Bovee Bia4 Ppt 02

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    2007 Prentice Hall2-1

    Ethics and Corporate Social

    Responsibility

    Chapter 2

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    Chapter 2 Objectives

    After studying this chapter, you will be able to:

    Discuss what it means to practice good business

    and explain the three factors that influence

    ethical behavior

    Identify three steps that businesses are taking to

    encourage ethical behavior

    List four questions you might ask yourselfwhentrying to make an ethical decision

    Explain the difference between an ethical

    dilemma and ethical lapse

    2007 Prentice Hall2-2

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    Chapter 2 Objectives, cont.

    Explain the controversy surrounding corporate

    social responsibility

    Discuss how a business can become more

    socially responsible

    Define sustainable development and explain the

    strategic advantages ofmanaging with

    sustainability as a priority

    2007 Prentice Hall2-3

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    Two Sets of Ideals

    Social

    ResponsibilityEthics

    2007 Prentice Hall2-4

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    What is Ethical Behavior?

    Definition

    Competing Fairly and

    Honestly

    Communicating

    Truthfully

    Not Causing Harm toOthers

    2007 Prentice Hall2-5

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    Competing Fairly and Honestly

    Trade Secrets

    Industrial Espionage

    Pretexting

    2007 Prentice Hall2-6

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    Communicating Truthfully

    Tell the Truth, Whole Truth and

    Nothing but the Truth

    Transparency

    2007 Prentice Hall2-7

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    Not Causing Harm to Others

    Insider Trading

    Conflict of Interest

    2007 Prentice Hall 2-8

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    Corporate Fraud

    2007 Prentice Hall 2-9

    WorldComWorldCom

    AdelphiaAdelphia

    Ford andFord andFirestoneFirestone

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    Corporate Fraud

    2007 Prentice Hall 2-10

    TycoTyco

    EnronEnron

    Arthur AndersenArthur Andersen

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    Ethical Business Behavior

    2007 Prentice Hall 2-11

    Influential Factors

    OrganizationalOrganizational

    BehaviorBehavior

    KnowledgeKnowledge

    CulturalCulturalDifferencesDifferences

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    Be an Ethical Leader

    Lead by example

    Dont tolerate

    unethical behavior

    Inspire concretely

    Acknowledge reality

    Communicate

    Be honest

    Hire good people

    2007 Prentice Hall 2-12

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    The Four Questions

    Is the decision legal?

    Is it balanced?

    Can you live with it?

    Is it feasible?

    2007 Prentice Hall 2-13

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    Ethical Situations

    2007 Prentice Hall 2-14

    Ethical Dilemma

    Ethical Lapse

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    Business and Society

    Consumers expect benefits that require money.

    Business generates a majority ofmoney in a

    free-market economy.

    Standard of living is generally derived from

    profit-seeking companies.

    Businesses cannot hope to operate profitably

    without the many benefits provided by a safeand relatively predictable business environment.

    2007 Prentice Hall 2-15

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    Corporate Social Responsibility

    Perspectives Minimalist

    Defensive

    Cynical

    Conscientious

    2007 Prentice Hall 2-16

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    Efforts to Increase Social

    Responsibility

    2007 Prentice Hall 2-17

    CauseCause--RelatedRelated

    MarketingMarketing

    CauseCause--RelatedRelated

    MarketingMarketing

    PhilanthropyPhilanthropyPhilanthropyPhilanthropySocialSocialAuditAuditSocialSocialAuditAudit

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    Reduce Pollution

    2007 Prentice Hall 2-18

    Industrial DischargesIndustrial Discharges

    VehicleVehicle EmissionsEmissions

    ChemicalChemical SpillsSpills

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    Responsibility Toward

    Consumers

    2007 Prentice Hall 2-19

    Consumerism:Consumerism:

    The right to safe products

    The right to be informed

    The right to choose

    The right to be heard

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    Responsibility Toward Investors

    2007 Prentice Hall 2-20

    Fair ProfitFair Profit

    DistributionDistribution

    Fair ProfitFair Profit

    DistributionDistribution

    SocialSocial

    ResponsibilityResponsibility

    SocialSocial

    ResponsibilityResponsibility

    EthicalEthical

    BehaviorBehavior

    EthicalEthical

    BehaviorBehavior

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    Responsibility Toward

    Employees

    Equal Opportunity

    Civil Rights Act

    EEOC

    Affirmative Action

    2007 Prentice Hall 2-21

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    Responsibility Toward

    Employees

    People with disabilities

    ADA

    OSHA

    2007 Prentice Hall 2-22

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    Global Responsibilities

    Bribery

    Environmental Abuse

    Unscrupulous

    Business Practices

    2007 Prentice Hall 2-23