Socialmetrix differentiators (October 2011)

Why choose us?

July 2011

Social Media Analytics for serious decision making

@socialmetrix

About Social Media Analytics

A powerful Social Media Analytics platform has to accomplish 3 main objectives:

Social Media Analytics for

Serious decision making

Ready to use

RelevantEasy to

use / for everyone

Provide access without complex setups or keyword selections.

Has to be easily accessible and understandable for

everyone in the organization.

Deliver only relevant information to the brand without “noise”.

@socialmetrix

Business perspective

• Latam based company• Part of British Conglomerate DMGT (DMGT.L)• Deep Latin American knowledge (including Brazil)• Extensive experience with big brands in Latin America• Specialized in analyzing information in Spanish and Portuguese• Extensive experience with Marketing and PR Agencies• Same service quality in all countries• Local customer support in AR – BR and MX*• Centralized multicultural Customer Care / Tech Support team• Standard Best Practices for Social Media Analytics (Members of the

WAA)

Mexico local team will be available by September 1st, 2011,

Why choose Socialmetrix

@socialmetrix

Generic vs. Specific Monitoring

How to address, intra company, Generic needs vs. Specific Needs

Socialmetrix Brands for Generic Needs– Ready to use (no setup needed)– Competitive Analysis by Category– Ideal information source for pitching and brainstorming

Socialmetrix Echo for Specific Needs- Setup process made by Socialmetrix Team- Fully customizable- Built in sentiment analysis- Idiomatic adaptation to local “slangs” (Mexican Spanish, Argentinean Spanish,

etc.)- Geographic filters by country


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Reach & Coverage

Socialmetrix monitors and analyze all types of online media, with an extensive expertise in Spanish and Portuguese language.

Media types• Social Networks (Facebook)• Micro Blogging (Twitter)• Video Blogging (YouTube)• Blogs• Message Boards• Traditional Media Online (ie. El Universal, Clarín, El Mercurio, Folha do Sao Paulo, Estado

de Sao Paulo, etc)

Geographical Coverage & Language• Global coverage with strong focus in Latin American countries and the US Hispanic market• 25+ countries in 3 languages (Spanish, Portuguese and English)


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Socialmetrix Service Scope

Socialmetrix SaaS platform includes the following services• Setup / configuration made by Socialmetrix team• Data tracking and data consistency check, made by Socialmetrix team• Automated / real-time reporting • Customizable alerts• Tech / customer support (in Spanish, Portuguese and/or English)• API Access

Socialmetrix solutions that can be included upon request *• Data analysis & insights• Custom reporting (weekly, monthly, quarterly, etc)• Conversational services• Influencers identification and engagement

* Offered in partnership with 3rd party companies.


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MARKET LANDSCAPEForrester Report on Socialmetrix (December 2010)

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Market Landscape

Source: “The 2011 Listening Platform Landscape”. Forrester Research 2010 / Zach Hofer-Shall

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Market Landscape


Socialmetrix Competitors Lack (Forrester Research 2010)

• Base of LATAM Customers

• Some Language Capabilities

• Geographic Presence.

• Simple User Interface.

@socialmetrix

Market Landscape

Socialmetrix Main Strenghts (Forrester Research)

Product• Ontology over keyword approach matches the most mature global players• Easy to integrate simple features on top of Socialmetrix stack• Overall user interface is impressive• Simplistic front end matches leaders’ recent developments

Language• Socialmetrix has experience processing Spanish and Portuguese data that

competitors fully lack


@socialmetrix

Market Landscape

Socialmetrix Main Strenghts (Forrester Research)

Technology• Strong crawling strategy• Database structure will work for the long term• Scales well to enterprise functionality• Socialmetrix has a strong core for future development• Socialmetrix has above average processing technology• Many competitors face the opposite problem: strong keyword systems with

full functionality, but can’t fully analyze data


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Competitive AnalysisDimension/Vendor Socialmetrix Social Radar Radian6 BuzzmetricsUSER EXPERIENCE

Reporting system & Data storage �

Unlimited storage of historic data. Information can be accessed using filters like: Date, Brand, Product, Topic, Sentiment Type and Country among others.

Unlimited storage of historic data. Information can be accessed using filters like: Date, Brand, Product, Topic, Sentiment Type and Country among others.

Only stores the last 30 days of activity. Previous reports should be kept locally.

Only stores the last 30 days of activity. Previous reports should be kept locally.

