43
The Chazin Group Brand New YOU : Effective Self-Marketing to Get the Job

Brand New You June09

Embed Size (px)

DESCRIPTION

Effective self-marketing strategies to sell yourself to hiring managers (Ideal for college students & recent grads)

Citation preview

Page 1: Brand New You June09

The Chazin Group

Brand New YOU:

Effective Self-Marketing toGet the Job

Page 2: Brand New You June09

Today’s Discussion

• The Marketing 5Ps of You• Your Personal Marketing Plan• Your Dream Job• A Mission Statement• Who Are You?• Your Elevator Speech• Features & Benefits

The Chazin Group The Chazin Group

Page 3: Brand New You June09

Today’s Discussion

• Dress For Success• Resume• Cover Letter • Informational Interviews• Know Your Worth• The Interview• Succeeding on the Job

The Chazin Group The Chazin Group

Page 4: Brand New You June09

4

Today’s Job Market

• 2.6M Jobs Lost in 2008 (Largest Yearly Figure Since 1945)

• Unemployment at 9.2%; Actual Rate @ 15%

• Hiring Managers look Unfavorably on New College Graduates

• Global recession equals SIGNIFICANTLY reduced job prospects

• WORST JOB MARKET IN 80 YEARS!

The Chazin Group The Chazin Group

Page 5: Brand New You June09

Marketing Mix “5Ps”

• PRODUCT: You as BEST Candidate• PACKAGING: Best Impression• PRICE: Know Your Worth• PLACE: Meet With the Right People• PROMOTION: You Can’t Sell What

You Don’t Know. Why Should Someone Hire You?

The Chazin Group The Chazin Group

Page 6: Brand New You June09

Personal Marketing Plan

• Your Personal Marketing Plan– Identify 3-4 Top Industries– Determine 6-8 Top Firms in Each Industry– List Your Core Competencies– Identify Your Ideal Job Titles

The Chazin Group The Chazin Group

Page 7: Brand New You June09

The Chazin Group The Chazin Group

Page 8: Brand New You June09

The Chazin Group The Chazin Group

Page 9: Brand New You June09

Your Dream Job Awaits

The Chazin Group The Chazin Group

Page 10: Brand New You June09

Preparing For A Career Change

• Start Building Your Dream Job– Visualization Exercise

The Chazin Group The Chazin Group

Page 11: Brand New You June09

Your Dream Job

• Make Your Life’s Passion Your Work! Here’s How…

• Turn Hobbies Into A Successful Future• Maximize Likes…Minimize Dislikes• Be Your Own Boss

The Chazin Group The Chazin Group

Page 12: Brand New You June09

Your Mission Statement

The Chazin Group The Chazin Group

Page 13: Brand New You June09

Define Your Life Goals

• What do you want to get out of your career• Understand your financial goals• What lifestyle are you seeking

The Chazin Group The Chazin Group

Page 14: Brand New You June09

Why We Need a Mission Statement!

• Ensures a greater chance of career success

• Steven Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."

• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”

• “People with goals succeed because they know where they are going. It's as simple as that.“Earl Nightingale

The Chazin Group The Chazin Group

Page 15: Brand New You June09

The Four-Step Process

1.Identify Past Successes2.Identify Core Values3.Identify Contributions4.Identify Goals

VOILA!

• Your Personal Mission Statement

The Chazin Group The Chazin Group

Page 16: Brand New You June09

Some Examples

• "My personal mission is to master the leading software development tools and gain greater understanding of e-business application development."

The Chazin Group The Chazin Group

Page 17: Brand New You June09

Some Examples

• "My personal mission is to live completely, honestly, and compassionately, with a healthy dose of realism mixed with the imagination and dreams that all things are possible if one sets their mind to finding an answer.”

The Chazin Group The Chazin Group

Page 18: Brand New You June09

Resources

• Brian Krueger, College Grad Job Hunter• FranklinCovey Mission Builder;

www.franklincovey.com/missionbuilder/index.html• Laurie Beth Jones, The Path: Creating Your Mission

Statement For Work & For Life• Richard J. Leider, The Power of Purpose: Creating

Meaning in Your Life and Work

The Chazin Group The Chazin Group

Page 19: Brand New You June09

Who Are You?

• Online Self-Directed Assessment Tools– Myers-Briggs Type Indicator (MBTI)– The Birkman Method– Keirsey Temperament Sorter (KTS-II)

• Understand Your Values• Match Your Values To Ideal Employer

Culture (Formal & Informal)• Identify Your Preferred Working

Environment

The Chazin Group The Chazin Group

Page 20: Brand New You June09

Your Core Values & Beliefs

• What principles do I choose as a foundation for my life?

• What would I like to accomplish and contribute?

• What would I like to be? • How do I fit into my family and

community? • What are my strengths?

