ALAS, ATLAS

Jordan Lambrecht

ALAS, ATLAS

Jordan Lambrecht

Not that this humble book is deserving of a dedication, but this is for my failures for I wouldn’t be who I am today without them. And my mom, hi mom!

table of

27 thesis29 project grade31 sketches & concepting39 type study41 email responses43 survey data49 iterations51 final version55 closeups 57 documentation

table of

contents

05 a semester in inspiration07 a semester in sticky notes11 a semester in instagram13 a semester in beer15 a semester in fish17 a semester in health19 a semester in dishes21 a semester in objects

105 type setting109 sketches & concepting111 mockup113 peer feedback

69 thesis71 thesis feedback73 project grade75 book76 map77 sketches & concepting82 mockup83 creation process87 video stills97 documentation101 project link

by the numbers

a book about this book

happiness summit

the circle brand architecture

Book One

Book Four

Book Two

Book Three

foreward

MAPPING FOR A NARRATIVE ATLAS

During the Fall Semester 2014 at the University of Nebraska-Lincoln, students of Advanced Graphic De-sign / GRPH 421 authored a collection of maps, charts and diagrams that centered around the concept of “well being or happiness.” Each designed artifact addressed aspects of individual design research and illustrates various methods of investigation. The Atlas publication is a compilation of works that document research and explain processes. Projects engaged students in the invention of unique graphic systems that visualize in-formation about happiness and well being. The designs represent quantitative and qualitative narratives and il-lustrate individual perspec-tives and interests. by Stacy Asher

Assistant Professor of ArtAdvanced Graphic DesignFall 2014

These visual displays charting well being and system were compiled into an atlas — a book of maps, charts, illustrations or diagrams united by the interpretations of happiness and system that are found within a society. The atlas represents a coordinated body of methods, a scheme or plan of procedure that was used to organize data from design research. Various production methods were considered and students were encouraged to explore a wide variety of media and design strategies. These methods were evaluated on their effectiveness as generators of visual information with respect to their project goals and intended meanings.

02

book one

This book focuses on the human aspect to creating. I’ve compiled a data set of many of the things I’ve consumed, interacted with, or used during a semester of making. Some of these things played a vital role in the creative process, but some of them are more superfluous yet quirky.

by the numbers

my living inspiration

05

06

07

08

09

10

a semester in instagram

11

and their captions

Baby Bart #kitten

The only people I need

Corny moment of the week: every day this lady sits next to me and puts up with me constantly asking her “does this look stupid?” Every five minutes. I wouldn’t be where I am today without her. You only find someone like that once in a lifetime. #MyCopilot

Friday night? Oh you know, just at home...aquascaping. #Nerrrrrrddddd

Hey there, #SanFrancisco Kaylee found a Disney Store. Nerdgasms at Mecca. Thank god for modern science. Why did it take us so long to advance shopping basket technology?

#maha2014

Lantern Tour at the #caveofthewinds

My installation at the Lincoln Happiness Summit!

#Yosemite

Working that sweet wood #woodworking

Grid is Love. Grid is Life. #inDesign #LayoutDesign

There’s a glitch in the matrix #HondaElement

Some apartment feng shui.

Part 2 #happiness

I tried painting with coffee grounds due to boredom. I don’t even know.

Let the games begin. #midterms

#GardenoftheGods with @khomolka12

12

beers consumed

78

13

14

number of fish killed:

11

15

empty fishtank

16

number of steps taken:

number of hours slept:

steps

hours minutes

miles

hours per night, average.

(the distance between Lincoln, NE and St. Louis, MI)

809,879

887 38

387.9

7.9

17

a semester in health

This semester I wore an Up24 Tracker on my wrist for 24 hours a day, seven days a week. It recorded detailed information about my health to help me make better choices. Here is a quick summary of my health for the past 16 weeks.

