8/8/2019 Campaign 2010 | Gubernatorial Candidates & Facebook
Strategies (10.28.2010)
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Campaign 2010 Races to Watch: GubernatorialEdition Oct.28,
2010
As Election Day nears, candidates for elected office across the
country are usingFacebook to communicate and engage authentically
with voters as well as organizesupporters in ways unimaginable a
decade ago. As you plan your daily political coverage,we hope
you'll consider including our campaign watchers' snapshots of
House, Senate,and Gubernatorial contenders that are making the most
of Facebook.
Below, please find this week's Gubernatorial update. You can
catch up on previous"Races to Watch" tip sheets at S
cribd.com/FacebookDC . Additionally, we encourageothers to delve
deeper into the data to identify trends and issues. One
blog,AllFacebook.com , has used some of our data to create a
visualization of competitive
House, Senate and Gubernatorial races across the country.
Race of the Day
Underdogs Upping the Volume
It appears that Gubernatorial underdogs are making a final push
to energize their basesand convert the undecided. Four of the top
five most prolific Gubernatorial candidateFacebook authors are
trailing in their races, according to polls.
Leading the way last week was New York Republican candidate Carl
Paladino, whosecampaign penned 81 posts, an average of nearly 12
per day. Paladino, who trails in thepolls to Andrew Cuomo (D) by as
much as 20 percentage points has focused onhighlighting his
endorsements, stories about his campaign in mainstream media and
hiscommentary on several issues. Paladino also wrote three lengthy
notes in the pastweek focused on several campaign issues including
his military service.
Iowa Governor Chet Culver (D) trails opponent Terry Branstad (R)
by anywhere from sixto 15 percentage points, according to recent
polls. However, the uphill climb has notstopped Culver from
communicating with his Facebook fan base. Culver posted 66times on
his Facebook wall with the vast majority of posts containing either
pictures orvideos of his campaign stops.
Dan Malloy is the only member of the top five posters who
maintains a lead in his race.Malloy, who is battling Tom Foley (R)
in the Connecticut governor's race, has focused hiscommunications
on his visits with constituents, making 23 posts in a 24 hour
periodbetween Oct. 26 and 27.
8/8/2019 Campaign 2010 | Gubernatorial Candidates & Facebook
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We expect a final flurry of candidate communications to reach
its apex on Monday.We'll keep watching and look forward to
evaluating Tuesday night's results to see if social media pointed
to race outcomes.
Just the Data
Gaining Momentum (Largest increase of fans since last week)1.
Andrew Cuomo (Democrat/New York) +23,7122. Meg Whitman
(Republican/California) +22,5943. Bill White (Democrat/Texas)
+4,1294. Jerry Brown (Democrat/California) +3,3365. Gov. Jan Brewer
(Republican/Arizona) +3,013
Top Landslides (Biggest fan gap between opponents)1. Arizona:
Gov. Jan Brewer (R) has +316,951 more fans than Terry Goddard
(D)
2. Texas: Bill White (D) has +102,864 more fans than Gov. Rick
Perry (R)3. California: Meg Whitman (R) has +93,567 more fans than
Jerry Brown (D)4. Maryland: Bob Ehrlich (R) has +34,666 more fans
than Gov. Martin O'Malley (D)5. Tennessee: Bill Haslam (R) has
+30,597 more fans than Mike McWherter (D)
Top Posters (Most campaign wall posts in the past week)1. Carl
Paladino (Republican/New York) - 812. Gov. Chet Culver
(Democrat/Iowa) - 663. Dan Malloy (Democrat/Connecticut) - 644. Tom
Tancredo (Independent/Colorado) - 495. Libby Mitchell
(Democrat/Maine) - 47
U.S . Politics on Facebook
Don't forget to check out our U.S . Politics on Facebook page
for the latest social mediainsights from the campaign trail.
Sincerely,The Facebook Political Team
