Your mobile home

on JustGiving

Last updated January 2014

Contents

1. Growth of mobile on JustGiving

2. Mobile traffic overtakes desktop traffic

3. Mobile optimised profiles for causes

4. Mobile giving

5. iPhone app

6. Recommended reading

www.justgiving.com/charities

Growth of mobile

Percentage of mobile & tablet visits to JustGiving

More people are using the

internet on their mobile

phones and tablets.

When they visit JustGiving

on their mobile or use our

app, we are tailoring their

experience, so it’s

enjoyable, convenient and

easy to give.

www.justgiving.com/charities

Christmas Day visits to JustGiving by device

(2010 to 2013)

Mobile traffic overtakes desktop traffic

On Sunday, 21st April

58 per cent of traffic

to JustGiving came

from mobile devices

including smartphones

and tablets – an uplift

of 52% from marathon

weekend in 2012.

42%

58%

Marathon Sunday 2013

Desktop computers

Mobile devices

Throughout the day, we processed a record £300,000 in donations

on the go from smartphone users, including spectators in the crowd

www.justgiving.com/charities

Mobile optimised profiles for causes

We’ve optimised your profile on JustGiving, so it looks great on a mobile phone. That means ceople can

connect with your cause wherever they are, however they want.

www.justgiving.com/charities

Mobile giving

We’ve created a donation process that

means people can donate to your cause in

just one touch or click, while remaining

completely secure.

A user’s details and preferences are now

automatically remembered when they

donate on their mobile.

They won’t need to get their card out of

their purse or wallet when giving on

smartphones.

Donors in the UK also have access to a

simplified Gift Aid process, endorsed by

HMRC.

People are encouraged to share their

donation on social media and can opt-in to

communications with your charity, helping

you reach new supporters.

www.justgiving.com/charities

iPhone app

Your supporters can...

• See their fundraising pages and how much they’ve raised

• Post updates to their page

• See who’s donated to their page and who’s left a message

• Share their page with friends and family

www.justgiving.com/charities

iPhone app

People can give to the causes that matter most to them and...

• Discover great charities like yours, projects and fundraising pages

• Personalise the app to see the causes they care about

• Give easily to the causes that inspire them

By clicking on the G, people

can give to your charity via our

mobile optimised donation

process.

And we’re keeping track of

people that click the heart

symbol, so over time we can

improve the relevancy of the

content we present to them.

www.justgiving.com/charities

Recommended reading

• JustGiving experiences mobile Christmas

• Nine reasons why social and mobile are the future of fundraising

• How charities can make the most of smartphone technology

• JustGiving launches rapid ‘one-touch’ mobile giving facility

• How to increase charity donations on the mobile web

• How charity communicators can think mobile first

• More companies are designing their sites for tablet and mobile: stats

• Statistics on mobile usage and adoption to inform your mobile marketing strategy

• Charities urged to improve websites on mobile phones

www.justgiving.com/charities

www.justgiving.com/charities