Chat Bout - the CB Group Ezine - Issue 12

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Issue number 12 of the CB Group's monthly newsletter.


  • 03 0612





    T H E C B G R O U P N E W S L E T T E R

  • Table ofCONTENTS

    9 smart eggs celebratesworld egg day5 copperwood pork hasa ball with RW20143 cb chicken rolls out new packaging

    1 welcome



    copperwood named big winner at national quality awards

    cb chicken lemon herb chicken

    interesting factsabout chikungunya

    mark your calendar

  • welcome 1

    We are faced with the options of growing not only outwards but upwards. To do this effectively, CB understands that it must invest in people while adopting state of the art technologies. It is not either or, its both. This two pronged approach does not begin or end within the walls of our factories and offices but extends to embrace the entire spectrum of persons from before farm to after fork.

    To express the people story, we must get our team to believe that this is a company worth working with. On the other hand, we must convince the wider public that our products are worth using. The integrity of the food chain must be kept at all costs if we are to enhance our reputation in producing safe, wholesome, nutritious and tasty foods. It begins with the sourcing of inputs of the highest quality on the one hand and ends with the disposal of waste products in a responsible manner.

    To highlight the technology story, we have invested in creating a leading feed mill by using the best broilers, layers and pigs, as well as adopting innovations in grow-out and breeding, which run ahead of all the rest. There is no end to the adaptation of new technologies as we move up the processing ladder in response to the wants and needs of the population.

    All this exercise in quality and standards has propelled us into a position of international competiveness. As a consequence, we must look beyond the bounds of little Jamaica to the wider world. We must embrace teamwork and as we sail out to sea we must understand fully that the job in our small corner is important to the whole organization.


    Dr Keith Amiel

  • 2

  • 3around the brand in 30 days cb chicken

    Its out with the old and in with the BOLD, as our new, red CB Chicken tray packs and bags hit retailers across Jamaica. Customers are already buzzing about the eye-catching design that pops off the shelves, making it so much easier to find their favourite CB products.

    And whats even more exciting is that our frozen Mixed Parts and Grade A Chicken now sport 100% biodegradable bags! We want to make a difference, so thats why were using biodegradable bags that break down into organic pieces to help protect our environment from the millions of plastic bags that go into our landfills each year. So play your part and help us to make Jamaica a cleaner and safer place.

    And, of course, tell us what you think about our new, sleek design!



  • 4around the brand in 30 days cb chicken

  • Copperwood Pork Has A Ball With Restaurant Week 2014!

    5around the brand in 30 days copperwood pork

    Hear Ye! Hear Ye! Copperwood Pork has joined forces with Restaurant Week (RW) to celebrate a momentous occasionRW is now 10 years old! To kick start the festivities, RW organizers hosted a Lets Have A Ball themed launch at the Jamaica Pegasus, with the Copperwood Pork team on hand to serve up its delectable offerings to guests. As proud sponsors, we were happy to unveil our Pork Lovers Guide to RW 10, which is full of useful tips to help pork lovers get the most out of this years event. Join us on Facebook, Twitter & Instagram to find out more about whats coming up next!

  • 6around the brand in 30 days caribbean passion


    Faced with busy schedules and long, stressful days, working professionals have little time or energy to cook when they finally make it back home. Thats why CBs re-launched Rotisserie products are perfect for persons looking for quick and easy to prepare meals.

    Caribbean Passion fans can now enjoy tasty chicken, succulent pork and gourmet sausages from the brands new Rotisserie line. Its little wonder that these savoury meals, including Jerk Pork, Hot and Spicy Chicken and Chorizo Sausage, are already a big hit with consumers.

    Customers can now pick up Rotisserie products at supermarkets in Kingston, Mandeville, May Pen and Ocho Rios but CB has plans well underway to expand to Montego Bay, Sav-La-Mar and Rubis Gas Stations islandwide.

    Caribbean Passion fans can look out for new Rotisserie flavours to hit the market in early 2015.

  • 7around the brand in 30 days nutramix

    With Breast Cancer Awareness Month celebrated in October, Newport Mills decided to partner with the Jamaica Cancer Society (JCS) to increase awareness about the disease and raise funds for the non-profit organization.

    Throughout the month, Newport Mills employees and customers sported pink ribbons, purchased JCS plastic and metal pins, and contributed money toward the collection drive.

    On Friday, October 10, Newport Mills decided to host their own pink day, where team members donned various shades of pink: from light pastel looks to fiery hot tones, all to show their support for persons afflicted with this dreadful disease. Check out photo highlights of the Newport Mills staff as they show off their true colours, looking quite cute and cuddly in their pink clothing!

