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COMPANY PROFILE AND CREDENTIALS

LISBOA, JUNE.2013 >

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Belongs to Flat Marketing, the largest employer in the sector – staff of 95, and

with the biggest turn over - 10 million euros in 2011, 6 million euros in fee

income.

25% of market share.

Working with some of the most relevant Clients in the market.

The pioneering attitude innaugurated the sector of Strategic Communication

Consultancy, over 25 years ago, and the ability to innovate ever since has been

the garanty for sustained leadership.

Founded Hybrid Public Relations, a methodology that integrates the whole

Communication of brands and organisations with the media and stakeholders.

LPM is the leading consultancy in the Portuguese market of Public Relations.

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POSITIONING

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Media without gatekeepers

Institutions with no walls

Communication with no circles

The public sphere has been loosing the sense of an elite and organised systems

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Therefore, Public Relations can no longer stick to the formal and traditional media

Transform noise

Into resonance

There has to be a method to make a difference and gather attention in an context of information overload.

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PR are competent in identifying influencers: decision makers, partners, prescribers,

endorsersopinion leaders. In knowing who they are and where they are.

It is crucial to intervene in the spontaneous public sphere where a large part of brands reputations are

being built.

Transform critics

into influencers

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LPM has launched a methodology to aggregate and converge different marketing

disciplines and communication channels.

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THE WORLD OF COMMUNICATION IS HYBRID

Nowadays the Media are organised as multiplatform information

brands that produce content in a continuous flow.

Weekly newspaper

TV channel online

Programas TV Programmes - national TV

Corporate Events Portal

Twitter Account

Facebook Account

Blogs

Mobile devices

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Programmes no longer correspond to a certain schedule on a certain communication

channel. They consist of a content that is adapted to a variety of media and is unfolded

to attain different audiences. Content is then disseminated, commented and recreated

by these audiences.

THE WORLD OF COMMUNICATION IS HYBRID

Programa de televisão

Guias anuais impressos

Aplicação iPAD Página de fãs no Facebook

Portal

Conta no Twitter

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TV Show on App

The so called opinion leaders are no longer using one sole media to express

themselves...

Marcelo Rebelo de Sousa

THE WORLD OF COMMUNICATION OS HYBRID

Participates in corporate events

Guest star in other TV shows His comments make the headlines in other media and

arecommented on social media

Weekly comments on national TV

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Blog

Celebrity invited/ interviewed/ featured in other media

Books

Daily Radio Show Twitter Account

Television Show

Show on cable TV

... and their arguments and points of view are dynamic

through a broad - and hybrid - scope of media.

Nuno Markl

THE WORLD OF COMMUNICATION IS HYBRID

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Blog with na average

27,000 visits/ day;

17 million in 7 years

Interviewed by

other magazines

Since the access to the media is so democratic, each person can easily build their own

audience of fans and followers. It is therefore important to pay attention to emerging

influencers (who are hybrid as far as the media they use) and to build relationships –

Public Relations – with them.

THE WORLD OF COMMUNICATION IS HYBRID

App for

iPhone

TV Show on

Fox Life

Former journalist for Time

Out Lisboa magazine

Partnerships

with brands

Presence in

fashion events

Facebook profile – 60,000 fans

Ana Garcia Martins

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It no longer makes sense to separate Communication into two worlds

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Nor separate the approaches to those media, because they complement each other

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Our approach to the communication of brands

and organisations is fluid, integrated, hybrid.

At LPM, Public Relations are a field of convergence of traditional media and social media.

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NEW

MODEL

OF

MEDIA

OLD

MODEL

OF

MEDIA

Our domain is that of interaction

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PLATFORM

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This network brings together local competences of several independent consultancies that are references in their own markets. LPM coordinates retained communication projects in 11 external markets.

INTERNATIONAL NETWORK: MULTIMARKET OFFERING

Spain Italy France United Kingdom Germany Switzerland Portugal Angola

Mozambique Cape Verde

Brazil Belgium

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INTERNATIONAL NETWORK:

EXCLUSIVE PARTNERSHIP WITH THE LARGEST GLOBAL NETWORK OF HEALTHCARE COMMUNICATION CONSULTANCY

LPM belongs to Chandler Chicco Companies

It is the largest global network of communication

consultancy specialising in te Healthcare sector

14 companies. 7 offices around the globe. Affiliated

agencies in 43 markets. 600 specialists in PR and

Healthcare

Continious work with the main pharmaceutical companies

and the food industry

5 PR Week Awards; 15 Holmes Report Awards

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MULTIDISCIPLINARITY

LPM is a multidisciplinary consultancy. Media Relations and Strategic Counselling in Communication are at the core of our activity.

