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Tim Kim//Art Center College of Design//Creative Strategies//Frido Beisert//Fall 2012
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PATTERN BREAKINGAND REFRAMINGAND PERSPECTIVE SHIFTING AND SHIT.
PATTERN BREAKINGAND REFRAMINGAND PERSPECTIVE SHIFTING AND SHIT.
PATTERN BREAKINGAND REFRAMINGAND PERSPECTIVE SHIFTING AND SHIT.
WEEK 1: Self-Promo
Who are you as a designer?Think of it as a creative Self-Portrait
WEEK 2: Problem Framing
Reframe the design problem into a new one:
Visualize the Art Center experience for new catalogue
WEEK 3: Pattern Breaking
New concept for a souvenir from LA
avoid any cliches
WEEK 4: Chess set
Make a chess game out of waste materials
WEEK 5: Halloween Invite
Design an irresistible invitation to your Halloween Party
You may not use digital devices of any kind
WEEK 6: Inspirational Investment
Design an experience using Wabi-Sabi
WEEK 7: Vision Calibration
Pick a brand, product, service that is large but broken
calibrate their vision
WEEK 8: Perspective Shift
Design a piggy bank using a perspectivethat is different from your own view point.
WEEK 9: Reality Hacking
Hack into Art Center’s Reality by transferringa conceptual design into a typical trans dwgby tape drawing.
WEEK 10: Creative Remix
Remix creativity around a theme that appealsto me.make it amazing.
crea
tive
stra
tegi
es
table of content
WEEK 1: Self-Promo
Who are you as a designer?Think of it as a creative Self-Portrait
WEEK 2: Problem Framing
Reframe the design problem into a new one:
Visualize the Art Center experience for new catalogue
WEEK 3: Pattern Breaking
New concept for a souvenir from LA
avoid any cliches
WEEK 4: Chess set
Make a chess game out of waste materials
WEEK 5: Halloween Invite
Design an irresistible invitation to your Halloween Party
You may not use digital devices of any kind
WEEK 6: Inspirational Investment
Design an experience using Wabi-Sabi
WEEK 7: Vision Calibration
Pick a brand, product, service that is large but broken
calibrate their vision
WEEK 8: Perspective Shift
Design a piggy bank using a perspectivethat is different from your own view point.
WEEK 9: Reality Hacking
Hack into Art Center’s Reality by transferringa conceptual design into a typical trans dwgby tape drawing.
WEEK 10: Creative Remix
Remix creativity around a theme that appealsto me.make it amazing.
creative strategies
table of content
WEEK ONESELF PROMOTION
ProblemWho are you as a designer? Think of this as-
signment as a creative self-portrait.
SolutionI am a storyteller. I work and create to tell dif-ferent stories of others and myself to greater public.
Object‘Smoke breaks’ are used to break ice and start small conversations. My self promotion piece takes on the form of matches to create and spark conversation with others. It is a conver-sation starting kit.
week onese
lf p
rom
otio
n
introduction
self promotion
process
week one
Organizing what information needs to be placed on the match
mapping out the dimension of generic match and other design prototypes
week onese
lf p
rom
otio
n
process
We want to be naughty. Being naughty is being disobedient and badly behaved. Sorry to break it to you, but we’re not an adult video shop. We want to be called naughty from the groups that oppose and neglect the poor, needy, and helpless. We are about being disobedient to society’s irresistable pressure to do nothing. We invite you to get tangled with us.
BE KNOT(NAUGHT)-Y
The curtain is on fire. Are we going to go to the kitchen, open a bottle of wine and discuss different methods to extinguish the fire as it consumes us all or are we going to take the fire out? Fish don’t know they’re wet. It’s time to be knot(naugh)ty.
[email protected]+1 703 424 0250
www.knotknot.com
who are you thinking of?
email us to hear more stories
IT WAS NICE MEETING YOU
can you share our stories with someone?
Other Stories from KNOT
1. “online public trash”2. “give up easy and often3. “it’s all about me”4. “say my name”
“UH, WHATEVER FOREVER MAN, WHATEVER”.Drink with us. Blow off your steam. scream out whatever to whatever that is bothering and annoying the hell out of you. Drink and smoke and enjoy and relax. Just say whatever to your problem for now and take care of it later. Don’t blame us if you get yourself into a shithole though. But come on, who knows! shit could be worse.
UH YEA WHATEVER
I had a friend who only drank Budweiser. My bud was wise as well. He taught me few things everyday while drinking budweiser. So, if you’re drinking budweiser right now, let’s make a toast for my good friend and teacher,Terry Surjan.
[email protected]+1 703 424 0250
www.whateverforever.com
who are you thinking of?
email us to hear more stories
“YA, WHATEVER FOREVER”
cheers to that, bottoms up!
