifically to addresssecurity issues at telecommunicationsfacilities and give management a totalaccess control system for remote sites.Many leading telecom companies arefinding that this comprehensiveapproach to facility management can-not only improve security, but alsoprovides much-needed control overtelecom shelters.

FAMS functions simultaneously asan access system, a management con-trol system and an information system.As an access system, FAMS automati-cally disables the alarm system, unlocksthe gate, turns on the lighting and signals a surveillance camera to betterprotect the facility. As a managementcontrol system, FAMS can be pro-grammed to designate exactly who hasaccess to what locations and when hecan access them, and deactivate thoseprivileges instantaneously in the eventof a lost key fob or terminated employ-ees, to better manage site access. As aninformation system, FAMS stores auditdata so that management has a completerecord of all activity at that location,including authorized entries, unautho-rized attempts and time and date of all

entries to better monitor the facility. FAMS customers find that the sys-

tem provides a comprehensive solutionfor managing security and access atremote facilities. Mike Rupert, Directorof Network Operation for AirCell®, stated, “This is the technology and solu-tion which gives us complete control ofour site access.”

How does FAMS work? The sys-tem’s functionality is based around pro-grammable RF key fobs, handheldremote devices similar to your car’skeyless entry device. When entering afacility, an authorized user needs only todepress the key fob and, provided he isauthorized to enter the facility at thattime, FAMS automatically triggers thepredetermined entry protocol―includ-ing opening the gate, disabling the alarmsystem, turning on lighting and signal-ing a surveillance camera.

FAMS’ key fobs eliminate the manyproblems associated with keyed or com-bination locks—no more daisy chains,cutting manual keys, replacing brokenlocks and having different keys for eachlocation. Most importantly, no more re-keying locks because of a personnelchange, lost keys or theft. A FAMS keyfob can be programmed to provide allthe access each user needs, and can beinstantly deactivated in the event of amissing key fob or personnel change.

“Many facility owners have highstaff turnover, meaning that formeremployees may still have access to asite,” commented Niyonzima-Aroian.“Having control over access to thesefacilities is a major priority for ownersand their clients.”

Site security starts at the entrancegate, so MJST developed GateCuff, areinforced locking mechanism that issecurely mounted on any fence gate, pro-viding a strong and secure lock for anyfacility. GateCuff eliminates the need fora “daisy chains of locks” and preventsproblems associated with keyed, keypadand combination entry such as lost keys,unchanged keypad codes, jammed pad-locks and unwanted access.

“GateCuff is a great product,” saidTom Lennon, Vice President ofIndustrial Communications, a diversewireless communications company withtowers strategically located in NewEngland and Florida. “Getting rid ofdaisy chains is a big step for us, along

with all of the problems that theycause…lost and misplaced keys, brokenlocks and the potential for unwantedentry by former employees.”

However, FAMS does much morethan just control access to a remotesite―it is a fully integrated system thatallows the administrator to control andmonitor the facility remotely. WithFAMS management software, all auditinformation can be downloaded to aspreadsheet to create an audit trail sothere is never any question about whoaccessed the facility, when they did andfor how long. Activity can be tracked forall users and for each user group, suchas service technicians, maintenance staffand tenant representatives, and can beused to verify invoicing.

“For many of our customers, theaudit trail is very valuable so they have acomplete record of who entered the facil-ity and when they did so,” said ScottBorsodi, Vice President Sales for MJST.“In particular, many of our state and fed-eral government customers find this to beone of the key benefits to FAMS.”

FAMS functions can also beremotely accessed via available net-work connection, giving managementcomplete control over the location fromanywhere, any time. From a standardPC, the administrator can direct allauthorizations, activations or deactiva-tions of key fobs and pull up a com-plete audit of all activity at the facility.FAMS is compatible with most alarmsystems and can activate a securitycamera upon entry, providing the userwith real-time visibility over the siteand reducing labor requirements. Thesystem can be fully customized to meetthe needs of each user and optional fea-tures include the ability to turn onlights at entry, automatic activation ofvideo recording to monitor door activi-ty and remote temperature sensors thatcan monitor temperature to increaseenergy efficiency. Back-up batterypower is a standard feature, ensuringfull functionality in the event of apower failure.

Even with the best security avail-able, some components at a facilitydemand further protection. MJST hascreated another product that providesenhanced security for one of the mostvulnerable pieces of equipment at afacility: busbars. Theft of busbars fromcell tower facilities has become an epi-demic, as thieves seeking the valuablecopper easily pry the busbar from itsmooring, resulting in not only expensivereplacement but also tower down timeand costly labor. “Copper theft is anissue for tower owners because of the

value of the material and the fact thatthere is a black market for copper,” stated Niyonzima-Aroian.

The Universal BUS Guard wasdesigned specifically for the purpose ofdeterring busbar theft. The simple buthighly effective Universal BUS Guardprovides a steel encasement that turnsaway unwanted intruders, while stillallowing full functionality and access tothe busbar for maintenance personnel.The Universal BUS Guard can be easilyinstalled and is adjustable to accommo-date most busbar applications. Theproduct can also be incorporated intothe FAMS system to include a tamperalert. The Universal BUS Guard productis designed to meet a growing demandfrom site operators.

“Theft of busbars is a major issuefor many of our customers.Unauthorized removal of a busbar notonly means they have to replace the bus-bar, but it can lead to costly tower down-time,” said Borsodi. “Most importantly,it can also leave a tower vulnerable tolightning and power surges, making pre-vention of busbar theft a very seriousissue in the industry.”

With a heightened level of security,the elimination of outdated padlocksand keypads, as well as remote controlof the location, FAMS is a total accesscontrol system that provides a new levelof facility management for telecommu-nications compounds. The system isdesigned to meet the growing need forenhanced security at remote telecommu-nications sites.

“We continue to hear from customers about the importance ofsecurity and control over remote tele-com sites. With the ever-increasingthreat of theft, new government regula-tions and continued growth in theindustry, there is no question this willremain a major issue,” said Borsodi.“We have developed the FAMS systemspecifically to help customers bettercontrol and secure their remote telecomfacilities, and we will continue to helpthem more effectively and securelymanage these valuable assets.”

For more information on FAMS andMJST, please see their ad on page 9,visit them at booth 2066 at CTIA WIRE-LESS or visit www.mjst.com.

About JN Partners

JN Partners is an experienced consult-ing firm, successfully helping wirelessindustry equipment manufacturers andservice providers develop marketingand business strategies. For more information, please visit www.jnpartnersinc.com.

Using Smart Technology ToProtect And Manage RemoteTelecommunication Sites

ReCellular Launches ‘Phones For Haiti’ Cell Phone Recycling ProgramUsed Phone Purchases To BenefitAmerican Red Cross

ReCellular today announced a new wayfor Americans to provide support to themillions of victims of the Jan. 12 earth-quake in Haiti. Used cell phones can besent in by downloading a prepaid mailing

label at www.phonesforhaiti.com, withthe proceeds going to the American RedCross’ charitable efforts.

“The devastation in Haiti is slowlybecoming all too clear,” said SteveManning, ReCellular CEO. “Sending inyour used phone is a simple and effec-tive way to help with the rescue and

rebuilding efforts already underway.”There are an estimated 130 million

phones retired in the United States everyyear. If even a small percentage of themare sent to Phones for Haiti, it would con-tribute millions of dollars toward relieffrom the devastating earthquake.ReCellular will give 100 percent of thephone value as a contribution to theAmerican Red Cross; charities havealready earned more than $20 milliondollars in contributions through theirpartnerships with ReCellular.

With rescue and repair missionsalready underway, it is critical that funds

get to the region quickly. By using thepostage paid label, supporters can havetheir used phones to ReCellular withinjust a few days, allowing for the rapiddistribution of funds. All phones areaccepted, though newer phones will pro-vide the most value to the charity—insome cases $100 or more.

“The overwhelming response fromall Americans to the crisis in Haitireflects the depth of generosity of theAmerican people,” said Manning. “Weare proud to be able to coordinate this

Continued on Page 34

Wireless Wor ldMarch 201016

PT’s SEGway Delivers HighestCapacity Signaling Platform ForNext-Generation NetworksPT, the leading provider of innovativenetwork communications solutions, for-merly known as PerformanceTechnologies, has tripled the capacity ofits SEGway™ Signaling Solution,already an industry leader. Each systemwill handle an unparalleled 600,000transactions per second (TPS) with morethan 2,000 SigTran associations on a sin-gle, telco-hardened 12U chassis.

