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AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Page 1: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

AHTD Symposium - Direct Drive Motors

April 4-5, 2006

Tom England

The Differentiators

Page 2: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Today’s Lineup

• Direct Drive overview• New Cartridge DDR™ Additions

• 3 new smaller frames• GOLDLine DDR

• Application wins• New indexing offering to take on CAMCO

• DDL Update

What’s the first slide always for Direct Drive?

Page 3: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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To gain Benefits of Eliminating Mechanical Transmissions

Why Customers Use Direct Drive

• Clean mechanical assembly• Lower parts count• Reduce assembly time

• Improved servo performance• Increase accuracy up to 50 times• Eliminate resonance and oscillation problems• No need for inertia “matching”

• Zero maintenance• No Belts to tighten or adjust• No gears to lubricate or leak

• Reduce machine down time – no mechanical transmission parts to break

• Hollow shaft option• Quiet performance…up to 20db reduction

The Differentiators

Page 4: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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DDR Product Formats

• As the leader in DDR product technology, Danaher Motion provides 3 DDR solutions to match best with your machine

DDR Product Format Best Application Fit

Frameless DDR parts set

Significant integration, best package fit

Apply where performance is King

Easy to integrate, package size fixed

Apply for indexing or where load needs to be supported

Fully housed GOLDLine DDR

Easy to integrate, package size fixed

Apply where bearings already exist in machine

Cartridge DDR™

Page 5: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Kollmorgen Cartridge DDR™

Award Winning DDR technology made even simpler to apply!!

…..and at a great price!

The Differentiators

Page 6: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Kollmorgen Cartridge DDR™

• Torque range of 4.6 - 59 Nm• 3 frame sizes 4.25”, 5.4” and 7.4” square• Speeds to 2500 rpm• Mounting tolerances required: very forgiving for wide application

• .005” TIR…2.5 times as much as large frame CDDR• .004” perpendicularity• .004” shaft mis-alignment

• Simple coupling arrangement• Very simple mounting process

• Sine encoder feedback…524K counts per rev

The Differentiators

Page 7: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Kollmorgen Cartridge DDR™

Where to Sell• Where mechanical transmissions:

• Limit performance• Are the wrong package size

• Printer drum drives• Drums for flexo printing• Rollers die cutting

• Feeders• Incremental motion press feed

• Large ballscrews• Vertical press• XY stages…high performance but less $ than DDL solution

• How to sell CDDR• Sell the differentiation of the CDDR

• Unique servo solution• Causes the customer to think about the design of their machine• Locks you in to motor/drive business• Sell as alternative to frameless competition

• Strategy:• Get one axis with CDDR and pull through additional AKM axes

The Differentiators

Page 8: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Kollmorgen Cartridge DDR™

CDDR Value Proposition:

The SFCDDR will provide:

• superior servo performance (accuracy, bandwidth, noise)

• save up to 40% in overall length of the servo package

• eliminate maintenance

…and do it at about the same purchase price as the combined motor/transmission/labor of a conventional servo system

The Differentiators

Page 9: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Cartridge DDR Sales Tools

• Website• The DDR story• Animation• System performance curves• Motor CD sheets• 3D CAD drawings• Application Success Stories

• Animation for large frames

• Installation CD for large frames

• Selection Guide

The Differentiators

Page 10: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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CAMCO Mechanical Indexers

• Mechanical Indexers• Fixed # of index points• Fixed index angle• Backlash affects accuracy• Requires regular maintenance

Page 11: AHTD Symposium - Direct Drive Motors April 4-5, 2006 Tom England The Differentiators

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Note:• move customers to (2) –0512 magnet ways and away from -1024

• (2) –0512 are less $ than (1) -1024

Green is core product offering (90%+ of sales)

Ironless

IL Width 03 06 12 12 18 24-015-030-050-075-100

MW Magnet Ways -64 -128 -256 -512 -1024-015-030-050-075-100

IronCore

IC Width 11 22 33 44 55-015-030-050-075-100-150-200-250

MC Magnet Ways -64 -128 -256 -512 -1024-015-030-050-075-100-150-200-250

MC Length

Streamlined DDL Product Offering

IL Length

MW Length

IC Length

5 day lead time!! (PD target by June 2006)

for core product