Wireless World - March 23, 2011 - CTIA 2011

OrlandoOser Communicat ions GroupWednesday, March 23, 2011

An interview withScott Krenzer, CEOof Cell Trees Inc.

WW: Tell our readers alittle about your com-pany. What's your main line of business?

SK: Cell Trees Inc. was founded in 1999

Janko Flogel, CEO ofPrivate Planet®, tellsWireless World allabout Private Planetpersonal Cloud com-puters and howmobile carriers can create new revenuestreams by offering personal Cloud plat-forms to their customers.

Darrell Lehman,Vice President ofInformation andCommun i ca t i onTechnologies at Intertek, urges manufac-turers to engage labs early as they embracethe growing demand for LTE solutions.

WW:What are the advantages of becoming

Gary Bolton, VicePresident of GlobalMarketing, ADTRAN,explains what makesthem the NorthAmerican marketleader in mobile backhaul.

WW: ADTRAN is best known for its

Viaero Wireless differentiates its serviceand strengthens its brand by implement-ing the Interop Technologies CommonShort Code Gateway

Interop Technologies, a provider of corewireless solutions for messaging, devicemanagement, and connectivity gateways,announced on Feb. 17, 2011, that Viaero

Wireless World speaksto Alpha TechnologiesLtd. President andCEO Mark W.Schnarr about thecompany’s line ofpower solutions.

WW: Tell our readers a little about

Jay Salkini foundedTecore Networks in1991, and grew thecompany to be a globalsupplier of mobilenetwork infrastruc-ture, today focusing on 3G-4G scalablenetworks. As one of the longest-servingCEOs in telecommunications, he has a

Wireless World talkedwith Steve Hopwood,CEO of P4C Global,about the company’sobjectives and goals as an e-wastesolution provider.

WW: Please tell us about your companyand how it is unique in the market.

Ron Moss, CEO ofWorthware SystemsInternational, talksabout the CellSell®Simplified CellularRetail ERP platform.

WW: Tell our readers a little about yourcompany and its main line of business.

Eyal Zach, BioDirector, Vice PresidentMarketing, MobileVoIP Solutions forAudioCodes, explainshow service providerscan now offer their customers cost-effective,high-definition VoIP service over existingmobile devices with AudioCodes VMAS.

Gigi Wang, YankeeGroup’s new ChiefResearch Officer,explains how she seesthe latest trends in theindustry changing thelives of consumers—and the globalmarketplace.

Two trends in themobile communica-tions market are com-ing together to createa critical need for bat-tery testing in retailstores. The first trend is becoming evi-dent for anyone who has had to chargetheir phone twice or more in one day. The

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INTEROP ENABLES VIAEROWIRELESS TO OFFERPOPULAR CONTENT

ALPHA GROUP: POWERINGTHE WORLD’S COMMUNI-CATIONS NETWORKS

ADTRAN PROVIDESSMART SOLUTIONS FORA CONNECTED WORLD

CELLSELL: THE WIRELESSINDUSTRY’S FIRST TRUERETAIL ERP PLATFORM

P4C GLOBALLEADER IN CELLPHONE RECYCLING

PRESENTING THE MOSTFLEXIBLE CORE NETWORKSOLUTION FOR TODAY

YANKEE GROUP SEESUSERS DRIVING TRILLIONDOLLAR MARKET

TIMING RIGHT FORBATTERY TESTINGIN RETAIL STORES

AUDIOCODES:ENABLING OUTSTANDINGMOBILE VOIP SERVICE

PRIVATE PLANET: NOW ISTHE TIME FOR PERSONALCLOUD COMPUTERS

CELL TREES: PIONEEROF CELLULAR TREEPOLE INDUSTRY

THE ADVANTAGE OFRAPIDLY BECOMING LTE-READY WITH INTERTEK

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Wireless WorldWednesday, March 23, 20114

Planning ahead, rural operators can begin toput structure and strategy in place for thewireless needs of 2020. The bottom line: themass of the population will be getting usedto 4G in 2020 and customers will expect a4G-service environment, no matter wherethey are in the country. This creates a fewchallenges on multiple fronts; most impor-tantly, how to deliver that kind of bandwidthin a rural environment when LTE and otherswill be aimed at high-density applicationsand high-density environments.

Rural providers take note: it will be

the quality of service, not the speed of thenetwork, that will be the key to success.Educating against the hype of speed willbe imperative. Helping customers under-stand that in a rural market, when a cus-tomer isn’t competing for bandwidth withthe herd, is when she can get excellentservice. Additionally, our experience isthat rural operators must execute on a busi-ness model that derives revenue from bothroaming and local/home subscribers. Thisway, the rural operator mitigates risk of thebig four operators moving in on their

markets, as well as continuing to lower theroaming rates. The success of the ruralhome subscriber market is local, personalcustomer support and service at the sameor better performance than the big four.

To prepare for the network architecturechanges, there are some key technologies inthe pipeline that will help adapt 4G servicesfor the rural market―EHF frequency radio,spot beam satellites and leased Ethernetwith QOS (MPLS). When it comes to thefinancials, future call plans must be able tocharge by the byte. Carriers must learn howmuch it takes to deliver a byte through thenetwork and charge accordingly. The tech-nology can be adapted, and it will allowrural carriers to create in LTE, cheaper thanthey could with GSM/CDMA.

For more information, stop by booth647 or visit www.globecomm.com.

Cyan has chosen the CTIA WirelessTower Technology Pavilion to showcaseits new TowerAwareSM wireless backhaulsolutions. A combinationof wireless backhaul opti-mized hardware, software,and support systems,Cyan’s TowerAware solu-tion provides industry-leading packet-opticaltransport performance with“game-changing” virtual

network visualization and real-time SLAreporting of backhaul networks. Thismarket-leading solution is on display at

Cyan’s exhibit inbooth 247.

Responding tothe demanding servicelevel performance andscale requirements of3G and 4G/LTE wire-less services, many ofCyan’s customers now

provide wireless backhaul solutions forAT&T, Sprint, T-Mobile, Verizon andothers. As wireless providers ramp uptheir networks to support bandwidthintensive 4G/LTE, with stringent servicelevel agreement (SLA) requirements,Cyan has worked closely with their cus-tomers and wireless operators to evolveits industry-leading Z-Series of packet-optical transport systems to support spe-cific TowerAware wireless backhaulrequirements.