Network signaling traffic isincreasing by orders of magnitude due tomobile messaging and mobile services,leading telecom operators to face seri-ous limitations in their legacy TDM or

hybrid networks. Increasingly, they facethe choice to retrofit or replace existingnodes with IP-based architecture. PT’sSEGway systems are the only signalingsystems purpose-built for the rigors ofan IP-centric network with its high-bandwidth demands and database-heavy applications.

These platforms are designed usingEthernet-based backplane architecturewith built-in five nines reliability,allowing all SIP and SigTran associa-tions to be connected via two gigabitEthernet ports to significantly simplifyinstallation, wiring and configuration.

Port and traffic capacity is satisfied bysimply equipping the system with addi-tional routing CPUs, giving theSEGway its scalability. In addition toits unmatched transaction-per-secondrate, SEGway provides a completeselection of interfaces―TDM, ATM,AnnexA, IP and SIP. It is unique in themarket in that this capacity is main-tained even with the addition of featuressuch as Gateway Screening, SignalingGateway, Point Code Emulation™ orGlobal Title Translation.

PT’s equipment not only increasesan operator’s network efficiency, it alsolowers the cost of signaling transport.SEGway Signaling Solutions have thesmallest footprint per processing capabil-ity, and the highest signaling density inthe industry. That adds up to a drasticreduction in power consumption andgreatly decreased facilities and operating

costs, contributing to a greener environ-ment. Its flexibility and high scalabilitymake it the perfect solution for operatorsdesigning or migrating to an IP network,and is suitable for deployment at the coreor the edge of the network.

“We have leveraged our consider-able signaling expertise to think outsidethe proverbial box, and develop a nine-fold performance increase within lessthan a year that is leaps and bounds aheadof anything else in the industry,” saidVirgil Long, Senior Director ofEngineering at PT. “Business cases provethat carriers may realize cost savingsreaching millions of dollars over three tofive years’ time, and our entire systemcosts them less than an upgrade of mostlegacy systems.”

For more information, call 585-256-0200, visit www.pt.com or stop bybooth 6551.

from leading service providers seekingan enhanced alternative to traditionalnetwork elements. With an initial fea-ture set optimized for mobile backhaulapplications, the 10GE unit’s ultra-pre-cise OAM capabilities easily scale tothe large number of sessions requiredto monitor and maintain 3G and 4Gservice deployments.

To guarantee Quality of Service(QoS) for a wide variety of real-timecommunication and data services, backhaul connections maintain differentservice classes for high, medium and low

priority traffic. Used to monitor connec-tivity and performance for each serviceclass between the MSC and each cell site,Y.1731 sessions quickly scale into thethousands as operators light up hundredsof towers in a metro region.

Existing routers with software-based OAM implementations can incurprocessing delays that result in nonsen-sical latency and jitter measurements—often several times longer than accuratemeasurements provide. This lack ofprecision under real-world conditionsleads to false alarms and inconsistent orincomplete monitoring visibility. Bycontrast, the 10GE unit features a

Accedian (Con’t. from p. 4) dedicated-silicon, all-hardware archi-tecture capable of processing thousandsof flows in parallel with microsecondprecision—technology scaled fromAccedian’s well-known MetroNID®

units, widely deployed to establishOAM and monitor performance at cellsites worldwide.

“Mobile operators no longer have tomaintain networks with sparse, inaccurateOAM measurements as they move fromfield trials to full-scale 3G and LTEdeployments,” explained Patrick Ostiguy,President of Accedian Networks.“Hundreds of operators count on our solu-tions to assure critical applications—we

engineered the MetroNODE 10GE toexceed their requirements and expecta-tions. By using the 10GE to deploy serv-ice with confidence, they can overcomeshortcomings in what they now considerlegacy technology.”

Accedian is currently exhibiting atCTIA in Las Vegas, booth 6565. Ostiguyaddresses the challenges of 3G and LTEdeployment on the panel “EngineeringMobile Backhaul” at 12:20 p.m. onTuesday, March 23.

A video overview of AccedianNetworks’ MetroNID 10GbE packet per-formance node is posted ataccedian.com/ctia2010.

Wireless Wor ldMarch 201026

Midsun’s Self-Fusing SiliconeTape Is The Solution ToAccommodate Any Need Midsun Specialty Products will be mak-ing their second appearance at the CTIAWIRELESS trade show this year. MidsunSpecialty Products is a manufacturer ofself-fusing silicone tape.

What Is Self-Fusing Silicone Tape?

Self-fusing silicone tape has been aroundsince the early 1950s. The military firstdeveloped it in place of electrical tape.They used the silicone tape for a varietyof purposes, from insulation to wiring,especially in the areas that were prone toleaks and wear. The military even testedit in a variety of the world’s harshest con-ditions and applications. Midsun’s sili-cone tape meets or exceeds U.S. Spec

AA-59163 (formerly MIL-46852C).One of the reasons that the military

utilizes the silicone tape is because of thenatural properties of the silicone. Self-fusing silicone can form a watertight,highly insulated, non-corrosive overwrapon virtually any electrical connection. Italso works in a temperature range of -65°F to 500°F.

Self-fusing silicone tape can be usedin automotive, electrical, aerospace,marine, plumbing and outdoor areas. Thecompany also markets the product to themining and wireless industries.

When it comes to weatherproofing,self-fusing silicone tape can be used insystems for connections, jumpers,

antenna connections,surge and suppressors.It has excellent trackresistance with a veryhigh dielectric strength.It has an excellentresistance to ozone, arcand to moisture andoxygen. It even prevents corrosion.

One of the reasons that MSP is hereat the CTIA WIRELESS 2010 trade showis they have begun working with largewireless companies to stop corrosion onall their connectors. Their solutions canhelp you too!

Designed to replace heat-shrinkablesleeving, the tape fuses to itself within 24hours. Its 300 percent elongation willallow the tape to form-fit around com-plex and irregular shapes. Also, it damp-ens vibrations and resists heat andmechanical shock, including corona.

MSP produces self-fusing silicone

tape from a ¼'' wide to 4''wide and 5 mil to 80 milthick. They can also ribone side and even perfo-rate the tape at requestedlengths to accommodateany need.

“Our tape is not onlywaterproof but can be

applied underwater, and it won’t beharmed by diesel fuels, oils or saltwa-ter. Only strong oxidants such as liquidchlorine, pure oxygen or calcium hypochlorate will degrade it,” the companystated. “Our tape does not leave asticky residue; therefore there is lesslabor to remove it.”

Midsun Specialty Products manufac-tures self-fusing silicone tape in 15 colorsand can also match a color when a PMSis provided. Their tape is UL-listed.

For more information, please visitwww.midsunspecialtyproducts.com orstop by booth 1466.

The Appeal Of iaPeel: Make Your Own SkinsiaPeel is the only home inkjet printableskins for personal electronic devices onthe market. How do they work, you ask?

Design your skin at home with theirSkin Maker software…your photos,images of your favorite team, band or art-work…anything you want! The softwareis Windows-based, with a Mac OS X ver-sion rolling out this month.

Print using any inkjet printer set onthe highest quality photo settings. Theskins are made of a photo-gloss vinylthat captures every detail of your artworkor photos.

Apply to your device after a thor-ough cleaning by positioning it between

the patented easy-align tabs built intothe back of the skin. The easy-align tabsmake it virtually impossible to put theskin crooked.

Change your skin whenever yourmood changes, since when it is removedthere is no adhesive residue left behind.

The iaPeel line includes all genera-tions of the iPod® Nano®, Classic®,iTouch®, iPhone® and laptop skins. Andthey are already in development ofskins for Blackberrys, Droids and otherphones as well as gaming devices, cam-eras and e-book readers. Productionsamples will be available at booth 5952throughout the show.

iaPeel justlaunched at CES2010 and hasalready been signedfor international dis-tribution throughoutEurope, Australia,Mexico and Africa.The press has beenextraordinary! From “ABC World NewsNow,” “MacBreak” and “Daily Giz Wiz”to multiple online blogs and sites, peoplecould not be giving iaPeel better buzz.

