Umamão - Pitchdeck

umamãorespostas maduras

Elevator Pitch

Umamão is a community of

Think Quora + Wikipedia.

academics and professionalscreating and organizing the world's knowledge

in the format of questions and answers.

umamao.com - respostas maduras

Team

Helder Ribeiro, Founder Computer Engineering dropout from Unicamp, brought leading European local reviews website Qype to Brazil in 2008, closed fastest international deal with business listings provider TeleListas (same GMaps uses), creator of and jack of all trades at Umamão.

Arthur Amorim, Co-founder Top of class in Computer Engineering at Unicamp, MSc in Computer Science at École Polytechnique, research internship at University of Cambridge.

Gustavo Sacomoto, Co-founder Top of class in Molecular Sciences at USP, published in international journal as an undergrad. Developed new techniques for Text Indexing and Information Retrieval during MSc in Computer Science at IME-USP.

Ricardo Panaggio, Engineer Top of class in Computer Science at Unesp, MSc in Recommendation Systems at Unicamp, prolific polyglot programmer, dropped out of PhD to join Umamão.

André Lima, Engineer Computer Engineer from Unicamp, 7-year experience as Optimization expert at Petrobras & others, Natural Language Processing enthusiast and True Knower of Algorithms.


The Problem

Head

Popu

larit

y

Depth

Google / Bing #fail

ARTICLES

* Panoramic/reference

* Supply-oriented: people write

about what they know,

to whoever wants to read it

* Hard to dig deeper

can't ask question to experts

who wrote the article

Q&A

* Deep / specific / contextualized

* Demand-oriented: questions are

specific requests for knowledge

* Triviality drives away experts

"What is X?" is better answered

with link to Wikipedia article

about X.

People turnto humans

for help

Long Tail

Solution

Common language: Topics! Every Wikipedia article is a topic you can ask about (even on Wikipedia itself).

* Article/Q&A duality drives new content: . As people read an article, new questions come up . New answers on a topic can be used to improve/create article about it


Screenshots


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Screenshots


Market Size

* Global303 million Wikimedia unique visitors (comScore, June 2009)

* Brazilian professionals5.7M with undergraduate degree (Census 2000)

* Brazilian universities 5M undergraduate students enrolled in 2009 (Inep 2009)


Business Model

ADVERTISING * Text/static targeted ads (database of interests / skills / education) * Topic sponsorship

RECRUITING * CVs backed by proof of knowledge * Identify talent earlier (college students)


Competitive Advantage

* World-class tech team Top-of-classes at USP, Unicamp & Unesp, research experience in recommendation systems and information retrieval

* First to market in Brazil

* Focus on academics and professionals

* Integration with Wikipedia helps bootstrap content in new languages

* Community-building partnership with Wikimedia Foundation coming soon


Competition

* Quora no integration with reference knowledge sources

* StackExchange vertical websites, lack of interoperability even among themselves

* Facebook Questions English-only, not fully launched, positioning problem

* Yahoo! Answers Really. Bad. Quality.


Marketing Plan

* Partner with Unicamp and USP become endorsed teaching tool

* Partner with Wikimedia Foundation boast Wikipedia & Umamão as educational tools to universities around the country

* Content Competition Example: award book gift cards from Livraria Cultura to month's best contributor


Money / Milestones

RAISED R$200K IN DEC 2010 * Built first production version, functional use with 2k users * Secured another R$150k in Jan 2011

SEEKING R$ 1M - 1.5M * Target closing in Sep 2011

PRODUCT ROADMAP / GOALS * R$750K - 1M: hire 3-4 key engineers, 1 designer, 1 marketing/sales, 2 community support * R$250 - 500K: marketing/outreach campaigns * 1M users by the end of the year


Metrics

source: Mixpanel analyticsNew answers New users

* First 1k users in 1 year (since beginning as a hobby); second 1k users in 1 month (Feb 2011);

* First 1k answers in 1 year; second 1k answers in 1 month (Feb 2011).


But there's more...

STRUCTURED, EDITABLE DATA (think Freebase.com, Factual.com): * Semantic topics . "Campinas" is of type City and has fields: geo coordinates, state, area, population, etc. . Better suggestions: “follow topics / answer questions about your area” . Better ad targeting: “show this ad in questions about cities with more than 100k inhabitants” . Extra revenue through API access to data

SEMANTIC ANSWERS * Quiz-like questions integrated with normal Q&A to gather structured data


Questions?

Join us now!umamao.com/pitchdeck

ADDITIONAL RESOURCES * Strategic Plan of the Wikimedia Foundation (has Brazil as a priority) * Are Q&A Startups a Threat to Google? | Venture Beat * Interview with Umamão Founder (in Portuguese) (amateur video made by Education major as part of a course project)

http://umamao.com/pitchdeck

http://www.youtube.com/watch?v=Puro5t-utDk

http://venturebeat.com/2010/10/30/are-qa-startups-a-threat-to-google

http://strategy.wikimedia.org/wiki/Strategic_Plan/Role_of_the_WMF#Priorities_for_the_Foundation

Documents

Umamão - Pitchdeck