Report On:

CHAMBER’SCOMMUNICATOR

POWERED BY RESEARCH & DEVELOPMENT CELL, SCCI

19

How to file a Trade MarkApplication with IPO Pakistan

Business LanguageSkills

SOUTH AFRICA

The Art of Networking

EDITION

“Bismillah ir-Rahman ir-Rahim”

"In the name of ALLAH, the most Gracious, most Merciful".

•��Editor’s�Note�

•��How�to�file�a�Trade�Mark�Application�with�IPO�Pakistan��

•��Country�in�Focus“South�Africa”�

•��OEE-�Overall�Equipment/Machine�Efficiency

•��The�Art�of�Networking

•��REX�(Registered�Exporters�System)

•��5�Ways�to�Improve�Your�BusinessLanguage�Skills�Quickly

•��Business�Apps

•��Trade�Fairs�&�Exhibitions�

•��Credits�

Contents01�-�01

02�-�05

06�-�12

13�-�15

16�-�19

20�-�26

27�-�28

29�-�29

30�-�30

31�-�31

Dear Members,

I am delighted to share with you the 19th Edi'on ofChamber’s Communicator. It has been an overwhelming experience for us. We are constantly strivingto keep up with our reader’s expecta'ons. In thisEdi'on we have some interes'ng things coming to youincluding informa've ar'cles on How to file a TradeMark Applica'on with IPO Pakistan, Tips to Improveyour Business Language Skills, The art of masteringBusiness Networking, Country report on South Africa,a poten'al market for Sialkot Made products and manymore.

Moreover, considering the importance of RegisteredExporter System (REX) for export to EU Countries, weare publishing the report once again for the facilita'onof our members.

I wish all the members an interes'ng readingexperience and look forward to your valuablefeedback as you are our biggest strength

Profound Regards,

Tariq Mahmood MalikSecretary General

EDITOR’sNOTE

These guidelines have the informa#on tohelp you to search form and to file atrademark applica#on form in Pakistan. Thepurpose of these guidelines is to providemembers a be$er understanding to prepareand file a trademark applica#on in accor‐dance with Trade Marks Ordinance, 2001 andTrade Marks Rules, 2004.

“Trademark” means any mark capable ofbeing represented graphically and capable ofdis#nguishing goods or services of one un‐dertaking from those of other undertakings.Specialized types of trademark include Col‐lec#ve Marks and Cer#fica#on Marks. Thelaw considers a trademark to be a form of in‐tellectual property. The proprietary rights inrela#on to a trademark may be establishedthrough actual use in the market place orthrough registra#on of the mark with TradeMarks Registry of Intellectual PropertyOrganiza#on of Pakistan (IPO‐Pakistan) estab‐lished under an act of parliament (IPO‐Pak‐istan Act, 2012) which will provide a primafacie evidence in favor of the owner of thetrademark. A trademark registra#on is validfor ten years coun#ng from the date of filingin the territory of Pakistan. The registra#oncan be renewed for an unlimited number of

successive ten year periods. In principle, atrademark can be protected forever.

Trade Marks Registry (TMR) is premier bodyof Intellectual Property Organiza#on ofPakistan (IPO‐Pakistan) working for theregistra#on of trade and services marksunder the Trademarks Ordinance, 2001. It isa federal government body and its jurisdic‐#on for trade and services marks lies withinthe geographical boundary of Pakistan. Itworks as a civil court and its decisions areappealable at the provincial high courts. TheTrademarks Registry is headed by a Registrarand its office is located in Karachi and alsoRegional Office situated in Lahore.

Request for Search Facility (Op�onal)

It is advisable that a search may be made tothe Registrar of Trademarks to check whetherthere are any iden#cal or similar marks pres‐ent on the Register. Search request can befiled on Form TM‐55 (form available on IPO‐Pakistan website) .

How to file a Trade Mark Application with IPO Pakistan

STEP I

Check list for Filing a Search Applica#on

I. One Search Applica(on Form TM‐55would be applicable for one trademarksearch in any one class only. II. Search Form TM‐55 should be accom‐panied with two representa(ons of themark (each representa(on should bemounted on a sheet of strong paper) III. Search fee amoun(ng to 1000/‐ PKRshould be submi)ed in the form of Payorder/ Bank dra� made in the name of Di‐rector General IPO.

Personal Search Facility

Personal Search Facility for quick informa‐(on is available at Trade Marks Registry,Karachi and IPO‐Regional Office, Lahoreon receipt of bank dra� amoun(ng to Rs.200/‐ for 15 minutes per client.

How to Fill TM‐1 Form?

A�er the search of the Register, an appli‐ca(on may be made in wri(ng to the Reg‐istrar of Trademarks for registra(on of atrademark on Form TM‐1.

Check List to Fill TM‐1 Form for ApplyingRegistra#on of Trademarks

I. An applica(on to register a trademarkshall be made on Form TM‐1 II. TM‐1 in duplicate along with six addi‐(onal representa(ons affixed on a durablepaper of 13x8 inch should be filed. III. Applica(on should be made for speci‐fica(on of goods or services in any oneclass i.e., separate applica(ons for sepa‐

rate classes. IV. Please see Schedule IV of Trade MarksRules, 2004, for classifica(on of goods andservices. V. Insert Full name, Descrip(on andNa(onality of the applicant. VI. In the case of a firm, the Full Name andNa(onality of every partner should bestated. VII. Add the full trade or business addressof the applicant. The address given shouldbe as full as possible for the purpose ofeasy loca(on of the place. VIII. If the mark is in the form, of series,then indicate the number of series. IX. Indicate domain name is in respect ofgoods or services. X. If the mark is in color, then color may beclaimed. In this case, the applicant shallhave right to use only the claimed colorsin his/her mark. XI. If no color is claimed then mark may beused in any color. xii. Signature ofapplicant is required with his/her designa‐(on.

a. If the mark is owned by an individual,he must sign it. b. If owned by a partnership firm, by themanaging partner, c. If the applicant is a limited company, bythe managing director or Director.