Sara Baker, reviewer for techbucketblog.com, said, “iaPeel, while lookinglike a regular skin, has perhaps the mostinnovative method of getting a skin onthat we at Tech Bucket Blog have everseen. You might be thinking now, really?…History tells us that the sim-plest perhaps least innovative devices

have some of the most thoughtbehind them. Take a look, itdoesn’t seem all that fancy. It’ssomething you feed into yourprinter, pick your design andclick print. That’s it. Turn theprinted skin around and you’llfind the real innovation. There aresimple fold-up tabs that guide

where your iPod should go. You place youriPod in those tabs and a simple few peelsand turns and presto! The skin ison.…That’s why iaPeel is mentioned andsome of the other skins are not. iaPeelstands out where others merely blend in orgo for fancy licensing. The magic tabs aresimply a stroke of some well thought-out,inventive genius. I like it.”

Curious? For more information, visitwww.iapeel.com or stop by booth 5952to watch a demonstration.

connective technology, pushing inno-vation in the wireless, broadband,telecommunications, satellite and cus-tom installation markets. We specializein creating state-of-the-art technologiesthat connect our world.

WW: What would you say makes yourcompany unique?

PD: We’ve poured 65 years of innovationinto providing the most advanced, durable,effective products in the marketplace, cou-pled with a training program that addstremendous value to a carrier’s network.

WW: What was the most significantevent or series of events affecting yourcompany in the past year?

PD: Successfully launching the All Tight and Comp Pro connectors into the marketplace.

WW: Are you introducing any new products?

PD: In addition to All Tight™ and CompPro™, we’re promoting pre-assembledjumpers as well. All of our jumpers arepre-tested and carry the same lifetimewarranty that our connectors do.

WW: Where is your current productemphasis?

PD: Connectors and tools for tower con-struction and maintenance crews thatperform beyond traditional connectortechnologies that have been available.

WW: What distinguishes your productsfrom the competition?

PD: A higher quality of engineering.Our connectors compress and makesurface contact in three places, makinga wireless network more durable andefficient, especially when it comes to

PPC (Con’t. from p. 1) moisture protection.

WW: Compare the position of your products and their technology against thecurrent market.

PD: There’s no question that our connec-tors have the most advanced technologyon the market. Each connector design isput through the most extensive testingpossible to ensure that it performs for theintended life of the installation.

WW: What is the nature of your distribution?

PD: We work through distribution anddirect. We consider our distribution chan-nel as a true partnership and collabora-tion to provide our collective customerswith the flexibility they need.

WW: Who are your target end-users?

PD: Wireless carriers as well as the

contractors who perform installation andrepair work for the wireless.

WW: Tell our readers about your tradeshow objectives, plans, products, etc.

PD: We’re demonstrating our productsand services each day at our booth, 3755.Our goal is to educate as many potentialcustomers as possible about our innova-tive approach relative to connectors andhow we have raised the bar surroundinglong-term durability and reliability.

WW: What is your outlook in general forthis product line?

PD: Incredibly positive. Our customersare starting to realize the impact of usinga connector that will not fail over time,which is critical to their long-term goalsand objectives of network reliability.

For more information, stop by booth 3755.

Retail Zone To Showcase Vibrant Mobile MarketplaceInternational CTIA WIRELESS 2010®

has introduced the Retail Zone, a dedicated area on the show floor featur-ing an Accessories Pavilion and Retail

Resource Pavilion that will provide one-stop-shopping for vendors seekingmobile back-end solutions and buyersinterested in selling mobile CE products.

With more than 20 percent of theshow’s attendees coming from the retailspace, the Retail Zone will feature a full

range of products and services gearedtoward making the retail ecosystem moreprofitable and efficient—includingmobile CE, POS solutions, product display innovations, refurbishers and

Continued on Page 32

Wireless Wor ldMarch 201030

consumer demographic. They define thecash-centric demographic as the con-sumer segment that, for various reasons,tends to use cash as their primary methodof purchasing goods and services.

Their services revolve around theircore product, which has gained anindustry-wide reputation as the “Walk-in Pay Agent In a Box.” Their product,“Qpay Virtual Payment System,” or

QVPS, is complete, from technologyintegration and implementation tofront-end collection and back-end pro-cessing and reporting. Due to theirextensive experience, the implementa-tion process has become faster andmore economical for both the pay agentand service partner, enabling them tosimplify the entire course of develop-ment and provide a level of documenta-tion and support that is unparalleled intheir industry.

Qpay (Con’t. from p. 1) They have created their services tobenefit particular industry segments: allpre-paid services, utilities, pre-paid wire-less and long-distance. A few of their cur-rent service partners are MetroPCS(NYSE: PCS), Cricket Communications(NASDAQ: LEAP), T-Mobile, Clearwire(NASDAQ: CLWR), Revol, Mobi, OpenMobile, nTelos (NASDAQ: NTLS) andPublic Mobile, to name a few.

An industry innovator, havingdeployed a proven and powerful

“Electronic Top Up” (ETU) transaction-processing platform and proprietaryproducts tailored to meet the needs oftheir agents, Qpay is the connectionthat links retailers and serviceproviders via their extensive and ever-growing network of nationwide pointsof service serving the cash-centric marketplace.

For more information, visitwww.qpaynet.com, call 305-650-9930 orstop by booths 504 and 505.

MH: The economic conditions of the pastyear have affected almost everybody.Fortunately for us and our customers,Pitney Bowes Business Insight is uniquelypositioned with a portfolio of high-valuesolutions and platforms that help our cus-tomer enhance the value of their customerrelationships and improve their businessperformance. Our focus on helping ourclients acquire new customers, serve thecustomers they have and grow the value oftheir relationships has resulted in a suc-cessful and loyal customer base.

WW: What do you anticipate to be yourgreatest challenge in the year ahead?

MH: In today’s economic climate, yourcompetition isn’t just people that are in thesame business as you. Your competition isanybody that is competing for IT dollars.As a result, you must have a very strongvalue proposition and provide return oninvestment to your clients. Working closelywith our customers to help them

evaluate their business needs and to rec-ommend high-impact solutions will con-tinue to be our focus for the year ahead.

WW: What solution areas do you see asbeing hottest this year?

MH: Location intelligence and GIS solu-tions such as MapInfo Professional®,Spectrum™ and Envinsa® will continueto play an important role for carriers foraccurately mapping out the location ofnetwork assets, performing risk and com-petitive analyses and strategically grow-ing their business. These solutions willbe popular as more communicationsproviders recognize the need to bringcritical location data out of ‘silos’ andeasily share it across their enterprise formore strategic business decisions.Additionally, these solutions will be crit-ical for utilities engaging in real-timemonitoring of their networks to supportthe increasingly widespread Smart Grid.

Accurate, quality customer data, includ-ing standardized mailing addresses, offers

Pitney Bowes (Con’t. from p. 1) a multitude of benefits for companies,from the ability to analyze market oppor-tunities to improving customer billingprocesses and even flagging fraud.

Additionally, our GeoTAX® enterprise taxmanagement solution leverages criticallocation and customer data to eliminatethe guesswork in jurisdiction assignmentfor tremendous cost savings, especially inthe communications sector.

WW: Are you introducing any new products?

MH: We are constantly striving to inno-vate on behalf of our customers. Locationawareness is an analytical blind spot formany organizations. PBBI is addressingthis critical requirement through its location-aware CRM solutions, enablingcustomers to harness the power of the‘where’ dimension in their operational,business and strategic decisions. PBBIbelieves that location-aware CRM willbreak into mainstream business comput-ing over the next two to five years.

Systems that track and record our move-ment through physical space will bewoven inextricably into everyday life.Already we operate some location-basedsystems: dashboard navigation systems,smartphones with GPS features and elec-tronic tags that help us zip through tollstations. But in the coming years, location-aware tools will become morecommon, sophisticated and indispensa-ble. By blending location data into predictive analytics and business intelli-gence, PBBI customers will be able tohave more sophisticated insight into theirbusiness planning equations.

Additionally, cloud computing offershuge potential for companies worldwideto deploy new and exciting solutions.Pitney Bowes Business Insight is com-mitted to making it as easy as possible forour customers to leverage new solutionsand technologies as we help them meettheir business objectives.

