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Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

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Page 1: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Castrol IndiaAnalyst Meeting - 2014

Confidential – Not to be shared

Page 2: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

In India for more than

100 years

A division of BP Group

The largest

lubricants player

in India The largest distribution network of

380 distributors, servicing over

105,000 retail sites

Operates

3 manufacturing

plants

1917 1929 1946 1958 1968 Current

Confidential – Not to be shared 2

Page 3: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Castrol India – Distribution network• Plants – 3

• Warehouses – 25

• DCs -2

• Distributors 380 in 550

town locations

• Dealers -105000

AS - IS

North

South

WestEast

Plants - 3

Warehouses – 25

DCs - 2

AS - IS

NorthNorth

SouthSouth

WestWestEastEast

Confidential – Not to be shared3

Page 4: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Our Strategy & Strengths

Confidential – Not to be shared4

Page 5: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Our Products & BrandsCastrol Activ is

the Largest

selling brand in

the two wheeler

oil segment

Castrol GTX is

the largest

selling engine

oil brand in the

car segmentCRB Plus is

the largest

selling diesel

engine oil in

the country

Confidential – Not to be shared5

Page 6: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

How do we win

1. Lead charge in personal mobility

2. Drive premiumization

3. Develop superior franchise workshop

offers

4. Win with key global OEMs

5. Accelerate IWS agenda

Our Growth Strategy- Winning in India

Enablers

1. New RTM

2. Build People capability

3. Build Process capability

4. Technology Leadership

5. Agile and Efficient Supply Chain

Confidential – Not to be shared6

Page 7: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Great Participation

Choices

Differentiated

Marketing

Pioneering

Technology

People

Winning with OEM’s

We want to be the profitable growth engine leading the drive to

synthetisation and ensure protection to every third engine sold in India.

Confidential – Not to be shared7

Page 8: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Affordability

Middle Kingdom

Availability

Distribution

Expansion

Rural

Advantage

Focus Brands

Advocacy

Certified Engine

Expert Club (CEEC)

Bike Points

Focus on the 4 As

Confidential – Not to be shared8

Page 9: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Enduring Relationships - Consumers

Confidential – Not to be shared9

Page 10: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Enduring Relationships - Consumers

Confidential – Not to be shared10

Page 11: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Enduring Relationships - Customers

Confidential – Not to be shared11

Page 12: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Enduring Relationships - OEMs

Confidential – Not to be shared12

Page 13: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Enduring Relationships – OEMs

Confidential – Not to be shared13

Liquid Engineering Centre Inauguration

At Maruti Suzuki – Gurgaon Plant

July’2014

Co-sponsored by Castrol

Page 14: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

2013 Key Highlights

OEM’s

Aggressive Account

Acquisition

Geostructure

Shipbuilding

Confidential – Not to be shared14

Page 15: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Continuous Innovation - Products

Confidential – Not to be shared

1st

Diesel engine oil

with Synthetic

technology

15

1st

Multigrade

Diesel engine oil

1st

API CF-4 Diesel

engine oil

1st

dedicated 2-

stroke Motor

cycle oil

1st

Gel grease

Page 16: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Continuous Innovation – Products

Confidential – Not to be shared

Increased fuel efficiency of TATA trucks by 1.5%

First diesel engine oil to be recommended for fuel

efficiency by an OEM

16

Page 17: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Continuous Innovation - Packaging

Confidential – Not to be shared

Award winning standee

pouch

Pouch

pack

Blister pack

Rolla pack

Unique anti-counterfeit features

17

Page 18: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Strong Brands

Confidential – Not to be shared18

Page 19: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

New Product Launch

19

Page 20: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Continuous Innovation – Route to Market

Confidential – Not to be shared

Castrol PointRetail

Transformation

Creation of “Bazaar” Trade

20

Page 21: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

21

Digital Campaign

Page 22: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

22

Awards & Recognition

• Castrol CEO ranked amongst Top 100 CEOs by Business Today-PWC - 2013

• Won the top Indian company award under the sector Specialty Oils and Lubricants

at the D & B Corporate Awards - 2014.

• Good Road safety project won Black Elephant Kyoorius Advertising & Digital

Awards - 2014

• Paharpur Plant awarded 14th Annual Greentech Environment Award in Silver

Category in Petrochemical Sector - 2013

• Patalganga Plant won Certificate of Merit from the National Safety Council

Maharashtra Chapter for Zero Accident Frequency Rate - 2013

Page 23: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

People Our Strength

Winning for investors Winning vs competition

Winning in the market

Winning

for our people

Win with Customers

Confidential – Not to be shared23

Page 24: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Castrol India - People Development PhilosophyCommitted to assisting people to develop themselves

Development is a partnership between the employee , the team leader and the organization

Diversity & Inclusion

My Plan 2014

Confidential – Not to be shared24

Page 25: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Market Environment

8 Million First Time Users in Personal Mobility every year

51% of Two Wheeler Consumers Young (<30 years of age)