“LTE wireless backhaul is one of themore challenging new services in multi-ple dimensions,” said Kevin Wade,


CYAN SHOWCASES TOWERAWAREWIRELESS BACKHAUL

GLOBECOMM SYSTEMSHELPS MAKE THE TRANSITIONTO FUTURE 4G NETWORKING


THE POINT TO POINT GROUP HAS WIDERANGE OF IN-VEHICLE SOLUTIONS

The Point to Point Group is a hands-freecommunication specialist and distributorfor technology-based hands-free prod-ucts. They have recently expanded theirhands-free range to now carrySmoothtalker and Seecode hands-freeproducts, and continue to distribute high-quality and easy-to-use accessories. ThePoint to Point Group is an establishedbusiness and has been a major wholesaler

and distributor of hands-free productsand accessories since 2003.PTP have registered and traded compa-nies throughout the globe. Our major huboffices are located in Delaware, UnitedStates; Melbourne, Australia; andChristchurch, New Zealand. Theseoffices manage our warranty, support andwarehousing teams. Our sales teamworks out of our three main offices, but

also work out of our ded-icated sales offices inSydney, Australia;Auckland, New Zealand;California, UnitedStates; Dallas, Texas,United States; andNashville, United States.

We can provide youor your company with awide variety of in-vehicle solutions, including portable andhardwired voice-commanded systems.Point to Point offers solutions to streamyour music or read an e-mail from your

Blackberry, andsecure your cellphone in a cradleto provide chargeand externalantenna whilstensuring the driv-er can do what’simportant: staysafe and concen-trate on driving.

Find out more on Point to PointGroup at booth 4482. More informationis also available by calling 888-807-4838or visiting www.ptp.net.au.

A 160-FOOT SELF-SUPPORTINGTOWER ERECTED IN 90 MINUTES …WITHOUT A CRANE

“This can’t be true …What’s the catch?”

Crane costs have skyrocketed and thenew crane rules are provingto be very expensive to fol-low. So how do you lowerinstallation costs withoutadditional risk? In 2010,Stainless began fabricationof a new and innovativetower designed for rapiddeployment. Developedinitially for small wind-power applications, thisunique design has potential to change the

way towers are deployed in the field.The tower was designed by Don Miller,and developed as a rapid deployment sys-

tem without the useof a crane forinstalling wind tur-bines on farms and inremote locations.This same design canbe used for multipleapplications and hasmany advantagesover conventionaltower design with

minimal impact on fabrication costs.

Wind towers and Cell towers havesimilar characteristics. Concentratedloads are placed at the top of the towerand then subjected to the worst MotherNature has to offer. So, if the tower looksconventional, it is. What Stainlessbrought to the table was their unique abil-ity to assist the engineer in design tech-niques that streamline fabrication, andtheir extensive experience in installationadded to the ease of erection.

How about the antenna systems?This tower is designed to install theantennas before the tower is erected.That’s right: Install the T-bars, antennas,jumpers all on the ground, where fineadjustments and careful assembly can bemonitored. How about transmissionlines? Yes, the transmission lines too.Simply follow procedures for locatingthe transmission lines and they can alsobe installed. What about maintenance

work in the future? Simply reverse theprocess and lower the entire tower with-out the use of a crane. Service the anten-nas system and re-erect. It’s that simple.

A recap: unique design, fabricationby the oldest and most experienced towerfabricator and erection without the use ofcrane. What’s not to like?

Stainless LLC has been in the towerbusiness since 1947. More than 7,500 tow-ers have been built, delivered and erectedin more than 100 countries worldwide.Located in the heart of the steel industry,Pennsylvania is closest to the steel mills,minutes from the finest galvanizing facili-ties in the world and conveniently locatedfor rapid delivery. When you have a chal-lenging tower to build, there is no compa-ny more qualified than Stainless.

Visit Stainless at booth 832, call800-486-3333 or visit their website atwww.talltowers.com.

ONE APPLICATION, MANYPLATFORMS: IT STARTSWITH ARCHITECTURE

Premier mobile application developmentfocuses on solving problems and provid-ing advanced functionality by creatingcompelling user experiences across allmobile platforms. Customers on eachmobile platform are different, and theyinteract with their devices in ways that are

unique to the platform they’re on. Thismakes development even more challeng-ing, as what is intuitive on one platform isconfusing on another. How do you buildone application that provides great expe-riences for customers on BlackBerry,iPhone and Android, not to mention

different sized tablet devices?At bitHeads, we recog-

nize that there are many dif-ferent approaches to buildingmobile applications that workon multiple platforms. Eachapproach comes with its ownset of risks to be managed.However, with a grounded and experi-enced approach to development, you candeliver an application with the power toswing market share in your favor.

Solid application architecturepromotes flexibility to economically

address the requirements of multi-ple operating systems, while stillallowing enough differentiation oneach platform to provide a greatcustomer experience. Take the caseof Bridgewater Systems, whoseglobal base of carrier clients werechallenged by their customers’

possibility of “bill shock” because endusers were unknowingly exceeding theirdata download limits. To resolve the chal-lenge, Bridgewater needed an application



Buying a new mobilephone is a major decision,but shopping for one canleave customers confusedand discouraged.

Customers are look-ing for a better way to buya phone, and the in-storeexperience is a key deter-minant for where they decide to shop.Today’s customer is better informed andless inclined to wait idly for service, soretailers who invest in an engaging storeexperience are more capable of drawingcustomers into their stores.

XQ Interactive Retail, the revolu-tionary new wireless retail platform fromiQmetrix, not only provides a more

engaging customer experi-ence, but also streamlinesthe sales process for staff.With XQ solutions inplace, retailers will experi-ence increased customertraffic, fewer walk-outs,improved sales efficiencyand higher profits.

XQ transforms the in-store experi-ence with a suite of dynamic digitalmedia solutions that entertain, educateand guide shoppers through the processof buying a mobile device. Using interac-tive touchscreen displays equipped withintuitive browsing and streaming soft-ware, XQ puts all the relevant productsand information at customers’ fingertips.

The following are ways in which XQInteractive Retail can attract customers toyour store and increase profits:• Curb appeal: Having XQ technology inplace sets your store apart from the com-petition. The visual impact arousescuriosity, bringing customers in for thefirst time.• Positive customer experience: Onceinside, customers are energized by thefun and engaging XQ interface. The abil-ity to learn more about the product, planand features they’re buying ensures amore informed and satisfying purchase.After such a unique, pleasant and modernshopping experience, they’ll be excitedto tell family and friends all about it.• Fewer walk-outs: Customers hatewaiting. XQ provides customers withopportunities to entertain and educatethemselves, which keeps them in thestore and browsing until a sales associateis available to help them.

• Improved sales efficiency: If the salesprocess is long for customers, it is alsolong for sales staff. XQ technology com-municates product information andspeeds up the sales cycle. Many customerquestions are already answered beforethey approach a salesperson.

XQ Interactive Retail has the ability todraw customers in, keep them engagedin-store and facilitate the sales processfor staff. By giving shoppers every-thing they’re looking for―engage-ment, convenience and information toidentify the device and price theywant―XQ truly creates the ultimatecustomer experience.

