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CROWN MEDIA HOLDINGS, INC. 1
INVESTOR RELATIONS
CROWN MEDIA HOLDINGS, INC.
December 4, 2015
NEWS
IN THIS ISSUE:
Ratings & Subscribers- pg 2
Holiday Programming- pgs 3-6
CHRISTMAS EDITION
CROWN MEDIA HOLDINGS, INC. 2
RATINGS & SUBSCRIBERS December 4, 2015
Countdown to Christmas
Since its debut on October 30th, Hallmark Channel’s 2015 Countdown to Christmas has reached
nearly 45 million unduplicated viewers and 9.7 million Women 25 to 54. Averaging 242,000
Women 25 to 54, Hallmark Channel is the #1 ad-supported cable network among Women 25-54*.
Thanksgiving week programming from Monday, November 23rd to Sunday, November 29th 2015
resulted in the Highest Week Ever on Hallmark Channel among households and key demos.
Boosted by the five new Thanksgiving Week premieres, Hallmark Channel was the #1 Rated Cable
Network Of The Week among households and Women 25 to 54.
*At the time of this publication, Source: The Nielsen Company (10/30-11/29/15)
Most Wonderful Movies of Christmas
Since its debut on October 30th, Hallmark Movies & Mysteries’ 2015 Most Wonderful Movies of
Christmas has reached 23 million unduplicated viewers and 4.6 million Women 25 to 54*.
Compared to last year’s Most Wonderful Movies of Christmas, Hallmark Movies & Mysteries has shown
impressive growth over the same period a year ago, up 19% in households, 6% among Women 25 to 54,
9% among Adults 25 to 54, and 20% among total viewers*.
*At the time of this publication, Source: The Nielsen Company (10/30-11/29/15)
Hallmark Channel
90.4 million subscribers
Hallmark Movies & Mysteries
62.2 million subscribers
December 2015
Hallmark Channel ranks #31 in
distribution out of the 116 measured
cable networks.
Hallmark Movies & Mysteries has
shown a yearly increase of 6.7 million
homes, making it the 7th largest
growing network year to year.
CROWN MEDIA HOLDINGS, INC. 3
HOLIDAY PROGRAMMING December 4, 2015
Premiering in December*
Hallmark Channel
Just In Time For Christmas— December 5
A Hallmark Hall of Fame premiere
Karen Kingsbury’s The Bridge—December 6
On The Twelfth Day Of Christmas—December 12
A Christmas Melody—December 19
Christmas Land—December 20
The Hollywood Christmas Parade—December 21
The Original Movies of Christmas Marathon—December 25
When Calls the Heart: New Year’s Wish—December 26
Countdown to the 127th Tournament of Roses Parade —January 1
The 127th Tournament of Roses Parade—January 1
Hallmark Movies & Mysteries
Magic Stocking—December 6
Debbie Macomber’s Dashing Through The Snow—
December 13
The Hollywood Christmas Parade— December 23
A Very Happy Yule Log—December 24 and 25
Hallmark Hall of Fame Christmas Collection Marathon—
December 31
Countdown to Christmas
Hallmark Channel’s Countdown to Christmas
continues in December with five additional holiday
themed original movie premieres including an all
new Hallmark Hall of Fame presentation, a two-
hour New Year’s episode of When Calls the Heart,
The Hollywood Christmas Parade, and The 127th
Tournament of Roses Parade.
Most Wonderful Movies of Christmas
In December, Most Wonderful Movies of
Christmas hosts two holiday original movie
premieres, an encore presentation of The Hollywood
Christmas Parade, a Christmas Eve presentation of A
Very Happy Yule Log featuring network favorites
Happy The Cat and Happy The Dog, and an all day
marathon of Hallmark Hall of Fame holiday favorites
on New Year’s Eve.
* Titles and premiere dates are subject to change.
CROWN MEDIA HOLDINGS, INC. 4
HOLIDAY PROGRAMMING December 4, 2015
A Christmas Melody
Hallmark Channel
Mariah Carey, Lacey Chabert, Brennan
Elliott, Kathy Najimy and 10-year-old
Broadway sensation Fina Strazza star in A
Christmas Melody, directed by Mariah Carey.
A Christmas Melody revolves around Kristin
(Chabert), a beautiful, stylish divorcee who is a
talented clothing designer and her young
daughter (Strazza). Kristin has just had to close
her small Manhattan boutique to return to her
Ohio home town and live in her parents' former
home. It's an adjustment for Kristin and Emily -
especially when she runs into her former high
school rival Melissa (Carey).
Premieres December 19th at 8pm ET/PT
on Hallmark Channel
Debbie Macomber’s Dashing Through the Snow
Hallmark Movies & Mysteries
Meghan Ory and Andrew Walker star in
Debbie Macomber’s Dashing Through the
Snow based on a novel by New York Times #1
Bestselling Author Debbie Macomber.
Stranded at an airport at Christmas-time, Ashely
Davidson (Ory) accepts a ride from Dash
Sutherland (Walker), who has just rented the last
car in town. Ashley sells crafts for a living, while
Dash is supposedly a house painter. Although
they initially clash, romance soon blossoms during
their journey.
