Coco Cola vs dabur

8/6/2019 Coco Cola vs dabur

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BY : Dipanshu sharma

Divyankur kain

Ajay kumar

Ankit jain


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HISTORY OF COCA-COLA

COMPANY THE COCA COLA WAS INVENTED BY JOHN

STITH PEMBERTON IN 1886

THE COCA COLA FORMULA AND BRAND

BOUGHT IN 1889 BY ASA CANDLER.

IT WAS SOLD IN BOTTLES FOR THE FIRST

TIME ON MARCH ,1894


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COMPANY

ACHIEVEMENTTERBRAND Global brand scorecard for

003 ranked coca cola the #1 brand in the

orld.

s brand value at$70.45 billion .

olden spoon award 2011 .


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BRAND AND PRODUCT

THE COCA COLA COMPANY

OFFERS MORETHAN 500 BRAND

IN OVER 200 COUNTRIES

THE COCA COLA COMPANY

DEALS IN EVERYTYPE OF NON

ALCOH

OLIC BE

VER

AGES.

THE COCA COLA ISTHE BEST

SOFT DRINK IN MOST

COUNTRIES.


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Market scenarioy

Coca cola is

worlds leading cola .

In most ofthe

European countries

coca cola is most

preferred brand .


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COMPANY PROFILEMISSION, VISION AND VALUE

TO CREATE THE VALUE AND MAKE ADIFFERENCE.everywhere we engage

PEOPLE being a great place to workwhere people are inspired to be the bestthey can be

LEADERSHIP:to courage to shape abetter futurePASSION:committed in heart and mind

INTEGRITY: be real


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Coca-cola

Coca-cola owns morethan half of the

worlds beveragesCoke is affordable in

all the countries

Coke comes in avariety of sizeworldwide so we canuse it for a crowd or asa personal snack drink


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Financial positiony

Company earn Revenue US$ 35.119 billion

Total Operating income US$ 8.449 billion

Net income US$ 11.809 billion

Total assets scale up to US$ 72.921 billion

y


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ProductEnergy

drinks.

Juicedrink

Soft drinkSport drinks

Water

Tea & coffee

other


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Flavor of coca cola


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price

Competitivepricing


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PLACEArea served by coca cola is

worldwide


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promotion

Television

Radio

Print

Public

displays

ooh


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Promotion tactics

Sponsored tournament .

y English football tournament .

y NASCAR,

y the NBA,

y the OlympicGames

y the FIFA WorldCups

y

American Idol.


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In thePhilippines, it has a

team in thePhilippineBasketball Association, the

PowerAdeTiger


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Brand ambassadors


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DIFFERENTIAL STRATEGIES

yDuring 1990 s became responsive

towards consumer interest in healthy

beverages.yIntroduced several new non

carbonated beverage brands.


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TARGETAUDIENCECOCA COLA focus on every potential

customer.

yy KidsKids Fond of Fruit JuiceFond of Fruit Juice

yy TeensTeens More experimentalMore experimentalyy YouthYouth Experimental and more buyingExperimental and more buying

powerpoweryy Working PeopleWorking Peopleyy HousewivesHousewivesyy Elderly peopleElderly people


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Travel IndustryTravel Industry Airlines, RailwaysAirlines, Railways

and Local Transport Systemsand Local Transport Systems

RecreationalRecreational MovieTheatres,MovieTheatres,

Malls, Amusement Parks etc.Malls, Amusement Parks etc.


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JUICE PRODUCT in INDIAyMINUTEMAID : - orange

apple

Grapes

nimbus freshpulpy orange .

yMAAZA


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COMPETITORS

The biggest competitor

is Pepsi.

Pepsi is often second tocoke.

In India, coco-cola

ranked third leader injuice segment.