And we have in-house skills and resources in a wide array of other practices.

CONTENT EDITION AND PRODUCTION OF

MULTIMEDIA PLATFORMS

SOCIAL MEDIA DIGITAL PR PLATAFORMS

PUBLIC AFFAIRS AND INSTITUTIONAL RELATIONS

PRODUCTION OF PROMOTIONAL

MATERIAL

PUBLIC RELATIONS PROGRAMMES AND

CAMPAIGNS

COMMUNICATION CONSULTANCY END MEDIA

RELATIONS

EVENTS MANAGEMENT AND

PROTOCOL

GRAPHIC DESIGN WEB DESIGN

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Food and Nutrition

Beverages

Communi-cation

Market Research

Higher Education

Publicidade Real Estate

Urbanism

Tourism

Transporta-tion

Telecomu-nications

Financial Services

Healthcare

Urban Residues

Insurance

Psychology

Media Engineering

Energy

Economy

Retail

Copyrights

Sports

Culture

Water and Sewage

Law

Ports

Airports

Auditing

INDUSTRIES / SECTORS

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REACH : VEHICLES OF DIRECT MARKETING

LPM has a partnership with B Marketing, which manages, on a daily basis, multimedia

platforms targeted at professional communities – Marketing, Law, Communications, Retail,

Tourism and Healthcare.

Our networking

and direct

communication

tools reach

130,000 people.

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REACH : CONTENT MARKETING

LPM has been working as a content creator for corporate publications, print and electronic, for

more than 10 years. There are currently 17 editions created, edited and produced by LPM.

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HUMAN RESOURCES : DIMENSION AND PROXIMITY

8 Media Analists 2 Graphic Designers

6 Team Leaders

45 Project Managers

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Years of Activity

100 Active Projects

82 Clients

17 people with more than 10 years of experience

26 staff members

at LPM for more

than years

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post-graduates

17 former

Journalists

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CLIENT

PROJET MANAGER

ACOUNTS DIRECTOR

OTHER PROJECT

MANAGERS

MEDIA OFFICER

MEDIA ANALIST

TEAM DIRECTOR

OTHER MEDIA OFFICERS

OTHER MEDIA ANALISTS

TEAM MODEL

OPERATIONS UNIT GRAPHIC AND EVENTS

PRODUCTION

CRIATIVE UNIT

PUBLIC AFFAIRS/ PUBLIC

RELATIONS DIRECTOR

DIGITAL & SOCIAL MEDIA

DIRECTOR

DIRECTOR-GENERAL

High-Profile Consultants Support Teams

MEDIA RELATIONS

DIRECTOR

Consultancy

Planning

Execution

Monitoring contexts and

results

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DIRETORS

João Paulo Velez Catarina Vasconcelos Armando Salvado Alexandra Amorim

Sandra Silva Jorge Coelho João Seabra Alberto Machado Carla Bulhões

General Manager Accounts Director Accounts Director Team Director

Team Director Team Director Team Director Team Director Team Director

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CLIENTS

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CLIENTS : CONSUMER BRANDS

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CLIENTS : CONSUMER BRANDS

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CLIENTS : CONSUMER BRANDS

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CLIENTS : HEALTHCARE

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CLIENTS: HEALTHCARE – PRODUCTS

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CLIENTS: TOURISM AND TERRITORIAL MARKETING

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CLIENTS : ENERGY AND ENVIRONMENT

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CLIENTS : PROFESSIONAL AND INDUSTRY ASSOCIATIONS

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CLIENTS : KNOWLEDGE, CULTURE AND CONSULTANCY

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CLIENTS: CORPORATE

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CLIENTS : CORPORATE – HIGH PROFILE AND FINANCIAL OPERATIONS

Alto perfil: Empresas

cotadas

Alto perfil: Operações financeiras

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CLIENTS : CAUSES

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