Aus$n Small Biz Success Meetupownersview.com/wp-content/uploads/Austin-Small-Biz-Meetup-Slide… · Why Crowdfund? • You seek market validation • You need to recruit beta testers

Aus$nSmallBizSuccessMeetup

©BusinessSuccessCenter2017Allrightsreserved 1

MeetTXSmallBusinessAdvocate


Panelists:•  SamThacker&FrançoiseLuca,

BusinessFinanceSolu.ons•  GuyRaz,

CrowdfundingReports

#CrowdfundingIssues

Aus$nSmallBizSuccessMeetupHostedbyBusinessSuccessCenter…weopendoorstoyoursuccess!Contactus@www.ownersview.com512-933-1983

©BUSINESSSUCCESSCENTER2017ALLRIGHTSRESERVED

BSC Profit Mover™ programs make your business model efficient & profitable. We deliver just what you need.

3

AGENDA

•  Your Introductions & Your Successes •  Program •  Upcoming Events

Please silence your cell phone! Thanks.

©BUSINESS SUCCESS CENTER 2016 ALL RIGHTS RESERVED 4

Why Crowdfund? •  You seek market validation

•  You need to recruit beta testers

•  You want to create a customer base

•  You need to raise funds to complete R&D and finance production

•  You’ve exhausted your traditional funding options

•  You have a solid product launch strategy and know exactly how much funding you need to reach the finish line

•  You want to establish a track record for successful product development for VC and private equity investors, retail channel partners, distributors, and affiliate sales

NOW…

•  Why NOT to Crowdfund

Panelists Sam Thacker & Françoise Luca Business Finance Solutions


www.BFS-USA.com - 512-990-8756

TheDoesandDon’tsofCrowdfunding

Sam Thacker Business Finance Solutions

512-990-8756 [email protected]

BUSINESS FINANCE SOLUTIONS

Sam Thacker & Françoise Luca Business Finance Solutions looks forward to discussing your business goals.

11900 Metric Blvd Ste J-219 • Austin TX 78758 • www.bfs-usa.com Please email us or call us at 1-855-220-8585 or 512-990-8756.


SamThacker’sBackground•  20yearsascommercialfinanceguy

•  $400million+originated

•  Independentoflenders•  Crea$vefinancingsolu$ons

•  Crowdfundingobserver


Goals

1.  Understandgoodandbadcrowdfunding

2.  Createrealis$cexpecta$ons

3.  Understandinghowtostandout!

Standing out in a corn maze

Bastrop 2016


PicktheRightSite

#1MostImportantConsideraAon


DoYourHomework!•  Understandthenicheseachsitecaterstoo

•  Lookatqualityofsuccesscampaigns

•  DoNOTputyourcampaignupun$lyouareREADY


RealityCheck–90%Fail

•  Wrongplalorm(i.e.KickstartervsIndiegogo)

•  NoREALLYaprac$veoffer•  Presenta$ondidn’tstandout•  Noslickvideotoapract•  Didn’tspendenoughresearch$meandhardworkpurngittogether


MostSuccessfulofAllTime

pebble.com – Smart watch designer – Raised $20.3 million! on second Kickstarter campaign.


Video–MustbeGood!

•  Awesomevideo!!!

•  Doesn’thavetocost$10,000.

•  Fromtheheart

•  Speakstotheinterestofviewer

https://youtu.be/H8ObDRtkSzA


Realis$cExpecta$ons•  Firstcampaign-$8k

•  Youwanttobesuccessful!!!

https://youtu.be/pw6hSNSQnsM


OneMoreThought-Video

FirstVideo•  Keepitsimple•  Keepitshort•  Keepitfun•  Mul$plesocialmediasites

https://youtu.be/pw6hSNSQnsM


FriendsandFamily

•  Formalizearrangement

•  Encourageequityratherthanloan

•  Eyeswideopen


LastThoughts

•  Beingundercapitalizedisn’tthebiggestreasonsbusinessesfail,ratheritisthelackofexperience,training,andcommonsenseoftheowner.

•  Surroundyourselfwiththebesttrustedadvisorsyoucanreasonablyafford.


Got more questions?

Business Finance Solutions helps small businesses find the business loans,

working capital, and equipment financing needed to grow business.