To learn more about XQ InteractiveRetail, visit www.EnergizingRetail.com,e-mail [email protected] or call 866-IQMETRIX (476-3874). Visit them atCTIA booth 4237 for a complete tour ofthe XQ Interactive Retail experience!

ATTRACTING WIRELESS CUSTOMERSWITH XQ INTERACTIVE RETAIL

Director of Product Marketing, Cyan.“Wireless operators are looking forTowerAware solutions that deliver mas-sive scalability, superior packet per-formance, real-time SLA visibility andcompelling economics. By working inpartnership with key customers andwireless operators, Cyan has evolvedour Z-Series packet-optical transportsystems to support the industry’s latestpacket-transport standards, with superiorSLA performance, and a revolutionary

Cyan (Con’t. from p. 4) web-based customer portal that providesreal-time SLA monitoring and reporting.We’ve also evolved our products to sup-port outside plant (OSP) cabinet solu-tions with optional DWDM to providevirtually unlimited scale, even in fiberconstrained metro networks. Thesetower-optimized attributes work in con-cert with our CyMS multi-layer man-agement system to deliver a winningTowerAware combination for our cus-tomers and their customers.”

Cyan has some of the new hardwaresystems and demonstrations of their

revolutionary software systems on dis-play in their booth. Wade also sharedthat the new SLA performance monitor-ing and reporting portal works withthird party Ethernet NIDs supporting theY.1731 Ethernet OAM standards, inaddition to Cyan’s own standards com-pliant transport platforms. Providing amulti-vendor roll up of key EthernetSLA performance parameters, such aslatency, jitter, delay, throughput, andavailability is critical for new wirelessbackhaul deployments and an expandingarray of Ethernet services in general.

Cyan has announced multiple keynetwork design wins across a number ofapplications, such as low-latency datacenter deployments, major broadbandstimulus middle-mile design wins, wire-less backhaul and regional wholesaletransport. The company claims to haveextensive network deployments, span-ning 35 states in the U.S. and threeEuropean countries.

Cyan is based in Petaluma, Calif.For more information, stop by and meetCyan in booth 247 at the CTIA show, orvisit www.cyaninc.com.

Wireless World 21Wednesday, March 23, 2011

SAHARA WIRELESS:A SUCCESS STORY

Sahara Wireless is a manufacturer anddistributor of high quality, cost effectivecell phone accessories.

Product InformationSahara carries a full range of cell phoneaccessories for Metro PCS, LG, AT&T,Sprint, Boost Mobile, Southern Link, T-Mobile, US Cellular and Verizon. Itsproduct line covers face plates (hard, sil-icon/gel, solid, design, single line and

full diamonds), batteries, head sets,adaptors, chargers, bluetooth, combocases, displays, holsters, laptop bags,neck straps, memory cards, phonecharms, pouches, screen protectors,snap ons, pouches, transmitters, 3-in-ones, 4-in-ones, etc., in addition to otherfascinating and useful items. It carries arange of Huawei, Kyocera, LG,Motorola, Nokia, Palm, Samsung,Sanyo and ZTE products.

The Secret behindSahara’s SuccessEven though enteringthe tough market of cellphone accessories wasnot an easy job,Sahara’s vibrant teammade it look effortlessby supplying superiorquality products ataffordable prices. Astrong intention to makethe company successful kept them goinguntil they established their presenceamongst the top sellers of cell phoneaccessories in the U.S.

Sahara’s formula• A management teamof high poweredvisionaries.• Excellent ‘owned’production capabili-ties which allowsSahara the freedom tosave money by elimi-nating expensive mid-dlemen, also giving itthe ability to maintain

quality control of its own products,which is just a dream for other suppliers

to manufacture parts and pieces for the cel-lular industry. We conceal monopoles suchas pine trees, palm trees, broad leaf trees,saguaro cactus and flag poles. We havesales offices in Santa Maria, Calif.; Tampa,Fla.; and Philadelphia, Pa. Our corporateoffice and manufacturing facility is locatedinTucson,Ariz., where we employ a staff of30 people. To date we have completedmorethan two thousand sites.

WW: What would you say makes yourcompany unique?

SK: Our management team’s level ofexpertise and years of experience andour level of commitment to providingan unparalleled, quality product to ourcustomers at the best price is what dis-tinguishes Cell Trees as the leading

company in the market. We are trulythe pioneers in the business, havingbeen involved in the first ever treepoles installed.

WW:Are you introducing any new prod-ucts?

SK: Last year we introduced several newproducts, one being a three carrier palmtree and also a line of deciduous broadleaf trees to expand our existing productlines. We also designed and built morethan 50 saguaro cactus to disguise a DASnetwork in Scottsdale, Ariz.

WW: Where is your current productemphasis?

SK: We have a staff of designers andengineers in our product developmentgroup that are working on improving the

Cell Trees (Con’t. from p. 1) lifespan of existing product lines withhybrid resins and processes that havenever been used in our industry, simulta-neously reducing the cost of our productsand shortening our lead times.

WW: What distinguishes your productsfrom the competition?

SK: Cell Trees is a design manufacturingfirm; it is not a brokerage house like a lotof our competitors. We manufacture allof the artistic soft goods, i.e. branches,fronds, bark, leaves and antenna mounts.All of our products have to pass a rigor-ous quality control program; they are sys-tematically inspected throughout themanufacturing process, allowing CellTrees to provide an expansive warranty.

WW: Do you see Cell Trees Inc. expand-ing its services?

SK: In 2010, we opened a new construc-tion division of Cell Trees, which isproviding installation services of ourproducts for new sites, as well as rehab-bing existing sites that may or may nothave been provided by Cell Trees. OurTucson manufacturing team has beenable to match existing branch, frond andbark designs provided by other companiesto perfection. Last year we were involvedin more than 45 rehab jobs alone. We arevery excited about this work, and in 2011,we are opening another new facility andwill have permanent crews on the groundin California to better serve our customers.At this point it appears that we are immuneto the economy and we see nothing butgrowth and prosperity for our company.

Visit Cell Trees at booth 235, call 520-663-1330, or e-mail [email protected] more information.



LTE-ready?

DL: Today’s growing ICT marketincludes many non-traditional enddevices, such as home appliances, med-ical devices, consumer electronics, auto-mobiles, and industrial equipment, all ofwhich are evolving to require up-to-the-minute services and are scheduled to belaunched under a Long Term Evolution(LTE) network.

Becoming LTE-ready early in the pro-duction cycle is important because bythe time LTE trials and tests are com-plete, the market will already havebeen captured by approved LTE equip-ment vendors.

LTE provides direct service and canaccommodate large numbers of mobilebroadband subscribers, which is essen-tial for highly immersive and interac-tive applications like hand-held devices

and other emerging smart appliancesand devices.