For more information, stop by booth 2752.

Handango’s Best Business Applicationaward for 2009.

John McLeod, President and CEO ofVoice on the Go Inc., reveals whatmakes his company successful.

WW: What is Voice on the Go?

JM: Voice on the Go is a safer alterna-tive to typing or reading messageswhile driving as users can now listento, compose, reply, forward and deletee-mails and send text messages, all byvoice. Voice on the Go also enablescell phone users to access their con-tacts, place calls from their contact list,send Twitter tweets and update theirFacebook profile—all hands-free andby voice.

Voice on the Go offers the most compre-hensive and fully featured voice applica-tion on any carrier network using anymobile phone including BlackBerrysmartphones, Apple iPhone, WindowsMobile, Google Android, Palm Pre andSymbian devices.

It’s available in 60 countries and sevenlanguages, including English, French,Spanish, Italian, German and Dutch.

WW: Why Voice On The Go?

JM: Texting and driving is dangerous.Driving laws prohibit the use of hand-held cell phones while driving. Driverswho text, type, e-mail, dial or talk usingany hand-held cell phone face fines anddemerit points.

Voice on the Go’s unique solution helps

Voice on the Go (Con’t. from p. 1) increase safety on the road by enablingdrivers to keep their eyes on the road andtheir hands on the wheel by using theirvoice for texting, e-mailing and calling.

WW: What trends are you seeing in theindustry?

JM: We’re experiencing tremendousgrowth through our Partner Programwhere companies are bundling their prod-ucts with voice applications to differentiatetheir product and add an ongoing revenuestream. We’re the only company that pro-vides a turnkey white label solution that isoffered in English, French and Spanish.We’ve signed numerous OEMs who arenow launching white-labeled and co-branded bundled offerings. This is a win-win for Voice on the Go and our partners.

WW: Are you working with any

wireless carriers?

JM: Yes and we’re very excited about it.We’re currently working with carriers ineight countries with more on the way. It’sinteresting to see how each carrier has adifferent business model for offeringVoice on the Go to their customer base.Our turnkey-hosted solution providesrevenue share opportunity with no risk orupfront capital.

WW: How do partners get started?

JM: They can offer any or all of Voice onthe Go’s services. See us in North Hall,booth 6514, to learn how our many othersuccessful partners are generating rev-enue with Voice on the Go. Contact us atpartners@voiceonthego.com or call 905-305-1355, ext. 59, and ask us how we canhelp you get started today!

sticky at all, but within minutes of wrap-ping an object, it begins to fuse to itself,forming an air and watertight bond.Vojtila also said it can stretch to threetimes its length, making it possible towrap even oddly shaped items. It’s evenbeen used to wrap pipes carrying radioac-tive waste! Hatje said that response to thetape since it was launched back in 1992has been amazing.

“Every now and again, a productcomes along that really grabs people’sattention,” added Hatje. MidsunSpecialty Products has been selling tothe hardware, electrical, marine and

plumbing channels. “It can be used foreverything from repairing hoses to cre-ating grips on tools. And it’s a greatrepair kit for motorists; you can use it towrap around a burst radiator hose orbattery lead.”

Midsun Specialty Products also sup-plies the aerospace industries. Our tape isused as a harness wrap in some of our mostpopular commercial aircrafts,” Hatje said.

Tommy Tape Miracle Wrap is notonly waterproof but can also be appliedunderwater and won’t be harmed bydiesel fuels, oils or saltwater (only strongoxidants such as liquid chlorine, pureoxygen or calcium hypo chlorate willdegrade it). And because it isn’t sticky,

Midsun Specialty Products (Con’t. from p. 1) it’s perfect for whipping the ends ofropes, cables or winch handles.

Electricians can use Tommy TapeMiracle Wrap as a simple method oftermination splicing. Designed toreplace heat-shrinkable sleeving, thetape fuses to itself within 24 hours.Vojtila also stated that its 300 percentelongation stretch wrap conforms toany shape and its dielectric strength is 400V/mil or 12,000 volts with the 30 mil tape.

Tommy Tape Miracle Wrap remainspliable through a wide range of operatingtemperatures (-65˚F to 500˚F). It doesn’tcrack with cold or soften in the heat,making it ideal in extreme temperature

conditions. And when it’s finally time toremove the tape, it’s just a matter of slic-ing it through and it falls away withoutleaving a sticky residue.

“New areas of interest for our tapeare the mining and wireless industriesbecause of all the different types of appli-cations and the conditions that need to bemet,” Hatje said.

The tape is manufactured inConnecticut and all ingredients are madein the United States. The size range isfrom 5 mil thick to 80 mil thick and ½''wide to 4'' wide. The tape can also comein a FR or fire-resistant formula.

For more information, visitwww.midsunspecialtyproducts.com.

Wireless Wor ldMarch 201032

PSP, Kindle, etc. Customers get to createdesigns or use their own photos―any-thing they can think of―at home, thenprint a high-resolution photo qualityimage with their own inkjet printer. It hasbuilt-in easy alignment tabs for a perfectfit. Not only does it look good, it alsoprotects at the same time. And the adhe-sive will never leave any residue.

WW: What gave you the idea for iaPeel?

TF: We saw a void in the electronicdevice skin market at the retail level. Allof the other skin makers are making toorder or have only their own designsonline. That is hard for a retailer to sellbecause of the possibility of hundreds ofSKUs on the shelf. With iaPeel the con-sumer personalizes and prints the skinsat home. Our targets of 13-30 year oldsare true Net Generation consumers.They are all about customization andexpect to be able to do it easily and ontheir own timeline. iaPeel fits perfectlyinto their mindset.

WW: Is there anyone else in the market

with this product?

TF: No, this is our invention. We havefour patents issued and many moreapplied for.

WW: Continental Datalabel is primarilya label and card manufacturer. How doesiaPeel fit into your business?

TF: Continental Datalabel has beenmanufacturing labels and specialtycomputer media for the last 50 years.During that time our business has keptevolving through innovation in manyproduct areas. iaPeel is the latest ven-ture in this evolution.

WW: So how does iaPeel work?

TF: 1. Start by creating your owndesigns or adding photos into the included design software. 2. Then print the skin on any inkjet printer on photo quality setting. 3. Use the easy-align tab system to applythe skin to your device. 4. Log on to iapeel.com. We have video demos. A picture’s worth a thousand words.

iaPeel (Con’t. from p. 1) WW: Sounds really cool and fun. Andlike you’ve really hit a hole in the mar-ket. How is the buzz?

TF: They are really easy and generatinga lot of excitement. We have beenpicked up by lots of blogs and techforums for unsolicited reviews and theyhave overwhelmingly been positive.Everything from gadgetreview.com, tochipchick.com to wired.com. And lotsof YouTube reviewers, too. We’ve alsobeen seen on ‘Macbreak,’ ‘Daily GizWiz’ and ‘ABC World News Now.’

Sara Baker of techbucketblog.comsaid, ‘iaPeel, while looking like a regu-lar skin, has perhaps the most innova-tive method of getting a skin on that weat Tech Bucket Blog have ever seen.You might be thinking now, really?History tells us that the simplest, per-haps least innovative devices havesome of the most thought behind them.Take a look, it doesnt seem all thatfancy. It’s something you feed intoyour printer, pick your design and clickprint. That’s it. Turn the printed skinaround and you’ll find the real innova-tion. There are simple fold-up tabs that

guide where your iPod should go. Youplace your iPod in those tabs and a sim-ple few peels and turns and presto! Theskin is on.…That’s why iaPeel is men-tioned and some of the other skins arenot. iaPeel stands out where othersmerely blend in or go for fancy licens-ing. The magic tabs are simply a strokeof some well thought-out, inventivegenius. I like it.’

We are very pleased with the responseand expect it to continue. We justlaunched at CES 2010 and have alreadybeen signed for international distributionthroughout Europe, Australia, Mexicoand Africa as well as several brick andmortar locations in the United States.

WW: Where can I find iaPeel?

TF: Come see us at booth 5952throughout the show. We will be doingactual product demonstrations there.Seeing is really believing with theseskins. They are so easy that everyonecan do them. Or check out our Web siteanytime, www.iapeel.com. iaPeel isthe right product at the right time forthis marketplace.

