Writing Reports and Proposals
Prentice Hall, 2008
Business Communication Today, 9e
Chapter 14 - 1
ThreeThree-Step Writing ProcessPlanningAnalyze Situation Gather
Information Select Medium Get Organized Prentice Hall, 2008
Writing
CompletingRevise Produce Proofread DistributeChapter 14 - 2
Adapt to the Audience
Compose the Message
Business Communication Today, 9e
Audience AdaptationLearn Their Needs
Build Relationships
Control Style and Tone Prentice Hall, 2008Business Communication
Today, 9e Chapter 14 - 3
Reports and ProposalsThe Introduction Body Sections Closing
Section Prentice Hall, 2008Business Communication Today, 9e Chapter
14 - 4
The IntroductionReport Context Subject or Purpose
Main Ideas Prentice Hall, 2008
Overall ToneChapter 14 - 5
Business Communication Today, 9e
The Body SectionsPresent Analyze Interpret Support Prentice
Hall, 2008Business Communication Today, 9e Chapter 14 - 6
The Closing SectionEmphasize Main Points
Summarize Benefits
Reinforce Structure Prentice Hall, 2008Business Communication
Today, 9e Chapter 14 - 7
Drafting Report ContentAccurate Complete
Balanced
Clear and LogicalBusiness Communication Today, 9e
Documented ProperlyChapter 14 - 8
Prentice Hall, 2008
Report IntroductionAuthorization Scope Sources and Methods
Limitations Prentice Hall, 2008
Problem/Purpose Background Terms and Definitions Report
OrganizationChapter 14 - 9
Business Communication Today, 9e
The Report Body Explanations of problem/opportunity Facts,
statistics, and trends Results of studies or investigations
Discussion and analysis Advantages, disadvantages, costs, and
benefits Prentice Hall, 2008Business Communication Today, 9e
Chapter 14 - 10
The Report Body Procedures or steps in a process Methods and
approaches Criteria for evaluating options Conclusions and
recommendations Supporting reasons for conclusions and
recommendations Prentice Hall, 2008Business Communication Today, 9e
Chapter 14 - 11
The Report ClosingKey-Item Summary Conclusions Recommendations
Action Plans Prentice Hall, 2008Business Communication Today, 9e
Chapter 14 - 12
Drafting Proposal ContentAttention ProposalIntroduction
Interest
Solicited Proposal
Body Closing
Unsolicited Proposal
Action Prentice Hall, 2008Business Communication Today, 9e
DesireChapter 14 - 13
Strategies for SuccessDemonstrate Your Knowledge Research the
Competition Adopt a You Attitude Prentice Hall, 2008
Provide Concrete Examples Offer a Workable Proposal Present an
Attractive PackageChapter 14 - 14
Business Communication Today, 9e
Proposal IntroductionProblem or Opportunity Proposed
Solution
Scope of Delimitations Prentice Hall, 2008
OrganizationChapter 14 - 15
Business Communication Today, 9e
The Proposal BodyProposed Approach Work Plan
Qualifications Prentice Hall, 2008
Detailed CostChapter 14 - 16
Business Communication Today, 9e
The Proposal ClosingSummarize Key Points Emphasize Benefits
Restate Qualifications Prentice Hall, 2008
Obtain CommitmentChapter 14 - 17
Business Communication Today, 9e
Drafting Online ContentBuild trust with intended audiences Adapt
content for global audience Compose web-friendly content Use in a
concise, skimmable format Include effective links Prentice Hall,
2008Business Communication Today, 9e Chapter 14 - 18
Help Readers Find Their WayHeadings and Links Transitional
Devices Previews and Reviews
Readability Frameworks Relationships Prentice Hall, 2008
Words Sentences ParagraphsBusiness Communication Today, 9e
Introductions Summaries OverviewsChapter 14 - 19
Technology for Reports and ProposalsTemplates Linked Files
Embedded Files Electronic Documents Prentice Hall, 2008
Electronic Forms Multimedia DocumentsChapter 14 - 20
Business Communication Today, 9e
