Embed Size (px)
DESCRIPTION
Â
Citation preview
Ella Yuna Jeongwww.ellayunaj.com
HELLO,
Creative StrategiesSpring 2015
THE MELTING JOYStrategy: Problem Framing
Look around your immediate environment for potential problems and use them as an opportunity to prototype a new design solution.
Th
e Meltin
g Joy
PR
OJE
CT
02
11 HOURS
Clutter
Finding the Right Key
Water Stain On Mirror
Losing Bottle Caps
Dripping Ice Cream
Dealing With Left-Overs
Disorganized Cables
Can’t Find My Phone
Laptop Heating Up
Opening Packages Without Scissors
Furniture Dent On Carpet
Soggy Loofah/Sponge
Getting Sand Off Feet
Yarn Popping Out From Knit-wear
Looking For Things In Purse
NAGGING PROBLEMS BAD HABITS
Biting Nails
Clenching Jaw
Eating Too Fast
Rubbing My Eyes
Smoking
Playing With Hair
Non-Stop Snacking
Procrastinating
Crossing Legs
Sitting Lopsided
Short Cords
Squeaky Wood Floor
Squeaky Door
Armpit Stains
Dog Hair On Clothes
Sun On Eye-level When Driving
Can’t Find My Phone
Misuse of the phrase:“like a girl”, “girly”
Piled Up Laundry
Tangled Hair
Dandruff On Black Cloth-ing
Not Having a Hair-Tie When It’s Hot
Not Having Change $
Hair On the Floor
Losing Pen Caps
Listing out the little annoying things that happen in our everyday lives, which we create band-aid solutions for, or even ignore.
Images on the right are some “band-aid” solutions people around the world use and share as, “life hacks and daily living tips”. Some are ridiculous, some actually allow you to be resourceful with your left-over materials. They are just fun to look through.
INITIAL THOUGHTS What are some common, nagging problems whichI encounter everyday?
JAN UARY 2015
Th
e Meltin
g Joy
PR
OJE
CT
02
THE DRIPPING ICE-CREAMBand-Aid Solutions & Questions
JAN UARY 2015
- Eating fast (Warning: brain-freeze!)
- 360 degrees licking
- Napkins
- Eating it from the bottom to top
- Eating it out of a bowl
- Using cupcake liner
- How can we slow down the dripping process?
- How can we eat the ice cream without continuously licking?
- What if the ice-cream didn’t melt?
- How can we eat an ice-cream without getting our hands dirty?
- How do we make the ice cream last longer?
popsicleBAND-AID SOLUTIONS TYPICAL QUESTIONS
How can we eat an ice-cream cone without making a mess?
THE DRIPPING ICE-CREAMRe-framing the Problem
How can we change a melting ice-creaminto an exciting event?
Th
e Meltin
g Joy
PR
OJE
CT
02
I came across an article I read about a successful ice cream cooler, Meltdown Analyzer TC 1, in which they did tests to check how fast it melts. In order to examine this process better, they used a perforated surface to see the outcome directly. I wanted to use this method to build up a level of excitement and enthusiasm about the ice-cream melting.
From strainers to drains, I was thinking about the different ways people might perceive a drain on something that we eat. Playing with the irony of what a drain is normally used for, and what it would be used as in the concept I’m pursuing to develop.
JAN UARY 2015
INSPIRATIONFilter / Barrier?
FILTERING BARRIER TREATS OPEN VIEW ANTICIPATION?+ + =
Th
e Meltin
g Joy
PR
OJE
CT
02
THE MELTING JOYHow can we change a melting ice cream into an exciting event?
JAN UARY 2015
Using “drain” sheet made from ice
Th
e Meltin
g Joy
PR
OJE
CT
02T
he M
elting
JoyP
RO
JEC
T 02
(______)Strategy: Pattern Breaking
Design a blindfold for an Art Center fundraiser event: “The blindfolds should be sensual and elegant. The dinner’s theme has an Indian and Moroccan influence, please use those for inspiration. Design them to be unisex as they will be worn by both women and men. Hopefully more than once.”
( __
__
__
__
__
_ )
PR
OJE
CT
03
12 HOURS
INITIAL IDEAS Brainstorming
F E B R UARY 2015
Given the type of dessert the guests will be serving, and the theme of the dinner party, I was looking which aspects of the challenge I need to keep in mind, and don’t need to really consider.