DriveCarefully: Listen To Your E-mail, SMS And PIN MessagesWhile DrivingVoice on the Go, the leading provider ofhands-free e-mail and texting by voice,announced that Voice on the Go hasreleased DriveCarefully™ forBlackBerry® smartphones.

John McLeod, President and CEO ofVoice on the Go Inc., talks about whattheir App, DriveCarefully, has to offer consumers.

WW: What is DriveCarefully?

JM: DriveCarefully automatically readse-mail, SMS and PIN messages to driversin English, French and Spanish, whilethey keep their hands on the wheel andeyes on the road.

Available on BlackBerry App World,

DriveCarefully is the best option for stay-ing up-to-date with e-mail, SMS and PINmessages while driving and it works with all BlackBerry smartphones using BlackBerry OS 4.5 and above.BlackBerry users simply setDriveCarefully into ‘Driving Mode’ andnew messages are automatically readaloud. Voice on the Go’s e-mail readerproduces high-quality audio streamedover the data channel directly to theBlackBerry without users ever having totouch their smartphone.

WW: How does it work?

JM: Downloadable from BlackBerryApp World, DriveCarefully runs directlyon BlackBerry smartphones using thedata channel. With DriveCarefully

drivers can now listen to their e-mail,SMS, and PIN messages either on the sp eakerphone on their BlackBerry smartphone, any Bluetooth headset orany in-car kit—all hands-free!

DriveCarefully will also automaticallyread your messages through yourBluetooth headset or in-car kit whenpaired with your BlackBerry smartphone.

WW: What languages are supported?

JM: DriveCarefully is the only ‘safedriving’ App that supports English,French and Spanish. The application willautomatically recognize the default lan-guage of the BlackBerry and read messages in that language.

WW: Where is it available?

JM: DriveCarefully is downloadablefrom BlackBerry App World or www.drivecarefully.com. DriveCarefully issimple to use, can be activated quickly,and is perfect for both consumers as well

as BlackBerry Enterprise Customers.

WW: There is a lot of buzz around texting and driving. How doesDriveCarefully help solve this problem?

JM: Texting and e-mailing while driv-ing has become a pervasive safetyissue and we are seeing significantmedia attention on shows such as‘Oprah,’ CNN and CNBC. Instead oflooking at their BlackBerry and read-ing their e-mail, BlackBerry users cannow DriveCarefully while listening totheir messages and keeping their eyeson the road.

For more information, please visitwww.drivecarefully.com or stop bybooth 6514.

Voice on the Go, DriveCarefully, Voice-To-Text, Voice-to-SMS are trademarksof Voice on the Go. Other productsmentioned herein may be trademarksand/or registered trademarks of theirrespective owners.

re-sellers. The Accessories Pavilion willhouse manufacturers and distributors,and the Retail Resource Pavilion willgive dealers the tools to generate newcustomers and increase productivity.

Retail continues to represent a grow-ing segment of the wireless ecosystem, andCTIA attracts buyers from large retailerssuch as Amazon, Best Buy, Costco and

Wal-Mart. With more than 150 exhibitorsexpected in the Retail Zone, CTIA hasincreased its footprint on the show floor toaccommodate demand from a broad rangeof companies including: Hownet, iQmetrixIntelligent Retail, and Mizco International.Additional details about Retail Zone pavil-ions and exhibitors can be found online atwww.ctiashow.com/retail.

“We have seen consistent growth inthe number of attendees representing the

CTIA WIRELESS (Con’t. from p. 26) retail space at CTIA events,” said RobertMesirow, Vice President and ShowDirector for CTIA. “We established theRetail Zone to meet the business develop-ment and networking needs of this criticalaudience, and already we’ve had to expandthis area due to high demand. We believethe growth in this sector is indicative of thecontinued value CTIA shows provide tobuyers and sellers in the mobile space.”

Ed Legum, Producer of the Retail

Resource Pavilion and President ofHownet, said, “In the past it’s been diffi-cult for retailers to find a single area at atrade show that addresses all their needs.Our pavilion is a services showcaseoffering solutions that retailers canembrace to improve business practices.We’ll have companies on hand that willoffer retailers the resources they need tobe smarter and more profitable in today’scompetitive marketplace.”

Adax Inc., an industry leader in high-performance signaling infrastructure, has launched the industry’s first SS7 sig-naling controller for the new PCIe ExpressModule (PCIe EM) format,

the HDC3-EM. Designed to meet thePCISIG PCI Express ExpressModuleSpecification Revision 1.0 the HDC3-EMallows the highly successful Adax HDC3SS7 signaling board to be used in systems

using the new PCIe EM architecture, suchas the Sun Blade 6000 servers.

The Adax HDC3 board delivers ahighly flexible and scalable I/O solutionand the PCIe EM standard also supportshot-swappable cards. Delivering up to 248MTP2 links or eight HSLs (Q.703 Annex Aor ATM AAL5) per card, the HDC3-EMboard is able to perform many thousands oftransactions per second, placing minimal

load on the host, maximizing applicationperformance and ensuring no degradationof service for the customer.

“We are delighted to be the first tooffer the market a signaling I/O card forthe PCIe EM format,” said Drew Sproul,Director of Sales and Marketing at Adax.“The combination of the HDC3-EM card

Continued on Page 34

Adax Delivers Eight Port SS7Controller For PCIe ExpressModule

Wireless Wor ldMarch 201034

Value-added services such as SMS,MMS, E911, CALEA, pre-paid and post-paid are becoming an essential part of awireless carrier’s offering. But how canthese new services be delivered without amajor capital or operational investment?

Many carriers are opting for a one-stop-shop approach to service delivery.For example, Indigo Wireless recentlyselected Globecomm’s hosted platformto provide switching facilities for its sub-scribers and its roaming partners, withservices for voice, video and data. Byusing Globecomm’s hosted 3G coreswitch for its hosted mobile services,

Indigo is able to offer more value-addedservices at a lower cost. In addition,Globecomm provided all of the GSMequipment, as well as the design and inte-gration services, for Indigo Wireless’ net-work build-out. Globecomm’s hybridnetworks are optimized so that IndigoWireless can provide multiple data trafficoptions to meet increased data demandsand deliver a better overall experience tothe end user.

Globecomm offers hosted andmanaged network services, design andintegration and backhaul capabilitiesfor both terrestrial and satellite com-munications. Its carrier-grade, hostedmobile 3G core switch enables wireless

Globecomm (Con’t. from p. 1) carriers to cost-effectively and rapidlydeploy voice, video and data servicesanywhere in the world. The company’s100 percent IP-based soft-switch archi-tecture also offers a forward path to 4G technologies. In addition, withGlobecomm’s backhaul technology andhosted services platform, broadbandservice can be provided to communitiesat fixed costs irrespective of their loca-tion, current mode of broadband accessor proximity to existing telecommuni-cations infrastructure.

The technology and servicesalready exist for providing cost-effective broadband access to unserved or under-served rural communities.

Globecomm’s technologies and networkarchitecture provide a universal solutionto serve these areas immediately—andat costs that are both acceptable andessentially independent of geographicand demographic scenario.

By taking a hosted approach, wire-less carriers can quickly and seamlesslydeploy these services in rural and under-served areas worldwide. They can “domore with less,” while at the same timefuture-proof their networks to advanceseamlessly and profitably to the next gen-eration of mobile services.

For more information, call 631-231-9800, visit www.globecommsystems.com or stop by booth 3939.

SR: BelAir Networks has been aroundsince 2002 and our focus has always beenon helping Service Providers―bothwireless and wired―attract and retaincustomers through carrier-grade Wi-Fisolutions that integrate seamlessly withand leverage the service providers net-work and back office. We’re a privatecompany with Tier 1, first mover cus-tomers including AT&T and Cablevisionand we’ve had No. 1 market share everyquarter for the last two and a half years.

WW: From your experience, why shouldmobile operators use Wi-Fi to offloaddata from their 3G networks?

