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Business Plan of APE OPTICAL

Business Plan of APE OPTICALApril 232012Product base business and which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses. This is the 3years Business Plan for the organization.M. Shaharyar Saeed (CEO)

MOHAMMAD ALI JINNAH UNIVERSITY KARACHI, PAKISTAN

M. Shaharyar Saeed

Dated; April 23rd , 2012 EntrepreneurshipSection B Business Plan

Ms.Afsheen Danish

Table Of Content:Executive Summary5The Company6 Introduction6 Name and Location6 Name and Addresses of Principal6 Nature of Business6 Statement of Financial needed6 Statement of Confidentiality of report7Mission Statement7Vision Statement7Industry Analysis8 Industry Product8 Industry Activities8 Forecast and the Trend of Industry9 Products9 Market Size Statistics11 Market Forecast12 Competitors Names13Marketing Plan14 Market Analysis Summary14 Target Market15 Availability15 Customer Connection15 Customer Characteristics15 SWOT Analysis16 Marketing Expense/Budget17

Financial Plan18 Investment and Financial18 Monthly Expense Table19 Projected Income Statement 1st year20 Projected Income Statement 2nd year21 Projected Income Statement 3rd year22 Projected Balance Sheet 1st year23 Projected Balance Sheet 2nd year24 Projected Balance Sheet 3rd year25 Cash Flow Statement26 Source of Funds28 Conclusion28

Executive Summary

The Title of the Business is APE Optical which is the abbreviation of All Partners Enterprise. Because this Business is the collaboration of University students and the idea behind this business is made by their all 5 partners, that is why we made its name APE.The introduction of this Organization is that, this is the Product base business and which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses. This is the 3years Business Plan for the organization which can be vary in the future according to the situation in any department.Source of funds invested directly by the partners with a total investment of 1.2million estimated.The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan.The optical shop services to students as the main target products in mainly low-grade glasses, including frames, glasses, a variety of frame glasses, contact lenses and care solutions concurrently, tablets, invisible mirror boxes. The Target Market is the in between the ages of 10years to 45years working is Truly based on the Customization that what customer needs from us to buy.

The CompanyIntroduction: The introduction of this Organization is that, this is the Product base business and which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses. This is the 3years Business Plan for the organization which can be vary in the future according to the situation in any department. Name and Location:The Name of the business is APE Optical. The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan.

Names and Addresses of Principals:M. Shaharyar SaeedD1-8/1, Malir Extension Township Karachi,Pakistan.NajamSaleem601/15 F.B Area, Dastagir Society Karachi, Pakistan.Manoj Kumar23-Pak, DHA Phase IV, Karachi, Pakistan.Awais ZaheerBlock 52P, P.E.C.H.S, Karachi, Pakistan.Osama MehmoodA-670, F.B Area Karachi, Pakistan.

Nature of the Business:Our business is both product and the Service base business. In which we deals directly with the customer on shop and also with the online store through web site.Statement of Financial Needed:By the help of all partners APE Optical starts with Rs. 1.2million and the APE Optical established with help of 5 Partners and all are active partners. Each partner contribute Rs. 0.24million.Statement of Confidentiality of Report:The information which is used in this report that it is solely for internal use, for evaluation and planning purposes only, and this information shall not be disclosed, duplicated, used in whole or in part, for any other reason whatsoever.

Mission StatementTo create value & make difference

Vision StatementTo create uniqueness in our product & become the leader the market

Industry Analysis

What is the Eye Glasses & Contact Lens Stores Industry?Eyewear retailers sell eyeglasses, contact lenses, sunglasses, safety eyewear and optical accessories. These stores may also provide fitting and lens processing services. The industry excludes the manufacture of lenses, online and mail-order retail of optical goods and sales at optometrist doctors offices.