XII. Where the applica(on is being filedthrough an a)orney, a power of a)orneyon Form TM‐ 48, duly stamped, mustaccompany this applica(on. XIII. If the applicant is foreign na(onal, heshould file applica(on through their dulyauthorized a)orney or advocate inPakistan. XIV. If the mark is in a language other than

STEP 2

English or Urdu, it's transla)on and translit‐era)on in the form of an affidavit from theapplicant must accompany this applica)on.

How to Authorize an Agent in the Ma�erof Proceeding Trademark Applica�on?

I. If an applicant wants to apply through anadvocate/Agent for the registra)on of atrademark, he has to authorize an agentthrough Form TM‐48 (Power of A*orney)duly stamped and notarized. II. The agent, so authorized, will act onbehalf of applicant and all correspondencerela)ng to registra)on, will be made withsuch agent.

How to Pay the Filing Fee?

Please submit Pay Order / Bank Dra�amoun)ng to Rs. 2000/‐ from scheduledbank in the name of Director General, IPO‐Pakistan for one mark in one class only.

Process of Registra�on

• Cash receipt and trademark number isallo*ed to the applicant when the applica‐)on is received;• The Acknowledgement Receipt by theTrade Marks Registry is issued to theapplicant within 10‐15 days of filing anapplica)on;• Examina)on Report is generated a�er 3months of filing an applica)on. If there areany objec)ons on the applied trademark,they are communicated to the applicant

immediately in the form of a Show CauseNo)ce. The applicant is required to submit a reply within two months from the date ofissuance of a Show Cause No)ce;• If there are no objec)ons, applica)on willbe published in the Trade Marks Journal. Ifno opposi)ons are filed to the publishedapplica)on within two months from dateof publica)on of the Trade Marks Journal,the applica)on stands accepted andDemand No)ce is issued to the applicantreques)ng him/her to submit Form TM‐11along with registra)on fee amoun)ng toRs. 6,000/‐ from scheduled bank in form ofa pay order/ bank dra� in the name ofDirector General IPO‐Pakistan for issuanceof the Registra)on Cer)ficate; and• On the receipt of registra)on fee, theRegistra)on Cer)ficate is issued by theRegistrar of Trademarks.

STEP 3

TTRRAADDEE MMAARRKKHHEELLPPLLIINNEESS For any further query you may contact:

Karachi:Trade Marks Registry Plot No. CD‐3,Behind KDA Civic Centre, Gulshan‐e‐Iqbal, Block‐14, Karachi. Phone: +92‐21‐99230538 Fax: +92‐21‐99231001 Email: tmr@ipo.gov.pk

Islamabad: Ms. Umme Salma Assistant Director(TM) 3rd Floor, NTC‐HQs Building,A*aturk Avenue (East), Sector G‐5/2,Islamabad. Phone: +92‐51‐9245875 Fax: +92‐51‐9245874 Email: umme.salma@ipo.gov.pk

Lahore: IPO‐Regional Office, Lahore House No.15, Block E‐1, Shahrah‐e‐Imam Hussain(A.S), Gulberg III, Lahore Phone: +92‐42‐99231981 Fax: +92‐42‐99231984 Email: lahore@ipo.gov.pk

Feedback, if any: This Guideline is prepared by the Trade‐mark desk of IPO‐HQs, Islamabad. If youhave any sugges)ons or feedback in re‐la)on to this Guideline, please drop ane‐mail at umme.salma@ipo.gov.pk

Countryin FF OOCCUUSS

“

”Overview:�Republic of South Africa (RSA) is the largest &southernmost country in Southern Africa, 25th-largest country in the world by land area and theworld's 24th-most populous na'on. As per map, It isbounded on the south by 2,798 kilometers (1,739 m)of coastline of Southern Africa stretching along theSouth Atlan'c and Indian Oceans; on the north bythe neighboring countries of Namibia, Botswana,and Zimbabwe; and on the east and northeast byMozambique and Swaziland; and surrounds thekingdom of Lesotho. The country is one of the few in

Africa never to have had a coup d'état, and regularelec'ons have been held for almost a century.However, the vast majority of black South Africanswere not enfranchised un'l 1994. During the 20thcentury, the black majority sought to recover its rightsfrom the dominant white minority, with this struggleplaying a large role in the country's recent history andpoli'cs. Since 1994, all ethnic and linguis'c groupshave held poli'cal representa'on in the country'sdemocracy, which comprises a parliamentary republicand nine provinces. Demographically, almost 80percent of South Africans are of Sub-Saharan African

SSoouutthh AAFFRRIICCAA

ancestry, divided among a variety of ethnic groups, speaking different African languages, nine of which have official status. The remaining popula'on consistsof Africa's largest communi'es of European (white), Asian, and mul'racial ancestry. There is wide variety of cultures, languages, and religions can be found in South Africa. South Africa is o�en referred to as the "Rainbow na'on" to describe the country's mul'cultural diversity, especially in the wake of apartheid.

