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Your mobile home
on JustGiving
Last updated January 2014
Contents
1. Growth of mobile on JustGiving
2. Mobile traffic overtakes desktop traffic
3. Mobile optimised profiles for causes
4. Mobile giving
5. iPhone app
6. Recommended reading
www.justgiving.com/charities
Growth of mobile
Percentage of mobile & tablet visits to JustGiving
More people are using the
internet on their mobile
phones and tablets.
When they visit JustGiving
on their mobile or use our
app, we are tailoring their
experience, so it’s
enjoyable, convenient and
easy to give.
www.justgiving.com/charities
Christmas Day visits to JustGiving by device
(2010 to 2013)
Mobile traffic overtakes desktop traffic
On Sunday, 21st April
58 per cent of traffic
to JustGiving came
from mobile devices
including smartphones
and tablets – an uplift
of 52% from marathon
weekend in 2012.
42%
58%
Marathon Sunday 2013
Desktop computers
Mobile devices
Throughout the day, we processed a record £300,000 in donations
on the go from smartphone users, including spectators in the crowd
www.justgiving.com/charities
Mobile optimised profiles for causes
We’ve optimised your profile on JustGiving, so it looks great on a mobile phone. That means ceople can
connect with your cause wherever they are, however they want.
www.justgiving.com/charities
Mobile giving
We’ve created a donation process that
means people can donate to your cause in
just one touch or click, while remaining
completely secure.
A user’s details and preferences are now
automatically remembered when they
donate on their mobile.
They won’t need to get their card out of
their purse or wallet when giving on
smartphones.
Donors in the UK also have access to a
simplified Gift Aid process, endorsed by
HMRC.
People are encouraged to share their
donation on social media and can opt-in to
communications with your charity, helping
you reach new supporters.
www.justgiving.com/charities
iPhone app
Your supporters can...
• See their fundraising pages and how much they’ve raised
• Post updates to their page
• See who’s donated to their page and who’s left a message
• Share their page with friends and family
www.justgiving.com/charities
iPhone app
People can give to the causes that matter most to them and...
• Discover great charities like yours, projects and fundraising pages
• Personalise the app to see the causes they care about
• Give easily to the causes that inspire them
By clicking on the G, people
can give to your charity via our
mobile optimised donation
process.
And we’re keeping track of
people that click the heart
symbol, so over time we can
improve the relevancy of the
content we present to them.
www.justgiving.com/charities
Recommended reading
• JustGiving experiences mobile Christmas
• Nine reasons why social and mobile are the future of fundraising
• How charities can make the most of smartphone technology
• JustGiving launches rapid ‘one-touch’ mobile giving facility
• How to increase charity donations on the mobile web
• How charity communicators can think mobile first
• More companies are designing their sites for tablet and mobile: stats
• Statistics on mobile usage and adoption to inform your mobile marketing strategy
• Charities urged to improve websites on mobile phones
www.justgiving.com/charities
www.justgiving.com/charities