SR: The problem and solution to mobiledata congestion are both in the palm ofyour hand. What I mean is, smartphones

and other devices are increasingly caus-ing 3G network congestion, so it makessense for operators to leverage the Wi-Ficapabilities of dual mode devices tooffload data traffic from their networks inareas of high user concentration.Traditionally, mobile operators weren’tvery interested in Wi-Fi―associating itwith residential and enterprise gear,unsuitable in a carrier-grade network.When data congestion issues started toimpact mobile networks, some operatorscontracted with third party Wi-Fiproviders to extend Wi-Fi services to theircustomers. But as Wi-Fi enabled devicescontinue to proliferate, it is now clear tomobile operators that to maintain the net-work quality and brand experience of theircustomers [and not offload those to apotential competitor!], they need to owntheir Wi-Fi infrastructure. So now they aredemanding carrier-grade Wi-Fi solutions.

BelAir Networks (Con’t. from p. 1) WW: What do you mean by carrier-grade Wi-Fi?

SR: Carrier-grade Wi-Fi refers to boththe hardware as well as the operatingand management software. On thehardware side, were talking about highly reliable indoor and outdoor APswith an MTBF of more than 50 years,because operators don’t want to besending trucks and personnel to replacefaulty gear! It’s also important that theAPs are easy and quick to deploy―ourAPs are installed and operational in 15minutes. On the software side, it’sabout facilitating service provisioningand bundling, making deployment andoperation easier and reducing networkcommissioning and upgrade costs.Features like highly granular policyenforcement at the edge with central-ized administration, carrier security at

the edge with robust, scalable adminis-tration and end-to-end QoS. Mobileoperators also want business intelli-gence features like location and deviceaware insights into user experience.

Of course, making the user experienceseamless also means ensuring that usersstay connected as they move through theWi-Fi network―we’ve proven that in theworld’s largest Wi-Fi networks. Operatorsalso want seamless integration with theircurrent policy managers and edge routersand they want network management that’sboth easy to use and highly scalable. That’scarrier-grade Wi-Fi and it’s what we meanwhen we say that BelAir Networks is theWi-Fi for Service Providers.

For more information, call 613-254-7070, visit www.belairnetworks.com orstop by booth 3712.

of emerging devices, resale and partner-ships at AT&T, talks about his compa-ny’s leadership position in this area.

WW: What’s happening now in emerging devices?

GL: In 2010, we expect to see a lot ofcompetition and lots of new devices. Forexample, many computer equipmentmanufacturers are building a connectedlightweight computing device, whetherit’s called a netbook, MID or tablet. Thecomputing OEMs today understand thatthey have to do this as this is the nextwave of innovation. We believe that willdrive the competition in this space to all-time highs. We expect to see continuedgrowth and innovation in eReaders,telematics, personal navigation devicesand location-based services. For exam-ple, the amount of information and rele-vant content that can be delivered to aconnected PND is phenomenal. It reallychanges the total value proposition andwhat PNDs do for a consumer.

Location-based services are the same

way. Whether you want to know whereyour daughter, your car, your dog oryour package is, the cost of modulesand the cost to enable an item that youwant to track and find will likely comedown, making these products moreappealing to consumers. Another areagaining momentum is wirelesslyenabling products for use in the med-ical field. Things like sensors onhumans to understand what they’redoing, accelerometers on aging par-ents―are they upright or did they falldown? These devices detect heart rate,other vital signs or if you took yourmedicine that day. There are lots ofcompanies investigating the benefitsfrom wirelessly enabling products toimprove human health.

WW: How did AT&T gain a leadershipposition in emerging devices?

GL: Several reasons. First, we formeda dedicated organization to focus onwirelessly enabling new categories ofemerging devices in late 2008. Thisdedicated organization enabled AT&Tto focus on the emerging device mar-ket. Second, AT&T offers advantages

AT&T (Con’t. from p. 1) our U.S. competitors cannot: thenation’s fastest 3G network, the GSMworld standard for wireless tech-nology―which allows customers touse their wireless devices for voice in220 countries and data services in morethan 190 countries through roamingagreements―and the nation’s largestWi-Fi network, with over 20k hotspots.The result is through 2009, AT&T hascertified more than 750 wireless specialty consumer and machine-to-machine devices―such as eReaders,netbooks, digital photo frames, per-sonal navigation devices and home security monitoring and smart griddevices―for use on our mobile broad-band network. And customers areresponding. In the fourth quarter of2009, we connected more than one mil-lion emerging devices to our network.

WW: How does AT&T plan to build onthis leadership position?

GL: We will continue to be laser-likefocused on this space. Last year, AT&Tteamed with Jasper Wireless to build aplatform to connect and support a vari-ety of emerging consumer electronic

and business devices on AT&T’s wireless network. The proprietary platform―AT&T Control Center, pow-ered by Jasper Wireless―acceleratesmarket entry for connected deviceswhile offering unique features such asinstant activation and flexible rateplans that benefit device manufactur-ers and end-user customers, includingconsumers, small businesses and enter-prises. We also are supporting or haveannounced plans to support devices inmany of the major emerging devicecategories: eReaders, netbooks, per-sonal navigation devices, digital photoframes and telematics devices. We arecommitted to collaborating with con-sumer electronics manufacturers andall other companies in the emergingdevices ecosystem to help drive inno-vation and growth in what is perhapsthe most exciting area in the wirelessindustry today. One of the keys to allof this will be the continued buildingof trusted relationships within theemerging device ecosystem for long-term success.

For more information, please visitwww.att.com/edo/ or stop by booth 6603.

opportunity when the need is so great.”

About ReCellular

With offices in the United States andHong Kong, ReCellular Inc. is theworld’s leading electronics-sustain-ability firm. They provide solutions for

the collection, reuse and recycling ofused personal electronics that generatefinancial return for their partners,quality products for their customers,funding for charity organizations andprotection of the environment.Corporate, charitable, consumer andwholesale information is available atwww.recellular.com.

ReCellular (Con’t. from p. 12)

and servers like the Sun Blade 6000 isideal for database-type applications intelecoms such as Multimedia Services.”

The Adax HDC3 family is also avail-able in PMC, AMC, PCI/X and PCIe (fullheight and low-profile) board formats, allof which share a common software driver

and have a consistent API for applicationportability. This makes the HDC3 card ahighly flexible, scalable and portable signaling solution for all system architec-tures that maximizes protection of invest-ment as no changes are required whenmoving between different systems.

For more information, go towww.adax.com.

Adax (Con’t. from p. 32)

Wireless Wor ldMarch 201036

RM: Worthware Systems International isa technology leader specializing in theproduction and implementation of RetailERP systems designed specifically forretailers of cellular phones. Our uniquetechnology platform is now in its fifthgeneration and is marketed under theCellSell accounting systems brand.

WW: What makes the CellSell platform unique?

RM: Numerous key components collec-tively make the CellSell platformextremely unique and much more suit-able than standalone retail point-of-salesolutions, general purpose accountingsystems or wireless industry retail man-agement systems to meet the specificrequirements of today’s modern wirelessretail organizations. CellSell consolidatesand coordinates all of the resources,information and activities needed tocomplete cellular retail industry-specific,front and back office business processes.CellSell is a state-of-the-art fully inte-grated thin client retail ERP platform forwireless-centric businesses that includesreal-time financial accounting, point-of-sale, serialized and non-serialized inventory management, inventory

optimization, revenue management, salesmanagement, retail customer relationshipmanagement, retail sales force automa-tion, retail commission management,automated electronic carrier commis-sions management, supply chain man-agement, human resources and advanced,real-time OLAP decision technologybusiness intelligence reporting thatrequires no data replication.

WW: Explain real-time OLAP decisiontechnology business intelligence report-ing that requires no data replication.

RM: Sure. Business Intelligence or BI asit is commonly called, is a business man-agement tool, which usually consists ofspecialized, predominantly standaloneapplications or vendor value-added mod-ules, query reporting and data analysistools, data mining software, data ware-housing software, etc. All of these can beconsidered Business Intelligence man-agement tools to some degree and theycan sometimes be time-consuming toimplement and expensive to acquire and maintain. Generally BusinessIntelligence or Decision Reporting toolsrequire data staging and data replicationroutines of some kind—this so as tomake the data available to users, to helpthem in making decisions. The intended

CellSell (Con’t. from p. 1) purpose of Business Intelligence report-ing is to help companies to make real-time decisions based on their corporatedata. Some Business Intelligence appli-cations cannot make this data available tothe users until the next day. These typesof systems can leave the companies thatuse them at a disadvantage, and in thehighly competitive environment of cellu-lar retail, this could lead to loss of business opportunity. One of the keycomponents making advanced CellSellplatform technology so unique is ourbuilt-in, real-time OLAP decision tech-nology business intelligence reportingthat requires no data replication whatso-ever. This advanced technology enablesusers to analyze their CellSell data aswell as to create various reports andgraphs easily and instantly.

