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Your charity’s guide to JustGiving

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ContentsWho we are and what we do 6 Our story 8 How it works 10 Why work with JustGiving?

Our tools14 Fundraising pages16 In Memory pages20 Company Fundraising profiles22 Event registration and fundraising tool24 Page-creation API26 JustTextGiving by Vodafone28 Appeal pages30 Individual giving32 CRM solutions

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Who we are and what we do

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Our story

We believe everyone is naturally generous. All over the world, people give when they can. Our founders — Zarine Kharas and Anne-Marie Huby — pictured a world where giving was easier, more enjoyable and inspiring. In 2001 they founded JustGiving and started to make it happen.

First came the online fundraising page: a radically easy way for fundraisers to share their stories, raise money and transfer it to their chosen charity.

It was revolutionary. We were the world’s first online fundraising business, making donations simpler and safer for everyone. And we’re proud to say we’ve been growing the world of giving ever since: innovating with charities, companies and developers; investing our fees in world-class technology; and helping raise over £1 billion for thousands of charities.

We’re creating a future where donating is so inspiring that it becomes part of everyday life. Where giving is a given.

We’d love you to join us.

“100% brilliant service. I’ve been really impressed throughout: it is easy to use and makes fundraising so much easier. I love all the different ways that people can donate too, for example on Facebook. I wouldn’t have raised half as much without JustGiving!” Hol Langley Fundraiser

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Over the last 10 years JustGiving has been trusted by...

13,000 charities 1.4 million fundraisers 21 million donors

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How it works

Keeping up with the latest technologycan be too costly for many charities.We want every charity, no matter itssize, to have the very best supportand fundraising tools.

On JustGiving, your supporters can make online fundraising pages to raise money for your cause. They can tell their story using words, pictures and videos. Then they can share their page with friends by email or social networks like Facebook, and ask them to donate money.

And your charity can receive donations directly from your supporters too. Once you join JustGiving, anyone can give online or make a text donation to your charity using our super-secure technology.

We make it easy for your supporters to donate. We give them the very best tools and support, whether they give by credit card, Direct Debit, PayPal or text message.

We send the donations to your charity securely by seamless bank transfer. So whether your supporters are sponsoring a friend or sending you a donation directly, no one has to lift a finger.

We reclaim Gift Aid automatically on every single eligible donation - so your charity doesn’t miss out.

Charities pay us £15 a month (plus VAT) and a fee of between 5% and 2% on each donation. In return, we help you raise more money by giving you the best tools, built with world-class technology.

JustGiving.com is the most-visited site in the UK charity giving sector. We’re able to process record numbers of donations at a moment’s notice because of the millions of pounds we’re investing.

Our innovative tools make it even easier for people to support the causes they care about — on Facebook, mobile or on justgiving.com — wherever they are. That’s why more charities in the UK recommend JustGiving than any other online fundraising service.

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Someone makes a donation

We reclaim Gift Aid

People have more ways

than ever to give to charity

We process the donation

securely

Our charity members

pay us a fee

We re-invest all our profits into technology and

innovation

Together we are growing the world of giving

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Why work with JustGiving?

You can trust us with your fundraising because we’re experts in giving

We are the number one fundraising site in the UK. All of our tools are built with insights from more than a decade of online giving. So you can be sure that you and your supporters are in safe hands.

You’ll be helping your supporters raise more

Our range of tools allows your supporters to fundraise in a way that suits them. You can be confident you’re giving them the best experience — they can make a fundraising page in a few clicks, and can contact our support team any day of the week.

We make the latest online giving trends work for you

Your supporters can view pages on their mobile, raise money in memory of a loved one, and fundraise with colleagues. We were the first to enable people to donate without leaving Facebook. And our constant investment means there’s plenty more to come.

A few of the charities using JustGiving:

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£1.6 billion has been raised through JustGiving for over 13,000 charities since the website launched in 2001

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Our tools

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However they are fundraising — running a marathon, holding a bake sale, collecting donations instead of birthday presents — your supporters can raise money for your charity with a fundraising page.