Area:Capital City:

Popula�onPopula�on Growth rate %:Government:Na�onality:Land Boundaries:Border Countries:

Religion:

Languages:

Ethnic Groups: Urbaniza�o:Rate of urbaniza�on:

1,219,090 sq kmPretoria (administra.ve capital); Cape Town (legisla.ve capital);Bloemfontein (judicial capital)54,841,552 0.99% (2017 est.)Parliamentary RepublicSouth African5,244 kmBotswana 1,969 km, Lesotho 1,106 km, Mozambique 496 km, Namibia1,005 km, Swaziland 438 km, Zimbabwe 230 kmProtestant 36.6% (Zionist Chris.an 11.1%, Pentecostal/Charisma.c8.2%, Methodist 6.8%, Dutch Reformed 6.7%, Anglican 3.8%), Catholic7.1%, Muslim 1.5%, other Chris.an 36%, other 2.3%, unspecified 1.4%,none 15.1% (2001 est.)isiZulu (official), isiXhosa (official), Afrikaans (official), English (official),Sepedi (official), Setswana (official), Sesotho (official), Xitsonga (official),siSwa. (official), Tshivenda (official), isiNdebele (official), sign language, other black African 80.2%, white 8.4%, colored 8.8%, Indian/Asian 2.5%65.8% of total popula.on (2017)1.33% annual rate of change (2015-20 est.)

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�emographics

Economy

South Africa has a mixed economy, the secondlargest in Africa a�er Nigeria. It also has a rela.velyhigh GDP per capita compared to other countries inSub-Saharan Africa. Despite this, South Africa is s.llburdened by a rela.vely high rate of poverty andunemployment, and is also ranked in the top 10countries in the world for income inequality. A�er1994 government policy brought down infla.on,stabilized public finances, and some foreign capitalwas a/racted, however growth was s.ll subpar.From 2004 onward economic growth picked upsignificantly; both employment and capitalforma.on increased. Some of the biggeststate-owned companies are Eskom, the electricpower monopoly, South African Airways (SAA), andTransnet, the railroad and ports monopoly.

This emerging market with an abundant supply ofnatural resources, well-developed financial, legal,communica.ons, energy, and transport, Africa is

considered the largest and among the top 20 in theworld. On the other hand, South Africa is a populartourist des.na.on, and a substan.al amount ofrevenue comes from tourism. Principal interna.onaltrading partners of South Africa besides other African countries include Germany, the United States, China, Japan, the United Kingdom and Spain. The South African agricultural industry contributes around 10% of formal employment, rela.vely low compared to other parts of Africa.

GDP (purchasing power parity):GDP - real growth rate:GDP - per capita (PPP):

GDP - composi�on, by sector:

Infla�on rate (consumer prices):Agriculture Products:

Industries:

Industrial growth rate:

Exports:Exports Commodi�es:

Exports Partners:

Imports:

Imports - commodi�es:

Imports - partners:

$739.2 billion (2016 est.)0.3% (2016 est.)$13,300 (2016 est.)

Agriculture: 2.4%, Industry: 29%, Services: 68.6% (2016 est.)

6.3% (2016 est.)corn, wheat, sugarcane, fruits, vegetables; beef, poultry, mu$on,wool, dairy products

mining (world's largest producer of pla#num, gold, chromium),automobile assembly, metalworking, machinery, tex#les, ironand steel, chemicals, fer#lizer, foodstuffs, commercial ship repair

-1.3% (2016 est.)

$75.16 billion (2016 est.)gold, diamonds, pla#num, other metals and minerals, machineryand equipment

China 9.2%, Germany 7.5%, US 7.4%, Botswana 5%, Namibia4.8%, Japan 4.6%, India 4.3%, UK 4.2% (2016)$74.17 billion (2016 est.)

machinery and equipment, chemicals, petroleum products,scien#fic instruments, foodstuffs

China 18.1%, Germany 11.8%, US 6.7%, India 4.2% (2016)

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Economic�Indicators

The country suffers from high crime rate, increasingsocial unrest (strikes and demonstra#ons), high levelsof corrup#on and structural issues in electricitysupply and logis#cs. Investors are also worried aboutthe lack of clarity concerning policy and structuralreforms. The investment poten#al remains hampereddue to certain legal uncertain#es, which discourageforeign investors, despite the promulga#on of theProtec#on of Investment Act in December 2015,which reinforces legal guaran#es for foreign investors.

Challenges/Issues�of�South�African�Economy:

Pakistan�&�South�Africa�–�Bilateral�relations:

Both the countries the Republic of South Africa andthe Islamic Republic of Pakistan have Historic rela-)ons as both are former Bri)sh colonies and fullmembers of the Commonwealth of Na)ons. Due torestric)ons imposed against South Africa byCommonwealth of Na)ons, the two na)ons did notestablish official diploma)c rela)ons un)l 1994.With the passage of )me, Rela)ons between boththe countries are pleasant; as on trade side, PakistanExports US$163 million worth of goods to SouthAfrica in 2016 including the major items includingco*on, tex)le ar)cles, fibers, raw hide, leathergoods, Saddlery items, surgical instruments, sportsgoods, foot wears, carpets etc. Whereas, Pakistanimports US$ 505 million from South Africa, withmajor items including Mineral fuels, mineral oils,Iron and steel, Organic chemicals, Vehicles etc.

Opportunities�for�Business,�Trade�&�MutualCooperation

The African con)nent is very important as it is sodiverse, dynamic and rich in its tradi)on and culture.It is the second largest con)nent in the world withfi�y-four sovereign states. Growth rate for Africa for2015 is projected at 4.5%. Out of fi�y-sevenmembers of OIC, twenty-seven members are fromAfrican Con)nent. South Africa is the southernmostcountry on the African con)nent, renowned for itsvaried landscape, great natural beauty, and culturaldiversity, all of which have made the country afavored des)na)on for travelers. South Africahas high market poten)al, well developed

infrastructures

infrastructures and a reasonably compe))vedomes)c economy. The country's democracy is alsowell-established with transparent and contestedelec)ons and an apprecia)on for the rule of law. Ithas put into place economic reforms, which have ledto macro-economic stability, as well as tax andcustoms reduc)ons. It also has a large and ac)vestock exchange. South Africa has shi�ed fromits tradi)onal industries to produc)on and financialservices, which are the main contributors to the GDP.The tourism and retail sectors also havegreat poten)al.

