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BetterWorld Telecom Presents BetterWork Concepts at CTIA 2009 Green Telecom Summit
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Driving a Transition to a Low Carbon Industry
Green Telecom Seminar at CTIA, Matt Bauer, BetterWorld Telecom
- Combining business benefits and environmental benefits
- Communicating the green message
- What are the key drivers for the telecoms industry to implement green strategies?
- The impact of ICT on other industries
Overview
In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line,
nationwide carrier focused on serving organizations that have a
social and sustainable missionPeople. Planet. Profits.
Our Definition of True Client Value
BetterWorld Express Tour
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Positioning and Market OpportunityBetterWorld Telecom
Change the world. One call at a time. ™
1.3 Million Non ProfitOrganizations
U.S. Carrier Market$450B Per Year
Business and Orgs Serving LOHAS Market $450B+
Per Year
BetterWorld Telecom Market - $1B+ TelecomSpend Per Annum
One Call Resolution - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide
Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services
Switched Local, National and International Long Distance and Toll Free
Dedicated Long Distance and Toll Free – DS3, T1
Dedicated Data/Internet – DS3, T1, DSL
Unified Communications, VoIP, IP Trunking
Disaster Recovery, MPLS, Applications
Change the world. One call at a time. ™
Solutions for Businesses and Non Profits
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Change the world. One call at a time. ™
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Environment
What is BetterWorld Doing to Set the Environmental Standard in the Telecoms Industry?
BetterWorld places environmental advocacy as a top corporate priority – we set out from day one to be a force for change and help lead the US telecoms industry into a new era of sustainability
Holistic Business Model
Carbon-Neutral Certification, First to Market with Telecom Offset
Green Supply Chain
Environmentally Efficient Design
Paper Reduction
Focus on green communications solutions
Donations & Volunteerism
Change the world. One call at a time. ™
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Donations
Three Percent of Usage Revenues Donated to Children, Education, the Environment and Fair Trade
Donating 3% of revenues creates a built- in level of commitment - - with 2008 being our largest donation year to date, we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment.
Children/Education Room To Read National Center for Family Literacy Bainbridge Graduate Institute Rugmark Foundation Brooklyn Center for the Urban Environment
Environment The Earth Policy Institute Trees For the Future The Sierra Club Waterkeeper Alliance Bioneers
Fair Trade Fair Trade Federation Global Exchange
Change the world. One call at a time. ™
Volunteerism
Connecting With People and the Environment in Communities We Live and Serve
There is a resurgence of interest in the inner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value and meaning that results in safe, connected and healthy communities.
Change the world. One call at a time. ™
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Advocacy
We Believe in Business as the Agent of Change in Society “…what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.”
Paul HawkenTo Remake the World
As business is taking on greater responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
Change the world. One call at a time. ™
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Certifications
Deepening our Commitment By Auditing and Improving Our CSR Standards
“We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.”
The Responsibility ParadoxThe Stanford Social Innovation Review
Change the world. One call at a time. ™
Our Customers: Aligned by Mission,PassionIncreasing Market Share by Demonstrating Green and Socially Responsible Commitment
And now for something completely different…. Monty Python’s Flying
Circus
Commercial Building Takes the Lead with Sustainable Commitment
Leadership in Energy and Environmental Design (LEED) & USGBC, 1996-2009
- Provides a suite of standards for environmentally sustainable construction
- Over 14,000 projects from 1996-2006, active USGBC chapters in every major city
- Transformed building industry, created standards
- Cooperation is key, tide raises all boats
- Movement spawned other applications such as Green Globes
“Putting a man on the moon was once thought impossible. The next ‘giant leap for mankind’ is within our reach, but only if we act now.”
The Inspirational Slide
Finally beginning to transition from the industrial to the information economy
We need to step back and focus on the root of the problem…
Climate Change
Climate Change What is the root of the problem?
We move around too much, and there are too many buildings
- Matt Bauer, 2009
Source: International Energy Agency
Source: International Telecommunications Union
ICTs Contribution to Global Warming
ITU Findings and RecommendationsInward Focus Missing the Boat
• 40% from personal computers/ data monitors, data centers contribute 23%
• Fixed and mobile telecommunications contribute an estimated 24% of the total.
Outward Focus – THE OPPORTUNITY
• ICTs have the potential to assist in finding a solution to reducing the remaining 97.5% of emissions from other sectors of the economy.
“The ICT sector has both a profitable opportunity and a critical role to play with other sectors to design and deploy solutions needed to create a low carbon society. “
“Carriers and others in the ICT industry can bring to bear an expansive array of technologies and services that will substantially improve the environmental footprint of commercial enterprises as well as that of consumers.”