( __
__
__
__
__
_ )
PR
OJE
CT
03
Thinking of activities or situations where blindfolds / bandanas could be used in not in the conventional ways. I wanted to sell the endless possibilities what the bandana can provide. Whether it comes handy in a no toilet paper situation or during camping.
F E B R UARY 2015
IDEATIONConcept Development I want to make the blindfold memorable, so the guests will want to take it home, giving it
a new purpose in life- other than just covering someone’s eyes, or used as a bandana. So, I decided to give them names which allows people to picture the scene they would use the bandana as _____. This will make them think about whole new ways to utilize the bandana.
PROTOTYPINGFailures & Improvements
( __
__
__
__
__
_ )
PR
OJE
CT
03
F E B R UARY 2015
FINAL PROTOTYPE
( __
__
__
__
__
_ )
PR
OJE
CT
03
THREE MAGIC POTIONSStrategy: Gift as an artform
Using the collection as a starting point for inspiration, create a unique gift for the person that you have been assigned. Consider meaningfulness, longevity and usefulness in the conceptual development of this project. While the idea behind your gift should be “priceless”, please limit the physical production cost to below $20.
Th
ree Ma
gic P
otions
PR
OJE
CT
06
6 HOURS
Ben was selected to be my gift receiver. As a ‘secret santa’ I was asked to prepare a “priceless gift” based on the collections Ben brought that described him. Ben is a 24 year-old graphic design student at Art Center. His work reflects simplicity, and graceful organization through typography. The objects below are his collections:
INITIAL THOUGHTS Ben Kasum
BONSAI
HEALTH CUP
DESIGN BOOKS
FE B R UARY 2015
He thinks of drinking hot coffee or tea is almost a meditative ritual before he starts his work. He drinks coffee or tea from his health mug that his girlfriend gave as a present.
Ben’s Collection
Th
ree Ma
gic P
otions
PR
OJE
CT
06
CONCEPT GENERATIONInitial Ideas
F E B R UARY 2015
What can I do to enhance his ritual of drinking a hot beverage as it helps him to focus,
and feel inspired?
Concept Development
Th
ree Ma
gic P
otions
PR
OJE
CT
06
I decided to create a tea bag tag which holds words of inspiration and wisdom from inspired designers and artists. Hoping the experience of soaking his tea would be enhanced with delightful encouragements and inspiration.
To add to the tea experience, I wanted to include a jar of coffee beans for triggering motiva-tion and inspiration. Which then inspired me to add a small bottle of wine for celebration after he finished his work. This could be a possible addition to the ritual Ben can embed!
CONCEPT DEV.Ritual
INSPIRATIONAL TEA BAG COFFEE BEANS WINE ?+ + =
FE B R UARY 2015
Inspiration Encouragement Celebration
FINAL GIFT
Th
ree Ma
gic P
otions
PR
OJE
CT
06
F E B R UARY 2015
Th
ree Ma
gic P
otions
PR
OJE
CT
06
HINAMATSURIStrategy: Vision Calibration
Calibrate the bission of Hinamatsuri (by bringing it to the U.S.) Design the artifacts and symbols that will be used to celebrate this new national holiday. This strategy is about setting my own personal “North”, and only doing things that gets closer to the goal. It requires recalibrating my routes according to reaching the set goal.
Hin
am
atsu
riP
RO
JEC
T 07
11 HOURS
“Girl’s Day”, also called “Doll’s Day” is a holiday celebrated in Japan to pray for their daughters’ future happiness and growth. This holiday was originated during the Heian period when they believed dolls possessed power to contain bad spirits. It is influenced by two main traditions - hina-nagashi (doll floating), and hina-ningyo (dolls passed down from generation). Usually paper dolls and 3+ layered rice cakes are put into a basket to float away the ‘bad spirits’.
INITIAL THOUGHTS Hinamatsuri
DOLLS
RICE CAKE
DISPLAY (TIERS)
MARCH 2015
Looking at the traditions and customs to analyze which components I want to adjust, and be inspired to change.
Hin
am
atsu
riP
RO
JEC
T 07
MAIN COMPONENTS
Dressing up in Kimonos
Displaying dolls in multitiered display
‘Praying for girls’ luck in health, marriage...etc’
Ward off evil spirits
Herald the seasonal change of spring
Educating Japanese traditions (rolls of wife & mother)
Floating Dolls
Peach Blossoms
Wagashi (rice cake)
Chirashizushi (dish of vegetables, egg, seafood)
Tsurushi Bina (decorations on strings hung)
Arare (candy)
Pink, white, green
Hoping for safety, peace, and happiness
Drinking Tea & snacks
Paper dolls workshops
VISION CALIBRATIONOld Hinamatsuri is celebrated mostly indoors, and imvolves parents and daughters sitting in front
of the display, and drinking tea and snacks. Some activities would include making the paper dolls, however overall, the holiday lacks powerful energy.
MARCH 2015
DISPLAYED DOLLS
SENDING AWAY EVIL SPIRITS
SNACK WORKSHOPS
New How can we make girls feel empowered and confident for being who they are?
Focusing on who they are, and their dreams of being an artist, astronaut, or a doctor, I decided to change the holiday to celebrating their inner beauty, and their bright future.
Hin
am
atsu
riP
RO
JEC
T 07
DIY SELF PORTRAIT DOLL
PAINT OBSTACLE COURSE
TRADITIONAL BON FIRE
COLORSOld What are the main colors that represent this holiday?
The main colors are pink, white, and green. Red is also used in many applications such as the cloth used for covering multitiered display, dolls, and more.
MARCH 2015
WHITEPurification
PINK / REDChase away evil spirits
GREENHealth
Hin
am
atsu
riP
RO
JEC
T 07
WHITENew Beginning
PINKBeauty
REDLove
GREENPower
New I wanted to keep the same colors but create new meanings. Girls will be required to wear white before the ceremony/festival, where they will be painted with green, pink, and red paint.
Each girl receives a plain wooden doll, which she gets to decorate, draw, and paint to portray herself in the future. Through this activity, which will be done with her parents, she will get to think about who she wants to become, why, and how she will become her future self. This doll is supposed to represent how she sees herself.
DOLLSelf-Portrait
MARCH 2015
PINKBeauty
Every girl is required to wear white clothing to the festival, which will be covered with pink, red, and green paint later after their doll making part of the ceremony. She is required to go through an obstacle course that she will journey through alone. At the end of the obstacle course, she will celebrate for being ready to become a stronger woman with her power, beauty, and heart to love.
PAINT BOMBSNew Beginning
Hin
am
atsu
riP
RO
JEC
T 07
GREENPower
This part of the tradition is done during the night time, after the sun sets, and when everyone is hungry for treats. During this time, the family shares and even trade snacks with other families. The ceremony of burning the paper blossoms concludes the holiday, as it represents sending the girl’s dreams to heaven (to God) as a prayer. The papers are shaped as peach blossoms to represent growth, long-life, and prosperity.
BONFIRETreats & Dreams
MARCH 2015
REDLove
I wanted to create a modern, and friendly representation of the holiday. It should be able to reflect the fun, and creative activities the festival holds for strong girls who are going to become strong women. Most importantly, the festival logo should reflect the the origin of the traditions, and culture the holiday was born in. I was in search for fonts that have a bold, yet friendly statement and feel.
LOGOExploration
Hin
am
atsu
riP
RO
JEC
T 07
HINAMATSURI hinamatsuri
HINAMATSURI hinamatsuri
HINAMATSURI hinamatsuri
HINAMATSURIHINAMATSURIHINAMATSURI hinamatsuri
hinamatsurihinamatsuri
HINAMATSURI hinamatsuri
MARCH 2015
hinamatsuri
hinamatsuri
hinamatsuri
hinamatsuri
hinamatsuri
hinamatsuri
Hin
am
atsu
riP
RO
JEC
T 07
The three colored peach blossoms represent the three events the festivals hold, which eventually symbolizes the three themes : Beauty, Power, and Love.