    PrettyIn Pink!

  • 8around the brand in 30 days bad dawg

    Bad Dawg has always been a huge supporter of entrepreneurship since the brands business model is built on encouraging persons to go out and set up their own companies. For us, Small and Medium Entities (SMEs) are the future: an important source for creating jobs and helping out the wider economy.

    So when our friends at UWIs Entrepreneur Builder club invited Bad Dawg Brand Manager, Alicia Bogues, to come and speak at one of their meetings, we immediately jumped at the chance to share our Bigga, Betta, Badda business experience.

    On Thursday, October 16, eager undergrads packed lecture room SR 10 to listen to our presentation about getting started in business and the sticktuitiveness needed to excel in any field. The highly interactive talk gave students the chance to ask plenty of questions and make comments during the lively discussion. The group had such a great time that Bad Dawg has since been invited back to UWI to engage the Rotaract Club, and sell at various on-campus locations, including ABC Hall and Rex Nettleford Hall.

  • 9around the brand in 30 days smart eggs

    On Friday, October 10, Smart Eggs celebrated World Egg Day with a fun social media contest! The competition asked fans to solve 3 word scrambles and complete a phrase at the end of the day.

    Persons who answered correctly on our Facebook, Instagram & Twitter pages were able to win some great prizes. Five winners of the word scrambles: Debra Taylor, Sandor Panton, Donna Dacosta, Angela Leach and Janet Johnson took home Smart Eggs branded mugs, water bottles and t-shirts.

    But it was Shelly Larmond who eventually made off with the Grand Prize after she successfully completed the phrase. Her big win copped a visit from the Smart Cart to her office, a gift bag with a t-shirt, a water bottle, mug & gift certificate to our partner, Fromage Gourmet Market.

  • 10

    in OurCreating BondsCommunities10

  • 1111our community cb ready for race day 11

    CB Ready For Race Day

    Its time once again to abandon the work suits and uniforms, grab your best pair of sneakers, a water bottle and of course, your CB team shirt for the CB Group UWI 5K and Smart Eggs Kids K, taking place on Sunday, November 16 at UWI Bowl. Months of eating healthy, exercising regularly and training hard have finally come down to this as the stage is set for us to show off our perfect running form while still supporting an incredible cause.

    We all know Jamaica is battling an upward trend in hypertension and diabetes all diseases influenced by poor diet and exercise regimes. We believe this event is truly important not only because it supports our future through education, but it also promotes a healthy, active lifestyle for youth and the Jamaican family.

    Over the past few years, weve partnered up with UWI to boost the development of sports and education in Jamaica. And our efforts have paid off BIG time with 6,000 participants, JMD $28 million and 40 scholarships already under our belt.

    This year, were ready to do even more as weve set our sights on signing up an additional 6,000 competitors and raising an extra JMD $15 million. The more money we collect, the more scholarships we can give out and more students can get a college education and pursue their passion in sports.

    So whether you plan to walk, run, hand out breakfast or simply watch from the

    side-lines, we are excited to see the entire CB Group out in full force. Theres no

    doubt well all be seeing red come race day as the CB fam floods the UWI campus.

  • Copperwood Named Big Winner at National Quality Awards

    1212our community copperwood named big winner at national quality awards 12

    Copperwood walked away with top honours at the Bureau of Standards recent National Quality Awards, which recognizes local companies for their commitment to production processes and international quality standards. The Lucea-based organization collected two Sectional Awards in Small/Medium Enterprises for Excellence in both Customer Focus and Human Resource Focus. But the big win came when Copperwood was handed the Overall National Quality Award for Excellence in the Small Business Sector.

    Copperwood Farms has worked hard to raise its operations to the highest level of global standards in international quality management and food safety. Today, the ISO 9001:2008, HACCP and GMP certified facility is an industry leading pork producer, confidently lifting the bar for success within the local agricultural sector.

    We are excited, proud, yet humbled to be recognised and certainly this proves to be an added motivation for us to stay the course, says Michael Gibbs, plant manager for Copperwood Farms.

  • 1313our community arnold road goes on the run + cbs colin kerr gains acca qualification 13

    Arnold Road GoesOn The Run

    CBs Arnold Road Processing Plant came alive recently as employees flexed their athletic muscles during the locations first ever Percival Sprint Off. Staff members eagerly gathered on Percival Avenue, just alongside the facility, to watch their co-workers in action and to see first-hand who would come out on top for the much anticipated races.