Trade between the two countries was very nominalas South Africa's trade with world was $75 to $80bnwhile its trade with Pakistan was less than one percent of its total trade despite the fact that there wasa great poten)al to improve it. Close coopera)onbetween the two countries would be very beneficialfor their economics as Pakistan was a gateway tohuge South Asian Market for South Africa andsimilarly, South Africa was a gateway to AfricanMarket for Pakistani entrepreneurs. Pakistan andSouth Africa possess good poten)al to enhancecoopera)on in mul)ple fields of business andeconomy as both have their own resources andopportuni)es.

• As a largely free-market economy, South Africaoffers a*rac)ve incen)ves to foreign investors toa*ract investment in both public and private sectors.The poten)al a*rac)veness of South Africa is high,as compared to other countries in the region. In2016, FDI influx to South Africa increased by 38%compared to 2015. The sectors a*rac)ng the mostFDI are energy, telecommunica)on and services.South Africa has many a*rac)ve assets for investorssuch as an important demography, a diversified,produc)ve and advanced economy, abundantnatural resources, a transparent legal system and acertain poli)cal stability. By taking benefits of thesepoints, Pakistan can boost exports via establishingforeign offices and warehouses in South Africa. Bysuch efforts, Sialkot industry can access the broadrange market and make sure the supply variety ofproducts by the direct access.

• Pakistan is offering training facili)es to diplomatsin the Foreign Service Academy of African States,Defence Services Academies and also educa)onalscholarships under Pakistan Technical AssistanceProgramme (PTAP). In this regard, the training andacademic courses include: Public Administra)on,Diplomacy, Agriculture, Banking and Finance, Postal,Railways, Human Resource Management andProfessional disciplines (Medicine, Engineering).Such steps play significant role to enhance themutual coopera)on among both the countries andin long run it would prove beneficial for boos)ngtrade between both of them.

• Africa is rich in natural and mineral resourcesand is called world’s storehouse of strategic raw

materials. While 80% of world’spla)num and chromium reserves,60% of diamond reserves and 40%of gold reserves are located inAfrican con)nent. Angola, SouthAfrica, Kenya, Ghana, Morocco,Sudan, Tanzania and Zimbabwe arerich in gold, diamonds, gas, rice,copper, tea, coca, co*on, metalsand oil resources. On the same )me,South Africa was very strong inmining with great exper)se andadvanced technology and Pakistan

could be*er exploit its mineral resources bypromo)ng coopera)on in this field with SouthAfrica.

• South African investors would also be mo)vatedto explore Pakistan for investment in various fields.It would be possible to provide them opportuni)esfor the investment in Pakistan to enhance bilateralrela)ons.

• Both countries should encourage frequentexchange of trade delega)ons to find out newavenues of mutual coopera)on.

• Many Pakistani products including tex)les,pharmaceu)cal and marble etc. could find be*ermarket in South Africa and it Pakistan should try toenhance its exports to them.

• Exhibi)ons of products were an effec)ve tool topromote exports and both countries should facilitatebusinessmen in organizing such events to improvebilateral trade.

• Pakistan’s exports to South Africa include cements,bed & table linens, woven fabric of synthe�c staple& co on fabrics, leather & leather garments andelectro medical apparatus etc. on the other hand,Pakistani tex�les, tex�le made-ups, pharmaceu�cals,rice, fruits, surgical goods, sports goods have a hugepoten�al in South Africa therefore, industry shouldavail opportuni�es in these areas through propermarke�ng.

• Health and handicra�s sectors also have brightprospects for coopera�on between the twocountries.

• Pakistan and South Africa have very strongcreden�als to give new strengthens to their respec-�ve economies but lack of informa�on about eachother’s poten�als is the main hindrance and there isa need to bridge this gap.

• Pakistan’s exports to South Africa include cements,bed & table linens, woven fabric of synthe�c staple& co on fabrics, leather & leather garments andelectro medical apparatus etc. on the other hand,Pakistani tex�les, tex�le made-ups, pharmaceu�cals,rice, fruits, surgical goods, sports goods have a hugepoten�al in South Africa therefore, industry shouldavail opportuni�es in these areas through propermarke�ng.

• Health and handicra�s sectors also have brightprospects for coopera�on between the twocountries.

Pakistan and South Africa have very strongcreden�als to give new strengthens to theirrespec�ve economies but lack of informa�on about

each other’s poten�als is the main hindranceand there is a need to bridge this gap. There isa need for strengthening the linkages betweenChambers, High Commission and other trade bodiesbetween both the countries to exchange of data &informa�on about the trade opportuni�es, trends,demands, suitable op�ons of investments and jointventures etc.

Consulate of South Africa in Lahore, Pakistan

Tel#: (+92) (42) 515 6567(+92) (42) 512 2296

Fax: (+92) (42) 583 6770Email: ssa@treetonline.com Mission: Mr. S. S. Ali, Honorary Consul

................................................................

