USP Marketing

Consultancy

Specialised market

research and

consultancy

Corporate

Presentation

USP Marketing Consultancy: Specialist in construction, DIY, finishing & installation

2Corporate Presentation USP Marketing Consultancy -

Promise

is a

promise

Financially

healthyResult

driven

Full

service

Customer

focus

NetworkTailor-

made

services

Market

specialist

Market specialist Full service Focus International experience

• Market specialist in the

construction, installation &

energy, DIY, finishing, real

estate and housing market

since 1993.

• 70 experienced employees.

• ISO 9001 & ESOMAR.

• Call centre with 50 seats.

• Online B2C panels.

• Group discussion facilities.

• Qualitative and quantitative

market research.

• Extensive international

network of fieldwork

partners.

• Consultancy based

dedicated market research

from a clear market

specialisation in the

construction, installation &

energy, DIY, finishing

segments.

• 70% of our turnover comes

from international project.

• Recent research projects in

France, the UK, Belgium,

Germany, Spain, Italy,

Scandinavia, Eastern

Europe and China.

3Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: Types of dedicated research & typical assignments

Market

developments

Concept

research

Brand

/ corporate

image

Expansion

possibilitiesAdvertising

effectiveness

Push pull

marketing

Customer

journey

Employee

satisfaction

Customer

satisfaction

Market

Analysis

• Market size determination

• Market exploration

• Trends & developments

• Competition research

Marketing Tactics

(Mix)

• Concept research

• Distribution research

• Media reach research

• Price research

Marketing Evaluation

• Image study

• Satisfaction study

• Campaign evaluations

• Feasibility study

Marketing

Strategy

• Target group analysis

• Segmentation research

• Positioning studies

• Brand research

MARKETING MANAGEMENT PROCESS

4Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: International experience

Wet finish

Dry finish

DIY

HVAC

installation

Electrical

Installation

Construction

& Infra

Insulation &

chemicals

5Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: Customers of USP

6Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: Reference projects construction

Customer satisfaction

(continuous throughout the

year)

Quantitative (Phone & online)

Heras

2011 - present

Concept testing of new BIM

software

Qualitative (focus group)

Supplier of insulation

materials

2015

European Insulation

Monitor in 4 European

countries (still expanding the

scope)

Quantitative (Phone)

Multicliënt

2014 – present

Trends and market

exploration roof / facade

market

Qualitative (in-depth

interviews) & Quantitative

(Phone)

Eternit

2015

European construction

trends 2020 in UK, Germany,

Belgium, France, Netherlands

Qualitative (desk research &

in-depth interviews)

CRH

2013

European Architectural

Barometer in 8 European

countries

Quantitative (Phone)

Arch-Vision

2010 - present (every quarter)

7Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: Reference projects installation

Product concept testing in

Germany, Italy and the

Netherlands

Qualitative (Group

discussions

Wavin

2015

Brand awareness and

image survey in UAE, KSA &

Qatar

Qualitative (In-depth

interviews)

Wavin

2015

International Brand Image

survey (5 European

countries)

Quantitative (Phone)

Trilux

2015

Survey on decision making

and perception of materials

in 4 European countries

Qualitative (in-depth

interviews & group

discussions)

Teppfa

2015

Customer satisfaction

survey (Benelux)

Quantitative (Phone)

LG

2015

Market survey

4 countries

Qualitative (desk research +

interviews)

Jaga

2015

8Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: Reference projects DIY & living

Customer Journey study

The Netherlands

Quantitative (online)

DAW / Caparol

2015

Market Size

Netherlands and UK

Quantitative

VELUX

2015

Customer satisfaction

The Netherlands

Qualitative

(Face-to-face)

Intergamma / KARWEI

2015

New product development

Germany, France,

Netherlands and UK

Qualitative and Quantitative

Huntsman

2015

Workshop

Strategic branding session

(internal qualitative)

tesa

2015

Market Exploration

Germany, France,

Netherlands & UK

Quantitative (online)