WW: How is Intertek equipped to handlethe steady growth of LTE technology?

DL: Research forecasts that operatorspending for LTE base station infrastruc-ture will exceed $8.6 billion globally by2013, and this presents a huge oppor-tunity for the ICT industry. Intertek canbe your partner of choice for LTE certifi-cation because we offer fast turnaroundsfor increased revenue potential, an exten-sive network of test labs for all yourtesting and certification needs, and con-current testing to save time and money.Additionally, we maintain LTE accredita-tion and are a member of multiple organ-izations, including the GlobalCertification Forum [GCF], PTCRB, andCCF [CDMA Certification Forum].

Our state-of-the-art facilities staffed byknowledgeable experts are globally posi-tioned to provide worldwide field testing

Intertek (Con’t. from p. 1) options and to help you navigate complexstandards and requirements. Our exten-sive experience with LTE testing includesRF performance, protocol conformanceand data throughput, among many.

WW: How can Intertek help manufactur-ers eliminate challenges associated withthis evolving technology?

DL: We expect changes and frequentupgrades as Long Term Evolution gainsmomentum, so conformity, compatibilityand interoperability is very important.Intertek is aware of potential challengesand delivers flexible solutions based onspecific LTE testing and certificationneeds to aid manufacturers as they transi-tion to launch LTE solutions. The secretto success for manufacturers will beinteroperability testing of network com-ponents and devices, with comprehensiveverification during the design, develop-ment, and deployment phases. By part-nering with a certification lab for LTEtesting, companies can positively impact

their bottom line by monitoring, codify-ing and sharing test feedback.There are clear benefits in engaging atesting certification lab to help meet allthe LTE requirements efficiently. A certi-fied lab will help manufacturers reducetheir time to market and avoid the expen-sive and time-consuming duplication oftesting effort.

WW: What does this mean for 3G?

DL: Intertek will expand on our currenttest services for 3G technology to enabledevice manufacturers to get to marketwith both technologies. With the additionof LTE to Intertek’s suite of services, weare able to leverage our extensive experi-ence testing to 3G standards to enablefaster time to market and to help manufac-turers overcome specific challenges whenfacing adoption of 4G alongside 3G.

For more on what Intertek has to offer,stop by booth 762 or visitwww.intertek.com.

WW: It’s clear that emerging MobileVoIP applications and services is one ofthe hottest trends in wireless communica-tions. As a matter of fact, In-Stat predictsthat social networking and the removal ofbarriers by mobile operators will push thenumber of mobile VoIP users to nearly139 million by 2014. Mobile VoIP is pro-pelled by the rising number of dualmode (Wi-Fi and Cellular enabled)handsets, projected to reach more than400 million unit shipments in 2013.How is AudioCodes poised to harnessthis growth?

EZ: Rather than ignoring or hinderingmobile VoIP, an increasing number ofmobile operators are choosing toembrace the fast growing trend by

looking for solutions that can helpthem―and their customers―benefitfrom it. AudioCodes VoIP Mobile AccessSolution (VMAS) is one of the mostinnovative and prominent solutions forthis purpose. VMAS enables serviceproviders to bring high-quality MobileVoIP service to their customers overexisting mobile devices utilizing bothWi-Fi and cellular data coverage.

WW: How does it work?

EZ: VMAS is combined of a centralClient Management System (CMS)―anefficient client distribution and provi-sioning system installed at the operator’sback end―and a variety of mobile clientsfor mobile devices, PC and the Web.Designed to utilize popular widebandcoders along with AudioCodes’ advanced

AudioCodes (Con’t. from p. 1) DSP technology, VMAS provides a high-definition voice quality experience (HDVoIP). By leveraging public and privateWi-Fi as well as cellular data connectivi-ty, VMAS bypasses the cellular voicenetwork and its associated air-timecharges. As a result, mobile operatorscan offload traffic to Wi-Fi in cellularcongested areas, improve residential andindoor coverage, and significantly reducecustomers’ drift towards low-cost alter-natives. Next Generation Networks(NGN) fixed-line operators and ITSPscan expand their current wireline Voiceover Broadband services into mobilehandsets and evolve into Mobile VoIPand Data providers.

WW: What smartphone platforms isAudioCodes supporting?

EZ: The VMAS mobile clients forSmartphones are available for all themajor operating systems, including iOS(Apple’s iPhone, iPod Touch and iPad),BlackBerry, Android, Windows Mobileand Symbian. Both the CMS and theVMAS mobile clients’ are highly cus-tomizable to allow integration withhosted application servers and provideinstant messaging, Presence and otherUC and collaboration features. VMASclients present an intuitive user interfaceand utilize the Smartphone’s existingaddress book.

WW: Is mobile VoIP currently deployed?If so, what markets?

EZ: Yes: dozens of service providersall over the world are alreadyutilizing VMAS, enjoying its wide

interoperability with leadingSoftSwitches and Gateways, flexiblebranding and customization options.One of these service providers isCellcom, an Israeli mobile operatorwith more than 3 million subscribers.Cellcom uses VMAS to provideaffordable packages of mobile VoIPaccess to its roaming users via Wi-Ficonnectivity, including seamless over-the-air configuration and set-up.

WW: We hear about social media drivinga lot of growth—any examples?

EZ: An exciting capability of VMAS isthe integration with social networks.Vonage, a leading VoIP provider in NorthAmerica with approximately 2.4 millionlines, is utilizing VMAS to provideVonage Mobile, a mobile VoIP applica-tion for Facebook. Using this application,mobile users can call their Facebookfriends all over the world for free by aclick of a button.

WW: Any closing comments?

EZ: Mobile VoIP deployments reflect aclassic win-win situation for both parties.On one hand, VMAS allows mobile end-users to enjoy significant savings oninternational, long distance roaming andcellular voice charges. On the other hand,it enables wireline and competitive serv-ice providers to benefit from new sourcesof revenue in the rapidly growing MobileVoIP market.

Come see Audiocodes at booth 1850,and check them out online atwww.audiocodes.com/VMAS.

of cell phone accessories in this market.Having its own factory also allows thecompany to be innovative in its designs,which is evident from the look of itshigh-quality and beautiful cell phoneaccessories, with its stylish, trendy andunique designs.• An efficient sales and shipping teamwhich brings in the business and keeps

everything running flawlessly.

Other Unique FeaturesSahara’s expertise in cost-effectiveproduction and time sensitive shippinggives it leverage over other suppliers.Even though Sahara operates fromtheir head office in Fremont (Calif.),its customers can have their ordersdelivered almost anywhere in the U.S.,including Hawaii. Carrier Supply:

Sahara Wireless (Con’t. from p. 21) Sahara is open to supplying cell phonecarriers with their own packaging.Master dealers, wholesalers and dis-tributors can contact Sahara for theirown packaging and products.