Industry ProductsFramesEye examinationsPrescription lenses and lens treatmentsContact lenses Sunglasses

Industry ActivitiesPrescription eyeglass retailingContact lens retailingSunglass retailingOptical accessories retailingIn-house lens processing

Forecast and the Trend of the Industry:The forecast of the industry is that, There are lot of scope in this side of the business because after the deep research we come to know that in this industry or business we can find lots of potential or normal customers from the market. There are lot of Schools, colleges and the Universities in the market that can be the most preferable in this time, because most of the students are willing to pay for the new designs and the new fashion of Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses in the market according to the season and the trend. If we talk about the future market of the business is that this business will run time to time because according to market survey in Karachi we got more than 100,0000 potential customers.

Products:These are the products of the New era which have found according to the future predictions. And this is not enough the research is being done for our potential customers.The following modern eyeglass lenses are lighter, thinner, and more scratch-resistant than glass lenses or the older, common plastic lenses.Polycarbonate lenses.These eyeglass lenses are impact-resistant and are a good choice for people who regularly participate in sporting activities, work in a job environment in which their eyeglasses may be easily scratched or broken, and for children who may easily drop and scratch their eyeglasses. Polycarbonate lenses also provide ultraviolet protection.Trivex lenses.Made from a newer plastic with similar characteristics of polycarbonate lenses. It is lightweight, thin, and impact-resistant and may result in better vision correction than the polycarbonate lenses in some people.High index plastic lenses.Designed for people who require strong prescriptions, these eyeglass lenses are lighter and thinner than the standard, thick "coke bottle" lenses that may otherwise be needed.

Aspheric lenses.These eyeglass lenses are unlike typical lenses, which are spherical in shape. Aspheric lenses are made up of differing degrees of curvature over its surface, which allows the lens to be thinner and flatter than other lenses. This also creates an eyeglass lens with a much larger usable portion than the standard lens.Photochromic lenses.Made from either glass or plastic, these eyeglasses change from clear to tinted when exposed to sunlight. This eliminates the need for prescription sunglasses. These eyeglass lenses may not darken in a car because the windshield could block the ultraviolet rays from the sun.Polarized sunglasses.Light reflected from water or a flat surface can cause unwanted glare. Polarized lenses reduce glare and are useful for sports and driving. These lenses may cause the liquid crystal displays on the dashboard of cars to appear invisible.The type of vision problem that you have determines the shape of the eyeglass lens. For example, a lens that is concave, or curves inward, is used to correct nearsightedness, while a lens that is convex, or curves outward, is used to correct farsightedness. To correct astigmatism, which is caused by distortions in the shape of the cornea, a cylinder shaped lens is frequently used. Simply put, the eyeglass lens is a tool you use to focus light appropriately onto your retina.

MARKET SIZE STATISTICS: Eye Glasses and Contact Lens StoresThe total market size for the Eye Glasses and Contact Lens Stores industry includes statistics on all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size. Use this market information to research and analyze growth rates and the Eye Glasses and Contact Lens Stores industry outlook based on quantitative research and hard data.

MARKET FORECAST:

Eye Glasses and Contact Lens Stores

Market forecasts show the long term outlook & trends for Eye Glasses and Contact Lens Stores. The following five-year forecast utilizes advanced econometric techniques that take into account both short-term and long-term growth trends.

EYE GLASSES AND LENS COMPETITOTRS NAME

ADDIDAS GUCCI PRADA DIESEL MODO NIKE VERSACE POLO BOSS WARLUX ITALIAN DESIGN 3TRENDY OPTICAL

These are all the competitors of our product. It includes local and foreign market competitors.

Marketing Plan

Market Analysis Summary:

The optical shop services to students as the main target products in mainly low-grade glasses, including frames, glasses, a variety of frame glasses, contact lenses and care solutions concurrently, tablets, invisible mirror boxes. The Target Market is the in between the ages of 10years to 45years working is Truly based on the Customization that what customer needs from us to buy.