More than 2 Million Women Riders for Gearless Scooters

In PCO, Synthetic contribution up from 5% in 2009 to 14 % in 2012

Lubricants Market2

Evolving Consumers3

Lubricant

market

Growth

Vehicle

Growth

Vehicle Sales1

Domestic Sales from SIAM,

PARC and Growths Internal

Estimates

Space Market Size (ML)

CIL market share*

2014-13 Growth Estimate

Lubricants 1144 22.3% 2-3%

MCO 265 19.6% 8%

PCO 155 41.9% 4%

CVO 706 19.6% 0%

  PARC (Mn)

Annual Sales (Mn)

2014-13 Growth

Estimate

Two Wheelers 80 12 3-4%

Cars 20 1.8 0%

Tractors 4.5 0.5 11%

New Gen Trucks 5.2 0.65 0 to 2%

Internal Estimates

*Market shares in Urban

from AC Neilsen

Confidential – Not to be shared25

Page 26: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Value to Shareholders

Confidential – Not to be shared26

Page 27: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Shareholding Pattern

Listed on BSE & NSE

Confidential – Not to be shared27

186

Shareholders

89581

shareholders

4

Promoter

Shareholders

Page 28: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

CIL Stock Price performance (indexed)

Outperformed BSE and FMCG

Index

Confidential – Not to be shared

Jan-

09

Apr-

09

Jul-0

9

Oct

-09

Jan-

10

Apr-

10

Jul-1

0

Oct

-10

Jan-

11

Apr-

11

Jul-1

1

Oct

-11

Jan-

12

Apr-

12

Jul-1

2

Oct

-12

Jan-

13

Apr-

13

Jul-1

3

Oct

-13

Jan-

14

Apr-

14

Jul-1

4

50

150

250

350

450

550

BSE CIL FMCG

28

Market Cap $ 2.7 bln

Page 29: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Returns to Stakeholders

Bonus issue 1:1

Paid back Rs. 5 per share to share

holders in Mar’ 14 as part of

Capital Reduction Scheme

Most equitable method of

rewarding share holders2008 2009 2010 2011 2012 2013

0

2

4

6

8

10

12

5.3

7.7

9.9 9.89.1 10.3

EPS

INR

2008 2009 2010 2011 2012 2013 -

4.0

8.0

12.0

3.8 6.3 7.5 7.5 7.0 7.0

Dividend Per Share (Post Bonus)

INR

Confidential – Not to be shared29

Page 30: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

-

100

200

300

400

500

Bonus Shares – Track Record

No. of shares in millions 8 Bonus issues

in 30 years

comprising

98.5% of Capital

Confidential – Not to be shared30

Page 31: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Overall Performance

Confidential – Not to be shared

2008 2009 2010 2011 2012 20130%5%

10%15%20%25%

12%

16% 18% 16%14% 16%

ROS %

2008 2009 2010 2011 2012 20130%

20%40%60%80%

100%

58%

79%94%

83%71% 73%

ROACE %

FY 2009 FY 2010 FY 2011 FY 2012 FY 20130

2,0004,0006,0008,000

10,000

61147646 7427 6951

7939

38114903 4810 4474

5086

Profit before Depreciation, Interest & TaxPAT

INR

Mill

ion

31

Page 32: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Overall Performance

Confidential – Not to be shared

2008 2009 2010 2011 2012 20130.0

10.020.030.040.050.0

19.2

28.3 33.7

34.4

32.7

38.7 PBT

INR

/Ltr 2008 2009 2010 2011 2012 2013

0.0

20.0

40.0

60.0

80.0

41.6

58.2 61.6 61.9 63.6

70.7 GM

INR

/Ltr2008 2009 2010 2011 2012 2013

10

20

30

40

30.2 28.5 30.2 30.6 33.0 35.7 Overheads

INR

/Ltr

32

Page 33: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Overall Performance

Confidential – Not to be shared

2008 2009 2010 2011 2012 20130.0

20.0

40.0

60.0

80.0

41.6

58.2 61.6 61.9 63.6 70.7 GM

INR

/Ltr

2008 2009 2010 2011 2012 201375

100

125

150

175

112.9

124.8 143.3 141.6

153.0 161.5 Rev

INR

/Ltr

2008 2009 2010 2011 2012 2013405060708090

100

54.7

63.2

81.4 78.7

89.4 90.9 COGS

INR

/Ltr

33

Page 34: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

CIL – 2013

INR Million2013 Act 2012 Act

Vs LY %

Volume (ml) 196.8 204.0 -3%Gross profit 13,912 12,966 7%Total Cost (Incl Depn) (7,342) (7,006) 5%Operating Profit 6,570 5,960 10%Other Income 1,048 703 49%PBT 7,618 6,663 14%

Confidential – Not to be shared34

Page 35: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Key Financial Ratios

Confidential – Not to be shared35

Page 36: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

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Over 1,65,000 mechanics

trained

CSR Initiatives

Confidential – Not to be shared36

Partnering with NGOs

to support tribals - Silvassa

Education support –

Differently Abled children

Page 37: Castrol India Analyst Meeting - 2014 Confidential – Not to be shared

Confidential – Not to be shared37