AS Media Coursework

Evaluation[JACK PATTINSON] [CANDIDATE NO: 0133] [CENTRE NO: 42223]

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Question 1

In what ways does your

media product use,

develop or challenge forms

and conventions of real media products?

Target Audience

The target audience for my magazine is primarily teenage girls of

the ages 13-17.

The design of the entire magazine is based around the target

audience and what conventions are associated with it.

This particular target audience means:

It is appropriate to include information on; boys, boy bands, girl

groups, singers, make up, style tips, posters, offers and competitions.

It is not appropriate to include information on; affairs, men, relationships

advice, sport scores, cleaning tips and house keeping advice.

Colour Scheme & Font

The colour scheme used throughout my magazine use a selection of

bright contrasting colours that would be appealing to my target

audience. The colours contrast against the design and each other

to make certain parts of the magazine noticeable to attract the

attention of a possible reader.

The font used in my magazine is a bold simple font that is easy to

read for all. This means I don‟t alienate any readers away from the

magazine, but can colour the text in an appropriate fashion.

Feature Images

When choosing what stories I wanted to feature on my magazine I

had to think about my target audience.

For example it would be inappropriate to include artist‟s such as

Tom Jones, Nat King Cole and Elvis Presley etc. for an audience

brought up with completely different styles and artists.

I also chose images that my target audience would find attractive

and appealing. I ended up choosing popular male singers (that

teenage girls would find attractive) and popular female singers

(that teenage girls would aspire to be like)

Today‟s POP Magazine

My research has shown that nowadays pop magazine‟s don‟t just

include information about pop magazine. They are increasingly

including information about fashion, style and make up. They also

include more and more stories that are “gossip” based, sometimes

relating to music artist‟s but not concentrating on music itself.

To meet this convention I have included stories based around music

artists, but relating to their outside lives.

Offer‟s and Freebee‟s

My research suggested that a popular way of targeting a particular

audience or providing another reason to purchase the magazine is

to include a freebee or offer. This means a free product, free poster

or a ticket collection scheme for concert tickets.

To meet this particular convention I have included a free poster give

away of the artist I am featuring in my magazine. This will attract

audiences as they get to read about an artist they like but also get

a poster of that artist too, making them feel they are getting more for their money.

Question 2

What kind of media

institutions might distribute

your media product and

why?

Media Institutions

An institution that would possibly distribute my media product would

be a company such as IPC Media. IPC Media is a distribution

company that distribute magazines throughout the UK but are

limited in their use of “pop” magazines. This means my magazines

would fit in nicely as there is a gap in the market for my style of magazine.

My magazine is targeted at a similar target audience meaning

hopefully my product would sell well as it is designed to the

conventions of our target audience.

ipcmedia.co.uk/teennow

Question 3

Who would be the

audience for your media

product?

Psychographics

and

Demographics

Psychographics Psychographics are mental mind sets and personality traits that are targeted by a

magazine to encourage people to buy those magazines.

Demographics are the profiling of people targeted by race, status, religion etc. For

example higher class readers would not want to read a magazine based for lower

class people.

My Magazine Profile Female.

11 – 16 years old.

Likes „boy bands‟.

Has a close friendship group of gal pals.

Wears lip gloss.

Likes TopShop.

Girly posters in room.

Likes sleepovers.

Enjoys Rom Coms

Likes to gossip.

Middle class teen.

Spends spare money on band

posters.

Muesli, toast for breakfast.

Likes the cinema.

Dyed hair.

Watches PopGirl, Disney

Channel, MTV.

Style their hair.

Question 4

How did you

attract/address your

audience?

Existing Media Product

Title

Images of Artists

Offers

Boy Bands/ Singers

Colour Scheme

Sub Stories

Question 5

What have you learnt about

technologies from the

process of constructing this

product?

Social Media

I have learnt that a lot of the advertising of a product can be done

through social media as they reach a much wider audience than

leaflets and word of mouth could.

Personalised Adverts can be generated through other things we

look at on computers to almost recommend an advert to the user

based on what they are interested in.

Apps and Mobile Sites

Most magazines now have their own app. This means that readers

can view the magazine on their mobile phone or other mobile

device. This can expand the viewing audience hugely as readers

now don‟t have to find a shop that stocks a magazine but can

download it onto their phone, instantly.

Most magazines also use a mobile site to ensure when readers view

their site from a mobile device the reader can see all of the

information clearly.

Question 6

Looking back at your

preliminary task, what do

you feel you have learnt in

the progression from it to

the full product?

Comparison

Progression

From my preliminary task to my final task I feel that I have shown

progression in terms of the finished product. I feel my preliminary task

meets it‟s target audience but is visibly not as successful as my final

task. In my final task I feel like I understand the target audience well

and the conventions that go with making a teen pop magazine. I have ensured the features I have used all meet the conventions of a

pop magazines to encourage as many people as possible to

purchase the magazine.