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You’ll raise money for a specific cause and track it in your reports. You’ll unite your supporters behind a single fundraising target. You’ll tell your cause’s story through posting comments, pictures and a video. Why use an appeal page? Tree of Hope raises over £1 million through appeals on JustGiving in a year Make your own appeal page today Visit http://just.ly/create-your-appeal-page justgiving.com Appeal pages Jessica, a very determined four year old with cerebral palsy, wants life- changing surgery so she can play sports with her sister. Tree of Hope is helping make her dream come true. The charity, which raises money to improve the lives of sick and disabled children, has always found that focusing on a child’s story is the most powerful way of encouraging friends, family and the local community to donate to help them. That’s why Tree of Hope uses appeal pages. Jessica’s family could tell her personal story, thank all their supporters and let them know when their next big fundraising event was. And over 500 of those supporters left personal messages along with their donations, to show how much they cared. Tree of Hope tracks each appeal’s fundraising in its reports - they’re able to see exactly how the funds have been raised. And those funds can be used to help children like Jessica as soon as possible. Jeremy Marris Chief executive officer, Tree of Hope An appeal raised more than £40,000 online for life- changing surgery to help four-year-old Jessica walk 1 3 2 “Appeal pages are the best way for us to run individual campaigns - it’s an ideal solution. And it’s meant we’re raising many more funds than we used to. JustGiving offers weekly reports that are extremely transparent - everyone can see exactly what’s been raised.”

Appeal pages - Tree of Hope raises over £1 million through appeals on JustGiving in a year

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Case study of a charity using appeal pages on JustGiving. Why use appeals pages? 1) You’ll raise money for a specific cause and track it in your reports. 2) You’ll unite your supporters behind a single fundraising target. 3) You’ll tell your cause’s story through posting comments, pictures and a video.

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Page 1: Appeal pages - Tree of Hope raises over £1 million through appeals on JustGiving in a year

You’ll raise money for a specific cause and track it in your reports.

You’ll unite your supporters behind a single fundraising target.

You’ll tell your cause’s story through posting comments, pictures and a video.

Why use an appeal page?

Tree of Hope raises over £1 million through appeals on JustGiving in a year

Make your own appeal page today Visithttp://just.ly/create-your-appeal-page

justgiving.com

Appeal pages

Jessica, a very determined four year old with cerebral palsy, wants life-changing surgery so she can play sports with her sister. Tree of Hope is helping make her dream come true.

The charity, which raises money to improve the lives of sick and disabled children, has always found that focusing on a child’s story is the most powerful way of encouraging friends, family and the local community to donate to help them.

That’s why Tree of Hope uses appeal pages. Jessica’s family could tell her personal story, thank all their supporters and let them know when their next big fundraising event was. And over 500 of those supporters left personal messages along with their donations, to show how much they cared.

Tree of Hope tracks each appeal’s fundraising in its reports - they’re able to see exactly how the funds have been raised. And those funds can be used to help children like Jessica as soon as possible.

Jeremy MarrisChief executive officer, Tree of Hope

An appeal raised more than £40,000 online for life-changing surgery to help four-year-old Jessica walk

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“Appeal pages are the best way for us to run individual campaigns - it’s an ideal solution. And it’s meant we’re raising many more funds than we used to. JustGiving offers weekly reports that are extremely transparent - everyone can see exactly what’s been raised.”