18

number of dishes done:

0

19

20

Objects used on a daily basis

Macbook Propair of Apple headphonesCanon t3i camera lenspair of car keys on caribeaner Fossil walletiPhone 5c, whitepad of orange sticky notes Jawbone Up24 fitness tracker1tb LaCie harddrive Swatch wristwatchUni-ball micro penleatherbound sketchbook, stamped with quote “so it goes.”

21

22

23

24

This was an installation piece for the Lincoln Happiness Symposium. I wanted to showcase the effects that plants in our homes/offices have on our happiness. I also thought it would be a great opportunity to give people who do not have any plants at home a starter plant.

book twohappiness summit

27

project thesis

28

This project allowed me to consider the role of the graphic designer in creating social change or designing for the social good. I gained a better understanding of the human condition and how graphic design can reflect on social change.

The end result is a series of visualizations that tell an audience something about happiness and well being through visual storytelling. Extensive observation, design research, exploration and experimentation were encouraged and enjoyed. Systems of design representation and analysis as well as formal parameters, methods for exploration of intersections were developed. I investigated, diagrammed, dissected, compartmentalized, mapped, charted, catalogued, analyzed, designed schemata and visualized presentations or displays of visual information. Quantitative and qualitative representations were produced.

QuantitativeRepresentations

1. involving or relating to considerations of amount or size

2. capable of being measured

Qualitative Representations

1. involving or relating to distinctions based on quality or qualities

2. based on feelings, interpretations and observations

My research for this project focused on how we, in the modern world, interact with houseplants. I wanted to examine what effect they have on our mood, and what type of relationship we have with them. With the help of Professor Asher, I came to the conclusion that it would be extremely interesting to curate plants from professors and faculty around campus. The results were a little underwhelming – I emailed 208 faculty members, of which only 5 had plants. Regardless, I worked with what I had. I took this information and created an infographic from the data, plotting where the professors were on campus and including a personal anecdote about their plant. I found that Professor Sandra Williams

in the art department had many plants, so I decided it would be interesting to provide a particular spotlight on her. She had plenty of interesting and intriguing anecdotes.

Additionally, I included another poster that detailed how to create a terrarium. Terrariums have always been a (albeit strange) hob-by of mine, and I wanted to share how to create one with others. I think that it’s a great creative outlet. I created a hierarchical instruction list for creating one. I wanted to provide those who do not have many plants an excellent avenue to begin caring for plants.

For the final panel, I put out a survey for people to take, asking them several questions about their personal experiences with houseplants. I curated about 50 responses, selected the best ones, and displayed them in a grid.

29

grade sheet for project one

30

31

sketches & concepting

32

33

34

35

36

37

38

type study

39

BEBAS Neue for bold statementscentury gothic for subtle statements

C

M

Y

CM

MY

CY

CMY

K

happiness summit_testprint.pdf 4 11/6/14 4:00 PM

40

41

faculty emails saying ‘no’

I emailed around 210 UNL faculty asking them about plants that they may have in their office. Unfortunately the results were a little underwhelming. Only about 20 or so responded, and most to tell me that they do not, in fact, have any plants. These are the faculty members who said no.

The original outgoing email

Hello!

I’m a Graphic Design senior over in the college of Art and Art History. I’m currently conducting research for my thesis on how we interact with indoor plants, and what role they play on our mood. For one of the segments of my design research, I plan on having a quantitative map of our campus with pinpoints locating different office plants of professors. I think it will be extremely interesting to see different plants from a wide variety of faculty and staff.

I would love some input from you! Do you happen to have an indoor plant in your office? If you do and you have a few moments, would you mind taking a cell-phone photo of the plant and emailing it back to me? Any information you can give me on yourself and the plant would also be helpful (how long you’ve had it, if you’ve named it, what type of plant it is, or any other anecdotes about it).

All of my research findings will be showcased on November 8th, at the Lincoln Happiness Summit (which I encourage you to consider attending.) My goal for the summit is to curate a collection of plants that I’ve found from participating faculty. I would love to take your plant out on loan and display it. Let me know!

If you don’t have time to participate, that’s perfectly okay - I understand that you’re busy. Feel free to pass this email on to other professors in your departments as well.

