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INVESTOR RELATIONS CROWN MEDIA HOLDINGS, INC. October 1, 2014 NEWS IN THIS ISSUE: Programming Updates- pg 2 Ratings & Subscribers- pg 3

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Page 1: CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONScontent.stockpr.com/crownmedia/db/Presentations/... · Fairchild, premiered on September 20th to a í. ñ household rating. It was seen

CROWN MEDIA HOLDINGS, INC. 1

INVESTOR RELATIONS

CROWN MEDIA HOLDINGS, INC.

October 1, 2014

NEWS

IN THIS ISSUE:

Programming Updates- pg 2

Ratings & Subscribers- pg 3

Page 2: CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONScontent.stockpr.com/crownmedia/db/Presentations/... · Fairchild, premiered on September 20th to a í. ñ household rating. It was seen

CROWN MEDIA HOLDINGS, INC. 2

PROGRAMMING October 1, 2014

Hallmark Cards announced that the premieres of its

acclaimed Hallmark Hall of Fame movies will debut

exclusively on Hallmark Channel during the 2014-15 season.

The move comes after three years of a unique arrangement

under which the premieres of new Hallmark Hall of Fame

movies have aired on ABC and encore presentations have

aired on Hallmark Channel the following week. Hallmark

Channel will now air both the premiere presentations and

multiple encores of each production.

The first movie to air exclusively on Hallmark Channel is One

Christmas Eve, starring three-time Hallmark Hall of Fame

veteran, Anne Heche, on November 30, 2014.

Hallmark Hall of Fame Moves Premieres to

Hallmark Channel

Kitten Bowl II

The Annual Favorite Returns in 2015

Hallmark Channel announces that the network has

opened its stadium doors to kick off the Feline Football

League (FFL) season. The FFL, which will include a

Scouting Combine, draft, season games and playoffs, will

lead up to the highly anticipated biggest feline

showdown in history, Kitten Bowl II.

TV Personality and North Shore Animal League America

spokesperson Beth Stern will return to host the

championship game. Additionally, the legendary, iconic

radio voice of the New York Yankees John Sterling will be

the game’s official play-by-play announcer.

Kitten Bowl II kicks off on February 1, 2015.

Both Channels will host three consecutive original movie

premieres in October.*

Hallmark Channel

Recipe for Love—October 11

My Boyfriends’ Dogs—October 18

The Good Witch’s Wonder—October 25

Hallmark Movies & Mysteries

Along Came a Nanny—October 12

Wedding Planner Mystery—October19

Garage Sale Mystery: All That Glitters—October 26

* Titles and premiere dates are subject to change.

Page 3: CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONScontent.stockpr.com/crownmedia/db/Presentations/... · Fairchild, premiered on September 20th to a í. ñ household rating. It was seen

CROWN MEDIA HOLDINGS, INC. 3

RATINGS & SUBSCRIBERS October 1, 2014

Perfect on Paper Lands 2.4 Million Viewers

Perfect on Paper, starring Lindsay Hartley and Morgan

Fairchild, premiered on September 20th to a 1.5 household

rating. It was seen by nearly 2.4 million viewers, making it

the #1 rated cable movie of the day and week.

Perfect on Paper is based on an idealistic, young book editor

(played by Lindsay Hartley) who reluctantly moves to Los

Angeles to edit a famous author's latest romance novel. As

she struggles to maintain her integrity while battling the

bestselling diva's demands, she meets two very different men

and learns that the best romantic choice is not always the

one who looks "perfect on paper."

* At the time of this publication.

The Middle

Up +12% Among Women 25-54

Since its premiere on Hallmark Channel in March 2014, The

Middle two-hour block (Mon-Fri 9-11p) is up 12% and 40%

among women 25-54 and 18-49, respectively, over

comparable periods last year.

The Middle follows a working-class Midwestern family, giving

a realistic but humorous portrait of modern American life,

starring Patricia Heaton and Neil Flynn.

The Middle airs weekdays at 9pm ET/PT on Hallmark

Channel.

Source: The Nielsen Company, 3Q14 to 9/5/14.

Hallmark Channel

85.5 million subscribers

Hallmark Movies & Mysteries

54.7 million subscribers

October 2014

Hallmark Channel ranks #39 in

distribution out of the 116 measured cable

networks.

Hallmark Movies & Mysteries has shown

a yearly increase of 1.1 million homes,

making it the 13th largest growing network

year to year.

Page 4: CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONScontent.stockpr.com/crownmedia/db/Presentations/... · Fairchild, premiered on September 20th to a í. ñ household rating. It was seen

CROWN MEDIA HOLDINGS, INC. 4

CONTACT US October 1, 2014

Corporate Headquarters

Crown Media Holdings, Inc.

12700 Ventura Blvd.

Studio City, CA 91604

Phone: 888-390-7474

Investor Contact

Mary Dzabic

VP, Reporting & Compliance

[email protected]

818-755-1261

Transfer Agent

Computershare Investor Services

P.O. Box 30170

College Station, TX 77842

Phone: 1-800-522-6645

Website: www.computershare.com

Accountants

KPMG LLP

1225 17th St, Suite 800

Denver, CO 80202

Phone: 303-296-2323

Fax: 303-295-8829

Legal

Leslie Park

Assistant General Counsel

[email protected]

818-755-1217

http://ir.crownmedia.net

For more information,

please visit our website

This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of

shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information

contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or

update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the

Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding

future events and business performance as of the time the statements are made and we do not undertake any obligation to update

these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken

by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s

most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to

equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor

Relations website.