Getting started with JustGiving

Step 2: Build your profile

for causes

Getting started with JustGiving2. Build your profile

Build your profile

Make your profile and JustGiving pages an extension of your brand.

In this short presentation, we’ll show you where to go to:

• personalise your profile• set your brand colours• add a thank you message.

Personalise your profileYour profile on JustGiving is where you can tell your story and people can show they care about your cause – they can like, share, give or fundraise with just one click.

Let’s take a look at how you can make it look its best!

Getting started with JustGiving2. Build your profile

Personalise your profile

This is the page people go to when they want to start giving or raising money for you, so we recommend adding the following content so you can give it a personal touch:

your logo

your impact statement

your description

your donation prompts.

12

3 4

1

2

3

4

Getting started with JustGiving2. Build your profile

Getting started with JustGiving2. Build your profile

How to add your logo

• Log into your account and go to the Branding & settings tab.

• Select Logo, description and social media.

• Go to Edit your logo and description and click Change logo.

• Select the version of your logo you would like to upload. It has to be a jpeg, jpg, gif, bmp or png file under 3MB.

1

2

1

2

3

4

3

4

Getting started with JustGiving2. Build your profile

What’s an impact statement?

Your impact statement is your charity's short story – what you do and why you do it in 80 characters.

It's short and snappy so it's easy to share on social media and mobile phones. That means when people share their donation or fundraising page on social media, your story fits easily in a tweet or Facebook share.

TOP TIPS Use keywords about your cause – your impact statement is split into two, so try toinclude keywords about your cause in both parts.

Think about your potential audience – what do people need to know and what would make them care about your cause?

Be specific – space is tight so avoid complicated, long words. Use simple and emotive language that gets to the point and has impact.

Getting started with JustGiving2. Build your profile

How to add your impact statement

• Log into your account and go to the Branding & settings tab.

• Select Logo, description and social media.

• Go to Your charity's impact statement and enter your text. Each part is 40 characters long and it will tell you what you have left in each box.

• Click Publish.

1

2

3

4

1

2

3

4

Getting started with JustGiving2. Build your profile

How to add your description

• Log into your account and go to the Branding & settings tab.

• Select Logo, description and social media.

• Scroll down the page to the section called Your charity's description and enter your text.

• Click Publish.

1

2

1

2

3

4

3

4

Getting started with JustGiving2. Build your profile

How to add your donation prompts

• Log in and click on Fundraising tools.

• Select Donation prompts.

What are donation prompts?

Donation prompts (sometimes known as a ‘shopping list’) help people understand the potential impact of their donation and allow you to suggest how much they should give.

For example:

$10 would buy a coat for one of our dogs at a rehoming centre

$20 would vaccinate a dog against infectious diseases

$100 would neuter a dog helping prevent unwanted puppies

1

2

1

2

Getting started with JustGiving3. Spread the word

How to add your donation prompts (cont.)

• Select your currency.

• Add donation prompts for one-off donations and click Save changes.

• If you’re a UK charity, you can also add donation prompts for monthly donations. Then click Save changes.

3

4

5

3

4

5

Set your brand coloursCreate a colour scheme that reflects your brand and which appears on all JustGiving pages created for your cause.

Here’s how you can make your mark.

Getting started with JustGiving2. Build your profile

Getting started with JustGiving2. Build your profile

How to set your brand colours

• Log in and click on Branding & settings.

• Select Fundraising page colours.

• Either enter the Hex codes used for your brand colours...

• ... or use our colour picker to choose the colours you’d like to appear on fundraising pages created for your organisation.

• Click Save changes.

Don’t worry! You can change these colours at any time by repeating these steps.

1

2

1

2

3

43

4

5

5

Add a thank-you messageWrite a thank-you message so people know how much their donation means to your organisation. They’ll see it at the end of the donation process and in their donation receipt email.

Here’s how you can add yours.

Getting started with JustGiving2. Build your profile

Getting started with JustGiving2. Build your profile

How to add your thank-you message

• Log in and click on Branding & settings.

• Select Thank-you message.

• Click Edit.

• Add your personalised thank-you message.

• Click Save.

1

2

1

23

4

5

3 4

5

Get help and supportWhen you need a helping hand or a little bit of advice, we’re here to support you.

Here’s how you can find answers to your questions and contact us.

Getting started with JustGiving3. Spread the word

Help and support for you

Need a little reminder of how to do something on JustGiving? No problem. Visit our online support area and you’ll find lots of helpful Q&As.

But don’t worry, if you can’t find the right answer to your question, you can send us an email or give us a call:

• 0345 078 2063 for UK• (02) 8417 3025 for Australia• 015530176 for Ireland• 05808 5289 for Hong Kong

justgiving-charity-support.zendesk.com

Getting started with JustGiving2. Build your profile

Congratulations! You’ve built your profile.Move on to the next step and start spreading the word:

- Step 1: Take the tour

- Step 2: Build your profile

- Step 3: Spread the word X

- Step 4: Connect with givers X

- Step 5: Track success X

Getting started with JustGiving2. Build your profile