Thank you for your time!

-Joran Lambrecht Jordan-Lambrecht.com

42

Hi Jordan, Sorry no plants. Cheers, jean.

Dear Jordan,

Your project sounds very interesting!

Unfortunately, I cannot be much of help, since I do not have any plant at the moment in my office… please, id you find out strong connection with good mood, let me know and I will try to make sure to have one in the future.

Best wishes for your project.

Regards,MP

No plant in my office…

Sharon

Jordan,

Sorry. I have no plants in my office. Steve

Hi Jordan,

Alas, no. Perhaps your research will suggest that I get one! ;)

Hello Jordan!

All of my studio plants are artificial. :-)

Liz

I’m sorry to say one of my plants died and I took the other home for the summer. Sorry. Jerry

I’m sorry, but I’m plantless.

Gary

Jordan.

great idea, but I have no plants in my office.

William

Hi, Jordan,

I do not have a plant in my office. With sincere warmth, blessings, & peace,

Pete

Hi Jordan,

Sorry but I have no plants to share with you.

Ian

Hi Jordan,

I don’t have any plants yet. Maybe I should get some. Best of luck with the research project!

Best,John

Sorry—no plants.

James

Sadly no but if I had one I would water it and take care of it greatly if someone gave it to me as a gift.

I would especially like a Dionaea muscipula

Brian

Dear Jordan,

I had a cactus that i picked and potted myself from Cherry County, Nebraska. It was dead in a year. Its remains were composted so, sadly, I cannot even send you a picture. Best of luck with your research!

Warm Regards,Susan

I’m afraid my bamboo just died! I usually try to have a plant or flowers in my office, but at present do not. I will complete your survey though.

Cara

Hi Jordan - I do not have plants in my office

Laurel

Dear Jordan, unfortunately I do not have any plants in my office. Good luck with your research. Mila

Jordan, Sadly, I do not have any plants in my office. Good luck with your study. Tammy

I produced a survey to a random sample of people to see if there were any trends amongst their interactions with houseplants. I received 57 responses.

25222123212321229840+2323242023212957392420243232362123232125282425344353423623203265246523224821222423963314856

how old are you? where do you live?

Lincoln, NELincoln, NELincoln, NELincoln, NebraskaLincoln, Nebraskalincoln, neLincoln, NELincoln, NELincoln, NESidney neLincoln, NEOmaha, NEDes Moines, iaOmaha, NEKansas City Missourilincoln, neNebraskaOmaha, NEOmaha, NEBRASKA OmahaLincoln, NELincoln, NELincoln, NebraskaLincoln, neAugusta, GA Lincoln, NELincoln, NEOmahaLincoln, NELincoln, NELincoln, NEOmaha, neDallas, TXomaha, NEomaha,necouncil bluffs, iaOmaha,NEPlattsmouth, NE Lincoln NESidney, NeBunch, OkOmaha, NEOmaha, NEOmaha, Ne.Lincoln, NELincoln, NEOmaha, NELincoln, NEOmaha, NEOmaha, NELincoln, NebraskaBellevue, NELilncooln, NELincoln NElincoln, NELincoln

43

what is your gender? are you more... for me, my house/apt is... what do you do for a living? how happy are you (1-10)? how healthy are you (1-10)?

MaleFemaleFemaleFemaleFemaleMaleFemaleFemaleMaleFemaleFemaleFemaleMaleFemaleFemaleMaleMaleFemaleMaleFemaleFemale

MaleFemaleMaleFemaleFemaleFemaleMaleMaleMaleMaleFemaleMaleMaleFemaleMaleFemaleFemaleFemaleFemaleFemaleMaleFemaleMaleFemaleFemaleFemaleMaleMalePrefer not to Say MaleFemaleFemaleFemaleMale

Logical / AnalyticalHopefully BothHopefully BothCreativeCreativeHopefully BothLogical / AnalyticalCreativeCreativeHopefully BothHopefully BothLogical / AnalyticalHopefully BothLogical / AnalyticalLogical / AnalyticalLogical / AnalyticalHopefully BothHopefully BothHopefully Both