"APE" optical shop with advanced equipment, optometry, optometry technology professional, and affordable products, to provide customers with excellent service and appointed a senior optometrist. Services include: free computer optometry, glasses free maintenance, free cleaning glasses, eye free consultation, expert professional optometry. Service Features: expert Zuotang optometry; advanced computer refractor main sleep; quality services; absolute affordable glasses ; in normal circumstances, within six months the case of any structure may be attributable to the product itself, production and material adverse situation, we will give you a free replacement product of equal value (normal wear and tear, scratches or improper use unless .) technology to ensure: Dispensing luminosity within two weeks of any discomfort, we will be free for you to re-examination, if necessary, the main target market of students. After investigation, myopia in 80% of the students is a great market potential of the glasses consumer market.

Target Market:Our Target market is specially the students of the universities, Colleges, Centers, Schools and the Institutes which are situated at NIPA and its surroundings.And another thing is that we are also looking forward for all ages. Like in the age of 5years - 70years. Men and Women both categories with all varieties.

Availability:The availability of our products are easily available on the main outlet of the NIPA and by Online you can buy our products easily. You can modify your products means Customization by your choice.

Customer Connection:Our customers connection are mainly depends on our Feedback or Our Call Centre department. We are also having Email Department which gives the daily promotions to our Customers and the Potential Customers and the SMS marketing will also help us to create connections with our growing Customers.

Customer Characteristics: Our Customer characteristics are youth people specially. The students who are looking for the new innovative designs and by the passage of time changing the Trends or the Fashion.

APE Marketing SWOT ANALYSIS

STRENGTHS Different varieties of glasses will provide. Nominal price charge will customer. Customization eye glasses. Offer discount packages. Full finance control. Competitive advantage.

WEAKNESSES Not registered business. Lack of skills. New in market. Lack of experiences. Lack of finance availability. Lack of available resources. Uncertainty risk.

OPPORTUNITIES Online transactions. Youth target market.

THREATS Imitate product. Government duties. Branded glasses. Competitor. Inflation. Economic Stability.Marketing Expense / BudgetThis marketing budget tell you about the expenses of it. These are the forms of marketing related to our Business APE. Now here is the Marketing Budget:

FormMediaNumberFrequencyUnit CostTotal Cost

Pena flexPhysical Location603 times in a year1509000

PamphletsPhysical Location100002 times in a year0.252500

Online MarketingWebsites1At once1500015000

SMS MarketingCell Phones/ SoftwareUnlimitedNo limit15001500

Social Media on PagesInternet FacebookUnlimitedNo limit00

Total28000

Financial Plan

Investment and Financial:Source of funds invested directly by the partners with a total investment of 1.2million estimated.Every partner is giving 240 hundred thousand Pakistani Rupees (PKR). In which 200,000 is the Deposit or Advance for the Property or Shop.1. Mirrors1. Counters1. Splits or Air Conditioner1. Initial Inventories1. Furniture1. Decoration1. Electronics Appliances1. Electricity Generator

We are 5 partners in this Business and every partner have equally rights and shares in this Business. The expected Income will be divided in between us equally.M. Shaharyar Saeed will be working as a CEO of the organization who is arranging all the activities of the organization and assigning the work to their partners respectively.Najam Saleem will be working as the Finance activities of the organization.Awais Zaheer will be working as the purchaser of the required products and fulfilling all the requirements of the organization.Manoj Kumar will be working as the salesman on the shop who deals with the customer directly because his marketing experience is good in it.Usama Mehmood will handle all the online selling and purchasing.

Here are some different monthly Expenses are given below;

Monthly Expenses Table

ExpenseAmount Rs.Rent Expense25,000Electricity Expense (Monthly)5,000Employees Salary (Monthly)5,000Other Expenses(Monthly)5,000Total40,000

The Financial plan seeks to reflect the financial implications of your marketing, people and operational plans in the form of profit-loss accounts, cash flows, and balance sheets.For the Financial Plan of APE Optical, made some assumption and according to these assumptions we prepare Financial Report for the APE Optical.