High Commission of South Africa in Islamabad, Pakistan

Tel#: (+92) 51 226 2354 / 5 / 6(+92) 51 225 0411 / 2

Fax: (+92) 51 225 0114Email: safricatrade@gmail.com

sahcvisa@comsats.net.pkMission: Mr. M. Jele, High Commissioner

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Important�Contact�Details

SAITEX Africa Date: 24-26 Jun 2018Venue: Gallagher Conven#on Centre, Johannesburg, South AfricaProducts: Tex#les and Apparel, Fabrics, leather products Website: www.saitexafrica.com

Professional Beauty Date: 02-03 Sep 2018Venue: Gallagher Conven#on Centre, Johannesburg, South AfricaProducts: Beauty Instruments Website: www.probeauty.co.za

Apparel Textile & Footwear Trade Exhibition Date: 20-21 Jun 2018Venue: CTICC (Cape Town Interna#onal Conven#on Centre), Cape Town, South AfricaProducts: Clothing, home & interior tex#les, fabrics & yarns, footwear, fashion accessoriesWebsite: h$p://a"expo.co.za/

Hostex Gauteng Date: 06-08 May 2018Venue: Gallagher Conven#on Centre, Johannesburg, South AfricaProducts: crockery sets, cutlery sets and other items related to Hotel IndustryWebsite: www.foodandhospitalityafrica.co.za

Africa Health Date: 29-31 May 2018Venue: Gallagher Conven#on Centre, Johannesburg, South AfricaProducts: Medical & Surgical InstrumentsWebsite: www.africahealthexhibi#on.com

Trade Fairs & Exhibitions

Over the years there have been manymethods used for measuring theefficiency of machines and completeproduc"on lines. Let’s face it, everyonewants to improve their processes andsee where improvements can be made,but it isn’t always clear where to start.

This is where the concept of OverallEquipment Effec"veness (OEE) comesinto play. OEE is a systema"c method ofmeasuring the effec"veness of bothindividual machines and completeproduc"on lines.

OEE uses defined measurable factors tocalculate the efficiency of the produc"on(and a lot other processes too) process.In a perfect world, there would be zerounplanned down"me, equipment wouldhappily run forever at maximum speed(using perfect materials of course!) andit would be unknown for us to everyproduce product with even a hint of adefect.

Since we have to make do with opera"ngin the real world, the OEE concept givesus an advantage when it comes to man‐aging and improving our produc"onprocesses.

In pu#ng together this introduc"on toOEE, we are hugely in debt to the greatoee.com website which provided a lot ofthe ideas and data. That site is a superOEE resource and I encourage everyonewith an interest in the topic to check itout.

OEE FactorsOne of the key features of the OEE con‐cept is its simplicity. OEE is calculatedusing just three key factors, Availability,Performance and Quality:

Planned Produc�on TimeThis is the star"ng point for OEE. It is thetotal "me available for produc"on anddoes not include any planned down"me,such as breaks or PMs. The role of OEE

is to help eliminate any factors that stop orreduce planned produc"on. These factorsare generally referred to as “losses” and in‐clude Down"me Loss, Speed Loss and QualityLoss.

AvailabilityAvailability takes Down"me Loss in account.Down"me Loss includes all the issues thatcause the equipment to stop for a measura‐ble amount of "me. This can include manyitems such as:

• Equipment breakdown• Changeovers• Lack of materials

Opera"ng Time is the remaining "me a�erthe Down"me Loss has been removed fromPlanned Produc"on Time.

Availability is defined as the ra"o of Operat‐ing Time to Planned Produc"on Time.

PerformanceThe Performance factor takes Speed Loss intoaccount. This includes factors that cause theequipment to run at less than i’s maximumspeed.

Examples of Speed Loss factors include:

• Low quality materials• Poor equipment condi"on• Operator problems

A�er taking Speed Loss into account, whatremains is Net Opera"ng Time.

Performance is defined as the ra"o of NetOpera"ng Time to Opera"ng Time.

QualityQuality takes into account Quality Loss. Thisaccounts for items produced that fail to meetthe required standard, including items thathave to be reworked. A�er taking Quality Lossinto account, the remaining "me is FullyProduc"ve Time.

Quality is the ra"o of Fully Produc"ve Time toNet Opera"ng Time. dividing the number ofgood products by the total number of prod‐ucts gives the same ra"on and might beeasier to calculate.

CALCULATING OEE

Overall machine or equipment efficiency is thehow to performs machine versus spec. In prac&‐cally,

OEE= Availability X Performance Rate X Quality Product Rate

Where,

Availability is equal to

Loading &me – Down &me……………………………............ X 100

Loading &me

Performance is equal to

Standard cycle &me x Processing quan&ty…………………………………………… x 100

Opera&ng &me

Quality product rate is equal to

Processing quan&ty – Defec&ve quan&ty ……………………………………………… X 100

Processing quan&ty

Let,

• Working hours per day: 10 hours x 60 min = 600min• Shut down (SD): 35 min• Loading &me: (600‐35) = 565 min• Equipment stoppage/ down &me: (30+20+25) =75(a) Failure: 30 min (b) Set up: 20 min (c) Adjustment: 25 min

• Opera&ng &me : (565 ‐ 75) = 490 min• Standard Cycle &me : 0.35 min/ pieces• Processing quan&ty : 550 pieces/ day• Defec&ve: 30 pieces.

Now,Availability

Loading &me – Down &me……………………………… X 100

Loading &me

565 – 75= …………… x 100 = 86.72%

565

Performance

Standard cycle &me x processing quan&ty…………………………………………… x 100

Opera&ng &me

0.35 x 550= …………… X 100 = 40.35%

490

Quality product rate

Processing quan&ty – Defec&ve quan&ty ……………………………………………...... X 100

Processing quan&ty

550 – 30= ………… x 100 = 94.54%

550

So, OEE = Availability X Performance Rate X QualityProduct Rate = 0.8672 X 0.4035 X 0.9454 = 33.08%

Results of Low Machine OEE: 1. Management Losses;2. Mo&on Losses;3. Adjustment Losses;4. Losses resul&ng from lack of automa&on and5. Monitoring Losses

‐‐‐‐‐ Who you know makes ahuge difference to your suc‐

cess, so it pays to learn how tomeet the right people ‐‐‐‐‐‐

In our last addi"on we sharedwith you the importance of net‐working for your business andhow valuable it is to expand yourknowledge, learn from the suc‐cess of others, a#ain new clientsand tell others about your busi‐ness. In this addi"on we wouldbe sharing with you the cra� tomaster the art of Networking.