The Chazin Group The Chazin Group

Page 21: Brand New You June09

Elevator Speech

• Sell Yourself in 2 Minutes • Summarize Your Experience & Desired Job• Ideal for Networking & Job Fair Interviews

•Practice, Practice, Practice

The Chazin Group The Chazin Group

Page 22: Brand New You June09

Features & Benefits

• Core Competencies• Your Background• Work Experience• Club Involvement• Extracurricular Activities• Academic Studies

The Chazin Group The Chazin Group

Page 23: Brand New You June09

Get The Resume Ready

The Chazin Group The Chazin Group

Page 24: Brand New You June09

Resumes That Get Read• The Five-Second Rule• Seven Success Stories• Highlight Your Experience• Customize By Job/Industry• Include Industry Buzzwords• Quantify … Say It With Numbers• Can It Be Scanned?• As Long As It Needs To Be

The Chazin Group The Chazin Group

Page 25: Brand New You June09

The Cover Letter

The Chazin Group The Chazin Group

Page 26: Brand New You June09

Cover Letters That Get Calls

• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be

Unconventional!• CLOSE: I Will Call You…Then Do It!

The Chazin Group The Chazin Group

Page 27: Brand New You June09

Informational Interview

• Think Formal Networking• Networking Is Reaching Out To:

Family Friends of Family Friends of Friends Friends of Friends of Friends, Etc! Networking Tracking Form

Name & Title Email & Tel. # Who they Referred You To Meeting Comments

The Chazin Group The Chazin Group

Page 28: Brand New You June09

Informational Interview

Understand What People Do Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job! DO Ask For Referrals!

The Chazin Group The Chazin Group

Page 29: Brand New You June09

Know Your Worth• Research A Suitable Salary Range

Numerous Sites Exist (30.4M on Google Searching: “Salary Website”)

SalaryCalculator.com Salary.com SalaryExpert.com Payscale.com/salary-calculator

By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Informational Interviews & Ntwkg)

The Chazin Group The Chazin Group

Page 30: Brand New You June09

The Chazin Group The Chazin Group

Page 31: Brand New You June09

The Chazin Group The Chazin Group

Page 32: Brand New You June09

The Chazin Group The Chazin Group

Page 33: Brand New You June09

The Chazin Group The Chazin Group

Page 34: Brand New You June09

Interviewing• YOU Control the Process• The Curtain’s Up• Focus On…EVERYTHING!• Perfect Your Elevator Speech• Rehearse Your Core Competencies• The ‘Mirroring’ Technique

The Chazin Group The Chazin Group

Page 35: Brand New You June09

Interviewing• Be Prepared - Know Your Interviewer• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• The Follow-Up• Practice, Practice, Practice

The Chazin Group The Chazin Group

Page 36: Brand New You June09

Succeeding on the Job• Verbal Communications Are Key• Avoid At All Costs:

Taboo Subjects Like Religion, Politics, Ethnicity and Sex

Office Relationships VERY Sensitive Personal Subjects Personal Gifts Like Alcohol & Undergarments

• Understand Harassment Issues• Be Sensitive to Cultural Differences• Understand Your Benefits

The Chazin Group The Chazin Group

Page 37: Brand New You June09

Succeeding on the Job

• Take Advantage of Continuing Development• Look to Enhance Skills at ALL TIMES• Join Professional Associations• Stay Abreast of Industry Trends &

Developments• Network … Network … Network• Emulate Behavior Of Top Performers

The Chazin Group The Chazin Group

Page 38: Brand New You June09

Succeeding on the Job• Seek Out Mentors and Advocates• Work in Cross-Functional Teams• Study The Political Landscape

Who Are The Power Brokers (Regardless of Title)

Avoid The Toxic Rumor Mill

• Identify Promotion Plan• HR Is NOT Your Friend!

The Chazin Group The Chazin Group

Page 39: Brand New You June09

Succeeding On The Job • Learn to work effectively in teams• Arrive early, work late • Maintain a positive attitude at ALL times• Take Every opportunity to learn new skills• Always ask WHY?• Never speak poorly of anyone• Act & dress professionally at all times• Maintain a neat, professional work space• Avoid using slang & expletives

The Chazin Group The Chazin Group

Page 40: Brand New You June09

Succeeding On The Job • Mirror the behavior of those you trust most• Avoid hanging out with groups of peers• Always look people in the eye• Never bring your personal issues into the

workplace• Avoid any discussions about sex, politics, religion,

abortion, or other emotional subjects• Be sensitive to other’s race, culture, and ethnicity• Never discuss money/salary/compensation• You are your school’s “good will ambassador”

The Chazin Group The Chazin Group

Page 41: Brand New You June09

Succeeding On The Job• Learn as much as you can about the

organization• Don’t call in sick unless you are – and notify

your internship supervisor immediately• Discuss work-related problems with your

internship supervisor, not your on-the-job boss

• Save hard and soft copies of your best work for your portfolio

• Ask people there that you respect who are in positions of authority that liked you if you can keep in touch

The Chazin Group The Chazin Group

Page 42: Brand New You June09

Questions?

The Chazin Group The Chazin Group

Page 43: Brand New You June09

The Chazin Group

Thank You!