CreativeHopefully BothLogical / AnalyticalCreativeLogical / AnalyticalCreativeHopefully BothCreativeLogical / AnalyticalLogical / AnalyticalHopefully BothHopefully BothCreativeLogical / AnalyticalHopefully BothHopefully BothLogical / AnalyticalHopefully BothLogical / AnalyticalHopefully BothCreativeHopefully BothCreativeHopefully BothHopefully BothHopefully BothLogical / AnalyticalHopefully BothHopefully BothHopefully BothLogical / AnalyticalHopefully BothHopefully BothLogical / AnalyticalHopefully BothHopefully Both

HomePlace to SleepHomeHomeHomeHomeHomeHomeHomeHomeHomeHomePlace to SleepHomePlace to SleepSpaceSpaceHomeHome

HomeSpaceHomeHomeHomePlace to SleepHomeHomeHomeHomeHomeHomeHomeHomePlace to SleepHomeHomeHomeHomeSpace

HomeHomeHomeHomeHomeHomeHomeHomePlace to SleepHomePlace to SleepHomeHomeHomeHome

StudentStudentstudentgraphic designerstudentstudentStudentWerkGraphic DesignI work at a flower shopNews reporterStudenthorticulturistSTUDENTstudentstudentAcademia, office workpharmacistTeacher

Student worker Advertising/PRBuilding Controls TechnicianCosmetologistNuclear Plant Operator studentWork for a non-profitWaitressStudent at UNLWorkTeach English at university level ItServertransportationfreds geushadispatchOperations Administrative AssistantToddler teacherParaprofessional inventCSRNothingSemi retiredMechanical EngineerStudent/InternExec. Asst.Work at Chili’soffice assistant/driverPlant ManagerHustleI’m a dog.Teacher/AdministratorAssistant Professorteachprofessor, UNL

7488754788444677893

38937583963237108786248289586679108787

6285863617335777773

3883759467333787798338188384877108787

44

how many plants do you have?

do you ever sing or talk to your plants?

do you have a set watering schedule?do you name your plants?

804-62100151050210112None now, many in winter5114265+86a lot - 20?1010around 3030331022001 still living6None315 - 20Three00500none23312

Yes

NoNoNo

YesNoNoYes

NoNoNoNoNoNoNoNoNoOnly When Super DrunkYesNoYesNoYesYesNoNoNoNoNoNoNoOnly When Super DrunkNoNoNoNo

Only When Super DrunkYesNoNoYesNoNo

NoNoNo

YesNoNoNo

Yes

NoNoNo

YesNoNoNo

NoYesNoNoNoNoNoNoNoYesYesNoNoNoNoNoNoNoNoNoNoNoNoYesNoNoNo

NoYesNoNoYesYesNo

NoNoNoNoNoNoNoNo

Yes

YesNoYes

YesNoNoNo

YesNoNoNoNoYesNoYesYesNoNoNoNoNoNoNoNoYesYesYesNoNoNoYesNoYesYes

NoNoNoYesYesNoNo

NoNoNoNoYesNoNoYes

45

do you garden? list your plants, if you canYes

NoNoYes

YesNoNoYes

NoYesYesNoNoYesYesYesYesNoI have some herbs growingYesYesYesNoI have some herbs growingNoNoNoYesNoNoYesNoYesNoNoNo

NoYesNoNoYesYesYes

I have some herbs growingNoNoYesYesYesNoYes

2 cacti (Jon and Pete), 6 succulents. Don’t know the formal names

succulents. usually bouquets of flowerssucculents no, they are from funerals of family members and we always have some type of plant on the kitchen table

Bamboo, cacti, etcNopeNoPeace lillies

Indoor leafy houseplantsTwo orchids, five tillandsia, a wandering Jew, scilla from south Africa and... A rabbits foot fern.

