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Contact The CutTo speak with us about Shopify, driving traffic or your branding, contact us anytime.
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Spring WebChoosing the right themeMalcolm Bull
Why is your choice so important?
Your theme is a shop window into your brand
It becomes the Look and feel of your site
It dictates the functionality of your site
Users are fickle humans and they will judge a book by its cover (in milliseconds)
A quick reality check ...
What do I want from my store
1. Conversions (sales)
2. Get users into your site to make a sale (& return)
3. No barriers (Perception / Trust / Speed / Confusion)
Planning Begin with the end in mind.80% Preparation, 20% choosing & testing for 110% success.
Research Understand your users intimatelyChoose the theme that’s right for them
Understand your market & competitionLearn from others - What’s out there? What’s good? and also what’s bad!
Define your store/site requirementsStart your search for a theme knowing what you need and want to achieve
Planning ChecklistA set of benchmarks to make sure your template selection is on target
Three Key areas1. First Impressions - High Level Aesthetics 2. Practicality & Easy of use - Functionality3. The Finer Points - Enhancements
First Impressions High Level Aesthetics
Instant emotional appeal
1. Big Hero / Full Bleed Image2. Logo3. Navigation4. Page Width5. Page Content Layout6. Footer7. Homepage Layout options
Hero Shot
Yes/No?Image QualityOptionsVideo?
Logo
Position/Size/ImpactMobile
What delivers requirements?
Navigation
Fit for site mapSize/positionDropdown StyleMobile
What delivers requirements?
Page width &page layout options
Full width or notCollectionsProductsPages (variety)Blog
What delivers requirements?
Footer
Additional contentSecondary menusContact infoNewsletterSocial mediaMinimal
What delivers requirements?
Home page layout options
Flexible sectionsOn/Off sectionsLinks to collectionsFeedsWhat do I need
What delivers requirements?
Practicality & Easy of use Functionality
Can’t find it, I’ll go elsewhere
1. Mobile responsiveness2. Speed3. Site makeup (shop vs brochure)4. Navigation (again)5. Products & categories (quantity & types)6. Product/variant selection7. Will an app do it?
The Finer Points Enhancements
Finishing touches to the customer experience
● Mouse over effects● Custom cart options● Back in stock● Custom page options● Image menus● Swatch options● Product comparison ….
Making a ChoiceWhere to look and a preflight check
One last thing before you start your quest ...
A few tips to think about before you dive in ...
● Budget (you get what you pay for)● Shopify vetted themes ● Documentation & Guides● Support ● Reviews● Can I test drive it● Look at what others have done● Should I go custom …..
Be Pragmatic don’t strayShortlist potential themes against your checklist
Road test your shortlistDon’t just go by the description - load them up and test the features against your expectations.
Key takeaways
1. Themes aren’t all created equal - find the right one for your users.
2. Understand your primary users and their goals - what will make them buy from you rather than another site.
3. Create a checklist of features to help your users achieve their goals.
4. Short list themes that matches your checklist.
5. Test drive thoroughly before you buy.
Contact The CutTo speak with us about Shopify, driving traffic or your branding, contact us anytime.
(08) 6364 [email protected]
The CutShopify CustomisationScott Sanders
CustomisationWhy, What, When
Why Customise
Why? Showcase your brand in the best possible light
Provide a improved or unique user experience
Your business requires a unique function or feature
Showcase your brandin the best possible light
Similar
Personality
Considered
Clear
Concise
Provide an improved or unique user experience
Off-The-Shelf ThemesOne size DOES NOT fit all
Start Small
Enhance
Repetition
And again
Where is it?
Simple
Enhanced UX
Simple
Efficient
Conversion
Your business requires a unique function or feature
ProductRecommender
ProductRecommender
Build Your Own
Clean UI
ClearCTA’s
MultipleCTA’s
Upsell
MenuBuilder
Conditional
DataCapture
DataCapture
Take Aways
TakeAways
Themes are a great starting point
Customisation helps define a personality for your brand
One size DOES NOT fit all
Start small
Consider your customers
Only limited by your imagination
Lucky SkatesMerchant StoryKristy & Natasha
Introduction
Let’s Roll! Lucky Skates, Inglewood
Established in 2013 by roller derby skaters
Minnie Screwdriver and PT Bruza
Roller Skate and Inline Skate specialist
Shopify POS and online since September
2017
Our Business
Skater Owned & Run!
Started roller derby 10 years ago
Ran a roller derby magazine for 4 years
No dedicated roller skate shops in WA
Expanded from a roller derby specific store
Roller derby, street roller hockey and
recreation
Choosing Shopify
Ready to Roll! Trial and Error
Integrated POS and Online
Support features and help
DIY and easy to use
Aesthetically pleasing themes
Ready to GO!
Designing the Website
Skate Pretty! Choosing the ‘District’ theme
● Research
● Stand apart
● Lucky Skates look and feel
● Large catalogue (1000+ items)
● Reviews
Changing the Theme
Just Roll With It!
More variants
Use forms
Worked with third party Shopify partner
Adaptations to suit our products
Added Afterpay and ZipPay
Tips
They See Me Rollin’
Choose a theme that appeals to your target audience
Test it before you make it live
Map it out before going live
Photos sell products - take lots of them
Thank you
Garbin Estate WinesMerchant StoryJoel & Adam Garbin
IntroductionStarting the business
Choosing ShopifyHow & why?
Designing the websiteChoosing the theme
Choosing the ThemeWhat we needed & looked for
Changing the ThemeChanges to the site since the beginning
Theme Changes
Facebook feed
Theme customizer
Page customization (page.details)
Future ChangesTheme changeCart page
Insights / Tips
The Future Theme choice
Theme Updates
Mailing list
Talk to theme developers
Thank you
Contact The CutTo speak with us about Shopify, driving traffic or your branding, contact us anytime.
(08) 6364 [email protected]