WW: What does thin client mean?

RM: In the context of CellSell, it meansa thin client software program. In moregeneral terms, thin client computing isdesigned so that no application dataresides on a user’s workstation itself [justwhatever is displayed on screen]; thisfacilitates centralized malware protectionand reduces the risk of physical datatheft. Thin client access can be quicklyconfigured to facilitate enhanced data

consumer devices like the e-book reader,and providers see M2M as an easy way toadd millions of new connections. Butthere’s a lot more to the average applica-tion than simply plugging in a SIM cardand signing a wireless data plan. Mission-critical business-to-business applications,which represent the majority of the M2Mmarketplace, bring unique requirementsand challenges that go well beyond thebasic connectivity of a Kindle.

The Devil Is In The Details

While applications that monitor pace-makers or sleep apnea patients areattractive because each represents tensof thousands of potential end-pointusers, in reality these applications con-sume a very small amount of capacity,as little as 10 to 15 kilobytes a day.

Further, many M2M devices do not

have a 12-month duty cycle. The ownerof a trucking fleet may rotate vehicles inand out of service, with each vehicleaveraging only 40 weeks of active duty.End-users of this ilk are bound to ask,“Why should I pay a flat fee for an entireyear of usage?” Rather, they demand theflexibility to pay for only the networktime they consume.

A carrier can certainly revise itsbilling system to accommodate M2M,but at what cost? How much can they beexpected to invest in order to support anapplication that generates $3/month, orless, in revenue?

Application providers also requireexperienced M2M support specialistswho can get them up and running quickly.Making sure an application works end-to-end takes people and customizedself-service business management toolsand services. A small vehicle trackingstart-up with two or three customers

KORE Telematics (Con’t. from p. 1) may at first use an Excel spreadsheet toorganize its billings. However, as itgrows, the company will need to trackits network use by industry segment,customer and even service level. It willneed to ensure proper rate-of-usage andcheck for faulty devices; if a devicemalfunctions or consumes more net-work time than is projected, customerswill expect an automatic alert.

All of these activities call for a“smart” management platform, withWeb-based controls that can check thestatus of a device at any time, whetherit is active in the network and the lasttime it established an IP session. Such aportal also allows the provider to deac-tivate faulty devices, or provision newones at will. A sheriff’s office, forexample, may want to upgrade to anewly developed ankle bracelet thatfacilitates voice communication withthe offender.

Finally, mission-critical M2M appli-cations require seamless access toCDMA and GSM technologies to main-tain absolute, 24/7 connectivity, and thenetwork must be able to serve a globalcustomer-base with specialized, cross-border arrangements.

Not every carrier will be able tomeet the end-to-end needs of every appli-cation, nor should they want to. Instead,by turning M2M over to specialized net-work operators, carriers more directly getwhat they want—profitable airtime serv-ice revenue without incurring the cost ofsupport and acquisition—and enterprisesand ASPs get the level of reliability, serv-ice integrity and skills necessary toensure the health of the M2M applicationthroughout its lifecycle.

For more information, call 866-710-4028, visit www.koretelematics.com, e-mail sales@koretelematics.com or stopby booth 361.

security, so that should a PC ever suffer ahardware failure, no data will be lost, asthe data resides on the server and not onthe point-of-operation PC. CellSell thinclient technology can lower hardwarecosts for cellular retailers by extendingthe life of existing older, less powerfulPCs. This allows our customers to con-tinue their effective use for a longer period of time before requiring anupgrade or becoming obsolete.Additionally, our proprietary CellSellthin client technology eliminates theneed to install and maintain server sideprinter drivers. This resolves server printer compatibility issues and simpli-fies CellSell deployments.

WW: Are you introducing any new prod-ucts here at CTIA 2010?

RM: Yes, we’re actually introducing ourentirely new fifth generation CellSellplatform. We’ll also be showcasing ourpartner integrations with industry-leadinghandset protection underwriters. I inviteanyone interested in learning more aboutCellSell accounting systems to join us inbooth 6037. If you can’t make it over toour booth, then you can visit our Web siteat www.cellsell.com and request anonline demonstration. Alternatively, youcan call us toll-free at 800-337-8071.

Sound familiar? It should because ithappens every day. So, what do you do?You aren’t trained to repair BlackBerrydevices, so what if you damage the uniteven further like your competitor did?This is where PDA Repair Worldbecomes your solution. PDA RepairWorld, formerly known as bbrepairshop.com, has been repairing BlackBerryand BlackBerry only since 1999. Billedas the world’s only dedicated BlackBerryRepair Facility, to date they haverepaired more than 250,000 of theseaddictive devices to like-new condition.

So, how does this benefit you?Because RIM, the maker of BlackBerry,does not offer a repair certification pro-gram to dealers like many other devicemanufacturers; finding a qualified repairfacility is a roll of the dice.

Paul Normand, COO of PDA Repair

World, explained: “One of the best keptsecrets in the industry is our reseller pro-gram. No one out there, including us, iscertified by RIM to repair these devices.What makes us different is that we have,to my knowledge, been repairingBlackBerry longer and in more volumethan anyone in the mobile device indus-try. With that said, for wireless dealers toretain BlackBerry end users, we havedeveloped a certification program forthose shops interested in level 1BlackBerry repair. Level 1 repairsinclude changing a housing or any of itscomponents, trackballs, repairing thetrackball ‘select’ feature, LCD changes—pretty much any repair that can be per-formed without the use of a solderingiron. This program ensures that facilitiesdisplaying ‘PDA Repair World CertifiedRepair Facility’ signage have proventheir competency in level 1 repairs, sothat a BlackBerry end user will actively

PDA Repair World (Con’t. from p. 1) seek out and feel confident that theirdevice has been repaired by trained pro-fessionals using OEM parts.”

Wireless World asked, what if it is arepair that would require more extensivework, like replacing USB ports, SIMcard holders, headset jacks and thingslike that?

Normand stated, “That is where thepartnership truly becomes valuablebetween PDA Repair World and the wire-less dealer. Our program offers signifi-cant discounts to the dealer off of our listprices. This allows the dealer to shipBlackBerrys to us, knowing that they willbe repaired quickly and correctly the firsttime while making a commission, so norevenue is lost. We have 24-hour turn-around on most repairs. Also, if a dealerdoes not want to perform level 1 repairson site, they can send those units to ourfacility as well. Alternately, if the dealerdoesn’t care to be involved with shipping

a unit, we will provide them withPDArepairworld.com cards with theircompany ID number that can be used bytheir customers to receive a discount onour site while making a commission forthe referral.

“All of our solutions are designed tomake the dealer more money and helpthem retain their customers. We offerwholesale pricing to all wireless dealers.If a dealer goes the extra mile to becomecertified by us, they receive a much larger discount on their parts as well as alisting on our Web site in order for customers to find them.

“If any dealers are interested in thisprogram, I will be at CTIA. If a dealerwould like to talk, they just need to send ane-mail to resellers@pdarepairworld.comand I will set up a meeting. Otherwise, theycan send an e-mail to the same addressafter CTIA and we will contact them withmore details.”

Wireless Wor ldMarch 201038

AK: Before SRS, standard stereo was themost common mode of audio reproduc-tion. Stereo is a two-channel system.With only two speakers, almost all of thespatial information in the audio signalthat represents the acoustic environmentis lost. Stereo reproduces the rich, three-dimensional sound field of the originalperformance or recording in a two-dimensional flat plain. SRS stands for‘sound retrieval system’—the processretrieves the spatial information in theoriginal stereo recording, extracts thatinformation and uses correction filtersbased on the way the hearing systemworks to render the ambient informationbeyond the physical location of thespeakers. With SRS the original stereofield was spread to about 180 degrees,and the stereo sweet spot in the exactcenter was eliminated. You could hear arealistic audio image anywhere youwalked in the room. So what SRS didwas take reproduced stereo audio andbring it a lot closer to what you wouldexperience in a live performance.

