3 Ctia m2m Home Final

8/3/2019 3 Ctia m2m Home Final

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Sponsored by: Moderated by:

M2M: Walled Garden or Open Range?

Building M2M Businessfor the Home

Marcus Torchia, Senior Analyst, M2M

Yankee Group

Peter Fowler

President - North AmericaCinterion Wireless Modules

(formerly Siemens)

Alex Brisbourne

President & COOKore Telematics

Speakers:

Moderator:

Greg Jones

VP Marketing &Business Development

Sensorlogic

Seminar Signature Sponsor:


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Peter Fowler

President - North America

Cinterion Wireless Modules(formerly Siemens)

Speaker:



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Building M2M Business for the Home

From the GSM Modules Vendors perspective: Traditional M2M home applications

Alarm Security Panels

Fastest growing segment of our business

No telephone lines to be cut

Easy installation vs. old procedure to cut into wall for analog phone line

Intelligent Meter Reading

Regulated in some Northern European countries

North American adoption beginning with Ontario Canada

Encourages consumers to utilize electricity during non-peak hours by billing at lower tariffsduring those times

Voice and Internet Gateways

Meant to replace traditional telephone and internet services

Adoption very slow in developed regions



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From the GSM Modules Vendors perspective: Trends

Adoption and business scale of cellular carriers putting skin in the game

Ontario Hydro Rogers Network

Telenor - Electric Metering



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From the GSM Modules Vendors perspective: The Keys to Adoption

Projects fail when first time developers gamble on unproven providers

M2M Eco-systems are complex and proven solutions exist

Sensorlogic with off the shelf middleware back end solutions

Kore Telematics with SIMs, activation logic, and data plans

Machine Device

Mobile

Network Internet

Application

& Server

Web interface,

employee

Data

Information

Web interface,

end customer



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From the GSM Modules Vendors perspective: Predictions for the Future

Bigger business will amplify continued investments by big names

T-Mobile Ventures acquires 12% of Cinterion Wireless Modules (formerly Siemens)

Sierra Wireless acquires AirLink

Hughes acquires NetworkCar

Trimble acquires @Road

New segments will buy versus build

Telenor buys meter integration company and sells hydro electric meters

Expertise is cheaper to buy than to develop in current capital market



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Sponsored by: Moderated by: Seminar Signature Sponsor:



Alex Brisbourne

President & COO

KORE Telematics

Speaker:


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What IS a Home Application? How will Home M2M Services be

Accessed?

Who will provide/buy/choose HomeServices?

What real applications exist?

Who benefits (and pays)?


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Why M2M in the Home? The Market Growth View

165 million home in North America

80+% wireless penetration today

200m cell customers

Imagine if EVERY home had just one application

45% of M2M connections in Europe are Home-

Centric, compared to under 5% in North America


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The Practical View M2M is coming to a home near you!

Driving Adoption through

Consumer

Business

Lifestyle

The Obvious Services....

Intrusion alarms, utility control, maintenance services,remote monitoring


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And....the Not so Obvious Kid Trackers in school packs Pet Awareness

Medical Management

Auto Starters Entry Control

Offender Control

Realtor Services

Inventory and Replenishment

Service Management


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!! Connected !! Wired Internet Cuckoo Technology Telephone Service Cuckoo and Dedicated

Local Service to Hubs Free Connect

RFID, Zigbee, Bluetooth Wireless Paid and Valued

Cellular (CDMA/GSM), WiMax, 802.11 (Wi-Fi)

Hybrid Paid and Valued

in home connection to pico-cells/hubs EnOcean, Masco, iControl, inGrid


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?? Who Pays ?? Home Alarm System - Alarm Company The Kid Tracker - Direct Consumer Billing

Medical Management HMO/PPO

The Utility Meter - Rate Inclusion (regulator) The Offender - Property Tax burden


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Speaker:

Greg Jones

VP Marketing & Business Development

Sensorlogic


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M2M: At Home or At Work? Are home-based business opportunities for M2M any easier for a systems

integrator than industrial / manufacturing opportunities? Lights

Thermostats

Security Systems

HVAC equipment

Employees / People Mobile Assets / Vehicles

In other words . . . . . . .

1. Where is it? 2. What s going on now?3. Hows it been?


Moderated by: Seminar Signature Sponsor:



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Market challenges:

No Common Platform Disparate equipment in the home

Lack of standardization

No common back-end platform to support broad variety of devices and applications

Long time to market The anticipation of pre-paid energy, self-service security monitoring, etc.

These applications can take more than two years to deploy and the issues are not just technological: marketissues, government support, etc.

High Equipment Costs Slows rollout of new exciting services

Substantial investments in Developing Technology Requires an expensive technology infrastructure, must scale Difficult to leverage existing infrastructure to offer additional services in the home

No Common Platform





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Solutions:

Create easy-to-use solutions For most home-based providers, M2M is not their core business

Make connectivity easier

Help them manage the network

Dont forget theres usually a consumer on the other end apps must be easy to use

Continue improving the ROI devices / back-end / applications The more cost-effective the solution. The faster we deploy

Create solutions that can easily be proto-typed

Enable fast deployment Deploy horizontal solutions vs. build-to-suit point solutions

Web-based

Valuable and interesting features





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How were helping:

Speed to Market Customize applications in as little as 7 days

Device protocols are integrated for you

Wireless network connectivity is integrated for you.

Low Upfront Costs One-stop shop, Network, Devices, Services Help customers move from concept to launch quickly

Scalable SaaS Model Enables high customer device usage

Access services through familiar web browser interface

Web 2.0 Enabled Connect anywhere, notify anywhere rules engine Operates like Yahoo! homepage

Step 1: Brand Step 2: Edit Step 3: Connect

Simplify it and speed it up!





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Conclusion: Common platform helps speed deployment

In theHome

Onthe

Road

In the

Plant

At the

Office





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Marcus Torchia, Senior Analyst, M2M

Yankee Group

Peter Fowler

President - North AmericaCinterion Wireless Modules

Alex Brisbourne

President & COOKore Telematics

Speakers:

Moderator:

Greg Jones

VP Marketing &Business Development

Sensorlogic


Documents

3 Ctia m2m Home Final