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8/10/2019 BitTorrent PitchDeck
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BitTorrent, Inc. | Corporate Overview
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Advertising and Publisher Overvie
August 2014
BitTorrent, Inc. | Corporate Overview
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BitTorrent, Inc. | Corporate Overview
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ContentsAbout BitTorrent Bundle
What Makes BitTorrent Bundle Different?
The BitTorrent Media Network
Publisher Stories
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What is BitTorrent Bundle?
An immersive experience that emphasizes thehuman connection between artist and fan:a social, creative object that becomes
more valuable, each time it’s shared.
BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation
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BitTorrent, Inc. | Corporate Overview
Guiding Principle No. 1
Big ideas are not bound by pages, rutimes, streams, or size limits.BitTorrent Bundle is a revolutionary file format that’s designed to restore digitamedia to its experiential core. Think vinyl. Think box set. Think about the powe
single download that can house the breadth of a project - from music, to film, thandwritten notes, and experimental art. Big ideas don’t come in boxes. Bundlbuilt for creativity.
8/10/2019 BitTorrent PitchDeck
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Guiding Principle No. 2
You should be able to sell your art,without selling your soul.Every single piece of content has a different business model. BitTorrent Bundledirect-to-fan engagement platform that’s built to help you unlock to your indivi
goals. Each Bundle can be embedded with calls to action and collateral that drback to value-generating artist properties: from iTunes and Amazon, to ticketvendors and merchandise storefronts.
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BitTorrent, Inc. | Corporate Overview
BitTorrent Bundle Is:
A new file format for film, music, art and interactive storytelli
A direct-to-fan media network built for rich engagement
A global marketplace built to travel: the store is inside the co
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This is the Internet’s Record Store
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation
10,000 publishers 2,000,000 titles
100,000,000 downloads
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BitTorrent, Inc. | Corporate Overview
This is the Most Effective Way to Grow -- and Keep -- Your Fan B
Bundle was hands-down the most effective form ofpromotion used to drive traffic to iTunes album preorder.Zach Koche, Family Management (Hundred Waters)
60 - 90% conversion to download average
21 - 25%social share rate
10 - 15% conversion to paid artist properties
2 - 10% conversion to email subscription
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BitTorrent, Inc. | Corporate Overview
200MM
24MM41MM
70MM
170MM 175MM
BitTorrent Bundle Users Make Up a Massive, Influential Youth Au
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BitTorrent, Inc. | Corporate Overview
BitTorrent users spend more money, and more time, on content(online and offline) than their digital peers.
10% Grad School<18
18-24
25-34
35-44
45-54
55-64
65+
Young Adults
18%
26%
19%
17%
13%
6%
2%
Mostly Male Tech-Savvy Stu
a
11% Female
89%Male
39%
CollegeGrads
51%
HSStud
Our Community is Young, Curious, and Tech-Savvy
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BitTorrent, Inc. | Corporate Overview
Our Community is Passionate About Digital Content
33% more likely to buy albums online
34% more DVD purchases
34%more in-theater movies viewed
100% more likely to have a paid music subscription
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BitTorrent, Inc. | Corporate Overview
Our Community is Passionate About Gaming
BitTorrent drives over 70M gamers per monthto gaming sites & apps, across genres:
Midcore
MMO
RPG
FPS desktop
Web-based
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BitTorrent, Inc. | Corporate Overview
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Core User Behaviors and Values
● Tech-obsessed and tech-influential
● Passionate about entertainment
● Lives mobile, lives connected
●
Invested in creativity● Early adopters, social broadcasters
BitTorrent, Inc. | Corporate Overview
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BitTorrent, Inc. | Corporate Overview
What Makes Bundle Different
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Built to Help Video Projects Find FansBundle campaigns deliver more impressions for artists & advertisers than YouTube.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation
Kaskade Tour Doc Preview X BuMore than 4.2MM total downloads / s
29X reach versus YouTube.
Kaskade Tour Doc Preview X YouTube: 143K total streams.
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Built for Bigger StoriesBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation
Marc Ecko Pretty Lights Tim Ferriss Madonna Ber
2.9GB 3.7GB 4.7GB 6.3GB 11.5
1.3MMdownloads
2.5MM
downloads
2.0MMdownloads
1.2MMdownloads
1.8Mdown
5 of 2013’s most downloaded
Bundles were 3GB or more.
