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Intro• The problem with L&D? No marketing department. No one dedicated
to keeping brand awareness upfront and personal to people. • We are the ones responsible for showing the world who we are.
We seem to be missing a Marketing Department
Tell the world who you are.
No one else will.
Why is branding important? • Your brand is your key differentiator in your business. • It’s what makes you special• It’s what makes you unique• It makes you an active part of the business
Makes You Unique, Memorable
Key to the Organization
My Department as Brand? • Bond, James Bond• If a movie can be a brand, so can Learning and Development
Search
Digital Editing
Tissues?
Sticky Paper
Brand versus marketing
I sayThey
Say
Marketing
Branding
For Good For Evil
Don’t Exist
Perception versus realityPerception versus Reality
Your Team is Your Brand
Your Team Adding Value
What do we
do?
Who do we do it
for?
How are WE
unique?
What’s the plan?• Bond! A powerful brand with an even more powerful marketing
machine behind it. • So can you.
ActionDesireInterest
Awareness
3 channels
3 InternalDirectInternet
Create contentSmart
CleverUnique
HighlyAddictiveContent
Build internal awareness
Internalawareness
Get seen!Get Seen!
It’s not a department! It’s a business!
Create a communityBuilding community
Word of mouth champions!
Teams of people to build the brand
Target audience
Directtarget
Just say NO to the corporate newslette
r
Boy, can’t wait for this.
Say YES to
creating targeted
excitement!
Austin Kleon
Say YES to Short!
Easy!Fun!
I created this in one morning!
Internet of things
Internet Of Things
Short In Demand Fun Short In
Demand Fun Short In Demand Fun
FreshIn DemandContent
Blogging• Wordpress• Blogger• Tumbler
Video• YouTube• Vimeo• PowerPoint
Social• Facebook• Pinterest• LinkedIn
Website• LMS Home
Page• Intranet
page
TipsReviews
Interviews
What if I write and no one comes?
Writing is hard!ACK!
Brand Development Brand Communication
Credit: Falk Harrison
Because you are going to ROCK this!
http://learningrebels.com/brand-you-brand-your-department/
One Year of UMU!