User interface �Easy to use, access and interpret information. Quantitative to qualitative analysis in just 2 clicks. Built for market research and marketing professionals.

Requires specific training.

Requires specific training. One profile per customer. Excel and/or additional SW is required in order to analyze information.

Requires specific training.

INFORMATION QUALITY & VOLUME

Disambiguation Yes No No No

Historical information �

Beginning 15 days before of the date of initiating the setup. Unlimited historical data from the date of purchase.

3 years of historical information (generic information)

Historical information from the date of purchase.

Historical information from the date of purchase.

Information availability at first login

Information ready to use.

Empty. Information Quantity and Quality depends on client configuration, language, etc.



Mentions volume limits � Unlimited (without

sentiment analysis)Limited. Depends on the acquired package.

Limited. Depends on the acquired package.

Limited. Depends on the acquired package.

Sentiment analysis �High accuracy levels in Sentiment Analysis (Automatic Processing & Human Validation)

Poor accuracy level (Only Automatic)



Source classification By content type By Source By Source By Source

Source flexibility New sources can be addedNew sources can not be added

New sources can not be added

New sources can not be added

Text processing Ontology Matching Keyword Counting Keyword Counting Keyword Counting

Types of information Quantitative & Qualitative Mostly quantitativeQuantitative and some qualitative

Quantitative and some qualitative

@socialmetrix

Competitive Analysis

Dimension/Vendor Socialmetrix Social Radar Radian6 Buzzmetrics

LOCALIZATION

Language capabilities � English, Portuguese and

SpanishEnglish and Spanish

English, Portuguese, Spanish and another 10 languages

English, Portuguese and Spanish

Localization / tropicalization capabilities

�Highly flexible. Platform adapts to local and/or industry slang, in order to improve automatic sentiment analysis.

Limited. The user must build dictionaries



SERVICE

Customer care �Every customer has an assigned Account Executive, and a Customer Care representative. Spanish, Portuguese and English are supported.

N/A N/A N/A

Information analysis and insights delivery

Through 3rd party partners N/A N/A N/A

Technical support �Technical support in English, Spanish and Portuguese through its own team. Opening a ticket for assistance is required.

Technical support is only in English. Requires a ticket for assistance.



Training for partners and clients �

Requires a tutorial to use it correctly. Ongoing training in person or via webinars in English, Spanish or Portuguese

Requires a tutorial to use it correctly



@socialmetrix

Competitive Analysis

Dimension/Vendor Socialmetrix Social Radar Radian6 Buzzmetrics

FEATURES

Alerts � Yes Yes Yes No

API availability Yes. Included in the cost of service.

No Yes. Extra charges apply. No

Custom repots � Yes No No No

Dashboard Yes Yes Yes NoIndustry reports Yes No No No

Mentions display Snippet + Full text and access to the source.

Snippet Snippet Snippet

Twitter wizard Yes No Yes No

� Highly relevant

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CREDENTIALSCustomers, Quotes, Media Coverage & Awards

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Socialmetrix customers

@socialmetrix

Customer quotes

“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, understand the reactions of our users and improve our messages to communicate with them in the most appropriate way”.

Ignacio Sbampato, Chief Sales & Marketing Officer at ESET Software

"Socialmetrix allowed us to approach and know more information about our customers and therefore, about the “customers of our customers”, optimizing the results. It is a tool easy to use and very complete”.

Alejandro DiPaola, CEO at DiPaola

"Socialmetrix Echo has allowed us to understand the differences that are reflected in the dynamics of conversation between different categories and topics, events and brands actions that impact to generate conversation, which helped us as an input for our customers planning strategies".

Maria Florencia Pini, Research & Analytics Manager at Starcom MediaVest Group

@socialmetrix

Media coverage

The Huffington Post

http://www.huffingtonpost.com/ramon-nuez/why-smx-echo-is-the-leadi_b_493505.html



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Awards

Special mention: As one of six most innovative companies in Iberoamerica.

Socialmetrix won the BAEmprende innovation program, organized by the Government of Buenos Aires City.

In 2010 Socialmetrix was selected as Endeavor Company and It’s Founders as Endeavor Entrepreneurs.

Endeavor awarded Socialmetrix founders as Emerging Endeavor Entrepreneurs of the Year based on the potential global impact of this Company.

Thank you!Andrés Bruzzoni

@andrulo

[email protected]

www.socialmetrix.com