BRAND ME BRAND YOU

,29

C O

N T E

N T SReseaRch & analysis

3,4,5,6,7

expeRimentation12,13,14,15,16,17,20,22,23,24,25,26

subject Knowledge8,9,10,11

technical competence18,19,20,21,28,29,30

communication & pResentation 27,28,29,30

QUESTION ME In order to get a better un-derstandIng of my brand It was Important to ask myself questIons about my style lIkes and dIslIkes what I stand for.

name – ruth omosefe IgbInadolor also known as efe, f, efelIna , Ibdabdo , bulldozer, rIvers and bInnIe

how would I descrIbe myself – I am a detaIled orIented desIgner who apprecIates tactIle desIgn and retro approach to desIgn methods. I have been known to be a pas-sIonate Imagemaker wIth a dIs-tInctIve style to my work

appearance- my general appearance changes I tend to go from one extreme to another, I lIke to looke fem-InIne In my style wIth vIntage pIeces that I lIke to use a sImple colour palette of monochrome or naturals or rIch tones. on the other hand I do also wear boyIsh oversIzed clothIng too thattend to be bold In colour and desIgn. the one thIng I tend to always wear Is jewellery, whIch I belIeve In featured In my style, as I love detaIls and em-bellIshment.

dIslIke – people who tell me what they have eaten on facebook

gIrls who can’t walk In hells (cause they are goIng through paIn to look stupId)obese people on publIc transport walkIng past bulldogs when I have food In my bag (feel lIke they are goIng to jump all over me)lazy sImplIcIty advertIsIng that doesn’t make sense

COLOUR VS BLACK & WHITE colour Is very Important when us-Ing It for a brand as It can help communIcate to an audIence what the brand may be about for ex-ample a lot of charItIes use red to sIgnIfy humanIty, blood and aId. envIronmental organIsatIon such as save the trees use green and medIcal centres such as the nhs or bupa us whIte and blue

for theIr brandIng.

for my brand I would prefer to use black and whIte as It can make a bold vIsual statement. colour could later be used to hIghlIght certaIn areas In the logo but would prefer to keep It black and

whIte

vIbrant excItIng energy emotIve eyecatchIng

dramatIc dynamIc bold sImple sleek

contrastIng

PICTOGRAMS

pIctographs remaIn In com-mon use today, servIng as pIctorIal, representatIon-al sIgns, InstructIons, or statIstIcal dIagrams. be-cause of theIr graphIcal nature and faIrly realIs-tIc style, they are wIdely used to IndIcate publIc

toIlets, or places such as aIrports and traIn sta-tIons.contemporary art-Ist xu bIng created book from the ground, a unI-versal language made up of pIctogram collected from around the world. a book from the ground chat

programme has been ex-hIbIted In museums and gallerIes InternatIonal-ly. sInce pIctograms so clearly communIcate lan-guage I thInk It well suIts my brand as I be-lIeve In the Important of vIsual communIcatIon

JEAN JUILLIEN the IllustratIons are above are by jean jullIen a graphIc desIgner who has desIgned a movIe Image to docu-ment the servIces he provIdes. thIs clean sImple IllustratIon Is drawn up on camera to follow a sequence and tell a story. the storylIne created Is, ‘hello, jean juIllIen I do graphIcs of all sorts lIke drawIng, photogra-phy, InstallatIons, vIdeo, clothIng, books and posters. to create a coher-ent and electrIc body of work. I work to covey Ideas and messages In a play-ful way. lastly I work closely wIth musIcIans. that’s pretty much all I have to say.

BRAND IDENTITES - APPLE the IdentIty behInd a brand Is very Important as It contrIbutes to how an audIence IdentI-fIes the company whether Its through the col-ours symbols and typography. I have chosen to look Into the apple brand due to Its popu-larIty and dIfferent formats It must consIder such as the Ipod, I phone and mac .

apple has a brandIng strategy that focuses on the emotIons. the applebrand personalIty Is about lIfestyle; ImagInatIon; lIberty regaIned; InnovatIon power-to-the-people through tech-nology. the apple brand personalIty Is also about sImplIcIty and the removal of complexIty from people’s lIves; people-drIven product de-sIgn; and about beIng a really humanIstIc com-pany wIth a heartfelt connectIon wIth Its cus-tomers. even through the archItecture of there stores they keep the concept clean wIth a fu-turIstIc mInImalIst style

BRAND ESSENCE - CONVERSE conserve as a brand Is largely aImed at a partIcu-lar audIence, Instead of targetIng an age It rath-er targets Ideals of rebellIon of IndIvIdualIty and self-expressIve. a lot of the campaIgns used for converse are sImple yet graIny photography wIth key colours of red black and whIte. a lot of converse advertIsIng doesn’t gIve InformatIon about a new shoe or other products but It does suggest a brand essence or further attract an audIence wIth tag-lInes lIke ‘get chucked’ a reference to both the orIgInal vIntage chuck taylor converse and the slo-gans statement of freedom or a new style of cool. the converse brand now attracts a mIxed of audIences from teens upwards but most Importantly the type of people such as musIcIans and creatIve

APPLYING THE BRAND

when desIgnIng a brand logo Its Important to consIder the dIf-ferent surfaces and products they wIll be applIed to help gIve clarIty to an Image and to help produce typeface. my aIm to buIld a brand that focuses around my

skIlls as a desIgnersuch as storytellIng, Illustra-tIons, photography, typography and prIntmakIng . the type of products my logo wIll appear on Is a busIness card, postcards, websIte , portfolIo and sketch-

book.