SecureOur top priority is to keep your transaction and supporter data secure at all times.

Efficient There’s no need to chase cash donations and Gift Aid, or spend time processing payments manually.

ComprehensiveYou get regular reports with details of all donations and fees.

Fundraising pages

John signs up to run a marathon for your charity

He tells all his friends about his fundraising and asks them to give online or via text message to his JustGiving page

His friends donate to his page and leave messages

We automatically transfer the donations to your charity (after taking our fee)

You can download a report showing the details of the donations

He makes a fundraising page on JustGiving and creates a free text code

You receive an email telling you about John and the event he’s taking part in

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The page can be shared on social networks in a single click2This is where your fundraiser can explain

how and why they’re fundraising1

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Your charity features prominently on the page3

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Whether they donate online or via text, supporters can leave messages4

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In Memory pages

In Memory pages provide a simple and sensitive way for your supporters to fundraise online to remember a loved one. And when someone makes an In Memory page, a Collection page is automatically created. It brings together all the fundraising happening in memory of one person, and acts as a lasting legacy.

P Supportive Our friendly team is specially trained in supporting In Memory fundraisers and donors. If your supporters have any questions, they can contact us seven days a week.

P Trusted You don’t have to spend your charity’s time and money creating your own solution. It’s already here, on a secure site that your supporters find easy to use and trust.

P InsightfulWhether your supporters are collecting funeral donations or running a marathon, it’s easy to identify and connect all their fundraising activity.

“It’s extremely important to Marie Curie Cancer Care that our In Memory fundraisers and donors are offered sensitive, first-class supporter care. It’s great to know that JustGiving’s supporter care team is available seven days a week.” Dan Carter Individual giving manager Marie Curie Cancer Care

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This is where your fundraiser can share their story and pay tribute to their loved one2

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In Memory pages are automatically given a sensitive theme1

The name of the person being remembered links through to the Collection page3 Your charity features prominently

on the page4

Friends and family can see all the fundraising activity happening in memory of their loved one

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These details make it easy for anyone visiting the page to see who is being remembered1

Your charity’s details are shown, along with those of any other causes being supported3 Fundraising events people are taking part in are

shown, inspiring others to get involved 4

Collection pages

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People taking part inan event to fundraisein memory of a loved one raise up to 54% more than fundraiserswho aren’t raising money in memory.

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Company Fundraising profilesWork with your corporate partners to raise more money and reach more people, with a Company Fundraising profile.

P Ready-madePoint your corporate partners to a branded fundraising tool that gives them everything they need to raise money — including matched donation processing.

P TransparentCompany profiles bring all employee fundraising pages together, showing you, at a glance, how much your corporate partners have raised.

P Strengthen your brandYour charity features prominently on each page, putting your cause at the centre of your corporate partner’s fundraising. More people can hear your story than ever before.

A few of the companies using JustGiving:

“Using JustGiving, our employees all around the world were able to challenge and motivate each other, working together as one team. JustGiving made it easy to share our achievements, helping us smash our fundraising target and raise an amazing amount for Save the Children.” Sandra Hennessy Communication and affairs manager Reckitt Benckiser

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This is where the company highlights a specific cause or fundraising event1 Your charity’s logo features prominently

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The number of employee fundraisers and total donations can be seen at a glance3 The company can promote your charity’s

fundraising events here4

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Event registration and fundraising tool

We’ve got together with Active Network, the leading online event registration provider, to offer a combined event registration and fundraising tool. It allows your supporters to sign up for your event and make a fundraising page in one easy step.

P Save timeThere’s no need to chase your event participants to make a JustGiving page. They create one as part of the event registration process.

P Raise moreIt’s easier than ever to make a JustGiving page for your event, so more people will raise money online for your charity.

P Strengthen your brandCustomise the event registration form with your charity’s brand and sell your merchandise in the process. And market the event with help from Active Network’s experts.