Premieres December 6th at 9pm ET/PT
on Hallmark Movies & Mysteries
A fresh start for Jack and Elizabeth, a surprise guest
for Abigail, and new beginnings for the town makes
this the most unforgettable New Year's celebration
Hope Valley has ever seen. Stars Erin Krakow, Lori
Loughlin, Daniel Lissing, Jack Wagner and Kristina
Wagner.
When Calls the Heart: New Year’s Wish
premieres December 26th on Hallmark
Channel
CROWN MEDIA HOLDINGS, INC. 5
HOLIDAY PROGRAMMING December 4, 2015
I’m Not Ready Christmas starring Alicia Witt and
George Stults premiered on November 14th to a
3.1 household rating and 691,000 Women 25 to 54.
Additionally, the movie garnered the #1 spot on
Saturday’s 8pm time period among households,
Women 25 to 54, and total viewers.
Source: The Nielsen Company (11/29/14), Live + SD coverage ratings and impressions.
I’m Not Ready for Christmas
Hallmark Channel
The Christmas Note
Hallmark Movies & Mysteries
Murder She Baked: A Plum Pudding Mystery
starring Alison Sweeney premiered on November
22nd to a 1.3 household rating and reached 1.6
million unduplicated viewers.
The Christmas Note starring Jamie-Lynn Sigler
premiered on November 29th to a 1.3 household
rating and 142,000 Women 25 to 54.
Source: The Nielsen Company (11/22/15,11/29/15), Live + SD coverage ratings and
impressions.
Hallmark Channel’s Thanksgiving Weekend Event featured five
new original movie premieres from November 25th through November
29th which together averaged a 3.2 household rating, 756,000 Women
25 to 54, and 3.9 million total viewers. Leading the pack was A Christmas
Detour, starring Candace Cameron Bure, with an impressive 3.9
household rating and 4.8 million viewers, becoming the second most
watched telecast in Hallmark Channel history*
*At time of air. Source: The Nielsen Company (11/25-29/15), Live + SD coverage ratings and impressions.
CROWN MEDIA HOLDINGS, INC. 6
HOLIDAY PROGRAMMING December 4, 2015
Northpole: Open for Christmas Premieres to
More than 5 Million Viewers
Bailee Madison returned for the second installment in
the Northpole franchise joined by Lori Loughlin and
Dermot Mulroney. Northpole: Open for Christmas
premiered on November 21st to a 3.0 household rating
and nearly 3.5 million viewers.
Additionally, Northpole: Open for Christmas was:
#1 household rated ad-supported cable movie of the
week
#1 household rated program of the day
#1 movie of the week among Women 25-54 rating (1.6)*
Propelled Hallmark Channel to be the #1 ad-supported
cable network on Saturday in Prime Time and Total Day
among households and Women 25 to 54
Source: The Nielsen Company (11/21/15), Live + SD coverage rating and impressions. * Tied
with “Merry Matrimony” which premiered on 11/22/15.
Home & Family Holiday Edition
Countdown to Christmas
On Monday, November 23rd, Mark Steines and
Cristina Ferrare hosted a special holiday primetime
premiere episode of Hallmark Channel’s daily two-
hour lifestyle program, which included a lineup of
celebrity guests including Holly Robinson Peete,
Lacey Chabert, Danica McKellar, and Barbara Niven.
Furthermore, Grammy award winning musician
LeAnn Rimes performed three holiday songs from
her Christmas album, Today is Christmas.
The primetime special premiered to 104,000
Women 25 to 54, up 9% from last year’s installment.
Source: The Nielsen Company (11/23/15 vs 11/24/14), Live + SD coverage rating and
impressions.
On Thursday, November 26th Hallmark Channel
unveiled its “Heartwarming Holiday Countdown”
float featuring Mariah Carey singing her hit song, “All
I Want For Christmas Is You”, on Macy’s Annual
Thanksgiving Parade.
A Christmas Melody premieres December 19th
on Hallmark Channel
CROWN MEDIA HOLDINGS, INC. 7
CONTACT US December 4, 2015
Corporate Headquarters
Crown Media Holdings, Inc.
12700 Ventura Blvd.
Studio City, CA 91604
Phone: 888-390-7474
Investor Contact
Mary Dzabic
SVP, Financial Analysis, Reporting & Compliance
818-755-1261
Transfer Agent
Computershare Investor Services
P.O. Box 30170
College Station, TX 77842
Phone: 1-800-522-6645
Website: www.computershare.com
Accountants
KPMG LLP
1225 17th St, Suite 800
Denver, CO 80202
Phone: 303-296-2323
Fax: 303-295-8829
Legal
Leslie Park
Assistant General Counsel
818-755-1217
http://ir.crownmedia.net
For more information,
please visit our website
This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of
shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information
contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or
update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding
future events and business performance as of the time the statements are made and we do not undertake any obligation to update
these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken
by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s
most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to
equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor
Relations website.