Aloe veranopeHerbs, ornamental. Leafy, green stuff. Not succulents though, philodendron, English ivy, chives, thyme

Yuccas + Peace lillyThey’re plastic sooo nope haha Avocado Tree Saplings x2 Chives Golden Pothos aka “The Love Fern” 2 Unknown CactusJade Plant, a long creeping ivy thing, some pointy ones that look like mother-in-law’s-tongue. A grass-like one. Just random ones we collected/rescued.Jade, Palm, African violet, other leafy greensAloe vera, Various cactus mostly succulents. aloe, jade, cacti, spider plant, air plants, rubber treeBasil, mint, thyme, sage, succulents, cactus

I dont have any plants mainly because I live in the Courtyards on UNL Campus and I dont have any room. However, I will answer the questions as if I had a plant.Dracenea Marginata, Alocasia, Hibiscus, Madavilla, Hybrid Philo, Pothos Pole, Staghorn Fern, Kimberly Fern, Tomatoes, Duranta Bush, Sago Palm, Majesty Palm, PhaloCat nip, African violet, Fern

Succulents, and one other kind that I inherited from my grandparents. It’s green. No !cactusnoneGeranium, Ivy

Dead ones

NoneBoston Fern Begonia Asparagus FernSpider plant, jade plant, spiky dick plant, meyer lemon bush, three types of cactus, amazon fern, melon fern, telanthera, cryptocoryneTwo aloe vera plants, and a hen and chick plant.

Focus, aloe, mums, herbs

I eat plants, so my people don’t have any.Christmas Cactus; African violetcacti x2 bamboo x1one a fern type, one a flowering cactus-y type, and one a classic houseplant with trailing leavesbig ficus (4 ft. tall), jade plant, spider plants, aloe, oxalis, Christmas cactus, philodendron, angel leaf begonias

46

Do you have any special memories that you’d like to share?

I memorialized the death of my cactus Doug.

I slowly (and probably painfully) kill every plant i am given or buy... not on purpose. I don’t think houseplant like me.

Nothing comes to mind. I killed my bamboo plant because I forgot to water it for 2 months.No Jordan

I keep the Tillandsia plants suspended in what I call my “flying circus”!

It soothed a burn once. I get really excited when a new leaf starts to grow, mostly because I constantly think I’m accidentally killing it.nopI often times lose some minutes looking at them or touching them. Not only when I am watering or working on them. I observe their quiet lives. I received a potted plant when my first-born son was born. It stayed alive for 29 years!

Once I forgot to water my peace lilly during a 3 week vacation but it survived and I felt like it surviving was its way of telling me it really wants to live. We bonded.I don’t know that this would be considered a house plant because it actually grows outside and then is displayed inside but, my moms favorite flower is the lilac so we would always go hunt them down when they were in full bloom and steal bushels of them from wherever they were growing. We usually found them by churches which of course, made the whole thing thatch better because of how completely unethical it was. When Charlie and Steve’s roots took hold. I was a proud Pappy.I really like how they make my tiny space “softer”. The plants sit in the window and you see them as you look outside. I would miss them if they were gone.

There’s no such thing as a green thumb, it requires research, time and effort to succeed. I often steal cuttings of succulents from places I visit. My favorite was the Garfield Park Conservatory in Chicago. Once I killed all of them by going on vacation for a week (during the hottest week of the summer) and not getting a plant sitter. I returned home, devastated that they had almost all perished (except the basil--he’s a rockstar). Over time, however, all but one came back to life! PLANTS ARE SO RESILIENT. They are currently thriving on my porch and in my kitchen (though I am out of town again for the week, so we’ll see how they’re fairing when I return). I dropped it on the floor and I felt really bad about itI water my plants when they feel dry.I grew up working in a Greenhouse that my dad owns and operates, It has been in business since 1976. I have too many memories to list.

Yeah, I feel really bad for my plant because my roommates cat eats it...and knocked it off of the bookcase. Now it’s outside and I’m not sure if it’ll survive. I wish I could take better care of plants. no, they’re always just dead!Not legallyI use to have several houseplants, from funerals, etc. they always had good memories to them.I gave ny wife a “Love Fern” as a gag.

