CORPORATE SOCIAL RESPONSIBILITY

INTRODUCTION• In May 1886,coca cola was invented by doctor John Pemberton, a

chemist from Atlanta.

• Mr.Asa Candler bought the formula for coca cola and made

aggressive marketing.

• Coca cola was one of the American's most popular drinks.

• It operating in 200 counties with a diverse product range of 500

brands and 3,300+ beverages

• The company considers the “Coca-Cola” name itself worth billions

of dollars.

CORPORATE SOCIAL RESPONSIBILTY

CSR “Being socially responsible means not only fulfilling legal expectations, but also

going beyond compliance and investing more into human capital, the environment and

relations with stakeholders.”

ACTIVITES ON CSR BY COKE

• After war in Vietnam, Coca Cola returned in 1994 and has invested

over US $200 million with bottling plants.

• It has also committed to investing an additional US $200 million by

2012.

• In Vietnam, according to the Ministry of Natural Resources and

Environment, an estimated 40% of rural communities still lack

access to clean water.

• Coca-Cola has responded to these concerns by initiating water

saving and water cleaning projects.

ACTIVITES ON CSR BY COKE• The Clean Water for Communities program provided more than

56,611 people in rural communities with access to clean water.

A villager demonstrates the water filtration system donated by Coca-Cola Vietnam.

ACTIVITES ON CSR BY COKE

• Coca-Cola’s goal is to return to communities the amount of water

that they use in beverage production by 2020.

• Coca-Cola currently has 250 water projects in more than 70

countries.

• Estimates to date are that in 2009 they cleaned 638 million liters

for communities and 28.8 billion liters to nature.

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