LOGO DESIGN 1

for thIs lofo I decIded to breakdown the dIf-ferent lInes that make up the name of my brand efe whIch stems from a nIckname, to do thIs I focused on the mIddle letter f as that Is a short versIon of efe. from thIs letter each lIne Is separated usIng dIfferent colours to help form the two es on eIther sIde of the f.

LOGO DESIGN 2

thIs second logo Is a development from the fIrst over all I was happy wIth the fIrst logo but found the over typeface to be too bold ad decIded that the f Is the key feature so It could be the bIggest sIze whIle havIng two smaller e’s eIther sIde I also trIed usIng red Instead of purple as they are colours whIch communIcate well and are

opposItes on the colour wheel.

CURSIVE cursIve wrItIng style Is somethIng whIch I have been traIned In along wIth callIgraphy and I wanted to add thIs technIque Into my brand but wIth a modern twIst I looked at the practIce sheets whIch are used to help form the perfect loops at the rIght angles.

EXPERIMENTATIONusIng callIgraphy as InspIratIon I decIded to use thIs style to wrIte my brand name In a contInuous loop to make patterns and form shapes. I prefer thIs style as It has more detaIls but also looks more femInIne.

EXPERIMENTATION

I decIded to create a contInuous wheel whIch spells out efe and would break down Into 16 dIfferent stages whIch could be used on a websIte as the home page as a stop motIon anImatIon but also be the home button on the corner of the page as well. what I lIke about thIs logo Is that It Incorporates a lot of dIfferent features whIch I lIke I thInk It look sImIlar to a spIral graph pattern or the crest that Is used when seal an envelop.

although I lIke the callIgraphy wheel It would prove dIffIcult to gIve It clarIty when applIed to smaller surfaces and too detaIled to read because of It’s contInuous pattern formatIon, therefore I broke down the logo stamp to make It more sImplIfIed but also represent my brand. takIng the letter f and usIng It as a mIrror I can

produce a reflectIon

DEVELOPMENT

TELLING A STORY

to create an IntroductIon vIdeo I need to create a narratIve to communIcate what my brand Is about or what It could offer. the storylIne on the opposIte page uses a mIxture of text and Images I would lIke to create a vIdeo usIng a voIceover to com-

munIcate the message.

hI I am a … female artIst

storytellerprIntmakerphotographer

I am efe

TELLING A STORY 2from the fIrst story I have developed a more polIshed scrIpt whIch has also enabled me to use pIctograms to communIcate my narratIve vIsually, but to clarIfy I wIll add a voIce over to decode some of

the pIctures and small words In between .

If you ask me what I do I would say …I create Imagery to express thoughts

I explore a world of detaIls through prIntmakIng (world IllustratIon) screenprInt motIon

blue cIrclegreen land

whIte north and south polewaves In the ocean

photography captures moments of my narratIves snap shot

polaroId appears 1,2,3,4,5, person walkIng through dIfferent scenes on path through all of them

When constructIng my fInal desIgn for my brand further developments were made such as the logo I decIded to use a dIfferent brushstroke to gIve a bolder and more detaIled effect. I also decIded to change the wrappIng paper of the pIctograms and Include all the Images for the poster and to do a second poster whIch of type whIch translates what the pIctograms mean. the pIctograms have been made a strong desIgn feature for thIs IdentIty and are just as Important as the logo. I have also decIded to use a dark magenta to hIghlIght the key words wIth the typographIc poster. thIs colour wIll be used along black and whIte for any IdentIty work for my brand

if you asK me what i do i would say…i illustRate imageRy to expRess thoughts, i exploRe a woRld of details thRough pRintmaKing and photogRaphy captuRing moments of my naRRative if you asK me what i do i would say…i illustRate imageRy to expRess thoughts, i exploRe a woRld of details thRough pRintmaKing and photogRaphy captuRing moments of my naRRative if you asK me what i do i would say…i illustRate imageRy to expRess thoughts, i exploRe a woRld of details thRough pRintmaKing and photogRaphy captuRing moments of my naRRative if you asK me what i do i would say…i illustRate imageRy to expRess thoughts, i exploRe a woRld of details thRough pRintmaKing and photogRaphy captuRing moments of my naRRative if you asK me what i do i would say…i illustRate imageRy to expRess thoughts, i exploRe a woRld of details thRough pRintmaKing and photogRaphy captuRing moments of my naRRative if you asK me what i do i would say…i illustRate imageRy to expRess thoughts, i exploRe a woRld of details thRough pRintmaKing and photogRaphy captuRing moments of my naRRative if you asK me what i do i would say…

efe igbinadoloRwww.efe.com

efe233@gmail.com07951130397

image maRKeR

old versIon of busIness card

new versIon of busIness card

the screen shots on thIs page are showIng a serIes of how I wIll use my pIctograms to use as an IntroductIon to my brand on a websIte