#WF House Rules
1. Meet strangers2. Share stories3. Give Gifts4. Have fun5. Drink6. Budweisers are welcomed7. DO NOT CALL HER OR HIM
-8
'
#WF
what are the chances that I met you today? what are the chances that we exist in the same time era?what are the chances that we were both placed in earth?what are the chances that we are both in California? what are the chances that I moved to the states from Korea, to Virginia, and to California to meet you?
what are the chances?
what are the chances of meeting you in LA? whynot SF?what are the chances of us having a short enough conversation for me to give you my information? what are the chances of you meeting anyone really?then, how precious are your loved ones?
[email protected]+1 703 424 0250
www.iamtimothykim.com
who are you thinking of?
email me to hear more stories
IT WAS NICE MEETING YOU
can you share my stories with someone?
Other Stories from Tim Kim
1. “go west young man”2. “a f*kin’ journo?!”3. “time to jam”4. “lost in translation”5. “Oh very good Joseph”6. “it is possible”7. “i’m not care! make me!”8. “water!!”
greetings
reflectioncontact
life stories
contact
cover/logo
conversationstarter stories
Whatever Forever Tim Kim KNOT
I envision having three identities in the future. I made 3 matches to correspond to my future bar (Whatever Forever), myself, and my design group, KNOT
self promotion
final
week one
WEEK TWOPROBLEM REFRAMING
ProblemReframe the following design problem into a new one: Visualize the Art Center experience for the new catalogue.
SolutionArt Center’s biggest branding comes from the alumna’s works within and out of school. All art schools have similar images of students and teachers staring at things to “show” the experience of the school. I reframed the prob-lem to target and inspire students not through looking at people in action, but by visualizing what Art Center’s alumni have achieved in the world by making Art Center “Hall of Fame”. Honoring the alumni and inspiring the current and future students.
ObjectPhotoshopped image of future ACCD Hall of Fame building that is built from the newly pur-chased USPS building.
week twopr
oble
m r
efra
min
g
introduction
art center experience
process
week two
reframing the idea of “catalogue” from just a pamphlet to a propaganda tool that could take form in many other ways.
week twopr
oble
m r
efra
min
g
final
Image of ACCD Hall of Fame would be placed on the last page of the catalogue. It is a physical space that provokes current/future students and faculties to produce works to reach high-er status. Serving as the best way of propaganda to accelerate the work being produced by everyone at Art Center.
art center experience
final
week two
WEEK THREEPATTERN BREAKING
ProblemCreate a new concept for a souvenir from LA that truly is truly unique in that it captures the essence of the city but also breaks away from cliches.
SolutionLiteral interpretation of a “souvenir from LA”. Hiding the actual “souvenir” object but show-ing the fact that it still is from LA. Experiment-ing with plaque that are seen in art museums to mimic the project as fine art piece.
ObjectUSPS package box that seems as if it’s been sent from LA. Fake plaque that eludes to the box as an art piece.
week threepa
tter
n br
eaki
ng
introduction
souvenir from LA
process
week three
souvenirs
Teasing out all the cliches and common image that is associated with LA. Finding the pattern to pull away from.
LA
beach
cars
traffic
As I was writing down all the patterns, I could not get away from the idea of LA and cars. I started to think about distance and thought about the idea of package on wheels, driving itself to the recipient.
santa monica
sunshine
hiphop
music
culture
palm trees
directionsramp lights
one time
land marks
images
collectables
gifts
overlooked
not useful
junk
reminder
symbolmemory
then, it hit me that the USPS packaging box itself is literally a “souvenior from LA”.
week threepa
tter
n br
eaki
ng
final
A souvenir from LA with gallery plaque
souvenir from LA
final
week three
“gallery view” of the souvenir from LA
WEEK FOURGARBAGE CHESS SET
ProblemConceptualize a chess game out of repur-posed or waste materials from around your house.
SolutionBy being truthful to the nature of the assign-ment (using only house trash), I wanted to work with coupons from different stores and see how they can create playful game by con-trasting different prices. However, I broke the pattern too far and failed to really see the es-sence of things being in contrasting forces. Maybe sometimes, another man’s trash is just trash.
ObjectNon-conventional chessboard with different rules to move around the spaces.
week fourch
ess
set
introduction
chess set
process
week four
GET IT
GET IT
GET IT
GET IT
GET IT
CHEAPER?
NEED?
BETTERQUALITY?
MOREQUANTITY?
FARTHER?
HEALTHY?
OTHERERRANDS?
FLIP!
CHEAPER?
NEED?
BETTERQUALITY?
MOREQUANTITY?
FARTHER?
HEALTHY?
OTHERERRANDS?
FLIP!
