The Coca-Cola Company is an

American multinational beverage corporation and manufacturer, retailer and marketer of non-

alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.The company is best known for its flagship product Coca-Cola,

invented in 1886

MISSION

• Their Mission declares their purpose as a company. It serves as the standard against which they weigh their actions and decisions. It is the foundation of their Manifesto. – To refresh the world in body, mind and spirit.– To inspire moments of optimism through their

brands and their actions.– To create value and make a difference everywhere

they engage.

VISION

• Their vision guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable growth. – People: Being a great place to work where people are inspired to be the

best they can be.– Portfolio: Bringing to the world a portfolio of quality beverage brands

that anticipate and satisfy people's desires and needs. – Partners: Nurturing a winning network of customers and suppliers,

together they create mutual, enduring value. – Planet: Being a responsible citizen that makes a difference by helping

build and support sustainable communities. – Profit: Maximizing long-term return to shareowners while being

mindful of their overall responsibilities.

Live the Values

• Their values serve as a compass for their actions and describe how they behave in the world.– Leadership: The courage to shape a better future– Collaboration: Leverage collective genius– Integrity: Be real– Accountability: If it is to be, it's up to me– Passion: Committed in heart and mind– Diversity: As inclusive as their brands– Quality: What they do, they do well

Focus on the Market

• Focus on needs of their consumers, customers and franchise partners

• Get out into the market and listen, observe and learn• Possess a world view• Focus on execution in the marketplace every day• Be insatiably curious

Work Smart

• Act with urgency• Remain responsive to change• Have the courage to change course when needed• Remain constructively discontent• Work efficiently

Act Like Owners

• Be accountable for their actions and inactions• Steward system assets and focus on building value• Reward their people for taking risks and finding

better ways to solve problems• Learn from thier outcomes -- what worked and what

didn’t

Be the Brand

• Inspire creativity, passion, optimism and fun

Employee engagement

• More than 700,000 associates create the Coca-Cola system.

• Each associate brings his or her unique talents and ideas to work every day to help the Coca-Cola system achieve the goals outlined in our 2020 Vision.

• Encouraging Open Communication• Rewarding and Developing Employees

Governance and ethics• At The Coca-Cola Company, they aim to lead by example and

to learn from experience. They set high standards for their people at all levels and strive to consistently meet them. They are guided by their established standards of corporate governance and ethics. They review their systems to ensure they achieve international best practices in terms of transparency and accountability. 

• The Company's long-standing commitment to doing business with integrity means avoiding corruption in any form, including bribery, and complying with the anti-corruption laws of every country in which they operate.

• Thank you