Find out how you can raise more money and boost participation at your next event. Visit http://just.ly/active-network

“Active Network and JustGiving helped simplify the event management process for our team and created a smooth journey for our supporters. We have seen more online fundraising pages created this year and we’re delighted that we’ve raised more through these channels than we did last year.” Joanna Dyson Head of events Maggie’s Cancer Caring Centres

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How it works for Maggie’s Monster Bike and Hike

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People wanting to sign up for the event register on the Monster Bike and Hike website

They submit their details and pay the event fee through the Active Network registration form

They are automatically prompted to create a fundraising page on JustGiving

They make a fundraising page where the correct event and charity have been pre-selected, reducing the chance of human error

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Page-creation API

Integrate world-class technology with your website, using our fundraising page-creation API.

It enables your supporters to make fundraising pages without having to leave your charity’s website.

P SeamlessYour supporters have the smoothest experience. They can sign up for an event and make a JustGiving page in just a few clicks.

P Raise moreIt’s easier for your supporters to create a JustGiving page, so you’ll get more people raising money online for your charity.

P EfficientThere’s no need to chase your event participants to make a fundraising page. It’s all done in your registration process.

“For the 2011 events there’s been a 50% increase of entrants creating fundraising pages.” Joanne Warner Senior manager Cancer Research UK

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They enter a few details - including their size for a free running vest, and whether they are running for one of GOSHCC’s corporate partners

2Runners who have already secured a place for an event, such as the London marathon, come to the GOSHCC website to find out how they can fundraise for the charity

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They select the event, say how much they are hoping to raise and explain why they are supporting the charity

3They are automatically asked to start fundraisingby making a JustGiving page. The page is pre-populated with their information and GOSHCC branding

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How it works for Great Ormond Street Hospital Children’s Charity (GOSHCC)

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JustTextGiving by Vodafone

JustTextGiving by Vodafone is the UK’s first free text donation service. It helps charities, no matter how big or small, raise more money.

P FreeText messages are free to send on all networks and every penny of every donation goes to your charity.

P Extend your reachThe 50 million mobile phone users in the UK can now give instantly and spontaneously to your charity.

P Available to everyoneYour supporters can also raise money via text donations. We’ll give them their own free text code whenever they create a fundraising page on JustGIving.

Acorns Children’s Hospice raised more than £7,500 from text donations at one football match – enough to cover the hospice’s running costs for one day.

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Events

Public events, such as concerts and football matches, provide a great opportunity to promote your text code and encourage spontaneous donations.

Holy Trinity Brompton used JustTextGiving at a concert held at the O2 to celebrate Pentecost. They promoted their text code PENT11 on the big screens and raised over £7,000 in a single night.

Radio

Anne Marie Millar, regional charity manager at Cash for Kids Scotland says: “We’re using JustTextGiving for our Cash for Kids appeal to help us raise money for a new Teenage Cancer Unit.

“We’ve been promoting our text code TEEN27 on the radio, as well as on flyers, in fundraising packs and on Facebook. We are over the moon to have raised nearly £5,000!”

Specific appeals

If you’re fundraising for an urgent appeal, particularly one that’s in the news, text giving is a great way to offer people the chance to respond instantly.

The Disasters Emergencies Committee received over £7,000 of text donations to their East Africa appeal on JustGiving.

Social media

Use Facebook, Twitter and other networks to promote your code. It’s a really simple call to action and people can easily spread the word.

Laurier Nicas, digital marketing officer at Dogs Trust, says: “Through our FUNdraising Weekend appeal, we raised £1,500 from text donations from just a few Facebook posts per day.”

How it works for other charities

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Appeal pages

Raise funds online and by text for a specific cause or project with an appeal page on JustGiving.

P Transparent It’s easy for your supporters to see what their donations are contributing to and for you to demonstrate the impact on your charity.

P Easy to trackYou can download reports that show all donations linked to the appeal page.

