A MAJOR REPORT PRESENTATION

ON

A STUDY ON CONSUMER PREFERENCE ABOUT

DIFFERENT BRAND OF DIESEL ENGINE OIL

PRESENTED BYSHIKHA MISHRA

Company profile Objective of the study Research methodology Data analysis and interpretation Findings Recommendation Limitation conclusion

Contents-

Today, Castrol India Limited is the second largest player in the Indian lubricant industry and is the market leader in the retail automotive lubricant segment.

  The company has leadership positions in

most of the segments in which it operates including passenger car engine oils, premium 2-stroke and 4-stroke oils and multigrade diesel engine oils.

Company profile-

Castrol India has clearly demonstrated its commitment to Indian consumers for over 80 years, by offering its international range of high performance products backed by the highest level of customer service.

Castrol India Limited is a Public Limited Company with 70.92% of the equity held by Castrol Limited UK (part of BP Group). In 2003 the company's turnover was Rs.1360.51 cores and Profit After Tax was Rs. 137.38 cores.

Total lubrifiants products (TOTAL, ELF and FINA brands), With operations in more than 130 countries, Total engages in all aspects of the petroleum industry, including Upstream operations (oil and gas exploration, development and production, LNG) and Downstream operations (refining, marketing and the trading and shipping of crude oil and petroleum products).

Elf engine oil-

To know the personal views of “Bilaspur” people regarding choices among various brands of engine oil.

To study which brand of engine oil is mostly preferred by people .

Find out factor influencing the people at the time of purchasing engine oil like quality, safety, price etc.

To know the leading brand of engine oil in Bilaspur city.

Objective of the study-

Sample size 100

Sample unit Consumer of castrol,elf engine oil

universe Bilaspur city

Research type Descriptive research

Test applied Chi square test

Primary data source Structured questionnaire

Secondary data source internet

Research methodology-

Null hypothesis(Ho) :- Castrol is not preferred more than elf engine

oil.

Alternative hypothesis (Ha):-Castrol is preferred more than elf engine oil.

Hypothesis-

Do you prefer engine oil?

Data analysis and interpretation-

90%

10%

yesno

Interpretation- 90% consumer use engine oil and 10% do not prefer engine oil.

Which brand of engine oil do you prefer?

50%28%

12%

consumer

castrolelfother

Interpretation- 50% cosumer out of 90% prefer the castrol engine oil.

Are you satisfied with the quality of prefered brand?

castrol elf other0

10

20

30

40

50

60

yesno

Interpretation- castrol consumers are fully satisfied with their product.

How do you consider the importance of engine oil?

60%

35%

5%

qualitysafetyprice

Interpretation- the main reason of the engine oil being use is their quality.

What source of information influenced you to go for the purchase this brand?

55%20%

12%

8%

source

advertisementdealersfriendsothers

Interpretation- the main source of information to purchase is advertisement.

Will you purchase another brand with same quality at less price?

55%

35%

consumer

yesno

Interpretation- consumers are loyal towards their brand.

Do you think that it is best for your engine?

75%

15%

consumer

yesno

Interpretation-75% cosumers are think that the castrol engine oil is the best for their engine.

Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

Highly satisfied

35 18 17 289 16.06

satisfied 22 18 4 16 0.89

indifferent 18 18 0 0 0

dissatisfied

10 18 -8 64 3.56

Highlydissatisfied

5 18 -13 169 9.39

total 90 90 29.9

Chi-square test-

X2 = ∑ (Oi-Ei)2 /Ei = 29.9  Calculated Value = 29.9  Degree of freedom = (n-1)

= (5-1)= 4

Level of significance = 5%  Tabulated value = 9.488  The table value of X2 for 4 degree of freedom at 5% level of significance is

9.488. So the tabulated value < calculated value.

Interpretation The calculated value of X2 is higher than the table value. So our Ha (alternative

hypothesis) is accepted.

Castrol is the market leader among all its close counterparts in the engine oil segments.

It is found that Quality is the most important influencing factor for choosing Castrol.

Advertisement plays a very important factor in choosing a brand of engine oil.

The market share of Castrol is high than the elf engine oil.

Findings-

The company should increase promotional efforts in Bilaspur city to continue its position in the market as brand leader in engine oil segments.

The company should also focus on towards the small packs of diesel engine oil.

Recommendations-

The research is time consuming.  It is expensive to conduct the project.

Some of the respondents were non willing to give responses.

Limitation-

The Company maintains an open communication channel with its consumers and customers and carefully monitors the feedback to continuously improve its products and services and set quality standards to fulfill them.

From the above study it is concluded that castrol engine oil is most preferred brand among the consumers.

Conclusion-

Thank you!