Embed Size (px)
DESCRIPTION
Using Web Analytics Insights to Sell More. 2 Simple Tricks; Participation and Alerts.
Citation preview
YAHOO! CONFIDENTIAL
1
Yahoo Web Analytics Using Insights to Sell More
DENNIS R. MORTENSEN | JUNE 2009
Author Blogger WAA Yahoo!Entrepreneur
Revenue Participationmetric for content optimization insight
Using a
DENNIS R. MORTENSEN | JUNE 2009
Standard TOP Content Report
DENNIS R. MORTENSEN | JUNE 2009
Customizing TOP Content Report
Expanded TOP Content Report
Expanded TOP Content Report + Visualization Insight
Expanded TOP Content Report + Visualization/Sorting Insight
“ABOUT US”Touched 23% of revenue in < 1% of visits
“About Us” missing from your traditional funnel optimization
Using ALERTSfor Search Phrase opportunity insight
DENNIS R. MORTENSEN | JUNE 2009
Standard TOP Search Phrase Report
Customizing TOP Search Phrase Report
DENNIS R. MORTENSEN | JUNE 2009
Expanded TOP Search Phrase Report
Filtered TOP Search Phrase Report
TOP Search Phrase Report ALERT
DENNIS R. MORTENSEN | JUNE 2009
Email ALERT
Want to know more about
VisualRevenue.com/blog
Analytics and Marketing?
Thank youDennis R. Mortensen, Director of Data Insights at Yahoo! | [email protected]
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen
