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Audience Research Results

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Page 1: Audience Research Results

Mainstream/underground music

From my results I have found out that people who are fans of rock music magazines will prefer more mainstream bands featured in the magazine although the results although it was closely tied between the two options so therefore I will ensure to include both mainstream and less known bands in my magazine to cater for the two audiences.

Preference of Mainstream and Underground Music

Mainsteram

Underground

Page 2: Audience Research Results

Prices

My results indicate that people would rather pay £1 to £1.50 all together for the magazine. I chose these price ranges because most magazines are around £2-£3 and I wanted to beat the competitors with a cheaper price although needs to be profitable.

Desired Price Range

Less than £1.00

£1.00 - £1.50

£1.51 - £2.00

More than £2.00

Page 3: Audience Research Results

Special Offers

From my results I can see that special offers will increase the chance of a person buying the magazine as a majority although could be a rare feature because there is only 4 people between each answer for the question. For the people that said yes to the special offers they mostly said things such as posters, free cd’s and discounts for gig tickets or other products.

Would like to see special offers

Yes

No

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2

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4

5

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competitions posters cd discounts gigs

Offers people would like to see

Page 4: Audience Research Results

Frequency of Magazine

For the frequency of the magazine most people said they would prefer a weekly or a monthly issue as they are only separated by one vote. For the price which was the post popular this magazine must be a weekly due to the running costs, if the magazine was a monthly one then it would require more content and be more expensive and when planning my magazine I will be sure to keep the weekly frequency in mind with the length of the magazine etc.

Mgazine frequency preference

Weekly

Month

Quarterly

Page 5: Audience Research Results

First thing people look for…

The first things people look for on a magazine cover is very distinct and is the most popular answer. They look for the featured bands inside the magazine which are displayed on the cover in image or text form. From this I have come to the conclusion that people won’t want to buy magazines when their favourite bands aren’t in it so I must refer to popular bands of the audience which fit with the rock/metal genre and use them. The next most popular feature was the articles which is important. Keeping them interesting and the titles so they are informative and enticing.

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New bands

Featured bands

Free stuff

articles

images

colours

First thing people look for in a magazine

Page 6: Audience Research Results

Colours

In my results I found out that black was a popular choice which is also a convention of the rock/metal genres. Other colours which may be used are red and white, these can make up my colour scheme of my magazine for every issue and fit with the genre.

Colour ideas

Yellow

red

blue

black

white

Page 7: Audience Research Results

Popular bands

In my questionnaire I have chosen to ask for favourite bands so that I can find a common subgenre or bands which are very similar to each other in effort to attract and appeal to the audience. Most of the bands are rock/metal but with varied subgenres ranging from classic rock to metalcore. I will have to make sure to cater for all music fans with different subgenres in rock/metal.

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