    After some tense, nail biting moments, the Sanitation Departments Rayon Palmer narrowly won the Mens 60M event while Production Worker Yanique Algernon secured a big win in the Womens 60M dash. With quick yet careful movements all the way from the start to the finish line, Productions Carlene Cruickshank claimed the number 1 spot in the Womens Egg and Spoon race. Each winner received a medal and was recognized for their achievement during a brief award ceremony.

    This event is the first of many HR plans to host in order to encourage some fun competition at the plant. Organizers are hoping to sign up more participants and include additional contests for the next Sprint Off.

    Congrats are in order for Colin Kerr, who is now an ACCA qualified accountant. Colins journey was hardly easy: 8 years invested, 14 exams, and 3 years of accounting work and practical experience, all while learning to balance his family, work and school life is a testament to his determination. Please join us in celebrating Colins great accomplishment. Job well done!

    CBs Colin Kerr GainsACCA Qualification



    - Birthdays

    - Staff Movements

    - A Day in the Life Of


  • NOVEMBER BIRTHDAYS 1. Kemar Harrington

    3. Beverley Scobie, Garth Channer, Shelly-Ann Francis

    4. Angella Marks, Kayon Plummer

    6. Julius Cameron, Mark Haskins, Melrose Coore

    7. Charline Falconer, Colin Kerr

    8. Carl Shaw, Danieka Wright, Kimani Ferguson, Venice Henry

    9. Kerry-Ann Bailey

    10. Anthony McKenzie, Brian Turner

    11. Clive Brown

    12. Allan Johnson

    13. Shawn Campbell, Shurnette Williams-Davis

    14. Coretta Anderson, Paulette Davis

    15. Michael Smith, Sanya Parkinson, Vivalyn Henriques

    16. Claudette Whittle

    17. Ricardo Jarrett

    18. Caneal Saunders, Claude Robinson, Roashane Saunders

    19. Carlene Morrison, Donna Clarke

    20. Fitzgerald Keyes, Tanika Hoarde

    21. Ann Marie McNeil, Roland Whitter

    22. Dowen Ebanks, Noel Abrahams

    23. Cecilia Williams

    24. Delloyd Pinto, Devon Senior, Stacey-Ann Harley-Green, Tino Wright

    25. Dorlton Reid

    26. Jermaine Jones

    27. Donovan Edwards, Steve Thompson, Tracey-Ann Taylor-Novan

    28. Carol Beckford, Clive Brown, Marvin Brown

    29. Carla Doyley, Fabian Malcolm, Olive Cunningham

    30. Walter Plummer

    On Sunday, September 12, Cerica Montgomery, CBs Sales Accounting Supervisor, gave birth to her adorable son, Cardis Montgomery, who came in weighing at 7 pounds, 1 ounce.

    On Saturday, September 20, Stanford Hamilton, Senior Livestock Attendant at Newport Genetics, and Tiffany Hinds, celebrated the birth of their beautiful daughter, Sanoya Hamilton.


    A very warm welcome to the newest members ofthe CB Family!

    cb big ups november birthdays 15

  • cb big ups a day in the life of dwen gordon 16


  • 17cb big ups a day in the life of dwen gordon

    The humour and interaction with fellow staff members and knowing that we continue to put out products we can be proud of.

    5. What gets you through a hectic work day?

    My favourite CB product is Rotisserie Jerk.

    6. What is your favourite CB product?

    I would love to be a part of the Customer Service Department because it would give me a first-hand view of how our customers really feel about our products and services.

    7. If you could be in another section of the group for a day, where would you go and why?

    My most embarrassing moment at work happened when I fell down a flight of steps, all the way from the top to the bottom, while leaving my supervisors office. Thankfully, the humiliating experience wasnt in vain as we installed a hand rail shortly thereafter.

    8. What has been your most embarassing moment at work?

    My favourite dish is boneless, curry chicken thigh in coconut milk served with white rice.

    9. Name your favourite chicken/pork dish.

    I get into work between 6:10 a.m. and 6:20 a.m. I start off my day by making a cup of coffee, looking at our production schedule and checking the scale house to see what our weights are. I then consult with my supervisors on the best approach for getting our orders done within schedule. Following that discussion, I check with the field department to find out if catching is going well and if bird quantity remains the same. Throughout the day, I monitor our production to confirm targets are met and if necessary, prioritize our activities to suit our customers needs. To ensure our operations are moving smoothing, I liaise with a number of departments, including shipping,...