WW: SRS Labs often describes its tech-nologies as natural or organic sound.What does this mean?

AK: We take into account the human earbrain system as well as human perceptionand look at it as a system, as it integrateswith the electro-mechanical part of theaudio reproduction system. It’s natural inthe sense that we’re not just consideringthe audio system in isolation, but we’reconsidering how real humans actuallyinteract with reproduced audio, becausewe perceive reproduced audio very dif-ferently than we perceive live audio.

WW: What types of devices benefit fromsolutions such as SRS WOW HD?

AK: SRS WOW HD™ is very effectivewith mobile phones, PCs and portablemedia players. For example, the spatialprocesses of WOW HD can take head-phone audio, which often seems to origi-nate from the middle of yourhead―which is really unnatural―andrenders it beyond the confines of theheadphones in both the horizontal andvertical dimensions, creating a uniformsound field outside the head. WOW HDcan also be adjusted for small speakerswhich are typically used on small devicessuch as mobile phones, netbooks or iPoddocks. It can significantly enhance theaudio produced through these types ofdevices, providing a much more spacious

SRS Labs (Con’t. from p. 1) and natural listening experience.

WW: What is SRS TruVolume?

AK: Everyone has experienced the hugevariations in volume between programsand commercials and when you switchchannels on cable or on over-the-airbroadcast or satellite. The volume jumpsbecause there is no universal volumestandard. SRS TruVolume™ levels outthese volume spikes utilizing psychoa-coustic principles that take into accounthow people perceived changes in volumeat different frequencies and under vary-ing signal conditions. TruVolume main-tains a constant level in a way that is notperceptible to the user, without adverseside effects. It is a transparent solutionthat effectively solves a common andvery annoying problem.

WW: In what way are SRS solutions supe-rior to your competitors like Dolby or DTS?

AK: First of all, our solutions are a bitdifferent than theirs. Their primary solu-tions are transmission solutions. They’recodecs, which are designed to get audiofrom one place to another. This is com-plementary to what SRS does becausewhen the audio reaches its destination,

we take it from there. We post-processthe audio at the point of consumption tomaximize the user’s experience. Forexample, our TruSurround® technologyrenders Dolby Digital 5.1 encoded Audioto deliver a surround sound experiencevia a TV’s built-in speakers, creating animmersive sound field without the needfor additional speakers.

WW: What do you feel will be thehottest market during the next few years?

AK: Clearly the mobile space in the pastfew years has gotten white-hot. Devicessuch as the iPhone have largely changedthe mobile lifestyle; they have acceptedthat they can do much more than justmake phone calls. Today’s smartphonesare less like PDAs, personal digital assis-tants, and more like PDCs, personal dig-ital companions. No matter where we go,our content and entertainment of choicegoes with us. This makes SRS tech-nology an essential component, becausewe can make any content sound absolutelyincredible over a mobile device, whetherit is a phone, laptop or netbook. We makeeverything sound its best.

For more information, please visit SRSLabs at www.srslabs.com.

last month at Mobile World Congress.The wireless industry knows you asPerformance Technologies. Why change?

PR: PT has a strong following in thewireless industry; we’re quite proud ofthe long history of PerformanceTechnologies. PT’s refreshed identitysignifies the convergence of our tech-nologies to form the basis for greatersolutions. PT was founded in 1981 as anembedded products company supplyingopen-standards based hardware toOEMs. The company amassed animpressive set of communications sys-tems, software and hardware core tech-nologies, becoming a trusted supplier totelecommunications carriers and govern-ment. It’s a history few are aware of andeven fewer understand when it comes tothe benefits. Our new image is a way tomore clearly communicate the true valueproposition of PT.

WW: Can you explain in more detail

how the combination of technology inPT’s portfolio benefits your customers?

PR: PT’s expansive product line isanchored by its IPnexus® Application-Ready Systems that provide IP-nativepre-integrated platforms and manage-ment systems to OEMs and applicationdevelopers. For instance, such telecommanufacturers as Alcatel-Lucent,AT&T and MetaSwitch rely onIPnexus as a key element in theirapplications. Recently, Harris-Stratex[now Aviat] selected PT as the plat-form for their WiMax offering. Thistype of success is why our field-provenIPnexus platform has become the foun-dation other PT solutions.

WW: In essence, PT has become its owncustomer?

PR: Exactly. The most familiar exam-ple is SEGway™ Signaling Solutions,PT’s premier line of IP-centric STPs,gateways, edges and network applica-tions. These products permit service

PT (Con’t. from p. 1) providers to cost-effectively deliverrevenue-generating features in next-generation networks. SEGway Solutionsappear in world-class carrier networksaround the globe because they offer thehighest density, unparalleled price-to-performance, flexibility of edge-to-coredeployments, small footprint and ease ofuse. We term it “Simply SmarterSignaling.” It’s only one example of PTutilizing its own resources.

WW: Network infrastructure is top ofmind when thinking of PerformanceTechnologies, but has PT explored solu-tions for the NGN application space?

PR: PT’s newest line, Xpress™ NGNApplication, combines a powerful, cus-tomizable software application with arobust hardware platform engineered todeliver SIP-based solutions for Next-generation networks. Based on pure IPimplementation, new service offeringscan be quickly developed and deployednetwork-wide on IMS-enabled, con-verged TDM/IP and VOIP networks.

WW: It sounds like PT is virtually anew company, comprised of all thepieces of the former company, assem-bled in a new order.

PR: That’s true. We offer the sametrusted quality, but we are more than asupplier. We are sensitive to customersbecause we stand with them, and noneare left behind as we expand our prod-uct offerings and value proposition.The new logo is just one element of thenew PT, but it reflects so many valueswe embrace: moving forward, break-ing free, expanding and broadening themix. It includes green—signifying thatour products respect the environmentby consuming less power. It salutes ouroriginal diamond symbol, yet itreflects young, next-generation com-municators. It appeals on a globalbasis. We are, simply, PT. Performanceis our name.

For more information, call 585-256-0200, visit www.pt.com or stop by booth 6551.

more than 1,500 manufacturers andstocks more than 25,000 products, rang-ing from basic communications crafttools and supplies to broadband networkequipment. Their national distributionnetwork is comprised of seven distribu-tion centers located strategically acrossthe United States.

In addition to their long-standingdistribution capabilities, they also pro-vide Assemble, Wire and Test (AWT)services, complete Engineer, Furnishand Install (EF&I) services and TL9000 certified teams for an efficientand quality product delivery. Theirsupply chain solutions are recognizedfor effectiveness and efficiencythroughout the industry. KGP

KGP Logistics (Con’t. from p. 1) Logistics, a Certified Woman OwnedBusiness Enterprise, is known for theircommitment to customer service whileproviding products and services at thelowest total cost.

Make sure you stop by their booth3012 at the International CTIA WIRE-LESS 2010 show to see product appli-cations from some of their key partnerssuch as ADC, ADTRAN, Actelis

Networks, Corning Cable Systems andTelect. KGP Logistics will highlighttheir integration capabilities demon-strating some of the products needed to efficiently deploy and upgrade network equipment.

For more information, visit KGP atwww.kgplogistics.com, call KGPLogistics customer service personnel at800-755-1950 or stop by booth 3012.

and power converter available today. The advanced solution’s controller is thefirst of its kind to provide the user with analphanumeric display and simple push-button interface for easy system configu-ration and alarm notification. Designedwith simple wiring for ease of installation

and operating voltages of less than 200 VDC makes the tower technician’sjob faster, safer and easier.

The safest feature of the new controllerand power converter is location; bothelectronics are installed at ground level.Previously, the controller and power converter were located at various heightson the tower; maintenance and

SPX (Con’t. from p. 1) government-regulated inspections meantnumerous climbs annually. Now theadvanced solution gives an 800-foot dis-tance between the dual LED beacon andthe controller/power converter combina-tion. Flash Technology’s Director ofEngineering, Chris Shumate, stated,“Compliance, safety and ease of use arealways our priorities when creating new

products for the tower industry. With a 10-year life expectancy, simple installation and ground-basedoperation for the controller and powerconverter, I believe we have accom-plished our goal.”

For more information, contact WadeCollins at 615-503-2000 or wade.collins@spx.com or stop by booth 1857.