2. Consumers are spending way too much time waiting in line
rather than enjoying their coffee. In average, consumers are
spending more than 20 mins waiting especially during the peak hours
of the day. the problem #1
3. the problem #2 These peak hourslamsare tiring. Nonstop
orders, long queues and impatient customers. Working in these
situations will cause baristas to be inattentive as they have to
work fast. Resulting in a steep decrease in efficiency, quality
coffee served and employee productivity.
4. the solution Creating a pre-order system that will integrate
with our coffeehouse to ensure a much needed comfort and ease in
our coffee process for both consumers and employees.
5. (walk-in) (walk-in) (walk-in)(pre-order)
6. our mission: Working to change the understanding of coffee
processes from what it was, to what it can be.
7. value proposition One of the first in the local market to
integrate a whole new pre-order system that would change the
conventional coffee processes for coffee lovers. Constantly looking
to develop new coffee processes that would work well no matter
where we expand to.
8. market opportunities After seasonal adjustment, restaurants
registered a decrease of 4.8% in receipts in January 2015 over
December 2014. On the other hand, turnover of fast food outlets and
food caterers increased 2.6% and 1.9% respectively in January 2015
compared to the previous month. Cafes also recorded an increase of
0.6% in receipts. - singstat.gov.sg
9. marketing Create a brand awareness campaign / pre launch
marketing before launch. Promotion and special events on launch day
to attract first-time customers to the brand. Developing a loyalty
reward program for returning loyal customers. Our best marketing
programs are freemium usage, world class customer support, PR and
content marketing.
10. Return on Investments $300,000 / 12 = $25,000 per month
Required Sales / Cups Projected Sales / Cups Return of Investment
$5.50 x 300 = $1,650 sales per day $600,000 / 12 = $50,000 sales
per month $50,000 / 30 = $1,667 sales per day $1,667 / $5.50 = 303
cups per day $1,650 x 30 = $49,500 sales per month $300,000 /
$49,500 = 6 months $25,000 / 30 = $833 per day $833 / $5.50 = 152
cups per day Price per cup according to the set menu list is at an
average of $5.50
11. expansion plan 2x Tech headcount and focus on latest tech
implementation and distributions Increase of baristas headcount
every 9 to 12 months. Developed a management team: CFO, CTO, HR,
GM(3 stores or more) Expand throughout Singapore with at least 3
outlets by 2017 and throughout the region by 2018.
