COCO COLA-with new product

ByPratik RanePratik YadavNitin Singh

Mukkarram AurangabadiPrashant khade

Introduction

• The Products Coca-Cola Enterprises is in the nonalcoholic beverage business, which extends product line beyond traditional carbonated soft drink (CSD) categories to beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks, and teas

History of Coca Cola In India

• coca cola company is in India since July 1996.• Coca-cola invested us $700 millions• The company has stepped forward for reaching

300millions soft drinks consumer through 700000 retail outlets in India.

• Coca cola created employment for 50000 people in india.

positioning statement

• To refresh the world, inspire moments of optimism and happiness, to create value and make a difference in a healthy way with coco cola.

The coca cola family• Fanta• Sprite• Kinley water• Kinley soda• Thumps up• Coca cola• Minute Maidorange• Minute maidnumbu fresh• Nestea• Limca• Coke diet• Maaza

Market Share of Carbonated Drinks

60%

35%

5%

coca cola pepsi.co others

competitors

• PEPSI• PARLE ARGO• Big cola

Achievements

• Interglobal brands score card for2011 ranked coca cola the No: 1 brand in the world brand estimated its brand value at $78.861 billion.

• Coca cola currently offers nearly 400 brands in over 200 countries or territories and coca cola products “at rate of over 1.7 billion serving each and every day”. That’s a lot of coke

Question Mark

STAR

CASH COW

DOG

HIGH LOW

HIGH

LOW

BUSINESS GROWTH RATE

MARKET SAHRE

New product penetration

Nata de coco is a chewy, translucent, jelly-like foodstuff produced by the fermentation of coconut water, which gels through the production of microbial cellulose by Acetobacter xylinum.

Be Slim with Nata de Coco

• In Nata de coco the nutrients (particularly energy) is very low, this product is safe to be eaten by anyone.

• This product will not cause fat, so it is recommended for those who are low-calorie diet to lose weight. Another advantage of nata de coco is a fiber (dietary fiber), it is quite high, especially cellulose.

• 67.7 percent water, 0.2 percent fat, 12 mg calcium, 5 mg iron, 2 mg phosphorus, few vitamins B1, a little protein, and only 0.01 micrograms of riboflavin per 100 grams.

• Hence Nata de coco can be excellent substitute product for coco cola, as it can be consumed by all category of people and mainly by health conscious people.

Demographic • The primary target market of the Coca-Cola

Company is all consumers of all nations that have a thirst for a high-quality beverage from a reputable brand that cares about small communities and saving the environment.

• The Nata de coco can be used as a dessert drink as it doesn’t have any hazardous ingredients such as “caffeine”.

Segmentation & Market Trends:

• Coke can segments different age group people for this product as it is very much healthy.

• Coke will always show activities, where people get together to enjoy moments of togetherness with our brand.

• Research analysis indicates that youngsters love to get together, and it is when they are enjoying themselves, that will consume coke. Coke’s brand personality is all about togetherness.

Market Needs:

• In coke marketing, main idea is to serve it cold, so we can say that, they focus more on hot areas of the world, i.e. middle east etc and there sale increase in summer.

• The market needs vary with time and Coke Intl. introduces its products over time e.g. Coke Cherry etc.

The Target Market

• . The characteristics they consider for targeting market include: age, income, and family.

• When we look at age, the company tries to keep their image hip and cool to appeal to younger generation Y people, but also target the older generations by keeping the classic coca-cola image.

• Nata de coco can also provides other health benefits such as lowering a risk of diabetes and heart diseases.

THANK YOU