Free consultations and information:

Sam Thacker 512-990-8756

[email protected]

NOW…

•  Investor beware (or what your campaign needs to prepare for)!!!

Panelist Guy Raz, Crowdfunding Reports, Inc.


CROWDFUNDING

REPORTS Bringing Risk Mitigation, Trust, and Confidence Back to Crowdfunding

GuyRaz,DirectorofBusinessDevelopmentCrowdFundingReports,Inc.|6001WParmerLn,Suite#370Aus$n,TX78727

M:805.794.6477|[email protected]|LinkedIn|Blog

What Does CFR Do? •  We pre-screen campaigns for crowdfunding platforms, PR/marketing

agencies, due-diligence firms, & other interested third parties based on known risk factors and verified information

•  We perform deep-dive technical vetting of campaigns and offerings for investors

•  We offer pre-launch and active crowdfunding campaigns technical vetting and certification in the form of a ‘VERIFIED by CFR’ badge

•  We connect CFR-registered campaigns with free resources and service providers to improve their chances of success

•  We collect data on successful and failed crowdfunded campaigns so we can build an accurate predictive model and publish market research studies for the crowdfunding industry

•  We investigate and expose crowdfunding scams and teach backers skills to avoid fraud and deliberate failures

•  We align ourselves with like-minded influencers and industry leaders, publish articles, and give talks on reforming the culture of non-accountability in crowdfunding

What Will Your Backers Expect?

•  Creator verification: core team members with full bios, LinkedIn profiles, demonstrable subject matter expertise and industry track record

•  Full Transparency: from timely responses to comments and messages to regular, informative, and frequent & substantial updates

•  Product Specifications: verifiable technical details, claims you can prove, and promises you can keep

•  Evidence of Progress: livestream demos of functional prototypes, factory visits, tooling, assembly line, pack-out, and shipping

•  Honesty: if problems and challenges are encountered, being proactive, open, and humble is always preferable to silence, evasion, and deception

•  Customer Care: post-campaign technical and customer service, warranty, repair & exchanges, upgradability, customer loyalty program, etc.

SPECIAL EVENTS

“All Veterans Entrepreneurs Day” Sept. 29, 9-noon

Focus on Model, Money, & IP

Speakers: Profit Mover Team Members Plus State & Federal Gov. Guests

RSVP @ http://bit.ly/VeteransEntrepreneursDay

@Business Success Center, 7600 Burnet Road, Chase Bank Tower


NEXT AUSTIN SMALL BIZ SUCCESS MEETUP

“Match Up Your Business Lifecycle with Your IP Strategy”

Oct. 17

Speaker: IP Attorney Andrew Eisenberg, Partner, Michael Best Attorneys

Noon – 1PM Sherlocks Pub Austin

Come early if you want to eat or stay late.


UPCOMING BSC EVENTS: SEPT & OCT BOSS-TALKS Online • BOSS-Talks Inspiring Entrepreneur Virginia Rogers, Sept. 25, Noon-1PM Coming in Oct. • BOSS-Talks Business Tools webinar: ”Creating a Business Burn Out Plan for You & Your

Stakeholders” on Oct. 3 (Noon-12:30PM)

• BOSS-Talks Inspiring Entrepreneur speaker/author Tweed Scott, Oct. 23 (Noon-1:00PM) Profit Mover Mentor Zone™ (Individualized Team Mentoring) • Innovation Week, PeopleFund — How to Find & Fund a Food Business, Sept. 20, 1PM Coming in Oct. • “Pricing for Serious Makers”, TechShop (Round Rock), Oct. 10, 6-7pm & mentoring 7-9PM • Experts Team Mentoring for All Businesses, BSC office Austin, Oct. 20 (10am-Noon).

Deadline to apply Oct. 10

§ PICK UP 4th Quarter List of BSC Events • § RSVP & MORE INFO FOR ALL EVENTS IN OUR CALENDAR &

http://bit.ly/BSCEvents ©BUSINESS SUCCESS CENTER 2017 ALL RIGHTS RESERVED 27

Here’s to your success!


Jan Triple+ • [email protected]• 512.933.1983Hope to see you at the next Austin Small Biz Meetup

Documents

Aus$n Small Biz Success Meetupownersview.com/wp-content/uploads/Austin-Small-Biz-Meetup-Slide… · Why Crowdfund? • You seek market validation • You need to recruit beta testers