BUILDING BRAND ¢â‚¬©YOU¢â‚¬â„¢ ON LINKEDIN BUILDING BRAND ¢â‚¬©YOU¢â‚¬â„¢ ON LINKEDIN ... marketer for the brand

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  • BUILDING BRAND ‘YOU’ ON LINKEDIN

  • • 20+ years marketing experience – Multinationals, SME’s &

    StartUps

    • Advises organisations and thoughtleaders across all

    industries

    - consultancy, strategies & LinkedIn marketing training

    • Has a team of researchers, copywriters, content creators

    who help bring brands to life online

    ABOUT ME

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • “All of us need to understand the importance of personal

    branding. To be in business today, we must be the head

    marketer for the brand called YOU.”

    “Personal Branding is about building authority that gets

    people to pay attention to your message and want to

    share it and recommend it to others.”

    WHY ARE YOU HERE?

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • WHY ENGAGE ON LINKEDIN?

    • 500 million people use LinkedIn globally

    • 10+ million users Australia | 100+ million users Asia Pacific

    • 2 new professional members sign up every second *

    • 50% of LinkedIn members report that they are more likely to buy from a

    company they engage with on LinkedIn – TRUST & INTEGRITY

    • Top channel for B2B product launches

     81% LinkedIn, 71%Twitter, 54% YouTube, 54% Facebook

    • Estimated daily time on LinkedIn – 7 minutes per visitor **

    * LinkedIn Corporation 2017 ** Alexa Internet, Inc. 2017 COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • WHY DO LINKEDIN MARKETING?

    Builds brand awareness

    Validates what you do

    Shows the problems you solve

    Nurtures relationships

    & shares stories

    Attracts top talent

    Creates opportunities

    • Reach the right audience

    • Engage with your audience

    • Motivate your audience to take action

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • • Professional headshots

    • Background image (high resolution)

    • A descriptive headline (what you do

    and who you work with)

    • SEO Keywords to promote search

    engine optimisation

    • Powerful summary

    • Rich media files (publications, videos, collateral)

    • Experience and track record

    • Education

    • Interests

    • Call to action with your phone number and email

    • Edit your public LinkedIn URL

    OPTIMISE YOUR PROFILE – BE BEST IN CLASS

    Tip: Create a“LinkedIn Assets” - background images / marketing / event collateral / videos / research

    papers

    ** keywords / phrases / cultural competency skills / global skills

  • BUILD A VALUABLE NETWORK

    Alumni

    Professional peers

    Ex-colleagues

    Current clients

    Current colleagues

    STRATEGICALLY Grow your network

    RELEVANT + QUALITY

    • Industry leaders / thought leaders

    • Marketers / PR executives

    • Clients

    • Partners

    • Prospects

    Tip: A large quality network = multiplier effect

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • ENGAGE WITH YOUR NETWORK

    • Post a status update – 3rd party piece of content OR your organisation’s

    content – FIND YOUR VOICE

    • Follow your company page

    • Like, comment on your company page posts

    • Like, share and comment on your network’s activity

    • Publish on LinkedIn Platform – your publications / articles

    Tip: Be Active COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • BE REAL

    • Be human – genuine and authentic

    • Find your voice

    • Only engage with content that resonates

    • Share stories

    • Images / video are powerful

    • Tag people / organisations

    • Use hashtags

    Tip: Be Authentic, be you.

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • 1. Identify targets

    2. Continue the conversation

    3. Sort and filter your connections

    4. Cross reference with colleagues

    EXPORT YOUR CONNECTIONS

    OpportunityShareContactReview Export

    connections

    Tip: Thinking career change – Find opportunity

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • BE ACTIVE ON THE COMPANY PAGE

    Target your

    audience

    Nurture your

    followers

    Post, like and share

    Add articles

    and insights

    Analyse your

    results

    Include calls to action

    Add images

    and video Support

    your Company

    page

    Like, share and

    comment on

    company page

    updates

    Spread the word

    Build the brand

    Be the thought

    leader

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • EXTEND YOUR REACH

    Organic. Your followers, fans, members,

    connections will see your content.

    Earned. Your followers may spread relevant

    and engaging content.

    Invested. You can reach a wider audience

    through advertising.

    ORGANIC

    EARNED

    INVESTED

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • 1. Update your profile

    2. Add a background image

    3. Write a compelling summary

    4. Clearly state what you deliver

    5. Add a call to action

    6. Add media files

    7. Seek recommendations

    8. Strategically grow your network

    9. Download your connections quarterly

    YOUR LINKEDIN ACTION PLAN

    COPYRIGHT © 2019 Lucy Bingle Pty Ltd

    ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

  • COMPANY

    PAGE / PROFILE

    MANAGEMENT

    www.lucybingle.com | lucy@lucybingle.com | +61 410 904 777

    LINKEDIN

    MARKETING

    TRAINING

    LINKEDIN

    STRATEGY

    CONSULTING

    http://www.lucybingle.com/ mailto:lucy@lucybingle.com