Although there is no ul"materecipe that will guarantee yousuccess in developing your net‐work and may be you want togive up because of all your fail‐ures throughout the process.But as long as you keep the righta$tude and expecta"ons,you are certain to learn some‐

thing (about both yourself andothers).

We’ve put together 16 "ps tohelp you become a master net‐worker. These are some "dbitsof advice that have been gath‐ered from personal experiencesof successful businessmen thathave greatly changed the waythey go about mee"ng newpeople.

Be yourself.Before going into details, thereis a virus going around the pro‐fessional world today, and it isrooted in fake and superficial be‐havior. Everyone is pu$ng on afacade, trying to be the personthey think other people will like.

What they do not realize is thatwhat everyone really wants tosee, whether they are onLinkedIn or at a conference, isreal people. Human beingsenjoy talking to other humanbeings, not spammy adver"se‐ments or built‐up personas. Wewant real, living people.

Be direct and honestOn the same note, a lot ofpeople seem to believe that tobe a good networker, you haveto impress everyone else in the

room. While you do want to bememorable, lying to get thereis not the best strategy. It isgenerally easy to spot a liar.

And even if people do not catchyou at first, sooner or later somesmart person will expose yourfalsehoods to the rest of yournetwork, forever tarnishing yourbrand and reputa"on. It can beabsolutely devasta"ng.

Build rela�onshipsO�en, professionals makenetworking seem transac"onal.The reality, however, is thatbuilding your network is aboutinterac"ng with other humans.It is rela"onship based, not asales product. You are not tryingto sell these people anything(especially not the first "me youmeet them). Remember thatyou want these people to likeyou, not buy a car from you.

Meet in person.Establishing connec$ons viaemail is one thing, but actuallyge&ng together face to facetakes the rela$onship to a differ‐ent level. Take advantage of net‐working meet ups or events toget to know people. These offeropportuni$es to quickly growthe number of deep connec$onsyou have in a short amount of$me simply by si&ng down forcoffee with new people.

Show up early.If you are a%ending a network‐ing event, spend the extra 5 min‐utes and get there early. Thisdoes 2 things. First, it shows thatyou care. People who areprompt demonstrate that theyare priori$zing whatever it isthey are showing up to. Second,it indicates that you are organ‐ized. No one wants to do busi‐ness with someone who issloppy ‐‐ prompt people havetheir schedules under control.

Provide value for free.Once you’ve ditched the cheesysales pitch, realize that everyoneonline and at these events isselfishly looking for things thatfurther their own careers andcompanies. And there is nothingthat these people want morethan free resources! So startproviding others with value, forfree.

It does not have to be anythingmassive, and might be simply astrategic recommenda$on or$dbit of advice. Inves$ng just5 minutes of your $me to helpsomeone else could paydividends in the long term.

Take notes.A�er mee$ng someone (eitherin person or on the phone), jotdown a few notes. Try to re‐member small details that theother person shared with you.Remembering simple things like

what they like to eat or wherethey like to travel can becomeimportant bits to use in later in‐terac$ons.

Follow up.Another great way to show thatyou care about the people youmeet is to send a simple follow‐up email. Using any notes orpieces of informa$on that youremember, write an email thatincludes your apprecia$on for

what they had to say and per‐haps ask a follow‐up ques$on.

Have specific ques�ons.People cannot help you if youdon’t really know what youwant. These are the worst typeof networkers ‐‐ the people whoonly ask general ques$ons with‐out much substance. Come witha specific, concise ques$on andyou’ll find people are 10 $mesmore likely to help you out.

Have funDon’t forget to smile! Far toomany of my friends have gone allin on their work, forge&ngabout what is really important tothem.

If you are not having fun in theprocess, and building rela%on‐ships with people you actuallyenjoy spending %me with, thenperhaps you are going about thisin the wrong way. People like tohang out with people who aresmiling and having fun. Just tryit ‐‐ a smile doesn’t cost you any‐thing!

Be MemorableMany of us go overboard in try‐ing to impress others becausewe think that is the best way tobe remembered. While thattechnique some%mes works, farmore o�en it is easier to bememorable than impressive.

Being different is actually farmore achievable than being thevery best. Try to think of waysthat you and your brand sepa‐rate yourself from the crowd ‐‐like interes%ng stories or uniqueexperiences.

Become a connector.An easy way to provide value toothers for free is to become asuper‐connector. Once you’vebegun building out your brand,you’ll find you know lots of peo‐ple who would benefit from sim‐ply talking with each other.Spend the two minutes it takesto write an introduc%on email,and you have just made twopeople’s days! This will pay off in

the long run.

Don’t spread yourself too thinOp%mize for quality, notquan%ty. With the right so�wareand strategy, it is fairly easy tothrow your name out there andestablish hundreds of surface‐level connec%ons. What is farmore challenging, and morevaluable in the long term, isestablishing a few dozen closefriends who you can rely onfor big favors and help. You’llfind these deeper contacts tobe more helpful when youneed them ‐‐ the types of rela‐%onships that actually changelives.

Do an audit.Every few weeks, you should doan internal audit of your�me/network to see if you aresurrounding yourself with thetypes of people who are (a) making you a be�er person (b) challenging you in the rightways. It can be tough, but thinkingabout who you spend your �mewith to ensure you are on theright path is o�en extremelyhelpful.

