Brand “You”How to Market Yourself to a Future

Employer & Get a Job

TODAY, IN THE AGE OF THE INDIVIDUAL, YOU HAVE TO BE YOUR OWN BRAND.

It's a new brand world.

EMPLOYERS & POTENTIAL CLIENTS ARE NOW GOOGLING YOUR NAME TO CHECK YOU OUT BEFORE YOU EVEN ATTEND THE FIRST MEETING & IF THEY CAN’T FIND YOU ONLINE- YOU MAY BE ALREADY BEHIND THE RACE TO GET THE JOB.

• Your USPs (Unique Selling Points)– The key to success is SPECIALIZATION:

“the nicher, the richer!”

• Your Passions:– Passion & Personality are keys to a

strong brand

• Your Skills:– Abilities, education, professional

experiences.

How Are You Perceived?

• Online Reputation– What do the search

results on Google, Bing & Yahoo! Say about you?

• Professional Relationships: – What do your

colleagues & customer (professors) say about you?

• Personal Relationships:– What do you friends

or family say about you?

What Do you Want to Achieve?

• Your Sector:– Create personal

product or services in your business field.

• Your Market– Identify the right

target audience (niche) for your brand.

• Your Style– Plan you

communication to be clear and consistent.

• Think of the 3 P’s Marketing Technique to create your personal brand and effectively market yourself:– Preparation – conduct

your due diligence; define and identify your brand

– Packaging – create your portfolio; create and build your brand

– Presentation – deliver your message; articulate and enhance your brand

Create Your Brand

• Emotion & Words– Choose a name & slogan

that will characterize you & are easy to remember.

• Emotions & Images– Choose your company

colors, a logo that represents you & the corporate identity.

• Emotions & Storytelling– Engage with you own

story using your bio.

Create Your Network!

• Influencers– Follow experts in your

field learn from them & engage & create relationships.

• Communities– Actively participate in

groups & forums in your field.

• Offline– Attend networking events

in your field & be prepared with business card or v-cards!

Create Original Content!

• Blog– Post valuable content,

useful to your users & update the blog frequently.

• Social Media– Create & Share multimedia

contents (audio, visual & video) that you have the hopes of going viral.

• Social Network– Change your tone of coice

according to the platform. But the voice should be underlying consistent.

Not All Social Networks are Equals• Figure out which

social media network is right for you to advertise yourself on.– Design/Fashion

Students- Pinterest.– Business Oriented

Students- LinkedIn– PR Students- Twitter– Film/Animation/Art-

Vimeo/ Youtube– General- Facebook

Not All Social Networks are Equal• Facebook

– Popularity it wins- it is also about “identity” (So please make sure it isn’t a disaster of dirty laundry)

• Twitter– Is about “Events”- it

is what’s new 10 seconds ago. It is fast & fresh.

• Pinterest– It is an online

“portfolio” of interest and wonder- but more importantly then that is a driver for retail.

• Google Plus– Is about “core” and it is

woven into the search as Google embeds it into every one of it web properties from Picasa to YouTube.

DON’T IGNORE LINKEDIN

• LinkedIn is the largest purely business Social Network.

• It has a high engagement that is FOCUSED

• They have networking opportunities.

• Job Boards

• Most employers will look for your LinkedIn profile over your resume. It is becoming a Digital Resume/ Business Reputation.

Examples of the New Job Market• Union Square

Ventures recently posted an opening for an investment analyst.

• Instead of asking for résumés, the New York venture-capital firm—which has invested in Twitter, Foursquare, Zynga and other technology companies—asked applicants to send links representing their "Web presence," such as a Twitter account or Tumblr blog.

• Applicants also had to submit short videos demonstrating their interest in the position.

Where to Look for a Job

• LinkedIn– Simply Hired

• JobFox• Monster• WWD• StyleCareers• Indeed• CareerBuilder• Dice• Media Bistro• TweetMyJobs• Alumni Connections

Get Involved & Share!

• Conversation– Actively engage in

other user’s conversations on Social Networks.

• Comment– Leave meaningful

comments on blogs in your field.

• Sharing– Share valuable content

& posts created by others.

Listen & Monitor!

• News:– Keep updated on what is

said about your brand and field (Twitter, Google, Google +, RSS).

• Criticism:– Listen to and deal with

criticism in a professional manner.

• Monitoring:– Monitor your brand

activity using the proper tools (buzz, sentiment, analytics…)

Help this is Overwhelming!

• Have no fear people realized how crazy it to do all of this 7 have made it easier to literary create “Brand You” in minutes.

• BrandYourself– Manage your Online

Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

• About.Me– lets you quickly build simple

and visually elegant splash pages that points visitors to your content from around the web.

• Emurse.com– Create, share and store your

resume online for free. Use our resume builder and have a new resume in minutes.

About the Author

• How You can Connect:– What I Should Have Learned– RadIntegratedMedia@gmail.com 

• FIND ME ON:

Besides being a Buzz Producing Blogger & Certified Social Media Strategist

Rachel Anna Adler is the Communications Specialist at Empire State Development (The Economic Development Agency for New York State).  

When she is not doing her day job. She is blogging, tweeting, Google Plusing and Facebook Posting articles related to her field & her quirky interests. 

Sources:Wall Street Journal- http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html?mod=wsj_share_in_botBoston- http://www.boston.com/business/blogs/global-business-hub/2012/02/personal_brandi.htmlCreative Commons- https://www.sestyle.it

Thank You!