Wolseley

2015

Speaker at conference

Presentation on trends in

home improvement

Brico Day Milan

2015

Speaker at conference

Presentation on e-Commerce

in paint industry

CEPE conference Krakow

2015

9Corporate Presentation USP Marketing Consultancy -

USP Marketing Consultancy: Reference projects dry & wet finishing

Brand Image Survey in 7

countries

Quantitative (Phone)

Rockpanel

2015

Brand Image Survey in 10

countries (world wide)

Quantitative (Phone)

Dorma

2015

Paint monitor in Germany,

the Netherlands, Denmark

and Belgium

Quantitative (Phone)

PPG Coatings

2003-2015

Satisfaction research

Netherlands

Qualitative & quantitative

(Phone)

ASSA ABLOY

2015

Market potential research in

7 countries

Qualitative & quantitative

(Phone)

fischer

2015

Product introduction

research

Quantitative (Phone & online)

VELUX

2014

Market size research

professional project market

Quantitative (Phone)

Forbo

2002-2015

Net Promoter Score research

Quantitative (online)

Jongeneel

2014-2015

USP Marketing Consultancy: Multi client studies

10Corporate Presentation USP Marketing Consultancy -

USP is founder of:

USP is founder of:

The European Architectural Barometer, an international market research project conducted among 1,600

architects in Europe on a yearly base. This study is conducted in Germany, France, Italy, Spain, the United

Kingdom, the Netherlands, Belgium and Poland four times a year. 2 main topics are covered in each report:

• Forecast s European building volumes

• Specific marketing topic ranging from love brands to Sustainability and from BIM to Media consumption.

Each month 2,200 successful interviews with consumers are conducted across 11 countries: Austria, Belgium,

Denmark, Germany, France, Italy, Poland, Netherlands, Spain, Sweden and the United Kingdom. This means

that 26,400 interviews are conducted among European consumers on a yearly basis. The report covers 3 main

topics:

• The development of the market in terms of purchase volume and purchase channels.

• In-depth insight on topics which are actual in the market, like branding, customer journey and so on.

• Dedicated product chapter covering purchase channels, volumes, e-commerce and so on.

USP conducts 1,200 interviews quarterly, with HVAC companies from Germany, United Kingdom, France, the

Netherlands, Belgium and Poland. The findings will be published in reports every quarter, covering the following

2 topics:

• The economic developments at and outlooks of installation companies (turnover and order book

developments), crucial to benchmark your own turnover developments in the different countries.

• Specific relevant marketing theme from Love brands to Sustainability and from BIM to Media consumption.

Other

• Non paint Monitor

• European Insulation Monitor

• European Architectural Omnibus

• Subsidiary in Germany, BauInfoConsult

11Corporate Presentation USP Marketing Consultancy - on behalf of 'Client'

USP Marketing Consultancy: Testimonials

“We had a good internal discussion due to good market data. The report was an excellent piece of work en

delivered under high time pressure: a good result. We even decided to organise a separate „workshop‟ (together

with the Board) to get further insights and determine our strategy for the coming years.”

“Internally it was expected we would get some sort of customer satisfaction research. But in retrospect we were

positively surprised about the strategic quality of the project delivered by USP.”

“USP has both market knowledge and knowledge of how to conduct solid research. Furthermore they are

internationally oriented which is a clear advantage to our organisation.”

“The results of the customer satisfaction and position research USP conducted for us, created a solid base for us

to better monitor and serve our target groups. Meeting the demand from the market is essential to us!"

"USP gives a lot of attention for aftercare. Once the report is delivered they always give us a call to ask if

everything is clear. If there are further questions they can immediately answer them or they will look into them.

During the project they regularly keep us informed about the progress."

12Corporate Presentation USP Marketing Consultancy -

© 19 January 2016, USP Marketing Consultancy B.V.

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