Always remember where youstarted.Months from now, when youhave go�en your dream job andbuilt out a massive network, re‐

member where you started.When you are standing on astage talking to thousands ofpeople, remember that not toolong ago you were one of thosepeople.

Just because people do not havethe fancy �tles or recommendedexperience does not mean theyare not worth talking to. Takebold bets on people out of aspirit of friendly helpfulness, andyou’ll find yourself paying it for‐ward.

Set realis�c expecta�ons.If you really want to get yourname out there, prepare to faila lot and be ready to rebound.

You might do plenty of projectsthat you think will do wonders ‐‐ but none of it will. You will paylots of money to go to eventsand walk away with no value.That is the nature of the beast.If it were easy to build out a bignetwork, everyone would do it.But it isn’t ‐‐ it’s a long‐termgame that you will have to com‐pete in.

General Informa�on:

Condi�ons for becoming RegisteredExporter:

REXRegistered Exporter System

Any exporter, manufacturer ortrader of origina'ng goods, perma‐nently established in Pakistan or havingheadquarters in Pakistan is en'tled toapply to the TDAP to becomeregistered Pakistani exporter, providedthat he holds, at any 'me, appropriateevidence of the origin of the productshe intends to export, for the purposeof checks carried out by the customsauthori'es.

The exporter should be known asreliable, an established and func'onalmanufacture or trader. A condi'on maybe that he must not be subject to bank‐ruptcy proceedings or being in arrearsof customs du'es and taxes.

Customs and tax representa'vescannot apply to become registeredexporter. Nevertheless customs repre‐senta'ves can perform necessary

Procedure for becoming Registered Exporter:

TDAP is organizing series of orienta)on seminarsand issuing specific instruc)ons for exporters, ex‐plaining terms and condi)ons which have to befulfilled in order to become registered exportersand those they will be required to abide formaintenance of their registered exporter statusunder the REX system.

Informa�on that the applicant needs to provide

Box 1: "Exporter's informa)on", i.e. applica)onlanguage, name of business, address alongwith country, telephone, fax, email, andTrader Iden)fica)on Number (TIN):TIN:TIN is Trader Iden)fica)on Number. It is adata element, defined by the World Cus‐toms Organiza)on, whose purpose is touniquely iden)fy exporters/ economic op‐erators in a country. Exporters in Pakistanshould use their company/business NTN(Na)onal Tax Number) in place of TIN a�ermaking the following two adjustments to it:I. Add the le*ers PK at the beginning of

NTNII. Delete any dashes from the NTNExample: if NTN for a business is 2692758‐4, then its TIN will be: PK26927584(Note: TIN must be free of empty spaces ordashes and contain full NTN)• Export Company Name• Business Address: Street and Number• Postcode• City• Country• Email address• FAX Number• Telephone Number

Box 5: Pertains to undertakings to be given by theexporter. These are not visible in the online Appli‐ca*on Form, just the place, name, and designa‐*on are to be entered in respect of the personfurnishing the underra*ng. However, undertak‐ings appear in the printed Form.

Box 6: Pertains to "consent" of exporter to the publica‐*on of his data on EU website. If the exporterconsents, a [Tick] is put in the box; then place,name, and designa*on are entered.

Note: Data entry by exporter ends here. Thus Box 7 doesnot appear in the Pre‐Applica*on Form. A�ercomple*ng Box 6, the exporter has to validate theform by typing text from the "image" into thegiven "box". Then he clicks the box [proceed] tocomplete the Form. Then he clicks the box [Print]to print the Form (the "print" will appear as a pdfdoc in his “downloads”).

Box 7: Box for official use by competent authority forRegistra*on (i.e. for TDAP's use)

• Registra*on Number (REX number): it is the reg‐istra*on number assigned by TDAP to the ex‐porter. The number is composed of the ISOcountry code (2 le+ers), "REX" (3 le+ers) and astring of up to 30 alphanumerical characters.• Date of registra*on: This will indicate the datewhen the registra*on is effec*vely performed(current date appears automa*cally).• Date from which the registra*on is valid: As perEU protocol, it could be equal or before the dateof effec*ve registra*on, can't be later. The TDAPwill keep it the same as the effec*ve registra*ondate.• Signature and stamp of the TDAP.

Statement to be printed

“The exporter NAME [REX No. ] of the productscovered by this document declares that, exceptwhere otherwise clearly indicated, theseproducts are of Pakistan preferen"al originaccording to rules of origin of the GeneralizedSystem of Preferences of the European Unionand that the origin criterion met is ……….(P; or W+HS Heading, e.g. W ‘9618’)”.

SAMPLE OF

5 Ways to Improve Your BusinessLanguage Skills Quickly

Business language skills are cri!cal needs inthis modern era of globaliza!on and cut‐throatcompe!!on. An employee that has compe‐tency in business language skills is likely to beable to climb up the career ladder with ease.And that applies to businesses as a whole, too.A recent study reveals that organiza!ons thatare able to communicate their strategies in aclear and precise manner are 113 !mes morelikely to achieve higher levels of profitabilityand efficiency.

Here are five simple ways that will allow you toimprove your business language skills quickly:

1. Increase Your Vocabulary

‐‐‐‐‐“Improving vocabulary is key in master‐ing the specialized words used in business

language”.‐‐‐‐‐

You can easily improve your vocabularythrough training so�ware that offers a compre‐hensive range of exercises. Learningcommonly‐used business idioms and abbrevi‐

a!ons can also enhance your vocabulary.Furthermore, you can do research on theInternet in order to find the terminology usedin the specific field that you are currentlyemployed in. It is important that you adopt aninquisi!ve approach towards learning, and findthe meaning of any business word that you arecurrently unfamiliar with. A business dic!onarycan prove to be par!cularly helpful, since you'llbe able to find the complete meanings for newterms and their relevant usage within businesscommunica!on.