YES
NO
YES
NO
YES
NO
YES
YES
NO
YES
NO
YES
NO
YES
Comparing the prices of the coupons to see who would win required creating extra rules to the game of chess.It also altered theconventional chess board.
week fourch
ess
set
final
Comparing and visualizing the quantity of the actual amount of coupons to show contrasting forces
chess set
final
week four
3 hour in class chessboard result. The board could not be printed out.However, I missed pondering about essence of contrasting forces that
could have made the project stronger.
WEEK FIVEIRRESISTIBLE INVITE
ProblemDesign an irresistible invitation to your Hal-loween Party and produce one invite for each of your classmates. *No digital devices of any kind for production
SolutionInviting each person at different times through interactive play. Once the person is participat-ing in the game, they are invited to the party. The rules of the game change everyday, letting the invited guests or the participants to expect different challenges per day leading up to the day of the party on Halloween.
Object12 different envelopes with ambiguous rules to the game that is written on an index card with stamp.
week fiveir
resi
stib
le in
vite
introduction
halloween invite
process
week five
Reframing the problem, I asked myself:How far do I redefine “invitation”?
How far do I redefine “halloween”?How far do I redefine “no-digital”?
Invitation
WhoWhereWhen
CardFacebookHallmark
PredeterminedInvited at the same time
Halloween
SpookyMysteryJack O LanternScaryCandiesChocolatePumpkinWitchesDecorationTrick of Treat
No-digital
HandFoodTouchEatMakeMoveSpeakVerbalSound
Pattern finding to pull out what has the most potential for fun.
I believed that anything drawn or made can be done on the computer better. So I chose the route of making people engage through human interaction, something that computer can’t do so easily.
week fiveir
resi
stib
le in
vite
final
Two cards to create two different teams with different objectives
The game takes on the idea of “trick of treat” commonly used during Halloween. I created two different teams based on how the participant answers. Each day lead-ing up to Halloween, participants are given missions to assassinate or complete the task in the envelope.
halloween invite
final
week five
People are given different tasks and selected participant becomes actually “invited” to the party
WEEK SIXDESIGN WABI SABI
ProblemDesign an experience using Wabi-Sabi.
SolutionShowing the “internal beauty” of an object be-ing manifested and expressed through differ-ent method.
ObjectThe experience is represented through my personal encounter with my mom and her medicines.
week sixw
abi s
abi
introduction
wabi sabi pills
process
week six
My understanding of Wabi Sabi came from thinking about moss as an example. In terms of WabiSabi, moss is not a plant growing on a rock, but it is the internal beauty of rock continuing
through the form of moss.
Thinking back to my experience with medicine and my mom, I was trying to see the inner beauty of the experience I have witnessed.
week sixw
abi s
abi
final
Through seeing the inner beauty of medicine, repack-aging pill/capsule to encourage the users were devel-oped. I was trying to translate the inner beauty of pill (healing of the sickness) to metaphor of new life as seeds.
However, I realized that the essence of the project is not about just medicine as object but my personal memory of medicine. Prototype of delivering message through using medicine to encourage my mom.*Repackaging pills is in progress
final
wabi sabi pills
week six
“This is the pill you take when in pain”
“This is the supplement our family takes to strengthen our love for each other”
WEEK SEVEN VISION CALIBRATION
ProblemPick a brand (or product/service) that is large but broken. Calibrate their vision.
SolutionI had two experiments with vision calibration. First, I rebranded MTV as “MTV is the only mainstream media that sees you and ama-teurs with skills equal as real celebrities”. Second rebranding exercise came through studying branding a brandless/no need for brand company, YKK. I rebranded YKK as “YKK is the only object you use that gives you com-plete authority of starting and ending anything for sure”.
ObjectMTV’s zine “Real World” and various adver-tisement posters for YKK.
week sevenvi
sion
cal
ibra
tion
introduction
rebranding MTV
process
week seven
MTV has failed to adapt to the world of social media and its vital importance of influencing the audience. Differ-ent blogs and web services that allows people to post and watch videos, the world has shifted to a place where regular-person-celebrity-blogger is more popular. People don’t have to tune into MTV for music nor celeb gossip anymore.
At the sametime, it is important to note the hipster/insta vintage fetish of our contemporary culture.
week sevenvi
sion
cal
ibra
tion
final
Riding on the hipster fad + social media reality star celeb while keeping traditional concept of Real World, MTV is rebranding itself in forms of publication to promote change to their tone change.
Real World, a Journal is a monthly printed pamphlet holding competitions in music, fashion, and pho-tography. It displays works from REAL PEOPLE, REAL WORLD. You are the celeb-rity on MTV.