Projected Income StatementsThere are projected Income statements for the APE Optical are given below:

1st Year

APE OPTICAL

Projected Income statement

For the period ended on 31 Dec, 2012

Sales312,000

less:Cost of goods sold-199680

Gross profit112320

less:Expenses:

Salaries Expensexxx

Rent Expense300,000

Petty Cash Expense6,000

Utilities Expense60000

Total expenses366000

Operating Loss-253680

Add:Other income

Consultancy Income78,000

Designs Commission Income50000

Total Other Incomes128,000

Net Loss-125,680

Now this is the 2nd year's Income Statement:

2nd Year

APE OPTICAL



Sales624,000


Gross profit224640

less:Expenses:

Salaries Expense60000

Rent Expense300,000





Add:Other income




Net Loss-10,560

Now this is the 3rd year's Income Statement:

3rd Year

APE OPTICAL



Sales936,000


Gross profit336960

less:Expenses:

Salaries Expanse60000

Rent Expense300,000





Add:Other income




Net Profit174,160

Projected Balance SheetsThese are the 3 years Projected Balance Sheets for APE Optical are given below:1st Year

APE OPTICAL

Balance sheet

For the period ended December 31, 2012

ASSETSEQUITIES & LIABILITIES

Current assetsCurrent liabilities

cash in hand100,000Accounts payablexxx

cash at bank100,000

accounts receivablexxxAdvertising payable25000

Prepaid Rent300,000

Inventory100,000

Fixed assets

Furniture and Fixtures200000

Equipment89,320Owner's equity

Machinery50000Capital Shaharyar Saeed240000

Capital Najam Saleem240000

Capital Osama240000

Capital Manoj Kumar240000

Capital Awais240000

Less: Drawing-150000

Add: Net Income-125680

Total assets949320 Total Equities949320

Now this is the Balance Sheet for 2nd year:2nd Year

APE OPTICAL

Balance sheet 2nd Year




cash in hand145,000Accounts payable58,060

cash at bank82,000

accounts receivablexxxAdvertising payable28000

Prepaid Rent300,000

Inventory80,000

Fixed assets





Capital Osama50000


Capital Awais205000


Add: Net Income-10560


Now this is the Balance Sheet of 3rd Year:3rd Year

APE OPTICAL

Balance sheet 3rd Year




cash in hand250,000Accounts payable99,340

cash at bank150,000

accounts recivablexxxAdvertising payable32000

Prepaid Rent300,000

Inventory26,000

Fixed assets





Capital Osama100000


Capital Awais50000


Add: Net Income174160


CASH FLOW STATEMENT

The statement of cash flows is one of the main financial statements. (The other financial statements are the balance sheet, income statement, and statement of stockholders' equity.) This is the Cash Flow Statement of APE Optical of 3 years:

APE OPTICALCASH FLOW STATEMENTFOR THE PERIOD ENDED DEC 31st 2014

Cash flow from operating activities

EBIT (xxxx)

Adjustment of non-cash

Depreciation (33932)Increased in Accounts Receivable (xxx)Increased in Inventory (100000)Increased in accounts payable (xxx)Advertising payable (25000)Tax payment ( in the future) Net cash flow from operating activities (158932)

Cash flow from investing activities

Increased in fixed assets (200000)Increased in machinery (50000)Increased in equipment (89320)Net cash flow investing activities (339320)

Calculation of purchased or sales of fixed assets

Fixed assets at start 339320Less: depreciation (339320 10%) (33932) Total fixed assets at start 305388Less fixed assets at end ( --- )Purchased of fixed assets 305388

Sources of Funds:

The sources of Funds are , we all partners. We contributing our investments into APE Optical to make it successful in present or in the Future.

Conclusion:This is the Business Plan for the APE Optical. Hope that we will success in the future according to our assumptions which we have mentioned in this Business Plan. May ALLAH give us success. Ameen

Regards;M. Shaharyar Saeed

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