The Future for SaharaWith expansion plans well underway,Sahara’s products will soon be availablearound the world. No place is too faraway for this company. The company’s

motto―“Best for Less, Quality forLess”―says they certainly stay true tothis objective, passing on huge savingsand opportunities to its wholesalers andretailers. Everyone profits with SaharaWireless. Sahara invites distributorslooking for opportunities to enter orexpand in the cell phone accessory market.

Visit Sahara Wireless at booth 5137, call510-687-1265 or click www.saharawls.com.


Alpha. What’s your main line of business?

MWS: Alpha Technologies began morethan 30 years ago designing task-specificpowering that would improve networkreliability in the cable broadband sector.Today, The Alpha Group is a global con-sortium of companies, all dedicated tocreating world-class powering solutionsfor communication, commercial, industri-al and renewable energy markets. AlphaTechnologies in Canada is the provider ofexceptional powering solutions for theworldwide telecom, cable TV, traffic,security and renewable energy sectors. Iam proud to say we have an impressiveproduct portfolio that includes ruggeduninterruptible power supplies and next-generation backup power solutions suchas power rectifiers, converters, inverters,indoor and outdoor power system enclo-sures, generators and batteries.

WW: What would you say makes Alphaunique in the market place?

MWS: Alpha’s distinctive excellence isour ability to develop solutions tailoredto solve our customers’ unique poweringchallenges. By focusing on a small num-ber of markets, we are able to develop anintimate understanding of their specificpowering needs. We then leverage our30+ years of powering innovation and

expertise to design and build solutionsthat deliver outstanding value and relia-bility. In our target markets, nobody doesthis better, as demonstrated by our stronggrowth and the loyalty of our customerbase. Alpha’s vision and leadership per-meates throughout the executive teamand general workforce. A passion for cus-tomers, technological innovation, excel-lence and a commitment to continuousimprovement drive the business andmotivate the entire Alpha team.

WW: Can you describe Alpha’s presencein the Telecommunications space?

MWS: In the Telecom sector, previouslyprimed by Argus Technologies, Alpha’sDC-based solutions have long been thestandard for reliability, efficiency, andthe communications and control func-tionality inherent in our Cordex family ofcontrollers. Competing against globalpower manufacturing giants, Alpha hasforged a strong relationship with many ofthe largest network carriers, includingAT&T, TELUS, Bell and Verizon, toname just a few. Today, much of Alpha’songoing R&D investments are directed atdeveloping the next generation of powersolutions for the network carriers, whichwill not only continue to provide Alpha’sclass-leading reliability, but also helpdrive Opex savings through greater effi-ciency and the innovative use of renew-able energy solutions.

Alpha Technologies (Con’t. from p. 1) WW: What was the most significantevent or series of events affecting yourcompany in the past year?

MWS: Alpha Technologies Ltd. is theproduct of the recent merger of AlphaTechnologies Ltd. and Argus TechnologiesLtd.―two Alpha Group companies whichhad both been in operation for more than20 years and merged effective Jan. 1, 2010.Coincident with the merger, Alpha consol-idated its operations from three disparatefacilities into its new 113,000 sq. ft. state-of-the-art facility in Burnaby, BC. Thisimpressive structure is home to Alpha’s500+ employees, corporate offices, cus-tomer service, R & D labs, AC and DCproduct production, warehousing, circuitboard design, prototype development andfinal assembly and testing.

WW: What distinguishes Alpha’s prod-ucts from the competition?

MWS: Our products are designed andmanufactured to satisfy the specific needsof our target markets, including theTelecom sector. We have more than3,000,000 power systems in place aroundthe world and most are operating in harsh,outdoor environments supporting criticalapplications where reliability is para-mount. We understand these conditionsbetter than anyone else and have evolved aproduct portfolio that enables us to provideour customers with total power solutions.

About Mark W. SchnarrMr. Mark Schnarr is the President andCEO of Alpha Technologies Ltd., acompany which designs and manufac-tures power conservation, protection,and standby products. Prior to that,Mark was Executive Vice President,Corporate Development for TELUSand President of TELUS Ventures.With 30 years of business managementand marketing experience, Mark hasheld a variety of executive positionsrelated to the creation and growth ofnew business ventures, marketing ofproducts and services, management ofinternational operations, and introduc-tion of emerging technologies. He hasbeen a board member of a number oforganizations, including TELUSInternational, the TELUS Foundation,MediaLinx, Rapport Interactive,Science World, Vision Critical, IPUnity, Apparent Networks, ArgusTechnologies, ePost, Pacific PlaceCommunications, and the CanadianChamber of Commerce. He is currentlya board member of Alpha Technologiesand Mitra Innovations (Belgium).

Meet with Alpha Technologies at booth1228. During normal business hours,contact Alpha toll-free at 800-677-8743or direct 604-436-5900 or [email protected]. Visit our comprehensivewebsite www.alpha.ca at your conven-ience 24/7 online.

WW: Tell us about Private Planet andwhat makes your company unique.

JF: Private Planet provides personal cloudcomputing platforms, enabling mobile tele-com carriers to provide a carrier-brandedpersonal cloud computing platform andmobile device software to their subscribers.Private Planet has developed a highly inno-vative Personal Cloud Computer platformthat offers individuals industrial strengthcloud storage, personal productivity tools,communication, publishing and synchro-nization tools. Put simply, Private Planetgives you the ability to manage your

‘digital life’―all your data, all your contentand all your communications through oneplace on any of your devices.

Three things make Private Planet stand out.Firstly, we have complete focus on cloud-empowering individuals; a Private Planetuser has sole control over their data andidentity on the Internet. Second, we makethings simple―an easy-to-use, attractiveand carrier-branded interface workingacross all devices and platforms: Windows,BlackBerry OS, Android, iOS, OS X,Linux and Symbian. Thirdly, we work inpartnership with our customers―our busi-ness model is based on revenue share withcarriers who retain the lion share of

Private Planet (Con’t. from p. 1) personal data storage services they deliverbased on our platform. Our success is deter-mined by our customers’ success.

WW: What are the most significantevents affecting your company this year?

JF: It’s a very exciting year for PrivatePlanet; we have emerged out of a puredevelopment phase and have just startedcommercial trials with mobile carriers inEurope. The next step is to replicate whatwe have achieved in Europe here in theU.S. and in other territories, such asCanada, China, Japan and Australia tovalidate our platform in these other mar-kets. We are exhibiting our products forthe first time this year at Mobile WorldCongress and are here at the CTIAWireless as part of the Telecom Council’sInnovation Showcase [booth 4290-D]and on the UK pavilion [booth 3663-C].

WW: Are you introducing any new prod-ucts this year?

JF: This year, Private Planet has launchedthe Personal Productivity Services suite,providing basic cloud-based and cloud-assisted personal services including car-ried-branded personal cloud data stores,mobile and remote printing, the most easyWeb publishing I have seen anywhere,device-to-device [D2D] remote filebrowsing, PIM functions [such as agenda,to do list, notes] and text chat and cross-platform push-to-talk voice chat services.We will be demonstrating these services atour show booths.

WW: Compare the position of your prod-ucts and their technology against the cur-rent market.

JF: In terms of technology, Private Planet

today provides a truly personal cloud com-puting platform that provides unparalleledintegration of cloud services with devices.We think of Private Planet as the first user-friendly personal cloud computer. ThePrivate Planet platform is open, standards-based and that tightly integrates withmobile, desktop and embedded operatingsystems and device platforms.Furthermore, we are offering SDKs anddeveloper kits that will allow independentsoftware vendors [ISVs] to create applica-tions and services that take fully takeadvantage of our underlying open platform.

WW: What is the nature of your distribution?

JF: Private Planet’s business model is tocreate partnerships with carriers [andtelecom service providers] who will cus-tomize and offer services to their cus-tomers as a value added service, creatingnew cloud-related revenue streams andincreasing the ARPU.

WW: Tell our readers about your tradeshow objectives and plans.

JF: Our objective is simple at this pointin time: to meet with decision makers anddemonstrate our capabilities to a widerange of carriers and partners with a viewto increasing the number of commercialpilots and deployments we have.

For more information or to arrange for ameeting at the show, please [email protected], visit www.pripla.com,call 650-618-1852 or stop by our booths4290-D or 3663-C.

Private Planet is a registered trademark ofPrivate Planet Ltd. Other products men-tioned herein may be trademarks and/or reg-istered trademarks of their respective owners.


role in Access. Explain how ADTRAN iscontributing to the wireless market.

GB: The wireless market is all about accessto new exciting services and applicationsand ADTRAN is all about deliveringaccess solutions. ADTRAN offers a fullline of mobile backhaul solutions that pro-vide operational cost containment or enablethe rollout of new mobility services. TheTotal Access 5000 and NetVanta 800/8000suite of Ethernet access and aggregationsolutions are speeding the transition tonext-generation 4G networks. This next-generation Ethernet solution delivers cost-effective, reliable Gigabit Ethernet servicesused to connect LTE infrastructure. TheseEthernet solutions are both cost-effectiveand time-to-market sensitive.

We are the North American market leaderin mobile backhaul. There is anADTRAN solution currently deployed atthe vast majority of North American cellsites, hub sites and central/mobileswitching offices. ADTRAN has a proud

history of providing access solutions toboth wireless service providers [WSP]and the network operators which providemobile backhaul services to WSPs.ADTRAN solutions fall into two impor-tant categories: they either deliver accessor optimize access. Our solutions deliveraccess or backhaul to cell sites and hubsites which enabled WSPs to effectivelyrollout 2G, 3G or 4G services over thepast 20 years. Our flexible solutionsallow for the ubiquitous delivery of thefull breadth of access services by lever-aging a variety of network infrastructure.We have also paved the way for the opti-mization of these same access services asWSPs deploy our solutions, enabling thereduction of OpEx associated with thegrowth of mobile backhaul services.

WW: The network is experiencing strainlike never before as customers continual-ly demand greater bandwidth. What isADTRAN currently developing toaddress the need for speed?

GB: The short answer is edge-optimizedpacket optical transport solutions [P-OTS].

ADTRAN (Con’t. from p. 1) The industry response to more bandwidthhas often been to develop new high-performance optical technologies for thecore of the network and then adapt themfor the edge as that inevitably becomes thenetwork bottleneck. This transition fromcore to edge has also been frocked withinefficiency―overlay and mis-sized solu-tions which require new infrastructure andoperational requirements. ADTRAN pro-vides solutions which are purpose-built forthe application. This saves costs attributedto space, power and procedural upgrades.ADTRAN is developing P-OTS solutionswhich are edge-optimized. We have begunmigrating WDM, DWDM, OTN, SONET,ROADMs and others for placement at theedge of the network. We have integratedthese high-performance optical solutionsboth operationally and physically withDSL, Carrier Ethernet, FTTx or any otherresidential or business access deliverysolution requiring highly scalable accessand aggregation.

ADTRAN is taking the lead in the migra-tion of the network by launching theOptical Networking Edge [ONE™]

WW: With the economic recovery takinghold and companies set to invest again,where do you see the telecom industrymoving in the near term?

GW: 2010 was a pivotal year in whichseveral forces came together in a perfectstorm, ushering in a new era I call the‘social age.’ The reality of today is, indi-viduals come together in variousbusiness and social communities and thecollective voices of these communitiesdrive technology innovation and digitalcontent. The content created by thesecommunities can have more influencethan a branded source. For example, userratings on Amazon have a huge impacton the success of a new book—at least asmuch as a rating from a credentialed

book critic.

For the most part, socially connected usercommunities are not aligned with theway technology suppliers sell to the mar-ketplace. People use the same devices forwork and play, so we need to align B2Band B2C user experiences. There aremore similarities in technology demandamong people within a given life stage orjob function than a given industry sector.Apple has created unprecedentedmomentum for tablets, and tablets arebeing used by people for both businessand personal applications. Yet, there arerelatively few business apps that are opti-mized for tablets. I expect that to change,and the point I’m making is that we arenow living in an era where being “con-nected” means being a member of anonline community.

Yankee Group (Con’t. from p. 1) Welcome to the age of never-endingfriending and 24/7 work weeks.

WW: How do you see this changing theway companies compete and do business?

GW: A characteristic of the social era isthat product life cycles are dramaticallyshorter. User needs evolve quickly, andsupplier innovation must be continuousin order to stay in the game. Winners andlosers are determined at the tippingpoints, so companies need to be hyper-sensitive to customer wants and needs.

AtYankee Group, we forecast the market forapps, devices and networks will reach morethan $2 trillion dollars in just three years.Customers are driving this innovation. Somy question for suppliers in our industry is:Are you building and delivering optimal

customer experiences? You should be.

WW: How does that dovetail with yourvision for Yankee Group research?

GW: It’s well aligned. There are billionsof connected users in the world today,people finding each other, communicat-ing with each other. All the time. Fromanywhere. Yankee Group predicted thisyears ago, with our vision of theAnywhere revolution. The ubiquity ofmobile broadband services around theworld is enabling this revolution. Andconnected users are driving suppliers toconstantly innovate. Yankee Group helpsits clients identify revenue opportunitieswithin this rapidly evolving environment.