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35%

25%

15%

13%

2% 2% 4% 4%

Chart Title

Dabur Real Pepsi Tropicana

Parle Frooti Coca Cola's Maaza

Godrej Jumpin Pro Soya,s Soya Milk

Nestle's Milo Others

Market Share ofCompetitorsMarket Share ofCompetitors


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COMPARISON WITHGIANTS

y DABUR RealReal isis aa marketmarket leaderleader

yy RealReal marketmarket shareshare isis 3535 %% offersoffers rangerange ofof 99

juicesjuices

yy SpreadSpread overover 1111 acresacres andand gearedgeared toto processprocess 150150

tonnestonnes ofof fruitfruit perper day,day, itit hashas thethe capacitycapacity toto

produceproduce 192192 tonnestonnes ofofpulp/concentratepulp/concentrate


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Tropicana Pepsi

yy Pepsi'sPepsi's TropicanaTropicana brandbrand fruitfruit juicejuice hashas outpacedoutpaced

thethe fruitfruit juicesjuices marketmarket inin IndiaIndia..

yy TheThe companycompany sourcessources concentratesconcentrates fromfrom BrazilBrazil..

yy TheyThey comecome ininTetrapaksTetrapaks ofof oneone litrelitre andandyy PepsiPepsi alsoalso marketsmarkets sugarsugar freefree dietdiet PepsiPepsi..

yy Pepsi,Pepsi, inin associationassociation withwith HLLHLL havehave launchedlaunched

LiptonLipton icediced teatea


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FrootiyyFrootiFrooti fromfrom ParleParle AgroAgro isis thethe largestlargest

distributeddistributed fruitfruit drinkdrink inin IndiaIndia..

yy

ItIt reachesreaches moremore thanthan 1010 lakhlakh retailretail outletsoutlets ininupup toto classclass CC townstowns

yyTheThe company'scompany's anotheranother revenuerevenue earningearning

brandbrand includesincludes BisleriBisleri waterwater..

yy ItIt hashas aa marketmarket shareshare ofof 1515%% ..


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Coca colayy MaazaMaaza && minuteminute maidmaid CocaCoca ColaCola IndiaIndia..

yy OverOver thethe years,years, MaazaMaaza hashas becomebecome synonymoussynonymous withwith

mangomango..

yy TheThe drinkdrink becamebecame aa hithit withwith successfulsuccessful advertisementadvertisementcampaignscampaigns likelike "Taaza"Taaza mango,mango, maazamaaza mango,'mango,' andand 'Botal'Botal

meinmein aam,aam, maazamaaza hainhain naamnaam..

yy It is available in 200 ml , 250 ml , 125 mlTetrapak .It is available in 200 ml , 250 ml , 125 mlTetrapak .


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STRENGTHS & WEAKNESS OF COMPETITORSSTRENGTHS & WEAKNESS OF COMPETITORS

NameName StrengthsStrengths WeaknessWeakness

Coca ColaCoca Cola

IndiaIndia

Global leader in beveragesGlobal leader in beverages

Growing FastGrowing Fast

New EntryNew Entry

PepsiCoPepsiCo Global Brand in beverageGlobal Brand in beverage Less Product LineLess Product Line

Parle AgroParle Agro Market shareMarket share Less Product LineLess Product Line

DaburDabur Market leaderMarket leader Less cost effectiveLess cost effective

GodrejGodrej

BeveragesBeverages

InnovationInnovation New entryNew entry

Ladakh FoodsLadakh Foods NutrientsNutrients TasteTaste


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Competitive advantagey Pinnacle on goodwill

y Diversification in

each segment

y Range of product

y Leading brand


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COMPETITIVE ADVANTAGE

over

DABURyEXPERIENCE in beverage segment .

yBrand image .

yTurnover .

yM

arketing and Advertising strategy .


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Swot analysis


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STRENGTH

Worlds

largest brand

Robust

revenue.

Large scale

operation.


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OPPORTUNITIES

Acquisitionsintenseco

mpe

titio

n. Growingbottled watermarket .

Diversify inproduct line


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THREATS

Intensecompetition

Dependenceon bottlingpartners

Sluggish

growth ofcarbonatedbeverages


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Documents

Coco Cola vs dabur