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Topic: Creative Social Media Marketing StrategiesDate: June 7, 2010Event: 2010 U.S. Army Museum Training ConferenceLocation: City Center Marriott Conference Center, Newport News, VASponsors: PNC Mortgage, JASE Digital Media, Poco ProductionsBuilding and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.Of the many social media marketing strategies we will cover are: 1. Know your audience: * Demographics. * Socialgraphics. 2. Know where your audience lives on the Internet: * Blogs. * LinkedIn. * Facebook. * Twitter. * YouTube. 3. Have a social media marketing strategy for each socialgraphic human group - to - social media community. 4. Understand inbound marketing. 5. Understand search engine optimization. 6. Understand the art of lead generation and follow-on conversion. 7. Understand reputation management. 8. Build a brand strategy and an executional online plan. 9. Build a strategy around ‘blogging for business’. 10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing. 11. Build a strategy to push the correct type of content from your blog to the proper social media community. 12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
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Creative Social Media Marketing Strategies
Keith Parnelljasedigitalmedia.com
@parnellk63 - @JASEgroup
Keith Parnell, CEO, JASE Digital Mediajasedigitalmedia.com@parnellk63 - @JASEgroup
The internet provides a set of tools that allow people to build social and business connections and share information online.
Social media marketing … creates content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.*
* Source: wikipedia.org
What is Social Media Marketing?
@parnellk63
“Interact first. Sell second.”
Seth Godin
@parnellk63
Demographics◦ Sex, Race, Age, Income, etc.
Socialgraphics◦ Understand your customers’ social behaviors.◦ Where are your customers online?◦ Who do your customers trust online?◦ Who trusts your customers online?◦ Don’t focus on the tools / technology.
Know Your Audience
@parnellk63
Where Are They?
@parnellk63
1. Will not generate immediate attention.2. Takes time to build trust and relationships.3. Define your marketing goals and allow
social media to fit into an overall strategy.4. Social media marketing is an important
piece of an inbound marketing campaign.
“Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”
Social Media is NOT theMarketing Silver Bullet
@parnellk63
Search engine marketing. Strategic content. Smart web development. Online call-to-actions. Social media marketing. Audio marketing. Video marketing. Photo sharing. Social bookmarking. Strategic landing pages. Email marketing. Brand monitoring. Analytics.
Inbound Marketing Techniques
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Note how far down the list? Twitter. Facebook Fan Page. LinkedIn. Foursquare. Social Oomph. FriendFeed. MySpace? Be smart with keyword content. ALWAYS link back to your website!
Social Media Marketing
@parnellk63
Inbound Marketing Concept
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Links
diagram courtesy pr2020
@parnellk63
Strategic Landing Pages
@parnellk63
Lead generation webforms. Downloadable eBooks. Webinars. Give-aways. Free trials. On every page. Make them BIG. Follow-up!
Online Call-To-Actions
@parnellk63
Your Blog! The Internet Archive. YouTube. Vimeo. Viddler. Blip.tv. Qik. Ustream.tv. Flickr. Facebook. Twitter: TweetPhoto, TwitPic. Don’t forget SEO (hint: your keywords!).
Audio / Video / Photo Marketing
@parnellk63
Setup plugins on your blog:◦ ShareThis.◦ TweetThis.◦ TweetMeme.◦ BackType Connect.◦ Sociable.
Digg. Delicious. StumbleUpon. Don’t forget SEO (hint: your keywords!).
Social Bookmarking
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Google Alerts. Yahoo! Pipes. Technorati. Backtype. Twitter Search. Social Mention.
Brand Monitoring
@parnellk63
Google Analytics. Check with your hosting provider on other
tools. Monitor:
◦ Overall page hits.◦ Referral websites.◦ Visitor time on site.◦ Top landing pages.◦ Top exit pages.◦ Top keyword searches.◦ Visitor information.◦ Conversion rates!!
Analytics
@parnellk63
Proof is in the Pudding!“A couple of years ago our company, JASE Digital Media, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped.
Our process began as a test project around our blog material and extended out to a few of the social communities we were actively involved in. We began creating a massive amount of content, then instigated, created and encouraged as many links back to this content as possible.
Guess what? It worked. And it still works. Every day.”
@parnellk63
Keith Parnell, CEO, JASE Digital Mediajasedigitalmedia.com@parnellk63 - @JASEgroup
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