Find Yankee Group online at www.yankeegroup.com.

wealth of experience and insight on theindustry. We were fortunate to sit downwith him and get his perspective on keyissues in mobile communications today.

WW: As the wireless industry stands atthe precipice of 4G, what are the keytechnology trends that will drive theindustry forward in the next two years?

JS: The marketplace is experiencing ‘thebattle of the G’s’—whether operators arecompeting on the breadth of their 3G net-works or the speed of their 4G networks,what’s clear is that we’ve finally movedbeyond the era when voice is the killerapp. The bandwidth demand created bythe smartphones has driven the carriers topacketize their networks. The flexibilityand bandwidth options provided by LTE

should propel it to the forefront of 4G inthe next two years.

WW: What market opportunities are youexcited about?

JS: The global proliferation of 3G and4G technologies. It is always amazing tosee the transformation in a communitywhen people are able to communicate orsurf the Web, some for the first timeusing a wireless device. Bringing high-speed data to remote networks andlocations around the world is the nexttransformation in communications. Theinnovations that rise from these marketsare exciting opportunities and ones thatTecore is well positioned to address.

WW: How is Tecore positioned toaddress the challenges operators are fac-ing in the market today?

Tecore (Con’t. from p. 1) JS: Regional operators lack the capital toinvest in separate networks by technolo-gy. The iCore platform maintains exist-ing 2G revenue while introducing 3Gservices, and a forward evolution path to4G. The key features of the iCore solu-tion are founded in the combination ofscalability and feature set. Our patentedIP-based single core architecture lever-ages a flexible software baseline avail-able on a range of hardware platformsthat can be scaled and virtualized tomatch the network size and opportunity.The iCore’s ability to support multiplegenerations and technology sets in a sin-gle core network platform address boththe distribution of key functional ele-ments throughout the network, as well ascentralization of processing in the cloud.

WW: How does the iCore solution fitinto the next generation network

architecture?

JS: The flexibility of the iCore solutionsupports the full range of technologiesand scalability. So whether we are deliv-ering a regional network for a commercialoperator, an enterprise femto system for aprivate campus network, or a trans-portable network for rapid response, thesame Core Network architecture can bescaled to meet the requirements. Likewise,by supporting a full range of base stationtechnologies [across technologies andfrom multiple vendors], the AccessNetwork can also be sized and scoped tomatch the application. Simply put, theiCore presents the most flexible CoreNetwork solution for today’s network.

Visit Tecore at booth 1637. You can alsoe-mail [email protected] and find more atwww.tecore.com.

solution. ONE enables operators tolaunch new bandwidth and real-timeintensive services from existing plat-forms without causing bandwidth bottle-necks, thus positioning them to ride thebandwidth wave to success. This is theeffective co-existence of both prolificfractional T1 services and high-growth10G Ethernet services and every servicesize in between. Just think about it.

WW: What do you see for the future inmobile backhaul?

GB: The need for bandwidth will contin-ue to grow. This will result in the need fornew, innovative solutions to enableservice providers to address the needfor bandwidth in an affordable and real-istic manner. ADTRAN will be leadingthe way, with new, innovative solutionsthat extend the life of current assets andyet effectively accommodate for next-generation solutions.

Visit booth 2618, [email protected], or check out theirwebsite at www.adtran.com.

Wireless, a cellular provider serving resi-dents and businesses in Colorado, Nebraska,Kansas and Wyoming, will utilize theInterop Technologies Hosted CommonShort Code (CSC) Gateway as its one-pointconnection to multiple Tier 1-level aggrega-

tors, giving Viaero subscribers access to themost popular short-code content.

The Interop Technologies’ highlyscalable CSC Gateway provides directsubscriber access to hundreds of nationalshort-code campaigns and eliminates theneed for operators to negotiate and man-age relationships with individual aggre-

Viaero (Con’t. from p. 1) gators and providers, saving operatorstime and money.

In addition, Interop’s unified billingfeed integrates easily with operators’existing billing systems. A comprehensivereporting tool set makes it easy for opera-tors to view all campaign informationfrom one central location and discover

their most profitable campaigns, users,aggregator relationships, and more.

With the Interop CSC Gateway,Viaero Wireless can increase customer“stickiness” by providing subscribers withaccess to standard, premium, and binarycampaigns, such as commerce, communi-ty/chat, coupons, games, and much more.


RM: Worthware Systems Internationalis a technology company. We designand implement a Retail ERP businesssoftware platform designed specificallyfor retailers of cellular phones under thebrand name CellSell. CellSell was orig-inally introduced in 1991 in Canada,and the latest generation CellSell plat-form is now available throughout NorthAmerica. I’m happy to say we are cur-rently celebrating its 20th anniversaryyear of successful service to thewireless industry.

WW: What makes the CellSell platformunique?

RM: CellSell consolidates and coordi-nates all of the resources information andactivities needed to complete wirelessretailer-specific, fully integrated store-front POS and back-office accounting

operations. CellSell integrates a retailer’sentire business and supports real-timefinancial accounting, and featuresextremely simplified, cellular retail-specific point-of-sale functions includingcustomer facing interactive retail fea-tures. CellSell supports: serialized andnon-serialized inventory management;direct fulfillment; inventory optimiza-tion; retail customer relationship man-agement; retail sales force automation;retail commission management; auto-mated electronic carrier commissionsmanagement; supply chain management;human resources and marketing; andadvanced, real-time OLAP decision tech-nology business intelligence reportingthat requires no data replication. If youlook at the landscape of business soft-ware currently on the market created toserve the retail segment of the wirelessindustry, CellSell stands alone. CellSellallows wireless retailers to do away withtheir existing collections of disparate

CellSell (Con’t. from p. 1) systems in order to achieve integratedbusiness process automation and real-time enterprise-wide visibility. CellSell isthe most time-tested and proven trueRetail ERP platform for retailers of cellu-lar phones in North America.

WW: Is your company doing anything tocelebrate the 20th anniversary of CellSellat CTIA this year?

RM: Yes we are. We’re launching ourinaugural live customer success storyshowcase inside the CellSell exhibit.

WW: What is your Live CustomerSuccess Story Showcase?

RM: Our live customer success storyshowcase will feature a CellSell casestudy of a live guest customer. The guestcustomer will be on-site staffing ourbooth in a functional mock storefront forthe entire show to share their own

CellSell success story with all CTIAattendees who choose to visit with us.

WW: Who is your guest customerthis year?

RM: Our guest customer is WirelessZone®, who with more than 430 stores, tomy knowledge, is the largest independentfranchise selling Verizon Wireless in theU.S. Needless to say, we are pleased towelcomeWireless Zone to our communi-ty of CellSell users and are extremelyproud that they have graciously volun-teered to attend CTIA this year to speakon our behalf, and be featured in our firstlive customer success story showcase.

To experience Wireless Zone’s ownCellSell customer success story with theCTIA Wireless 2011 attendees, stop bythe CellSell exhibit in booth 2614. Formore information on CellSell, visitwww.cellsell.com.

SH: P4C Global, Inc. is leading the greencharge for reuse, redistribution and recy-cling of OEM cell phones and batteries.We are providing green value-addede-waste solutions for waste handlers,electronics retailers, wireless carriers andOEMs. Our mission is to create both eco-nomic and environmental benefits bymanaging the e-waste process streammore efficiently and responsibly.

WW: What is your current go-to marketstrategy?

SH: We offer a complete portfolio ofsolutions for our customers, leveragingour environmentally focused ISO 9001,14001 certified and R2 compliant greenfacility. We provide e-waste solutionsincluding battery reclamation and

processing, cell phone processing withcomplete data destruction capabilities andthe ability to leverage our unique globalsales staff to help with any distributionneeds. Our strategy is to partner with e-waste producers and help them to create avalue-added green solution within theirown closed-look ecosystem or improvetheir process by plugging into our strictlymanaged downstream process.

WW: Who are your target suppliers andcustomers?

SH: We are providing green value-addede-waste solutions for waste handlers,electronics retailers, wireless carriers andOEMs, as well as a local community andbusiness solution for recycling under ourPhones 4 Charity operation. We alsocater to a wide variety of cell phonerefurbishing centers, wholesalers and

P4C Global (Con’t. from p. 1) retail centers with our redistribution pro-grams. In 2011, we will work withseveral companies in completely power-ing their entire operating model byproviding logistics, processing, inventorymanagement and sales disposition servic-es tailored to meet their needs.

WW: Please assess the marketplace as itrelates to e-waste.

SH: The EPA estimates that more than200 million tons of e-waste related totelecommunications is accumulatedannually, and this figure is growing. Therecycle rate on this figure is below 25percent and we are aiming to providemore solutions to industry partners sothat they can easily offer green programsto their customers. Our focus will continueto be to create economic benefit forutilizing a green solution and allow

e-waste management to improve therecycle rate here in the U.S.

WW: How much e-waste have you beenable to save from the environment?

SH:We are proud to say that throughoutthe years not only have we been able tosave more than a million tons of e-wastefrom the waste stream but we have alsoallowed our partners to generate mil-lions in donations to humanitarianefforts. We are an approved EPA WasteHandler, and we also operate an ISO9001/14001 and R2 Compliant facility.Our current program saves thousands oftons in cardboard recycling alone, pro-viding our partners with green and safeshipping solutions.

Come see P4C Global at booth 5143, call877-742-4562, or visit www.p4cglobal.com.

power demands of today’s multi-taskingdevices are outstripping the ability oftheir batteries to deliver, resulting inmore batteries failing earlier than expected.Secondly, customers are increasinglyusing retail stores as their primary chan-nel to resolve service and equipmentissues, driving store owners to seek theright tools to meet their demands.

Testing handset batteries in a retailstore yields tremendous value by improv-ing customer care, increasing revenue andreducing costs. For retail operators, batterytesting is a service that will solidify cus-tomer loyalty by resolving many commoncomplaints on the spot while also keepingthose customers in their store longer, avoid-ing the uncomfortable situation of beingforced to send them to a manufacturer’s

service center or technical support line.Up to 90 percent of all batteries

returned by cellular customers claimingthey are “bad” are still useful. In manycases, these batteries are simply replacedand discarded at a significant cost.A simpletest could determine if there is a problemwith the battery, the handset (or the user).Using such a test, the retail owner will savemoney by not replacing those batteries thatare still good and can generate additionalrevenue by selling a new battery for thosethat are not. For companies responsible forservicing handsets, often at great expense,the ability to identify bad batteries, andtherefore not process the device, translatesinto savings that can be shocking in magni-tude for such a simple solution.

The Cadex C5100 Battery TestingSystem, which includes a battery analyz-er, universal battery adapter and

Cadex (Con’t. from p. 1) BatteryStore™ analysis software, is theideal answer to the problem of providinga testing tool that is both simple to usebut able to accommodate a vast range ofbattery models.

Taking advantage of Cadex’s propri-etary QuickSort™ technology, theC5100 requires only 30 seconds to sortbatteries into three categories–good, lowand poor—immediately identifying if thebattery or the device is the problem.Some customers arrive with “dead” bat-teries that no longer accept a charge.Often this is because the battery has beendischarged to a level that triggers internalprotection circuits. The C5100 features aunique “boost” function that “wakes up”these batteries. There are additional serv-ice functions available for backroom pro-cessing of returned batteries.

The C5100 Battery Testing System

also enables the user to print a traditionalcustomer receipt or a full servicereport—with the output for either optionconfigured for each specific store. Testresults can be analyzed using theBatteryStore software or exported to acorporate database where multiple loca-tions can be reviewed.

Despite all of the features available,the focus for Cadex was to ensure ease ofuse, resulting in a solution that can berapidly deployed with minimal stafftraining. Ultimately, the C5100 BatteryTesting System allows retail store ownersthe opportunity to address the needs of anincreasing number of consumers by pro-viding a simple, valuable and immediatediagnosis of handset battery problems.

To find out more, call 800-565-5228,e-mail [email protected] or visitwww.cadex.com.

that notified end users of their data usagerelative to their own definable limits, sothey could manage their personal usageand avoid unexpected costs.

Bridgewater did not have in-houseexpertise developing applications thatsupport multiple mobile platforms, so toexpedite their development process theyengaged bitHeads, an experienced mobile

development partner. bitHeads hasdesigned and built the architecture formany customizable applications that workacross multiple mobile platforms. Byinvestigating Bridgewater’s direct busi-ness needs, and the needs of their clients,bitHeads crafted a solution thatBridgewater was able to easily deploy toclients and added to the value propositionBridgewater presents to new clientsthrough its myPolicy™ product every day.

bitHeads (Con’t. from p. 10) Reaching across multiple mobileplatforms does not have to be a complicat-ed web of code. Good application archi-tecture and design provides the foundationto balance performance needs and multi-ple user experiences without making sac-rifices in functionality. At bitHeads, wemake sure that each platform’s architec-ture and user experience is tailored todrive customer engagement and effectivelyaddress your business goals.

About bitHeadsFor over 12 years, bitHeads has beenhelping companies like RIM, HewlettPackard, Fandango, Rent.com (eBaycompany), New York Times, EMC,Bridgewater Systems and others toquickly build mission-critical mobileapplications for financial services, retail,consumer games, enterprise and otherindustries. CTIA.bitheads.com. Look forus at booth 2246.

Documents

Wireless World - March 23, 2011 - CTIA 2011