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Presented at SEMC (Southeastern Museums Conference).
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COUNTDOWN TO IGNITION:CREATIVE VISITOR ENGAGEMENT STRATEGIES YOU CAN DO RIGHT NOW
Katy Malone, Outreach & Education Manager Zuckerman Museum of Art at Kennesaw State University !Ann-Laura Parks, CFRE Monsterful fundraising & Communications
ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN
WHAT IS VISITOR ENGAGEMENT?
What does visitor engagement mean for your organization?
Photo: Zukerman Museum of Art/Emily Knight
WHAT IS VISITOR ENGAGEMENT?
What’s in it for your visitors? Opportunities to experience, participate, learn, and/or socialize?
Photo: Exploratorium
WHAT IS VISITOR ENGAGEMENT?
Define what success looks like. Only implement strategies that move you closer to your goal.
Photo: West Ottowa High School
INSPIRATIONFreer | Sackler Gallery & Chiharu Shiota
Public Installation
Photos: Freer | Sackler Gallery
INSPIRATIONInternational Spy Museum
Spy in the City
Photos: Destination DC, Bonnie Watch/SFGate, International Spy Museum
HOW TO LAUNCH YOUR OWN
s Explore the Challenge
V Generate Ideas
( Develop Solutions
S Present Findings
EXPLORE THE CHALLENGE
• What would you like to see happen with visitor engagement at your organization?
• What are the barriers or challenges that keep you from doing that?
s
GENERATE IDEAS• Brainstorm ideas for
engagement strategies.
• Don’t be overly critical at this point.
• Stretch your thinking to make new connections and combinations.
V
DEVELOP SOLUTIONS• Now look at your ideas with a
critical eye. How might you overcome the challenges that prevent you from developing your ideas?
• After addressing the challenges, which of your ideas have the most potential for success?
(
Katy Malone Outreach & Education Manager Zuckerman Museum of Art, Kennesaw State University w zuckerman.kennesaw.edu m [email protected]
Ann-Laura Parks, CFRE Monsterful Fundraising & Communications w www.BeMonsterful.com m [email protected] t @BeMonsterful
ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN