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Effective self-marketing strategies to sell yourself to hiring managers (Ideal for college students & recent grads)
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The Chazin Group
Brand New YOU:
Effective Self-Marketing toGet the Job
Today’s Discussion
• The Marketing 5Ps of You• Your Personal Marketing Plan• Your Dream Job• A Mission Statement• Who Are You?• Your Elevator Speech• Features & Benefits
The Chazin Group The Chazin Group
Today’s Discussion
• Dress For Success• Resume• Cover Letter • Informational Interviews• Know Your Worth• The Interview• Succeeding on the Job
The Chazin Group The Chazin Group
4
Today’s Job Market
• 2.6M Jobs Lost in 2008 (Largest Yearly Figure Since 1945)
• Unemployment at 9.2%; Actual Rate @ 15%
• Hiring Managers look Unfavorably on New College Graduates
• Global recession equals SIGNIFICANTLY reduced job prospects
• WORST JOB MARKET IN 80 YEARS!
The Chazin Group The Chazin Group
Marketing Mix “5Ps”
• PRODUCT: You as BEST Candidate• PACKAGING: Best Impression• PRICE: Know Your Worth• PLACE: Meet With the Right People• PROMOTION: You Can’t Sell What
You Don’t Know. Why Should Someone Hire You?
The Chazin Group The Chazin Group
Personal Marketing Plan
• Your Personal Marketing Plan– Identify 3-4 Top Industries– Determine 6-8 Top Firms in Each Industry– List Your Core Competencies– Identify Your Ideal Job Titles
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The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Your Dream Job Awaits
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Preparing For A Career Change
• Start Building Your Dream Job– Visualization Exercise
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Your Dream Job
• Make Your Life’s Passion Your Work! Here’s How…
• Turn Hobbies Into A Successful Future• Maximize Likes…Minimize Dislikes• Be Your Own Boss
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Your Mission Statement
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Define Your Life Goals
• What do you want to get out of your career• Understand your financial goals• What lifestyle are you seeking
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Why We Need a Mission Statement!
• Ensures a greater chance of career success
• Steven Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."
• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
• “People with goals succeed because they know where they are going. It's as simple as that.“Earl Nightingale
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The Four-Step Process
1.Identify Past Successes2.Identify Core Values3.Identify Contributions4.Identify Goals
VOILA!
• Your Personal Mission Statement
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Some Examples
• "My personal mission is to master the leading software development tools and gain greater understanding of e-business application development."
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Some Examples
• "My personal mission is to live completely, honestly, and compassionately, with a healthy dose of realism mixed with the imagination and dreams that all things are possible if one sets their mind to finding an answer.”
The Chazin Group The Chazin Group
Resources
• Brian Krueger, College Grad Job Hunter• FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
The Chazin Group The Chazin Group
Who Are You?
• Online Self-Directed Assessment Tools– Myers-Briggs Type Indicator (MBTI)– The Birkman Method– Keirsey Temperament Sorter (KTS-II)
• Understand Your Values• Match Your Values To Ideal Employer
Culture (Formal & Informal)• Identify Your Preferred Working
Environment
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Your Core Values & Beliefs
• What principles do I choose as a foundation for my life?
• What would I like to accomplish and contribute?
• What would I like to be? • How do I fit into my family and
community? • What are my strengths?
The Chazin Group The Chazin Group
Elevator Speech
• Sell Yourself in 2 Minutes • Summarize Your Experience & Desired Job• Ideal for Networking & Job Fair Interviews
•Practice, Practice, Practice
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Features & Benefits
• Core Competencies• Your Background• Work Experience• Club Involvement• Extracurricular Activities• Academic Studies
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Get The Resume Ready
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Resumes That Get Read• The Five-Second Rule• Seven Success Stories• Highlight Your Experience• Customize By Job/Industry• Include Industry Buzzwords• Quantify … Say It With Numbers• Can It Be Scanned?• As Long As It Needs To Be
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The Cover Letter
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Cover Letters That Get Calls
• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be
Unconventional!• CLOSE: I Will Call You…Then Do It!
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Informational Interview
• Think Formal Networking• Networking Is Reaching Out To:
Family Friends of Family Friends of Friends Friends of Friends of Friends, Etc! Networking Tracking Form
Name & Title Email & Tel. # Who they Referred You To Meeting Comments
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Informational Interview
Understand What People Do Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job! DO Ask For Referrals!
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Know Your Worth• Research A Suitable Salary Range
Numerous Sites Exist (30.4M on Google Searching: “Salary Website”)
SalaryCalculator.com Salary.com SalaryExpert.com Payscale.com/salary-calculator
By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Informational Interviews & Ntwkg)
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The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Interviewing• YOU Control the Process• The Curtain’s Up• Focus On…EVERYTHING!• Perfect Your Elevator Speech• Rehearse Your Core Competencies• The ‘Mirroring’ Technique
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Interviewing• Be Prepared - Know Your Interviewer• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• The Follow-Up• Practice, Practice, Practice
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Succeeding on the Job• Verbal Communications Are Key• Avoid At All Costs:
Taboo Subjects Like Religion, Politics, Ethnicity and Sex
Office Relationships VERY Sensitive Personal Subjects Personal Gifts Like Alcohol & Undergarments
• Understand Harassment Issues• Be Sensitive to Cultural Differences• Understand Your Benefits
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Succeeding on the Job
• Take Advantage of Continuing Development• Look to Enhance Skills at ALL TIMES• Join Professional Associations• Stay Abreast of Industry Trends &
Developments• Network … Network … Network• Emulate Behavior Of Top Performers
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Succeeding on the Job• Seek Out Mentors and Advocates• Work in Cross-Functional Teams• Study The Political Landscape
Who Are The Power Brokers (Regardless of Title)
Avoid The Toxic Rumor Mill
• Identify Promotion Plan• HR Is NOT Your Friend!
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Succeeding On The Job • Learn to work effectively in teams• Arrive early, work late • Maintain a positive attitude at ALL times• Take Every opportunity to learn new skills• Always ask WHY?• Never speak poorly of anyone• Act & dress professionally at all times• Maintain a neat, professional work space• Avoid using slang & expletives
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Succeeding On The Job • Mirror the behavior of those you trust most• Avoid hanging out with groups of peers• Always look people in the eye• Never bring your personal issues into the
workplace• Avoid any discussions about sex, politics, religion,
abortion, or other emotional subjects• Be sensitive to other’s race, culture, and ethnicity• Never discuss money/salary/compensation• You are your school’s “good will ambassador”
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Succeeding On The Job• Learn as much as you can about the
organization• Don’t call in sick unless you are – and notify
your internship supervisor immediately• Discuss work-related problems with your
internship supervisor, not your on-the-job boss
• Save hard and soft copies of your best work for your portfolio
• Ask people there that you respect who are in positions of authority that liked you if you can keep in touch
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Questions?
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The Chazin Group
Thank You!