P Community-building You can set a target for everyone to work towards and you can keep your supporters up to speed on progress by posting regular updates, pictures and videos.

Child’s i Foundation raised more than £10,000 in 38 hours to save baby Joey’s life using an appeal page.

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Add text, photos and video to encourage people to donate2

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Social media integration makes it easy to spread the word about the appeal3

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Supporters can donate online or by text message, and they can leave a message4

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Individual giving

By joining JustGiving you enable people to give quickly and easily to your charity.

P FlexibleWhether you want a simple way to process Direct Debit donations on your website or to receive donations through Facebook, we have a tool that’s right for you.

P TrustedWith more than 10 years’ experience of online giving, JustGiving is a name your supporters recognise and trust to process their online donations to your charity.

P Ready-made We’ve got buttons and widgets ready and waiting for you to implement. And if you need a hand getting them up and running, we’re here to help.

Giving page and donate buttons

This is your charity’s dedicated area on JustGiving — just like a mini website. This is where your supporters can make a donation or set up a Direct Debit for your charity. You can direct them to this page by adding our ready-made buttons to your website.

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Donation widget

By adding this widget, you enable your supporters to donate or set up a Direct Debit without leaving your charity’s own website.

Facebook app

We’ve developed an app that enables your supporters to donate or set up a Direct Debit to your charity on Facebook.

People give an average of 44% more when they are able to donate without leaving Facebook.

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CRM solutions

Reduce admin and save time by connectingJustGiving with your fundraising database.Our CRM solutions provide a faster, easier way to process and manage your JustGiving supporter data, helping you improve supporter care.

P Faster Your CRM is automatically updated every day with details of all new fundraising pages.

P EasierYou can allocate custom codes to supporter records in your charity’s CRM and transfer them to JustGiving with one click.

P Improve targetingWith this information you can send more targeted communications to your supporters with minimal manual input.

“We used to manually type every supporter’s details into our database. Now they seamlessly drop into our CRM and we can automatically send them an email of thanks. Almost with the touch of a button, all the time we were taking doing the manual work is freed.” Carolyn Bray Fundraising manager Sands (thankQ user)

CRM providers that have integrated with JustGiving:

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Link your CRM to JustGiving

You can link your CRM to your JustGiving supporter data either through a ready-made tool or by developing your own solution.

Use a ready-made tool

CRM providers thankQ, Salesforce and Blackbaud have already created tools that link your CRM to JustGiving. We are working with other CRM providers to help them develop tools for their platforms too.

Create your own solution

You can also use our open platform to develop integration tools linking your CRM to your JustGiving supporter data.

Find out how you can link your CRMto JustGiving

Visit http://just.ly/crm-solutions

CRM

DATA

DATA

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FebruaryWe launch

new and improved fundraising pages

MarchWe celebrate

reaching the £1 billion fundraising milestone April

We launch a new app for Facebook Timeline, making it easy for your supporters to showcase

their giving

The average donation on Facebook

is £21.50

JulyWe partner with

Active Network to launch our event registration and fundraising tool

AugustWe launch data integrations with ThankQ, Salesforce and

appiChar, and The Raiser’s Edge

OctoberWe power online fundraising for NSPCC’s running events

(using our page-creation API)

SeptemberWe launch even more mobile-

friendly fundraising pages

Over 30% of visits to JustGiving are on a mobile phone

NovemberWe launch a new JustGiving

account for your charity

DecemberWe enable your supporters all over the world to give in eight different currencies

JuneWe successfully challenge

HMRC’s view that transaction fees on donations should be

subject to VAT

A £3.3 million rebate is split between more than 9,000 charities

JanuaryWe launch our In Memory

fundraising tool

People taking part in an event to fundraise in memory of a loved one raise up to 54%

more than other fundraisers

Growing the world of givingOur highlights of 2012

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Want to find out more?Email findoutmore@justgiving.comCall 0845 078 2064

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