MTV does not become a publication company, but by using the journal, vin-tage obsessed people gets drawn in closer. The journal is there to set the tone of newly branded MTV.
rebranding MTV
process
week seven
Then I asked myself, “How do you rebrand a product/company that everyone uses but is not branded”?
YKK, “The Beginning and the End”
The branding of YKK gives people authority and believe that they are the finishers, completers,
and the punctuation. everything is tidy, set, complete, and straight, “good-to-go”when you zip with
YKK.
week sevenvi
sion
cal
ibra
tion
final
rebranding MTV
final
week seven
WEEK EIGHT PERSPECTIVE SHIFT
ProblemDesign a piggy bank using a perspective that is different from your own view point. This “per-spective shift” can be from anything and ev-erything.
SolutionUsing The Little Prince’s perspective, piggy bank was created by collecting pigs. Bank full of piggies for the Little Prince.
ObjectCollection of pigs from people who drew pigs for Little Prince’s “piggy bank (bank full of piggies)”.
week eightpe
rspe
ctiv
e sh
ift
introduction
Little Prince’s P
iggy Bank
process
week eight
At first, I ws only thinking of what form the pig would take, seen from Little Prince’s perspective. I was only trying to copy the aesthetics from the illustration at first.
week eightpe
rspe
ctiv
e sh
ift
While trying to figure out the formal expression of the piggy bank, I realized that the Little Prince would collect piggies, not coins.
process
week eightperspective shift
final
“Please draw me a pig”
Little Prince’spiggy bank
WEEK NINEREALITY HACKING
ProblemHack into Art Center’s reality by transferring a conceptual design into a stereotypical trans drawing.
SolutionI drew my future tattoo, which is my favorite verse that helps me to be humble. The graph-ic/typographic design of the verse was done by Niels Bakkerus, whom I met through Tumblr.
ObjectTape drawing that says “What has been will be again, what has been done will be done again. There is nothing new under the sun” in front of the department chairs office.
week ninere
ality
hac
king
introduction
tape drawing
process
week nine
Taking Niels’ original sketch of my tattoo to turn it into a large scale tape drawing.
week ninere
ality
hac
king
process
I found Niels through looking at typographic design on Tumblr. I emailed him for a tattoo design, not knowing that I’d one day use his design for an assignment.
tape drawing
final
week nine
The verse is hung in front of the department chair at world leading design school. I wanted my reality hacking to be a reminder that we must stay humble. It is easy to be arrogant, especially for designers.
*Thank you Niels
WEEK TEN CREATIVE REMIX
ProblemRemix creativity around a theme that appeals to you. (Do whatever you want, no limits)
SolutionReframing “25th Birthday” as “Quarter life crisis”, using reality hacking and perspective shift to get advices for quarter life crisis by busking (singing in public) and asking people to imagine what they would say to their 25 old selves, finally using __________ strategy to have tangible object for 25th birthday (quarter life crisis).
ObjectWork in Progress for final strategy. People’s advices, lyrics, advice booth, advice card, ad-vice gifts are prepared for those who are will-ing to participate in the activity.
week tencr
eativ
e re
mix
introduction
quarter life crisis
process
week ten
Creative remix is a work in progress. So far, I have used problem reframing to redefine 25th birthday as “quarter life crisis”. I then used reality hacking and perspective shift to ask for advice by busking (singing in public) to collect advices on being 25. One more strategy will be used to create a tangible object pertaining to the idea of “quarter life crisis”
Gift 1
For quarter life crisis, a pencil is given each year to write about the crisis. By the time you’re at you’re mid life crisis, you can look back to your quarter life crisis to get back on track and feel better.
week tencr
eativ
e re
mix
process
Gift 2
Remixing reality hacking and perspective shift, with the help from my friends, we were able to write a song about quarter life crisis and busked for advices. Although it was raining, six advices and $1 were given.
The pencil is engraved with the question “what would you tell your 25 old self?” Person who gives advice gets to keep the pencil as a souvenir.
quarter life crisis
process
week ten
Gift 2 result: 1 dollar and 6 advices.
Creative remix for 25th birthday/ quarter life crisis is turning more into an exploratory design investigation.
week tencr
eativ
e re
mix
process
Gift 2 result:
Collected advice from various people.
quarter life crisis
process
week ten
Gift 2 result:
Collected advice from various people.
Gift 3: Photobooth
Expanding from gift two, the signage where people turn in their advice turns into a photobooth. People take pictures in the photobooth with their advice being shown in the picture.
week ten
process
crea
tive
rem
ix
quarter life crisis
process
week ten
Quarter life crisis creative remix result
the creative remix turned into a progressive exploration proj-ect where the idea of “gift” was manifested through differ-ent “products”, but still carrying the memory from the past progresses.
CREATIVE STRATEGIES.CREATIVE STRATEGIES.CREATIVE STRATEGIES.