2. Read Business‐Related Material:

‐‐‐‐‐“You can significantly enhance yourvocabulary by reading a wide variety of

material related to your field or business”.‐‐‐

Reading business informa!on and currentupdates will not only allow you to remainabreast with the recent changes in the busi‐ness environment but also allow you to keepup with any changes in terminology. Thisknowledge can prove to be essen!al when youare communica!ng with third par!es or work‐ing on customer contracts.

LANGUAGE

3. Play Games:

‐‐‐‐‐‐‐‐“You can even learn business languageby playing games like crosswords and

word search games”‐‐‐‐‐‐‐‐

These games can allow you to enhance yourbusiness vocabulary while ensuring that thelearning process is fun and engaging. Business‐themed language games include crosswordsbased on financial terms and important con‐cepts, or word search games using terminologyfrom banking or industry. You can use freeword‐search puzzle generators to create yourown games, if you can't find one specific toyour field.

4. Watch Business‐Oriented Programs:

‐‐‐‐‐‐‐“Watching programs that focus onbusiness is an excellent way to improve

language skills, because the people in thoseprograms will be using key terms frequently

and correctly”‐‐‐‐‐‐‐‐‐

These programs are o�en hosted by experts inthe field and therefore can prove to be an im‐portant source of valuable informa"on andknowledge as well as vocabulary terms. Busi‐ness terminology is naturally used on theseprograms and merely watching them a#en‐"vely can help you grasp terms that are part ofbusiness communica"ons.

Listening to or watching these programs willnot only allow you to become familiar withnew words but also learn their correct pronun‐cia"on and usage. Simple knowledge of busi‐ness terminology cannot completely eliminatethe chance of misunderstanding in organiza‐"ons; rather, an employee must be able to cor‐rectly use the terms so that the underlyingmessage is effec"vely communicated to the

second party. Watching these programs willallow you to understand the current businessscenario while also becoming familiar with arange of words and their proper uses.

5. Prac�ce:

‐‐‐‐‐‐‐“Learning new business terminologywill not impact your communica�on skillsun�l and unless these terms are used cor‐

rectly in your the daily communica�on”.‐‐‐‐‐‐

You must try to use as many relevant words aspossible during your conversa"ons with col‐leagues and peers. Furthermore, recentlylearned business terminology can and shouldbe incorporated into the presenta"ons yougive, so that you are able to gain confidence inyour ability to use the terminology.

Lastly, you can prac"ce your business languageskills by wri"ng business le#ers and memos.An individual working in an organiza"on islikely to need to communicate with stakehold‐ers and peers through the medium of memosand le#ers. However, it must be rememberedthat le#ers and memos need to be to the pointand precise. Your business language skills arecri"cal during this point, because short sen‐tences must convey your instruc"ons, term, orrequests. It is important to be familiar with thegeneral wri"ng pa#ern found in le#er formatsused in your industry. Use a formal tone whereappropriate, and make sure the language youuse helps to clearly convey the informa"on.

SSTTOORREE

TripItChances are, you’ll end up travelingfor business at some point. Andwhen that happens, the last thingyou want to do is miss out on some‐thing because your travel plansweren’t organized properly. TheTripIt app can help prevent that. Itkeeps all your plans in one place,allowing you to see a summary ofyour trip at a glance.

SlideSharkSlideShark is the award‐winning appused to present and share PowerPointsfrom the iPad, iPhone, and iPod Touchthe way they were meant to be seen.SlideShark is a powerful, proven salespresenta�on solu�on. It lets you editand annotate your presenta�onswithin the app too.

360 Total Security360 Total Security is a free an�virus thatoffers a unified solu�on for PC securityand u�lity. Not only can it carry out es‐sen�al security func�ons, but it does sowith a clean user interface that has amodern, yet simple and intui�ve feel toit.

AirDroid is an app exclusive to Androidwhich enables you to connect yourdevice to your PC through a wirelessnetwork.AirDroid has some ni�y fea‐tures that can be useful one way or an‐other such as easy file transfers andsending SMS.

APPAirDroid

FFaaiirrss AAnndd EExxhhiibbiittiioonnssSPORTEC 2018

Date: Sector:Country: Website:

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Los Angeles International Textile ShowDate: Sector:Country: Website:

MusikmesseDate: Sector:Country: Website:

JULY 25 – 27, 2018 Sports & Fitness IndustryTokyo, Japanwww.sports-st.com

11-14 April, 2017 Musical IndustryFrankfurt, Germany h!ps://musik.messefrankfurt.com/frankfurt/en.html

March 1-4, 2018Surgical Industry Casablanca, Morocco.www.medicalexpo.ma

06- 08/02/2018Surgical & Dental Instruments Dubaih!p://www.index.ae

March 5-7, 2018Tex le IndustryLos Angeles, Californiah!p://www.californiamarket-center.com/latex le/home.php

Gra�tude extended to all the readers. Our team looksforward to your valuable feedback.For Feedback: Sialkot@scci.com.pk

Tariq Mahmood MalikAtqa Arshad Puri

R&D Officer Sialkot�Chamber�of�

Commerce�&�Industry

MMeeeett TThhee TTeeaamm

Secretary�GeneralSialkot�Chamber�of�

Commerce�&�Industry

Umair NisarDeputy�Secretary

R&DSialkot�Chamber�of�

Commerce�&�Industry

Salman Mir R&D Officer

Sialkot�Chamber�of�Commerce�&�Industry

Mehmooda Bu WRC Coordinator

Sialkot�Chamber�of�Commerce�&�Industry

Anum JamilR&D Officer

Sialkot�Chamber�of�Commerce�&�Industry