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CROWN MEDIA HOLDINGS, INC. 1
INVESTOR RELATIONS
CROWN MEDIA HOLDINGS, INC.
October 1, 2014
NEWS
IN THIS ISSUE:
Programming Updates- pg 2
Ratings & Subscribers- pg 3
CROWN MEDIA HOLDINGS, INC. 2
PROGRAMMING October 1, 2014
Hallmark Cards announced that the premieres of its
acclaimed Hallmark Hall of Fame movies will debut
exclusively on Hallmark Channel during the 2014-15 season.
The move comes after three years of a unique arrangement
under which the premieres of new Hallmark Hall of Fame
movies have aired on ABC and encore presentations have
aired on Hallmark Channel the following week. Hallmark
Channel will now air both the premiere presentations and
multiple encores of each production.
The first movie to air exclusively on Hallmark Channel is One
Christmas Eve, starring three-time Hallmark Hall of Fame
veteran, Anne Heche, on November 30, 2014.
Hallmark Hall of Fame Moves Premieres to
Hallmark Channel
Kitten Bowl II
The Annual Favorite Returns in 2015
Hallmark Channel announces that the network has
opened its stadium doors to kick off the Feline Football
League (FFL) season. The FFL, which will include a
Scouting Combine, draft, season games and playoffs, will
lead up to the highly anticipated biggest feline
showdown in history, Kitten Bowl II.
TV Personality and North Shore Animal League America
spokesperson Beth Stern will return to host the
championship game. Additionally, the legendary, iconic
radio voice of the New York Yankees John Sterling will be
the game’s official play-by-play announcer.
Kitten Bowl II kicks off on February 1, 2015.
Both Channels will host three consecutive original movie
premieres in October.*
Hallmark Channel
Recipe for Love—October 11
My Boyfriends’ Dogs—October 18
The Good Witch’s Wonder—October 25
Hallmark Movies & Mysteries
Along Came a Nanny—October 12
Wedding Planner Mystery—October19
Garage Sale Mystery: All That Glitters—October 26
* Titles and premiere dates are subject to change.
CROWN MEDIA HOLDINGS, INC. 3
RATINGS & SUBSCRIBERS October 1, 2014
Perfect on Paper Lands 2.4 Million Viewers
Perfect on Paper, starring Lindsay Hartley and Morgan
Fairchild, premiered on September 20th to a 1.5 household
rating. It was seen by nearly 2.4 million viewers, making it
the #1 rated cable movie of the day and week.
Perfect on Paper is based on an idealistic, young book editor
(played by Lindsay Hartley) who reluctantly moves to Los
Angeles to edit a famous author's latest romance novel. As
she struggles to maintain her integrity while battling the
bestselling diva's demands, she meets two very different men
and learns that the best romantic choice is not always the
one who looks "perfect on paper."
* At the time of this publication.
The Middle
Up +12% Among Women 25-54
Since its premiere on Hallmark Channel in March 2014, The
Middle two-hour block (Mon-Fri 9-11p) is up 12% and 40%
among women 25-54 and 18-49, respectively, over
comparable periods last year.
The Middle follows a working-class Midwestern family, giving
a realistic but humorous portrait of modern American life,
starring Patricia Heaton and Neil Flynn.
The Middle airs weekdays at 9pm ET/PT on Hallmark
Channel.
Source: The Nielsen Company, 3Q14 to 9/5/14.
Hallmark Channel
85.5 million subscribers
Hallmark Movies & Mysteries
54.7 million subscribers
October 2014
Hallmark Channel ranks #39 in
distribution out of the 116 measured cable
networks.
Hallmark Movies & Mysteries has shown
a yearly increase of 1.1 million homes,
making it the 13th largest growing network
year to year.
CROWN MEDIA HOLDINGS, INC. 4
CONTACT US October 1, 2014
Corporate Headquarters
Crown Media Holdings, Inc.
12700 Ventura Blvd.
Studio City, CA 91604
Phone: 888-390-7474
Investor Contact
Mary Dzabic
VP, Reporting & Compliance
818-755-1261
Transfer Agent
Computershare Investor Services
P.O. Box 30170
College Station, TX 77842
Phone: 1-800-522-6645
Website: www.computershare.com
Accountants
KPMG LLP
1225 17th St, Suite 800
Denver, CO 80202
Phone: 303-296-2323
Fax: 303-295-8829
Legal
Leslie Park
Assistant General Counsel
818-755-1217
http://ir.crownmedia.net
For more information,
please visit our website
This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of
shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information
contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or
update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding
future events and business performance as of the time the statements are made and we do not undertake any obligation to update
these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken
by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s
most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to
equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor
Relations website.