I grew a cactus once, it was awesome, the Only plant that could survive outside my fish tank.

I had a succulent when I was a kid that I never watered and it diedMy begonia is from a cutting that a very good friend gave to me. It was her grandmother’s plant so it is very special. “Lemon plant was cold cuz nebraska winter, started dropping leaves because not much sun. I warmed him up and positioned him for better sun, now doing great.

Wilson is the spider plant that I initially stole from my high school english teacher [Ms. Wilson] (i stole one of the offshoot baby plants, put it in my pocket, planted it at home). Winston is like 1000 times larger now than when I planted him. He will live 4evr. I turn to wilson for literary inspiration”

no

I had a nice banana tree. It was pleasant.I like to throw dirt on my poop after pooping in the garden.

not specifically, just a general sense of pleasure when there are green plants aroundThe one I bought at Target has lived for 15 years no matter what I do to it, so I admire it. The fern-like plant I bought at Home Depot or similar store has always been a disappointment because it is not in fact an elegant fern, but it too won’t die. The cactus seems troubled and no longer flowering and I think is doomed--it was a gift and I always have reservations about plants as gifts because they impose an obligation to take care of them.One huge plant given to me, for my guest room. It just got so big I had to remove it. It took over the room! It was like the ones in Sheldon inside.

47

I memorialized the death of my cactus Doug.

I slowly (and probably painfully) kill every plant i am given or buy... not on purpose. I don’t think houseplant like me.

Nothing comes to mind. I killed my bamboo plant because I forgot to water it for 2 months.No Jordan

I keep the Tillandsia plants suspended in what I call my “flying circus”!

It soothed a burn once. I get really excited when a new leaf starts to grow, mostly because I constantly think I’m accidentally killing it.nopI often times lose some minutes looking at them or touching them. Not only when I am watering or working on them. I observe their quiet lives. I received a potted plant when my first-born son was born. It stayed alive for 29 years!

Once I forgot to water my peace lilly during a 3 week vacation but it survived and I felt like it surviving was its way of telling me it really wants to live. We bonded.I don’t know that this would be considered a house plant because it actually grows outside and then is displayed inside but, my moms favorite flower is the lilac so we would always go hunt them down when they were in full bloom and steal bushels of them from wherever they were growing. We usually found them by churches which of course, made the whole thing thatch better because of how completely unethical it was. When Charlie and Steve’s roots took hold. I was a proud Pappy.I really like how they make my tiny space “softer”. The plants sit in the window and you see them as you look outside. I would miss them if they were gone.

There’s no such thing as a green thumb, it requires research, time and effort to succeed. I often steal cuttings of succulents from places I visit. My favorite was the Garfield Park Conservatory in Chicago. Once I killed all of them by going on vacation for a week (during the hottest week of the summer) and not getting a plant sitter. I returned home, devastated that they had almost all perished (except the basil--he’s a rockstar). Over time, however, all but one came back to life! PLANTS ARE SO RESILIENT. They are currently thriving on my porch and in my kitchen (though I am out of town again for the week, so we’ll see how they’re fairing when I return). I dropped it on the floor and I felt really bad about itI water my plants when they feel dry.I grew up working in a Greenhouse that my dad owns and operates, It has been in business since 1976. I have too many memories to list.

Yeah, I feel really bad for my plant because my roommates cat eats it...and knocked it off of the bookcase. Now it’s outside and I’m not sure if it’ll survive. I wish I could take better care of plants. no, they’re always just dead!Not legallyI use to have several houseplants, from funerals, etc. they always had good memories to them.I gave ny wife a “Love Fern” as a gag.

I grew a cactus once, it was awesome, the Only plant that could survive outside my fish tank.

I had a succulent when I was a kid that I never watered and it diedMy begonia is from a cutting that a very good friend gave to me. It was her grandmother’s plant so it is very special. “Lemon plant was cold cuz nebraska winter, started dropping leaves because not much sun. I warmed him up and positioned him for better sun, now doing great.