LOGOThree Representations
MARCH 2015
LOGO APPLICATIONFestival Gifts & Souvenirs
Hin
am
atsu
riP
RO
JEC
T 07
MARCH 2015
POSTER DESIGNFestival Gifts & Souvenirs
Hin
am
atsu
riP
RO
JEC
T 07
MARCH 2015
Hin
am
atsu
riP
RO
JEC
T 07
CREATEStrategy: Market Disruption
Create a market disrupting solution for unhealthy, unsustainable “foodstuff”. Your final presentation should include a summary of your top-line research, persona maps, a value proposition canvas and a solution with a user scenario.
Collaboration with Mia Eum, and Jacqueline Bae
Crea
teP
RO
JEC
T 08
10 HOURS
MARCH 2015
MARKET INTERVIEWCollege Students We interviewed our friends, and used ourselves to question, as we ourselves, were our target
market. College students usually compromise their desires, and health by relying on vending machine food. Mainly due to lack of time, they always find themselves in front of the machine.
MARYANN CHI (21)Always working at school where only options are cafeteria and vending machines unless driving out to buy food, which wastes time and energy. However, when working late at night, nothing’s open and wants something substantial and wholesome
INGRID BENITEZ (22)Works full time at the while going to school full time with no car. She is also training for marathons throughout the year. Unless her mom cooks a solid meal, relies on vending machines, school food, and whatever fast food is near her next bus stop throughout day.
ARTHUR CASAS (21)He is on the wrestling team at school and constantly trains year-round. Works part time at the YMCA where he trains when not at the school gym. Needs to be conscious of diet, but as a young guy is constantly hungry. Avoids vending machines despite cheap price due to lack of nutrition.
Crea
teP
RO
JEC
T 08
A design consultancy called, ‘Pull Creative’ introduced to us a strategy assginment that required my teammates and I to interview our main user we chose to focus on: college students, and analyze the needs, gain creators, and pain points.
MARKET ANALYSISPull Creative
JOBS
GAINS
PAINS
Satiate HungerPortableAffordableGuilty PleasureQuantity / QualityAccessible
NoveltyComfortingKeeping CompanyQuick AccessNon-perishableInstant Physical / Emotional Fulfillment
Weight GainDegradation of Diet HabitRuins AppetiteWastefulNauseaUnbalanced NutritionAddictiveDepleted Energy (”Crash”)
MARCH 2015
PRODUCT & SERVICES
GAINCREATORS
PAINRELIEVERS
WearableCustomizable Snack DispenserNutritional Contest “Shame Facing”On-the-Go Double Sleeves (Travel)Modular Bento
CustomizableSense of SurpriseGame-like ExperiencePay Per Serving Size / AmountPortion ControlIncentives (e.g. Extra Seasoning)
NutritionalLess WasteBetter AppetiteSustained Body EnergyControl of Sodium Intake (Seasoning)
Crea
teP
RO
JEC
T 08
CONCEPT GENERATIONInitial Explorations
MODULAR BENTO(On-the-go)
“SHAME FACING”(Publicly reveals nutritionalvalue at checkpoint)
BULKBIN DISPENSER(Unseasoned chips soldby weight)
MARCH 2015
Crea
teP
RO
JEC
T 08
MARCH 2015
Crea
teP
RO
JEC
T 08
Create is a new vending machine experience providing sensibly portioned healthful snacks customized and seasoned according to your own imagination.
MARCH 2015
USER SCENARIOMary, college student
Today, she has class from 2pm until 7:50pm and a class that starts at 8pm immediately afterwards. Right before the teacher dismisses her she is already in a rush to get to her next class.
She runs to her class and she sees Greg. “Hi! Greg!”
On the way to class, she sees a vending machine. She stops and stares at the vending machine for a while to decide on her snack. 5 minutes later, she is still staring at the machine with no clue what to buy.
Crea
teP
RO
JEC
T 08
Then, she sees CREATE. Create provides unseasoned snacks that can be flavored to Mary’s desired taste. If Mary has a hard time figuring out what to get, CREATE can randomly create a customized snack for her instead.
Mary hurries to create her own custom snack instead of going for the randomly chosen option by picking her main ingredient and seasoning flavors.
Next day, she comes back to CREATE. She brought the empty packaging used in yesterday’s CREATE snack. She feeds the bag into the slot so that CREATE can reuse it to package her new snack. Plus, she gets 25 cents off as an incentive.