“ICTs are considered to be a major linchpin in the effort to combat climate change and serve as a potent, cross-cutting tool to limit and ultimately reduce these emissions across economic and social sectors.”
Host of Industry Reports Coming to the Similar Conclusions
Trends: Substitution must begin if we are going to curb climate change…
“Increasing virtual meetings and telecommuting today could, without any dramatic measures, help to save more than 3 billion tons of CO2 emissions in a few decades; this is equivalent to approximately half of the current US CO2 emissions.”
World Wildlife Fund Report, From Workplace to Anyplace, March 2009
- The number of seats offered on flights operating in July 2007 reached an all- time high, with a capacity of 310 million seats worldwide
- Companies are looking for ways to reduce their carbon footprints…travelling by car and plane makes up a significant part of many companies’ footprints, often 50% or more among non-manufacturers.
- Technology and services are available that can support meetings and conferences in a much more time and resource efficient way
World Wildlife Fund Report, Virtual Meetings and Climate Innovation in the 21st Century
Getting Started: Nothing new needs to be invented – sales, marketing and product play
- Web/Audio/Video Conferencing
- Unified Communications
- Virtual PBX
- Integrated Mobility and Wireline
- Telecommuting
- Mobile Workforce
- Branch/Remote/Touchdown Office Capabilities
- Machine to Machine Automation, Smart Grid
Green Communications Solutions and Dynamics$256B Global Revenues by 2013 – Insight Research
Fax
Telephone
InternetIP Network
Mobile Wireless NetworkSatellite
PDA
Pocket organizer
Laptop computer
Wireless Phone
Personal Virtual Assistant
PSTN
Solution needs to incorporate all facets of business planning
Source: EIA, San Francisco Chronicle
If every U.S. worker who could telecommute did so 1.6 days p/wk
- 1.35 billion gallons of gas saved
- 26 billion pounds of CO2
- Increased productivity
- Decreased Building Space, road congestion, health costs, absenteeism
Less than 8% of the U.S. workforce telecommutes more than 1X per week, only 17% at all (1X per mo.)
Case Study BetterWorld/BGI Open Work and Telegreening Study
- Study to be completed in May 2009, providing a ground - level view of the cost and environmental impacts to enterprises implementing Open Work philosophies
- Case studies featuring successful programs implemented by Sun Microsystems (Open Work), Best Buy (ROWE), and Cisco Systems
- Developed an enterprise model that incorporates commuting and travel substitution combining mobile, VPBX, unified comms, conferencing, etc.
Case Study BetterWorld/BGI Telegreening Study
2.6 passenger vehicles each year1633.4 gallons of gasoline consumed
33.5 barrels of oil consumed1.91 average American homes' electricity use (1 yr)
57,270.85$
Gas Cost Savings (Total)
3,511.24$
Equivalent of
TOTAL FINANCIAL BENEFITS (ANNUALLY)
Environmental Benefits (annually)
CO2 Reduction through Open Work
31,725 lbs CO225,000.00$ Productivity Gains
25,000.00$
Retention & Recruitment
Financial Benefits (annually)
Reduced Absenteeism
Gas Cost Savings per Open Work Employee
702.25$
Office Space Savings
2,884.62$
875.00$
Physical Carbon, CAPEX, OPEX Savings to the Enterprise!
Case Study Sun Microsystems OpenWork
9,095 employees (55% of total workforce) are in the Open Work program, working from home at least 1-2 days per week
Office space is allocated for home-assigned employees at a ratio of 10:1 and flexible employees at a ratio of 4:1.
Huge reduction in the need for office space - Fiscal 2007 alone, Sun reduced their real estate holdings by 15% (2.7 million square feet) and save $68 million in real estate costs.
The subsequent reductions in building energy use and commuting are estimated to have saved 23,868 metric tons of CO2 in fiscal 2007.
Collateral Effects of Open Work & SubstitutionTelecom, Society and Climate Change
ICT Infrastructure, Sales Forces, Training
Local Living EconomiesDemocratic, Transparent,
ROW WorkEnvironments
Green Communications Opportunity by 2013$256B
ConclusionTelecom, Society and Climate Change
The ICT sector is positioned to be the least cost, quickest-to-market option that the world has at its disposal to create meaningful carbon mitigation and substitution in the coming decades
- Industry Mobilization and Cooperation
- Marketing, Sales, Education and Promotion to Customers - Emulate and learn from the USGBC, work with governments for incentives, not handouts
Thank You – [email protected]
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