Wilson is the spider plant that I initially stole from my high school english teacher [Ms. Wilson] (i stole one of the offshoot baby plants, put it in my pocket, planted it at home). Winston is like 1000 times larger now than when I planted him. He will live 4evr. I turn to wilson for literary inspiration”

no

I had a nice banana tree. It was pleasant.I like to throw dirt on my poop after pooping in the garden.

not specifically, just a general sense of pleasure when there are green plants aroundThe one I bought at Target has lived for 15 years no matter what I do to it, so I admire it. The fern-like plant I bought at Home Depot or similar store has always been a disappointment because it is not in fact an elegant fern, but it too won’t die. The cactus seems troubled and no longer flowering and I think is doomed--it was a gift and I always have reservations about plants as gifts because they impose an obligation to take care of them.One huge plant given to me, for my guest room. It just got so big I had to remove it. It took over the room! It was like the ones in Sheldon inside.

48

iterations

House Plants and Happiness

1 Improves concentration / memory

2 Improves air quality

4 Learning and responsibility

6 Hobbies = Less Stress

3 Increases passion / relationships

5 Increase perception of space

7 Increase in room humidity

BEST PLANTS FOR INDOOR USE

Spider Plant Purifies air rapidly; removes formaldehyde

Purifies air; removes formaldehyde, benzene, toluene and xylene

Releases oxygen at night; purifies air by removing benzene and trichloroethylene

Removes benzene from air

Humidifies air

Purifies air; removes formaldehyde

Removes mold from air

Purifies air; removes formaldehyde and nitrogen oxide produced by fuel-burning appliances

Common Name

Dragon Tree

Gerbera Daisy

English Ivy

Boston Fern

Philodendron

Snake Plant

Peace Lilly

Benefit

29%24%

22% 25%

FIVE OR LESSNONE

OVER TEN FIVE TO TEN

AVERAGE NUMBER OF HOUSE PLANTS

original prototype

49

second edition second edition, supplemental

find a cool jar

a d d s o m e r o c k s

T h r o w i n c h a r c o a l

t o p o f f w i t h s o i l

A D D P L A N T S

F A S T E N C A P

ho

w t

o m

ak

e a

te

rr

ar

ium

The cap is completely optional. Putting a lid on your terrarium creates a closed eco-system that requires less maintainence. However, there’s a downside - many plants won’t survive in a sealed environment.

Go exploring outside! Find some cool moss hiding under a rock and some interesting plants. Research online what plants work well. Additionally, craft stores sell some really neat figurines that can be placed with the plants to create a composition.

Grab yourself a bag of moisture control soil from your local hardware store, garden center, or nursery

Track down some charcoal. This isn’t a neccesary step, but it will help filter your water if you choose to create a closed terrarium.

Any unique, awesome looking jar will do just fine!

Find your local back alleyway and grab some small rocks, this will help create stronger roots while preventing your plants from rotteting.

w h y s h o u l d i ?w h a t ’ s a l l t h i s h u b b u b ?

Terrarium keeping is a great way to brighten a space and make your house feel more like a home. Creating a terrarium is certainly a creative outlet and an exceptional opportunity to express yourself through a unique form of art. Maintaining and monitoring a terrarium instills a sense of responsibility and pride. Additionally, there is something very enticing about creating a miniature eco system that you have complete reign over. What ever the reason, terrariums are fun for people of all ages!

50

final version

51

52

53

54

closeups

55

56

documentation

57

58

59

60

61

62

63

64

65

66

book three

We were tasked to read the book The Circle by David Eggers. It’s a book that deals with a megacorporation, privacy, and tech trends of the fu-ture. I wanted to create a brand architecture for the fictional corporation in the book.

the circle brand architecture

project thesis

69

70

For this project we were tasked to, in some way or another, map the book The Circle by David Eggers. The Circle is a 1984-esque novel which deals with a decreasing amount of a privacy in a world where technological advancements are as rapidfire as the amount of daily tweets that they are forced to put out. My approach was somewhat straightforward. I decided it would be a good idea to execute a brand strategy for the company. I began by coming up with a list of possible, practical, and plausible ways to showcase the brand. From there, I narrowed it down and began researching how to achieve those executions within the confines of my Ramen Noodle budget. It turns out that the answer generally lies in ‘lots of sticker paper.’ Additionally, I found some decal transfer paper as well as some screen printing paper.