MARCH 2015
SNACKS & INGREDIENTS
Crea
teP
RO
JEC
T 08
SEASONINGS
MARCH 2015
SYS. DIAGRAMComponents
BENEFITS
Try new combinations or be adventurous and randomize your snack and seasoning/flavor.
EXCITEMENTCustomize your choice of snacks and seasoning, as well as your ratio/
proportions.
PERSONALIZATION
Being available in any college campus in the
form of “vending machine” system and services.
ACCESSIBILITYProviding users a wide variety of healthy and
hearty food to choose from that can possibly change their perspective on what
snacks can be.
NUTRITIONAL
Crea
teP
RO
JEC
T 08
PORTFOLIO REVIEWStrategy: Perspective Change & Reality Hacking
Pick a wall at Art Center and create a “typical” portfolio review. It should have the same proportion and elements that we are accustomed to. Produce the work needed from a perspective that is not your own. This can be a different major, philosophy, style of anything else that you can come up with.
Collaboration with Mia Eum, and Charles Lee
Portfolio R
eviewP
RO
JEC
T 09
18 HOURS
MARCH 2015
CONCEPT GENERATIONInitial Brainstorm We approached from two different ways to go about this project. Choosing a specific place
that could be used from the Art Center halls, or choosing a perspective that we’d want see the ‘review’ from.
Dog’s POV We decided to look into this review as a dog. We felt that it may be generic, however we were
challenged by how we would execute each pieces to be relatable to many people since there are a handful of dog-lovers in the general population everywhere.
Portfolio R
eviewP
RO
JEC
T 09
MARCH 2015
MAJORJoeseph P. Banks
X
Portfolio R
eviewP
RO
JEC
T 09
We decided to imagine what artworks Joey would create if he was a student majoring in Illustration and photography. Joey is Mia’s little buddy, who she adopted from him from the pound, a year ago. The photos were edited to imagine viewing with a dog’s range of color sensibility. At this point, we started thinking about what would be considered a “masterpiece”. A wrecked piece of furniture? A skinned stuffed animal, with its inside all over the floor? A new, chewy pair of Nike sneakers?
JOSEPH P. BANKSPortfolio Review
MARCH 2015
Portfolio R
eviewP
RO
JEC
T 09
MARCH 2015
Portfolio R
eviewP
RO
JEC
T 09
LOVE AT FIRST SNIFFPhoto Series
I KNOW THIS TIME, SHE’S GONE FOR GOOD...Photo
MARCH 2015
Portfolio R
eviewP
RO
JEC
T 09
“JOEY WAS HERE”Photo Series
SELF PORTRAITAcrylic, 25”x 17”
MARCH 2015
PROTOTYPE3D (12”x 12”)
Portfolio R
eviewP
RO
JEC
T 09
MARCH 2015
023*019*862Ink 4”x 4”
MY BEST FRIENDS3D
Portfolio R
eviewP
RO
JEC
T 09
MY 401K3D
MARCH 2015
Portfolio R
eviewP
RO
JEC
T 09
APR I L 2015
I would like to give special thanks to Fridolin Beisert, and my fellow classmates, who were there throughout the weeks to provide me with feedback, encouragement, inspiration, and motivation.
THE ENDReflection
TO BE CONTINUED...
These strategies are going to be a part of the tools, and ‘vision-filters’ that I have gathered, and am still in the process of collecting. As a developing designer, I also want to be able to apply these strategies to my life -- daily habits, and lifestyle, more aggressively.
Looking back at my approaches, and thoughts behind each decision-making points, I saw a connection between my personality and the strategies I enjoyed using the most. As for the ones I struggled with, the reasons may be fear, hesitation, or even laziness. However, I think it all comes down to what my habits are; Where, and how did they become habits?
I have a good mix of some positive, and negative habits, just like ev-eryone else. However, I don’t think I value my positive factors enough, since I always end up focusing more on whatever I think is a flaw. I am now trying to to use these strategies in my daily life to stop falling into patterns of things, and to search for the right questions beneath layers of complex ideas.
Overall, Creative Strategies is one of the few classes I would happily to recommend to those who are in search for something challenging + fun. I was able to appreciate the level of variety in all of our creative interpretations from the identically written prompt.