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Built for Richer ExperiencesBundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution platform for everything from film to photo, art, music, and merch discounts.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation
De La Soul Bundle: Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.
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Built for Control: Publisher-Owned Stats & Subscriber ListsBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation
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BitTorrent, Inc. | Corporate Overview
The BitTorrent MediaNetwork
Cli k t dit t titl t l
Th BitT t M di N t k
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BitTorrent, Inc. | Corporate Overview
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The BitTorrent Media Network
Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:
BitTorrent, Inc. | Corporate Overview
Our advertisers have seen 2-5x ROI with BitTorrent owned &operated properties vs. working with other marketing channels.
S l d R h With BitT t Ad
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BitTorrent, Inc. | Title For Internal Presentation
Scale and Reach With BitTorrent Ads
300x250 Video& Display
Our advertising platform is built to scale, serving 10 Billion monthly impacross IAB-standard video, banner, and mobile ads.
IAB and Nati e Ads
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BitTorrent, Inc. | Title For Internal Presentation
IAB and Native Ads
In addition to IAB-standard ads, BitTorrent offers prominent native adplacements that deliver strong performance.
300x250 Video
& Display
Pre Roll Video
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Pre-Roll Video
Large-format video advertising to drive pre-roll engagementfor brand and gaming advertisers.
Mobile Advertising
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BitTorrent, Inc. | Title For Internal Presentation
Mobile Advertising
Reach your mobile users on the #3 ranked app in Google Play store.Mobile banners and interstitial inventory with high tablet adoption.
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BitTorrent, Inc. | Corporate Overview
Publisher Stories
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Moby: Album Launch Campaign
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BitTorrent, Inc. | Corporate Overview
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To launch his 2013 album innocents,
Moby created an interactive remix
project, delivered via BitTorrent
Bundle.
Fans used stems to create 68K new
versions of tracks from the original
album.
8.9MM downloads
138K iTunes impressions
68K remix interactions
RESULTS
Moby: Album Launch Campaign
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Cut/Copy: Music Video Activation
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BitTorrent, Inc. | Corporate Overview
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Cut/Copy: Music Video Activation
BitTorrent Bundle delivered the
first-ever 3D printed, open sourced
music video to support the launch of
Cut/Copy’s “We Are Explorers” musicvideo.
The BitTorrent Bundle included the
music video, the 3D print files and
filming instructions from the shoot.
BitTorrent, Inc. | Corporate Overview
RESULTS
2.6MM downloads
408K streams
51K email subscribers
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VICE X Madonna: Social Good Initiative
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BitTorrent, Inc. | Corporate Overview
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VICE X Madonna: Social Good Initiative
BitTorrent Bundle partnered with
Madonna and VICE to launch a
global freedom of speech initiative:
Art For Freedom.
The BitTorrent Bundle contained a
20-minute film, photoset, and call to
contribute to the cause.
BitTorrent, Inc. | Corporate Overview
RESULTS
1.2MM downloads
84K supporters enlisted
170 countries reached
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Drafthouse Films: The Act of Killing OSCAR Promotion
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BitTorrent, Inc. | Corporate Overview
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Drafthouse Films: The Act of Killing OSCAR Promotion
In partnership with Drafthouse Films,we delivered a download as digitaltestimony: a behind-the-scenes look atThe Act of Killing to mark the film’s
2013 Oscar nomination.
The Bundle contained exclusivecontent from the filmmakers --reaching audiences in Indonesia,where the doc was censored.
BitTorrent, Inc. | Corporate Overview
RESULTS
3.5MM downloads
51K iTunes impressions
45K Indonesian impressions
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Curren$y: Mixtape Launch Campaign
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BitTorrent, Inc. | Corporate Overview
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Curren$y: Mixtape Launch CampaignCurren$y used BitTorrent Bundleto reinvent the mixtape: the oldschool, immersive, multimediaexperience of opening an artist-crafted cassette, or an art-heavy
vinyl.
The BitTorrent Bundle contained12-tracks, a documentary, tour art,ticket links, and print-ablecoupons.
BitTorrent, Inc. | Corporate Overview
RESULTS
4MM downloads
30% increase in ticket sales
500% growth in merch traffic