Part of the recurring theme in The Circle is this over-saturation of their logo. It appears to be everywhere; their bedding, their phones, their shirts. Everywhere they look, the Circle’s logo is slapped onto it. This led me to the idea of expressing this notion of over-saturation. I strived to come up with a concept that pointed the viewer to

understand how frequent the logo appears in the book. The idea that it appears so much in the book leads one to ponder if, when Mae and the rest of the Circlers go home, what their personal views on the logo are. Are they completely desensitized? Does it make them angry? or does it make them feel comforted?

Once I had all of my branding items created (water bottle, t-shirts, tote bags, etc), I tried to discover the best way to document them and create a narrative out of them. For that, I turned to videography. I chose to display the brand elements using short, yet extremely vague and loose, storytelling. I tried to keep faces out of the shots as much as possible and rely on the objects to explain their purpose to the watcher. The angles, shots, and editing were also key contributing factors to the successfulness of the nar-rative. I wanted the video to engineer a desirable and seductive product. I kept it light-hearted and surreal, which I thought kind of teased to the desirability of the brand architecture.

Overall, I thought this was an exciting platform to practice video editing, which has always been a hobby of mine. Sadly, I don’t get as much time with that hobby as I would like, so this was a great outlet for me. Additionally, I really enjoy doing mapping projects and working on brand strategy and execution.

thesis feedback

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project gradesheet

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the book

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visualization of the Circle’s campus

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sketches & concepting

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first mockup

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the creation begins

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video stills from final piece

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family photo

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and finally, a link to the actual video

http://youtu.be/otdPKrFDCjs

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book four

The final book deals with the creation and the process behind book itself. This was extra challenging because I was making a book about the book. What came first, the chicken or the egg?

a book about the book

this is helvetica neue, bolded, set to 50 pt with a 50 kern. it is not to have capital letters. it should be used in situations requiring a title. avoidorphans.

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This is Helvetica Neue, bolded, set to 16 pt with a 50 kern. Normal Grammatical rules may apply to this type set. It is to be used where images in juxtaposition of headers and titles simply doesn’t cut it. It should not be used for paragraphs or other forms of lengthy text. Orphans should still be avoided.

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This is Helvetica Neue, regular, set to 08 pt with a 50 kern. It is used for normal content and folios. If the page number is a single digit, it is to begin with a zero. It is to only be placed under a bar with a 01 pt stroke on it, like this:

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Sketching and concept

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mockup

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feedback from peers

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about the author

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I’m Jordan. Just your typical carbon-based life form who has a love for design. I’m currently based out of Lincoln, NE while I work on my undergrad degree and I’m loving every second of it. I consider myself a Maker of Things more than I do a graphic designer. I’m constantly fascinated by all facets of life, and am perpetually creating. Gardening, woodworking, aquascaping, terrarium crafting, painting, singing, arduino tinkering, lego building, beer brewing, programming, print making, and any other fathomable muse. I have a childlike sense of fascination of the world around me.

Check me out atwww.Jordan-Lambrecht.com

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colophon

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Alas, Atlas is set to one typeface - Helvetica Neue.

It was developed at D. Stempel AG, a Linotype subsidiary. The studio manager was Wolfgang Schimpf, and his assistant was Reinhard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consultant and designed the literature for the launch in 1983.

This book was printed, bound, and designed by Jordan Lambrecht for Stacy Asher’s Advanced Graphic Design class at the University of Nebraska-Lincoln.

The book was constructed and printed by UNL Printing Services under the care and guidance of:

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