ASSOCIATES WHO KNOW MORE, SELL MORE!RewardsPlus can help you learn and earn more with Goodyear®. It rewards participants who complete training courses and pass certification tests related to tires, selling skills and programs.

RewardsPlus will also continue to be an important part of the Tire & Service Network Program. Only TSN members can become Tire Experts and earn maximum reward levels 365 days a year. Plus, Tire Experts typically sell three times more than non-Tire Experts and earn twice as many rewards!*

TOP REWARDSPLUS PERFORMERS CAN EARN MORE THAN $8,000 EXTRA PER YEAR!

2017 REWARDSPLUS CONSUMER RETAILER SALES INCENTIVE PROGRAM

NEW CERTIFICATION REQUIREMENTS FOR 2017EFFECTIVE MARCH 1, 2017 To offer even better training opportunities, RewardsPlus requirements will change this year. All required courses must be completed and passed by March 1, 2017, to attain each Level designation.

COURSES REQUIRED TIRE ADVISOR TIRE EXPERT†

Basic Tire Fundamentals** Required Required

Goodyear Brand Training Required Required

Goodyear Tire Courses Ten (10) Required Fifteen (15) Required

Dunlop® Brand Training Required Required

Dunlop Tire Courses Three (3) Required Seven (7) Required

Kelly® Brand Training Required Required

Kelly Tire Courses One (1) Required One (1) Required

Offering the Goodyear Credit Card — Required

TOTALS 18 Courses 28 Courses

TIRE

ADVISORTIRE

EXPERT

†

*U.S. and Canada**Participants who have already passed the previous Basic Tire Fundamentals course must re-pass this training module by March 1, 2017, to continue receiving Rewards (SPIFFS) payouts.†Tire Expert level is only for Sales Associates at Goodyear Tire & Service Network Dealers who complete the required certifications. Sales Associates at the Tire Expert Level are eligible to participate in the program year-round. Sales Associates at new Goodyear Tire & Service Network Dealers have a full 90 days after their store is approved as a TSN Dealer to meet Tire Expert training certifications. If Tire Expert training is not completed within 90 days of approval, Rewards (SPIFFS) payouts will cease.

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*Participants who have already passed the previous Basic Tire Fundamentals course must re-pass this training module by March 1, 2017, to continue receiving Rewards (SPIFFS) payouts.DuPont™ and Kevlar® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc.

TRAINING CONTENT AVAILABLE IN 2017

OVERALL COURSES TIRE COURSESTIRE BASICS

Basic Tire Fundamentals*

GOODYEAR® COMMUTER TOURING PERFORMANCE ALL-TERRAIN WINTER

The Goodyear BrandSelling the Assurance® Family

Selling Performance Tires Selling the Wrangler® Family Selling Winter Tires

Goodyear Tire Manufacturing ProcessAssurance® ComforTred® Touring

Selling to Performance Customers

Wrangler SR-A® Ultra Grip® 8 Performance

Assurance® TripleTred® All-Season/Assurance®CS TripleTred® All-Season

Eagle® F1 Asymmetric 3 Wrangler TrailRunner AT® Eagle® Ultra Grip® GW-3

Assurance® Fuel Max®/Assurance®CS Fuel Max® Eagle® F1 Asymmetric 2

Wrangler® All-Terrain Adventure with Kevlar® Ultra Grip® Ice WRT

Assurance® WeatherReady™

(Coming Soon)Eagle® F1 Asymmetric All-Season

Wrangler DuraTrac® Ultra Grip® Winter

Assurance® All-Season Eagle® Sport All-Season Wrangler MT/R® with Kevlar®

Eagle® OE (RS-A® and LS/LS-2)

Endurance®

(Coming Soon)

Fierce Attitude M/T®

DUNLOP® COMMUTER TOURING PERFORMANCE ALL-TERRAIN WINTER

The Dunlop Brand Signature II SP Sport Maxx® GT SP Winter Sport 4D®

Sport Maxx® RT Winter Maxx®

SP Sport Maxx® TT Winter Maxx® SJ8

SP Sport Maxx® Grandtrek® SJ6

Direzza® DZ102

Signature HP

KELLY® COMMUTER TOURING PERFORMANCE ALL-TERRAIN WINTER

The Kelly Brand Kelly Edge A/S® Kelly Edge HP® Kelly Edge AT®

Safari® TSR

SELLING SKILLS

5 Steps to a Tire Sale

Telephone Techniques

Handling Objections

Why Selling Tires Is Important

PROGRAMS

Offering the Goodyear Credit Card

Driving Goodyear Preference with NASCAR®

National Accounts – Overview

How to Read the Sidewall of a Tire

Tire Conditions

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ELIGIBILITY REQUIREMENTSTire Advisor – you must be employed by an authorized Goodyear®, Dunlop® or Kelly® brand Consumer Tire Dealer or Wholesale Distributor with an active Dealer Agreement.

Tire Expert – you must meet the same requirements above and also be employed by a current, active Goodyear Tire & Service Network Dealer.

FOLLOW THESE EASY STEPS TO PARTICIPATE1. REGISTER ONLINE

Visit gyrewardsplus.com and click “Sign Up Now.” This will also automatically create an account for you on the Goodyear Learning Center.

2. GET CERTIFIED Log in to RewardsPlus and then click “Training” to review requirements and take the online tests to receive certifications. If you pass a training course on the Goodyear Learning Center, it will also post on RewardsPlus the next day or you can click the button to immediately refresh your course list.

3. TRACK SALES TSN Dealerships that submit POSI data to Goodyear – Fill out the online Tally Sheet and it will be automatically validated once POSI data is received.*

Dealerships that don’t submit POSI data to Goodyear – Choose one of these two options: • Fill out the online Tally Sheet and then scan and upload invoices for validation, OR • Download, print and complete a paper Tally Sheet, and then mail it with paper invoices to the address listed

on the Tally Sheet

All Tally Sheets and invoices must be submitted within 30 days of the end of the promotional event.

4. CASH IN Use your reloadable Learn & Earn Visa® Prepaid Card to get your rewards faster. You can even select a date for rewards to be uploaded to your card. To learn more about this card and its associated fees, visit gyrewardsplus.com.

LIVE CHAT SUPPORT on RewardsPlus for help getting started

ADDITIONAL INCENTIVE OPPORTUNITIESThroughout the year, there may be opportunities to earn extra rewards or merchandise through additional incentive programs. Be on the lookout for these special events in the upcoming months.

Rewards and merchandise subject to change.

ASK FOR APPSIt’s easy to get rewards when consumers apply for the Goodyear Credit Card. Go to gyrewardsplus.com to check the status of your earnings and click “Tally” to submit Ask For Apps forms. For complete details and eligibility requirements, click “Rules.”

*Invoice number must exactly match the Tally Sheet and POSI data to be validated.This program is designed for consumer sales. Incentives will not be paid on tires sold to National Accounts, Government Accounts, P&R Accounts, secondary supply points, other Retailers or any other delivery for the account of Goodyear.All invoices submitted must include detailed product and customer sold-to information to be eligible for incentives.Goodyear reserves the right to modify, revise or discontinue the program at any time without notice. Any questions requiring interpretation of the program rules shall be resolved by Goodyear RewardsPlus Program Headquarters.

©2017 The Goodyear Tire & Rubber Company. All rights reserved.

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