1

OBJECTIVE: To sell more washing

powder

Selling Washing Powder?

OBJECTIVE: To sell more ‘cleaned clothes’

Case

2

CLEAN

Classification of knowledge by Function

Disruption?

DesorptionAcoustic cavitationAcoustic vibrationCavitation Jet erosionElectro-erosionElectron impact desorptionLaser evaporationIon beamRedox reactionsHydrodynamic cavitationLaser getteringLongitudinal ultrasonic oscillationUltrasonicFrictionCryolysisPhoto-oxidationOptohydraulic effectElectrical explosionThermo-destructionDissolutionElectro-rheological effectBrushesElectrolysis

Case

3

SANYO Introduces the Worlds First Zero-Detergent Electrolyzed Water Cleaning Powered Washing MachineAllows the option of "Detergent Course" or "Non-Detergent Course" according to the extent and type of dirt

SANYO has now succeeded in implementing its Electrolyzed Water technology cultivated in SANYO's Water purifying bacteria-removing device into the Fully-Automatic "Wash with Ultrasonic Waves and Electrolysis" washing machine. By combining Electrolyzed Water's dirt dissolving and bacteria-removing properties with the cleansing power of Ultrasonic Wave technology SANYO has brought to realization the World's first "Zero-Detergent course" washing machine.

Classification of knowledge by Function exampleCase

4

Ideal opener? Ideal key?

Ideal wire?

Ideal money?

Ideal archive?

The ideal … is no…

Ideal cap?

Examples

5

* First patent - 1973

* Little attention given until early 1990s

* First commercial application likely to be domestic washing-machines

* Also… ask a truck driver!

Self-balancing

Self-balancing beads

Examples

6Self-seeking

Self-seeking insect spray

Examples

7Self-tuning

http://www.gibson.com/robotguitar/RobotGuitarVideoVoting.aspx

Self-tuning guitar

Examples

Plastic that heals itself Self waxing skisProvide a faster ride

Self check outs In supermarkets

Self boiling rice Robotic snow removal

8Examples

Selfcleaning sportwear Self sealing tyres Self erasing paper

Self destructing MRAM Self inflating key chain Self stirring mug

9Examples

10

Absorb/

Accumulate

Bends

Breaks Down/

Cleans/

Corrodes/

Decomposes

Changes Phase of/

Melts/

Freezes/Boils/

Evaporates/

Condenses

Cools

Deposits

What FUNCTIONS apply to your process or product?

Destroys/

Erodes/

Corrodes

Detects

Dries

Embeds

Extracts

Heats

Holds/Joins/

Assembles

Locates

Mixes

Moves/

Vibrates

Orients

Preserves/

Protects

Prevents

Produces

Rotates

Separates/

Removes/

Polishes

Stabilizes

SELF - ?

exercise